2013
GERRAROOM
MARKETING PLAN

Gerraroom
Marketing Plan

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Table of Contents

1. Executive Overview a. Description b. Mission Statement c. Product Mix 2. SWOT Analysis 3. Social Media Market Analysis 4. Target Market 5. Differentiation and Positioning 6. Marketing Mix d. Product e. Price f. Place g. Promotion 7. Control Measures / Action Plan 8. Appendices 9. References | 3445667910 |

Executive Overview * Dictionary.com defines a social network as “an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources, etc.” Gerraroom is a digital workspace tool where the aspects of social networking and corporate work are intermingled in a seamless fashion in a virtual workspace called “Rooms”. The idea is the brainchild of Mr. Tirath Bansal, who first discovered a serious lack of collaboration of social networking to achieve group directives. Gerraroom aims to be a one-stop community and group enabler offering the convergence of many digital facilities. Due to the huge number of social media products already available, Gerraroom also integrates features from various other social media products like Facebook, Google+ etc. to ensure seamless transition for the user. Some of the features of Gerraroom include:-

i. Multiple logins including Facebook, Google+ and email login ii. Integration with popular file storage services such as Dropbox, Google Drive etc. iii. Ability to post most kind of documents, video, audio etc. to the “Room”.

a) Product Description The website is geared towards the individuals and groups desiring to share information as well as work in groups towards a common goal. Gerraroom encourages its users to share and work with as many types of data as