Term Paper

Marketing Management (MKT201)

Sec: 6

Topic: Marketing plan for Energypac Energy Saving Bulb

Submitted To:

Afreen Choudhury

Lecturer

Department of Business Administration

Submitted By:

Date of submission: 8th August

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Table of Contents

|Topics |Page |
|Executive Summary |4 |
|Industry Analysis |5 |
|Company Background |5 |
|SWOT Analysis |6 |
|Porter five Analysis |7 |
|Product Description |8 |
|Market Analysis |9 |
|Societal Trends that Affect Customers |9 |
|Target Markets needs & wants |10 |
|Competitive Analysis |11