Premium Essay

Marketing Plan for Hsc

In:

Submitted By MegaJORB
Words 5142
Pages 21
Marketing Assessment 2014
Jackson Legg

Tupper-Won’t-Wear

Contents Executive Summary 3 Mission Statement 4 Situation Analysis 4-13 Market Analysis …………………………………………………. 4-5 Product Analysis …………………………………………………. 6-7 Competitor Analysis ……………………………………………. 8-11 SWOT Analysis ……………………………………………………. 12-13
Marketing Objectives ……………………………………………………. 14
Identifying Target Markets ……………………………………………. 15
Marketing Strategies …………………………………………………….. 16-18
Developing Financial Forecasts ……………………………………… 19-21
Implementing, Monitoring and Controlling …………………… 22-23
Revising the Marketing Plan ………………………………………….. 24
Reference List ……………………………………………………………….. 25
Appendices …………………………………………………………………… NIL

Executive Summary
For the best part of 11 years, Tupper-Won’t-Wear has been striving to create the highest possible quality range of plastic containers for the use of storing food which withstands the test of time and is affordable to all without the compromise of quality. The Tupperware products that are sold through us or any other business comes with a lifetime guarantee to emphasise on our confidence with all products sold in our store .Currently we have been successful with the integration of our product with a minority of the population and were satisfied with our position within the market. However in recent times we have felt the need to implement more products aimed towards families, mainly those with younger children in order to expand our customer base and overall our market share.
Tupper-Won’t-Wear offers a variety of products with the purpose of preparation, storage, containment and serving products for the kitchen and home. As well as plastic containers Tupper-Won’t-Wear also is a resource for all non-kitchen appliances and essentials.
With an increasing

Similar Documents

Free Essay

Hsc Business Notes

...HSC  STUDY  BUDDY   Role  of  Financial  Management     Strategic  role  of  Financial  Management   • • • • • • Strategic  financial  management  is  the  process  of  setting  objectives  throughout   the  business  and  deciding  what  resources  are  needed  to  achieve  these   objectives.     The  ‘finance’  part  comes  through  the  specific  decisions  as  to  how  the  resources   will  be  financed.   Financial  management  has  a  strategic  role  because  it  takes  place  in  a  changing   environment  and  plans  need  to  be  flexible  and  ready  to  change.     Strategic  financial  planning  sets  out  the  broad  series  of  steps  that  need  to  be   taken  to  achieve  the  business’  strategic  objectives.     Examples  of  changing  business  environments:   o Taxation  and  other  laws   o Technology   o Economy   o Financial  Innovations   Within  this  changing  environment  the  foals  of  the  business  need  to  be  reached.     o Liquidity   o Solvency   o Profitability   o Growth     o Efficiency     Objectives...

Words: 7986 - Pages: 32

Premium Essay

Garments Sector

...Company Profile: The Levant Sweater LTD is a sweater manufacturing company. This company is a professional apparel manufacturer. We are engaged in all kinds of garment, such as men’s sweater, women’s sweater, children’s sweater etc. With the advanced technologies, rich management experience, exquisite production process and unique, creative design thoughts, our products enjoys good reputations both at home and abroad. All the products we provide are professionally designed and skillfully manufactured. We also accept customized orders to meet your specific requirements. If anyone interested in any of our series of products, or need any related items, please contact us with details of your specific orders. We warmly welcome domestic and foreign friends to cooperate with us based on mutual benefits. The Levant Sweat LTD has strongly believed in some truths which are: 1. Trustworthiness 2. Clear Dealings 3. Always Customers first 4. Quality 5. On time 6. Honesty, and 7. Eternal Relationship. The Levant Sweater LTD clearly follows the terms and condition of Bangladesh Government. The entire act and laws posted by the Government been strongly followed in our terms and condition of company. An agreement to this effect was signed between the Bangladesh Export Processing Zones Authority (BEPZA) and The Levant Sweater Ltd. Basic Information | | Company Name | The Levant Sweater LTD | Business type | Manufacturing | Product/Service...

Words: 29296 - Pages: 118

Premium Essay

Febric Industry

...skills and knowledge, in the field of Pharma marketing, in a manner which will lead to the successful growth of the organization. ------------------------------------------------- EDUCATIONAL BACKGROUND Qualification | Year of Passing | Institute/University | Result | PGP (Pharma Marketing) MBA (Marketing) | 2011 | Stevens B-School with affiliation to Pondicherry University | Pursuing | BBA | 2009 | GLS IBM, Gujarat University | 69% | HSC | 2006 | M B Patel High School | 74% | SSC | 2004 | M B Patel High School | 74% | ------------------------------------------------- WORK EXPERIENCE Torrent Power (24 months) Back office Executive Responsibilities: * Attend customers * Handling cash counters and help desk * Registration of the complaints * Sorting out problems and queries by allocating the work among respected departments * Taking care task time line and tracking follow up. ------------------------------------------------- PROJECTS UNDERTAKEN PGP Dissertation: (8th February, 2011 to 10th April, 2011) Name of the project: PGP dissertation project report on FILGRASTIM molecule. Description: During the PGP Dissertation project I am going to make strategy marketing plan of FILGRASTIM molecule. * Analyze the market scenario of the selected molecule. * Analyze the research and development happening in area of selected molecule. * To prepare Strategic marketing plan. Live Project: (25th October to 14th December...

Words: 631 - Pages: 3

Free Essay

Competitiveness

...generate knowledge in the area of international business and marketing and to make best use of the knowledge in serving companies aspiring to be successful in international business arena. Education |Passing year |Degree |Institution |Major |Grades/ Division | |2007 |HSC |Notre-dame College , Dhaka |Business Studies |GPA: 5.00 on a scale of 5.00 | |2005 |SSC |Mashimpur A.L M High School , |Business Studies |GPA: 5.00 on a scale of 5.00 | | | |Lakshmipur | | | Training 1. Web Design and Computer Basics (MS Word, Ms Excel, MS PowerPoint, Internet, Browsing) ▪ Institution: Dhaka University Cyber Center, TSC, DU ▪ Duration: 8 weeks Course 2. Spoken English and Phonetics course ▪ Institution: Notre-dame College Language Club ▪ Duration: 6 months Course 3. French Language course ▪ Institution: Institute of Modern Language, University of Dhaka ▪ Duration: 6 months course Achievements ▪ Obtained Government Merit scholarship for securing GPA - 5.00 in both SSC and HSC examinations . ▪ Obtained merit position 16th in...

Words: 541 - Pages: 3

Premium Essay

Fwdwefwef

...Institute | %/C.G.P.A | 2013 | PGDM | Indian Institute of Management Rohtak | 7.10 | 2008 | B.E.(EEE) | Anna University, Chennai | 78.8% | 2004 | Class XII (HSC) | Rose Mary Hr Sec School, Delhi | 95.2 % | 2002 | Class X (Matriculation) | Rose Mary Hr Sec School, Delhi | 83.6 % | INTERNSHIPS | * Online Merchandising Strategy in eBAY.eBay is a multi-billion dollar business with operations localized in over thirty countries. The project during my intern was to maximize merchandise sales using product design, selection, packaging, pricing, and display that stimulate consumers to spend more.  This includes disciplines in pricing and discounting, physical presentation of products and displays,e-marketing and the decisions about which products should be presented to which customers at what time. * Key ResponsibilitiesWorked on the key strategies like online market research, affiliate marketing, E-advertising, Cross selling andShout it out | ACADEMIC PROJECTS | IIM Rohtak | * Live Project in Megarth on Design and social media marketing * Financial Analysis of Indian Industries (IT & Manufacturing Sector) * Design of distributed systems of Supply chain Management for warehouses * Analysis of Marketing Myopia of Indian companies and their downfall * Devising online Marketing strategy plan for biscuits and cookies | Anna University | * Designed and implemented ‘Web Based Speed Control of Single Phase Induction Motor’ * Controls speed, switches...

Words: 482 - Pages: 2

Premium Essay

Location Based Services

...Technology, Hyderabad | 6.8/10 | Class XII (HSC) | 2004 | Excel Junior College, Visakhapatnam | 84.2 % | Class X (SSC) | 2002 | Vignan Vidyalaya, Visakhapatnam | 85.6 % | Work Experience | Applications Marketing Manager, U2opia Mobile, India April 2013 – Present * Development and management of daily mobile marketing strategies: advertising, mobile, social media, digital partnerships, and ensuring campaigns meet specific life cycle goals. Analyzing and optimizing campaign development and results. * Defining product goals and objectives utilizing media channels: mobile advertising networks, displays, searches, affiliates, registration, email, social media and performance. Defining retention targets and conversion rates. Defining future iterations for product growth. * Measuring and analyzing marketing initiatives and performance. Developing market strategies; maximizing return on investment for each channel used. * Drafting and maintenance of marketing performance reports * Working with marketing and finance teams for budget constraints and forecasts.Manager, Marketing, Zomato.com, India (www.zomato.com) April 2012 – March 2013 * Marketing activities for Zomato including Media planning/buying across platforms including TV, Radio, OOH, Print & Affiliate Marketing. * Designing and implementing Social...

Words: 590 - Pages: 3

Premium Essay

Health and Social Units

...QUALIFICATION HANDBOOK Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) (3978-51/52/53/54/55/56) December 2011 Version 3.1 (February 2012) Qualification at a glance Subject area City & Guilds number Age group approved Entry requirements Assessment Fast track Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) 3978 19+ There are no entry requirements Portfolio of Evidence, Practical Demonstration/Assignment. Automatic approval is available for centres offering the 3172 Level 4 NVQ in Health and Social Care – Adults 100/4794/3 and the 3078 Level 4 NVQ in Leadership and Management for Care Services 500/4105/8 Learner logbook and Smartscreen Consult the Walled Garden/Online Catalogue for last dates City & Guilds number 3978-51 Accreditation number 600/0573/7 Support materials Registration and certification Title and level Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Children and Young People’s Residential Management) Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Children and Young People’s Management) Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Children and Young People’s Advanced Practice) Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Adults’...

Words: 65883 - Pages: 264

Free Essay

Curriculum Veta

...Dhaka-1204. +880 1677 004716 Jarin.mithila@gmail.com At a glance myself: Jarin Tasnim A survey on CSR activities of banks in Bangladesh. Experience Experience Data Collection Agent (DCA) | United Leasing Company Ltd. | October( 02-15)2012 | Academic Project Experience Academic Project Experience Name | Pattern | Supervisor(Asst. Prof, Dept. of Marketing, JNU) | Getty image(Image is Everything) | Case study | Fariha Tasnim | Chippy Mango(crispy mango chips) | New product plan | Md. Mahathy Hasan Jewel. | Rahimafroz( value enhancement through CSR) | Case study | Mahmudul Hasan fouiji | IMC tools implementation | TVC making | Sabrin Sultana | Conference, workshop and Summit participation Conference, workshop and Summit participation * The Entrepreneurs TALK (March 9, 2014) Venue: Nabab Nawab Ali Chowdhury Senate Bhaban, University of Dhaka. * (Motivational Session) -Motivational Speech by world reputed Motivational Speaker Sabirul Islam. * World Marketing Summit 2012 (1st-3rd March, 2012) Venue: BICC, Dhaka Speaker: Professor Philip Kotler * First Responder Training Program (March 01-03, 2014) Venue: EMK Center & The American Center, Dhaka - Supported by ‘The American Center, Dhaka’ * Workshop on Campaign to End Sexual Harassment at Universities (Bystander Role) Optimistic Optimistic Fun/ Hangout lovers Fun/ Hangout lovers February 4th, 2013 Supported...

Words: 539 - Pages: 3

Premium Essay

Concorde Bookshop

...Concord Bookshop HSC/587 March 25, 2013 Professor David Harrell Concord Bookshop Change in big corporations is implemented to keep up with new technology, make products bigger and better, and of course to increase revenue. They have many employees who work in marketing and advertising to make sure that such changes are at the right time and successful. These big companies have the money to try over and over until they meet all of their goals. Unfortunately, small businesses and family run businesses do not have this luxury. If they hire the wrong people, choose the wrong ideas to implement and encounter resistance, the business can lose too much to continue on. The Concord Bookshop is an example of a small town business falling a part because of poor organizational change. To have a successful implementation of new changes, the owner and management, needed to have communicated with each other and staff clearly, presented plans and methods of change, and finally help to motivate everyone to ensure less resistance and successful adaptation (Spector, 2010). Phases in the Organizational Change Process Three phases used to implement organizational change are strategic renewal, behavioral change and turnaround. Strategic renewal is the beginning or introduction to the change process, requiring reinvention and redesign (Spector, 2010, p.2). To make the strategic renewal effective, behavioral change is needed to target employee actions. Employee actions can make or break...

Words: 505 - Pages: 3

Premium Essay

About Me and My Dream

...Me and My Dream | Submission Date: August 18, 2013 Course Code: MKT-509 Course Title: Business Communication | Evening MBA Program Department of Marketing Faculty of Business Studies Submitted To Mubina Khondkar PhD(Manchester), Professor Department of Marketing Former Chairman, Department of Tourism and Hospitality management Faculty of Business Studies University of Dhaka Submitted By Md. Amdadul Houqe ID No. 41324083 24th Batch University of Dhaka Background I am Md. Amdadul Houqe Topu, from Ashugonj, a small town from Brahmanbaria district of Chittagong division of Bangladesh. My father, Late Md. Abdul Kadir was a Head Master of Ashugonj Tap Biddut Kendra High School. I am the youngest son of my father. I have fourteen siblings. My Education I started my academic career in 1989 from Ashugonj Tap Biddut Kendra High School situated in Brahmanbaria district. There I studied up to Class V. I Studied in Ramiz Uddin High School in class VI which is situated in Dhaka cantonment with a dream to get admitted myself in cadet college. I got myself admitted in Comilla Cadet College in 1995. I have passed my SSC in 1999 from Comilla Cadet College which is in Comilla board and passed HSC in 2001 from the same college. After I completed my higher secondary examination, I came Dhaka with a dream to get admitted myself into University of Dhaka. I got...

Words: 1036 - Pages: 5

Premium Essay

Manager Marketing

...ahbhuiya@live.com Md. Aminul Hoque Bhuiya. MBA (Marketing), M.Com (Management) "Baishakhi" • House No.71/30 (2nd Floor) • Shahid Abdur Rashid Street • Mirjapur • Binodpur Bazar• Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications        Twenty plus years sales experience in a variety of industries including four years in distribution, four years in showroom & direct sales, ten years of direct, institutional & dealer sales. Cultivate client relationships to better understand their needs, acting as client advocate, while acting in the best interest of the company. Develop relationships and networks with all level to expand contacts, cultivate new business, and expedite sales process. Work with clients to understand their business goals and objectives and provide solutions that meet or exceed client expectations. Assist companies in understanding how critical success factors are measured, achieved and reported to help establish short and long term goals. Train and mentor new sales personnel using real life situations, providing both positive and negative feedback, reinforcing skills and building self esteem. Proven self-starter, working independently, while contributing to the success...

Words: 1191 - Pages: 5

Premium Essay

Lcd Monitor

...capacity and leadership quality as well as to explore my academic knowledge, which ensure my future career development. EMPLOYMENT HISTORY / WORK EXPERIENCE(S) 1. Company Name : Pervez Traders (Distributor Airtel Bangladesh Ltd.) Position Title : Sales Manager- Pervez Traders. Duration : Appril 2009 to Till. Job Description: ➢ I started my career as a customer service representative and was promoted to Sales Manager. My duties to work closely with product sales & ensure that products and services meet market needs and were executed on time and within budget. Coordinate with Head office / IT division / logistics. Develop sales volume & serve properly distribution to ensure profitability. & successfully executing multiple event plans. 2. Company Name : Pervez Traders (Franchise Warid Telecom International Ltd) Position Title : Customer Service Duration : February , 2008 to till March , 2009 Job Description: -Coordinating the entire process of Registration Forms (RF) arrival and their storage in physical location and in system as well. -Preparing the soft copies of RFs and managing their up-gradation in the system. Maintaining and optimizing the RF storage systems in line with the company policy. -Ensure optimum Customer Service for end-customers . -Respond to Customer queries & complaints and reflect on the insights using appropriate communication methods & tools. -Maintain company code of conducts, etiquette and appropriate...

Words: 682 - Pages: 3

Premium Essay

Article on Merchant Banking in Bangladesh

...world. Every day we are experiencing new world. Now this is my personal statement which I am going to share. Here, this is Musrat Binta Kamal hailed from Rangunia, District of Chittagong, and citizen of Bangladesh. Education and Past From my childhood I was ambitious to hold a unique personality. Education has always been an important aspect of my life. While in high school I took challenging courses, such as advanced placement English and calculus, business studies, Computer etc. I wanted to maintain good GPA which allowed me to complete graduation. My SSC and HSC were completed in my native village. After then, admitted myself in the Bachelors of Business Administration, University of Chittagong .To keep with this advanced world it is needed to have strong background on technical, economic and communication sector. So, I chose “Marketing “as, my subject. After being graduated, MBA with Major in Marketing was completed gradually. I have always chosen challenging courses, and have good academic record. Although education plays a significant role in my life, I involved myself with other activities. During high school I was an active member of several clubs. I enjoy the cultural program and participated in many performances such as: Recitation of poem, singing song, general knowledge competition, essay writing in which I was interested to. I have developed strong leadership skills, and have learned to interact with a wide...

Words: 1141 - Pages: 5

Premium Essay

History and Evolution of Health Care Economics and Timeline of Funding

...Communications Paper HSC/490 November 21, 2011 Professor Green Communications Paper When trying to inform employees and the public about what is going on in the health care organizations, many forms can be used to express this information. Information is passed down from management to employees; it is good to take notice and stress to every employee that they play a vital role in how the organization is viewed. Within any health care organization, the employees are essential components when it comes to saving the company money and making it more productive. Management needs to communicate properly and effectively to employees about the organization’s strategy and what is needed to achieve those plans. By stressing the organization’s strategy, the long-term and short-term goals will not seem so hard to achieve. In this paper, I plan to discuss the different methods that are used in electronica medical records, one of the ways that is used in communication modal is to keep track of all the patients’ medical records, and Health care workers see this as the biggest way of communication when working as a health care giver. Electronic records have been the talk of the century, although for ages charts where the thing but, have slowly been phased out by EMR systems. When you think about this, it opens up doors for much greater technology that could not be implemented into hospitals and doctors’ offices without the productions of EM’s. EMR’s makes the medical staff daily...

Words: 939 - Pages: 4

Premium Essay

Business Plan of Vegetable Juices

...|BUSINESS PLAN | |ESSENCES | |Vegetable Juice | |BBA 6 | [pic] Sehrish Inayat (090016) Sarah Masood (090014) Fatima-Tu-Zahara (090028) Tahir Ayub (090006) EXECUTIVE SUMMARY Juices consumption is high because of increased awareness of health consciousness among people. The competitive analysis identified that competition within the industry is high as the industry has some humongous names in it i.e. nestle, shezan, fresher etc. The application of Porter’s five forces to the Pakistani juice industry provides us a view of the potential attractiveness in terms of profitability of the industry. By doing PEST analysis we have learnt that although the political situation of the country is not satisfactory but the GDP and per capita income has increased and raised demand of FMCG’s. The awareness about health consciousness has increased a lot and people are accepting vegetable juices as a regular and healthy drink. SWOT analysis reflected that the industry is full of opportunities. In the end, the strategies for launching vegetable juices are quite similar which were used while launching fresher. The vegetable juices will initially be launched only in flavors that are commonly accepted by the public i.e. Celery, Spinach, Kale, Collard, Greens, Lettuce, Carrots, pumpkin, Cucumber and Mixed vegetable etc...

Words: 5274 - Pages: 22