...Identifying Change Requirement 3. a. Requirements for change Many factors require Fast Track Couriers Pty Ltd to change. Such as significant alterations in customer expectations and demand, new technologies, competitors with innovative business models, effective communication and influence, shifts in workforce behaviour and values and Human resource management. b. How identified change needs link to the organization’s strategic plan/ goals. To ensure the projected growth of 7.5% in market share, the organization can use proven and prudent marketing techniques to understand the market segments, create the correct messaging, ensure proper delivery and receipt of those messages, and adjust messaging and marketing approach based upon feedback. E.g - Many delivery services have their own smartphone apps. The lack of a mobile application can be a huge weakness for the company. New organizational capabilities; talents and skills possessed by employees need to be built in order to utilise technology such as PDA devices and GPS. Strategic communications is a key change requirement. It is required to support the implementation of inter-departmental transformation. Transparent and frequent communication is essential to effective change management especially with drivers and employees with resistance. 4. Review the organization’s current state Fast Track Courier Pty Ltd is a privately held company that has been operating in NSW in the last 15 years. Its primary business...
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...VIEWPOINT: COO TIME FRAME: After December 31, 1990 STATEMENT OF THE PROBLEM: Should management fast track the product launching and introduction of fluent machines into the commercial market? OBJECTIVES: 1. To effect the launching and marketing of the fluent machines ahead of its competitors and potential substitutes; 2. To install a business and corporate structure for the company to sustain its continuing operation 3. To obtain operational funding for the continuing development, mass production and marketing of the machines; 4. To prime up the emergence and growth of multimedia industry to create demand for the product ASSUMPTION: The growth and development of computer technology and software developments have gained much momentum in the 1990’s which opens up vast opportunities for developers and manufacturers. Viewed in this light, we will assume that there are also interested parties who are developing the integration of multimedia capabilities with existing PC akin to Fluent Machines concepts, if not better. Areas of Consideration: STRENGHTS | WEAKNESSES | * Founders’ enjoys credibility in the industry and possesses competence based on their extensive experience in running high growth and high technology companies | * Shortage of necessary manpower (technical staff for product’s further development and testing; and management team for marketing and financial planning). | * There is an evolving need and demand for the product | * ...
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...Assessment AT2: Develop A Business Plan 2. Analyze and interpret the current business environment, goals and objectives embedded in the case study. Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. Their primary business function is delivering medium to large size packages across metropolitan Sydney. The business has a good reputation in the marketplace for reliability and value for money. After a slow start entering the competitive delivery market, Fast Track Couriers has built a solid reputation over the past 12 years, and this has been reflected in their growth and profit margins. Fast Track Couriers primarily targets small to medium-sized business which make up 80% of their customer base. They are limited by their geographic location, as they currently do not deliver outside of the Sydney metropolitan area. The company has been marketed through direct sales, telephone, internet listings and mail-outs. Through a program of telephone follow-up to ensure customers’ ongoing satisfaction with the business, Fast Track Couriers has an admirable 87% retention rate for existing customers. Although sales and profits have increased each year by an average of 5%, the owners are looking to move forward by delivering to regional areas in NSW. 3. Consult with your assessor (assume the assessor is a key stakeholder) and discuss and agree upon performance objectives and measures. I had a meeting with my assessor and we got agreed upon performance...
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...February 21, 2008 FDA Fast Track and Priority Review Programs Susan Thaul Specialist in Drug Safety and Effectiveness Domestic Social Policy Division Summary By statutory requirements and by regulation, guidance, and practice, the Food and Drug Administration (FDA) works with several overlapping yet distinct programs to get to market quickly new drug and biological products that address unmet needs. FDA most frequently uses three mechanisms for that purpose: Accelerated Approval, Fast Track, and Priority Review. The first two affect the development process before a sponsor submits a marketing application. Accelerated Approval allows surrogate endpoints in trials to demonstrate effectiveness and is relevant in fewer situations than the others. The Fast Track program encourages a sponsor to consult with FDA while developing a product. Unlike the others, Priority Review involves no discussions of study design or procedure; it relates only to an application’s place in the review queue. Analysis of total approval time for approved applications under the Fast Track and Priority Review programs shows that for seven of the past nine years, Fast Track products have shorter median approval times than do all those applications assigned to Priority Review. It takes an average of 15 years from the moment a manufacturer first approaches the Food and Drug Administration (FDA) with an idea for a new drug to its final approval for marketing.1 Steps in the development...
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...2010 — July 2013 (3 years 3 months) British American Tobacco — Fast moving consumer goods (non-food) Baku Area Manager Working closely with the Head of Trade in developing and achieving the sales targets. Developing and implementing an area Trade Marketing & Distribution plan that meets and supports the objectives of the Company’s market, portfolio, volume, share, distribution and profit, reflects the needs and priorities of individual trade channels. Implementing agreed Cycle Plan programmes with optimum use of human and material resources. Establishing and maintaining close and strong working relations with the trade, securing trade support for BAT plans and products. Applying BAT Trade Marketing & Distribution best practices. Recruiting, training, motivating and developing Trade Marketing Representatives. Providing Trade Marketing & Distribution information and reports on market trends, competitor performance and level of own achievements against Trade Marketing & Distribution and Cycle Planning objectives. Assessing any new trade channels/opportunities and recommending models for further enhancement of own Trade Marketing performance. Establishing close relationship with distributor organization and key customers in order to address distribution, pricing, stock level and freshness issues in a timely and cost effective manner. Managing budget for trade programmes for the area. Making suggestions to the Cycle Plan in developing activities to achieve the sales targets. May...
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...3. Which type of vertical marketing system does Zara employ? List all the benefits that Zara receives by having adopted this system. Zara employs a Corporate Vertical Marketing System. Zara has managed to build a system that is controlled from a single place and that it allows it for quick response, decision and problem solving. Because Zara’s parent company Inditex owns most of the resources needed for the process of clothing design, production and distribution it is able to “control most every aspect of the supply chain, from design and production to its own worldwide distribution network” (Armstrong & Kotler). Vertical Marketing System Introduction In an organization, effective marketing strategies play an important role in boosting the performance of the business. In the integration of the corporate leaders in pursuit of their financial objectives, the creation of marketing system has been established. The creation of vertical marketing system is introduced and defined as a distributing channel in which the manufacturer, wholesaler, and retailer act as a single system. An organization that can control the product and services until it reached to the end consumers is the plain example of vertical marketing system. Apparently only few of the businesses around the world successfully managed this type of system. It may define as a difficult approach to maintain the sales and effectiveness but it serves as the strongest point of the organization to boost the various...
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...structure Proposal Financial background -Trading to date -Forecasts Risks (risk analysis) -Include a section on how will ensure skilled labour is available to implement the plan ,such as a recruitment or training strategy Licensing 1. Include any permits or licenses required. Conclusion Communication strategy Introduction A fast track courier is a courier company operating in a New South Wales for the last 15years. Heir primary business function is delivering medium to large size packages across metropolitan Sydney. The business has a good reputation in the marketplace for reliability &value of money. Although sales & pro²ts have increased each year by an average of 5%, the owners are looking to move forward by delivering to regional areas in NSW. Description of the business Fast Track Couriers is courier company operating in NSW for the past 15 years, delivering medium to large size package across metropolitan Sydney. The organisation is family owned, with three family members acting as a Management Board and responsible for approving all business decision. Business products and serveries * Delivering medium to large size package across metropolitan Sydney. * Load and unload heavy packages with 2 experienced drivers. * Delivering including regional routes. Marketing Activities The company has been marketed through direct sales, telephone,...
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...As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As Head of B2C Marketing, you will play a pivotal role in pursuit for our overall success in Russia. You will determine Russia specific consumer strategy most relevant to local realities, and you will define what tactics and tools will lead execution of the strategy, what particular products and services to focus on and what messages to communicate to the audience. You will lead a team of highly professional product marketing and communication managers motivated to move the dial in Russia. Responsibilities Define and lead the marketing strategy for consumers (brand and product strategy). Communicate and advocate strategy in front of senior management, working closely with Marketing Managers...
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...ViSaVisalus Sciences is a health and nutrition company. But after doing my review I found they are a whole lot more than just that. Visalus has a mission to combine the passion of health and entrepreneurship to as many people as humanly possible, they are a company based on life, health, and prosperity. Visalus Sciences was put together but 3 individuals who have amazing track records Ryan Blair who is all about giving back to people who are in need, then they have Blake Mallen and Nick Sarnicola who represent the business aspect of the company, they bring in the training coaching and pretty much everything you need to be a successful Visalus Sciences Distributor which is crucial when reviewing a company. Visalus is also a financially sound company backed by Blythe and if you do not know who that is then lets just say Warren Buffett the second richest man in the world so you do not have to worry about this company ever shutting down which again is crucial because there are a lot of times when you work your but off to build a reliable income to check your inbox and see that your company is closing its doors. So is there such thing as a Visalus Scam ? I would have to say NO. Now that you know a little bit about Visalus lets talk about Visalus Products. Visalus Products have some amazing stories connected to them based on my research and due diligence. The main product is the Visalus Shakes also known as Vi-Shape , With the Visalus Shakes depending on which kit you order if you...
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...Kraft Foods Group, Inc. – Challenges and Changes Marketing Plan – First Draft Kraft Foods Group, Inc. has been in business for over 100 years, and the business is steadily growing. Kraft Foods Group, Inc. is highly recognized. Kraft Macaroni and Cheese has become a household name, famous as Jif Peanut Butter and Welch’s Grape Jelly. Kraft Foods Group, Inc. known for easy preparation, affordability, tasty and soothing appeal. In addition to the taste and quality of Kraft Foods products and the variety of what Kraft has to offer, their marketing techniques are unique. Situational Analysis: The situational analysis of Kraft Foods includes the following: NORTHFIELD, Ill. – May 2, 2013 – Kraft Foods Group, Inc. (NASDAQ: KRFT) A reported solid first quarter 2013 results driven by significant productivity gains and overhead cost savings as well as topline, growth fueled by new products and increased investments in marketing. “We’re off to a solid start,” said Tony Vernon, CEO of Kraft. “Our first quarter results reflect strong returns on our new product innovations to date, as well as the fact that our cost savings outpaced our plans to reinvest in our brands. In the months to come, we’ll execute our marketing playbook more broadly across our portfolio and we expect to see good progress in both top- and bottom-line performance for the full year.” Q1 Net revenues and Organic Net Revenues: 1. 1 each grew 2.1% led by strong new product innovation 2. Cost management...
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...FACULTY OF ECONOMICS AND MUALAMAT BACHELOR OF MARKETING FOR FINANCIAL SERVICES MARKETING STRATEGY CASE 4: NASCAR (A BRANDING SUCCESS) PREPARED BY: NAJIHAH BINTI AHMAD ABDILLAH 1110967 Report Submitted to Mrs. Azlinda bt Lahadzir SEMESTER V SESSION 2013 CONTENT Introduction …………………………………………….. 3 History ………………………………………………….. 4 Key Issue ………………………………………………. 5 NASCAR’S challenges ………………………………... 5 NASCAR’S Branding Strategy………………………… 6 Questions and Answers ………………………………... 7 - 9 Conclusion and Recommendation …………………… 10 INTRODUCTION The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France, Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of Bill France, Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. NASCAR sanctions over 1500 races at over 100 tracks in 39 US states and Canada. NASCAR has presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia. NASCAR's headquarters are located in Daytona Beach, Florida, although it also...
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...Wal-Mart Control Mechanisms Pricing, Marketing Image, and Technological Control Mechanisms Negative and Positives Control mechanisms are ways “to seek compliance with established plans, standards, quality criteria, and in conformance with organizational goals and values. Control mechanisms are both enabling…and constraining.” (Malhotra, 1997). http://www.cheathouse.com/essay/essay_view.php?p_essay_id=121675#ixzz0fh0sE03w People have become accustomed to stores where you can find everything and anything on its premises. Now in days we can almost say good bye to smaller retail stores for the exception of maybe a few. In todays fast pace era time is precious and the evolution of big stores is what is on the rise. In today’s world you will find super center structures e.g. Mall’s, and superstores Like Wal-Mart, Target, Costco, and K-Mart just to give an idea. Every customer loves finding a store full of bargains, low prices, and good deals. That being said Wal-Mart believes that having someone greets you and making you feel welcome when you walk through one of their stores isn’t a bad idea. Having information of missing children on their bulletin boards creates a powerful image for the company, and to the community it looks great. Many ask the question, whether or not Wal-Mart is a bad thing or a good thing. Despite all of this, Wal-Mart keeps bringing in billions in revenues. Adopting local standards of whatever community they build their stores in lies part of Wal-Mart’s...
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...is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways in which to increase market share in other beverage categories. Although the goal of both companies are exactly the same, the two companies rely on somewhat different marketing strategies (98). Pepsi has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. Coke hired marketing executives with good track records (98). Coke also implemented cross training of managers so it would be more difficult for cliques to form within the company (98). On the other hand, Pepsi has always taken more risks, acted rapidly, and was always developing new advertising ideas. Both companies have also relied on finding new markets, especially in foreign countries. In the foreign markets, Coke has been more successful than Pepsi. For example, in Eastern Europe, Pepsi has relied on a barter system that proved to fail. However, in certain countries that allow direct comparison, Pepsi has beat Coke. In foreign markets, both companies have followed the marketing concept by offering products that meet consumer needs (99) in order to gain market share. For instance, in certain countries, consumers...
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...“Social media has become the marketing tool for the 21st century and companies should exploit it fully if they are to survive.” Is social media really the solution to all marketing problems? Discuss. “Social media’, also referred to as consumer-generated media, is web-based software and services that contain anything which can be displayed electronically, allowing users from different parts of the world to exchange, discuss, communicate and participate in any form of social interaction online (Ryan and Jones, 2012). Marketing is also developing as a conversation more than other forms. Using social media as a marketing strategy is easy and convenient. In addition, it is a powerful tool and more effective than a traditional ones, so it has been generally considered that social media is the key to solving all marketing problems. However, that is not the case; there is some disutility related to social media use in marketing. The essay will discuss both the positive and negative impact of social media on marketing. Using social media in marketing can benefit companies a lot. Ryan and Jones (2012) state that it is good for companies to join the conversation in social media marketing because customers are getting together and discussing about everything relevant to them already whether they are involved or not. in other word, social media is irresistible in marketing. Companies can easily gain information about what customers think and are interested in through social media...
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...Vice-President; Schindler in Asia to lead the new market entry. To enter the market, Silvio and company had many factors to contend with; including but not limited to (1) the strategic approach and mode of entry; (2) organizational structure; (3) marketing, sourcing and logistics strategies; and (4) international and local staffing policies. Simultaneously, the company had to consider the best international strategic approach applicable to the specific market environment; government guidelines; product development including targeting and positioning; chain supply management including logistics efficiency; and possible human resources management issues including cultural navigation and other differences. The following critical issues will be discussed in this analysis; (1) identify and discuss two major issues and management problems that challenge Schindler’s cultural adaption for its operations in India; (2) was Silvio the right choice for general manager of the India operation; (3) the overall evaluation of Silvio’s first eight months as general manager of the Indian company. Two major issues and management problems challenging Schindler’s cultural adaption for its operations in India are (1) strategy as a new market entrant and (2) marketing, sourcing strategies and logistics. To begin, Napoli’s approach to entering...
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