...Marketing Plan of a New Product ZAP Submitted to: Mahamud zubaer Assistant professor Department of Business Administration Submitted by: Jony Khan | 2010-3-10-113 | Istiak Uddin Ahmed | 2010-3-10-197 | Ashib Mahmud | 2010-3-10-114 | Md. Hasan Imam | 2011-1-10-312 | MD. Rifat Rahman | 2011-1-10-052 | Mohammad Omar Faruk | 2011-1-10-194 | Department of Business Administration Company Name: Jihar Food & Beverage Ltd. Date of Submission: 2 April, 2012. East West University Letter of Transmittal Date: Mahamud zubaer Assistant professor Department of Business Administration, East West University, 43, Mohakhali, Dhaka. Subject: Submission of Marketing Plan of a New Product (ZAP) Dear Sir, We are very pleased to submit this report, which has been prepared for the requirement of the course MKT-201. We prepared this report with pleasure and enthusiasm since this research paper augmented our knowledge about the consumer perception of e-advertising. We have tried our level best to complete this report properly within all the constraints. We concentrated on areas that we believed would be the most relevant to make the report coherent as well as possible. It was a great pleasure for working on this report to learn some real life lessons and firsthand knowledge. We would be glad to furnish you with any clarifications, if required. Sincerely, Jony Khan; ID: 2010-3-10-113. Md. Hasan Imam; ID:...
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...New Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC Strategy Plan PLC (Product Life Cycle) is defined as the life span of a particular product. It entails of four stages which are labeled as introduction, growth, maturity and decline. The introduction stage is when the product is first introduced on the market. This stage of the cycle could be the most expensive for a company launching a new product ("Product Life Cycle", 2014). The growth stage is when the product is in great demand and sales are steadily rising ("Product Life Cycle", 2014). The third stage, maturity, is when the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and therefore Team C would need to invest wisely in any marketing they take own. The last stage is called the decline. In the decline stage the market for a product will start to shrink. This shrinkage could be due to the market becoming saturated, or because the consumers are switching to a...
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...1 Executive summary T he new service line of event consulting services, Eventian, is the perfect solution to Hallmark’s problems of limited product portfolio and lack of localization, which may hinder the company’s further development in this market. Little competition and consistency with Hallmark’s culture and values will facilitate a rapid growth of this new brand. Eventian aims to cater increasing needs of emotional expression among friends and families in today’s highly competitive and fast-pace working environment, where more and more people find it difficult to spare time and energy to connect with their loved ones. The primary marketing objectives are to raise the brand awareness among target customers to over 90% and to achieve a market share of over 50%. The primary financial objective is to gain net profit of HK$670,000 by the end of the third year. 2 Table of Content Executive summary ....................................................................................................................................... 1 1. Introduction ........................................................................................................................................... 4 2. Situation Analysis ................................................................................................................................. 4 2.1 Company & Products Introduction .................................................................
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...expand manufacturing. (sramanamitra.com 2014) The growth efforts include app developments that have created improvements with iPhone, iPad and Android programs. The customer service overall have improved allow further growth. There new colors and layouts have that includes audio note has put them ahead of competitor and have put the digital photo giant on top. Their growth has also allowed new facilities been open across the country. International Growth Shutterfly growth globally has taken on a global execution and that has allowed international market access. Through very creative project management, shutterfly have allowed cost effective international market and have created language variation and has provided customer support in all aspect making it easy to access, allowing the brand consistency and great value. This have help the organization to grow globally and has helped in its branding. It has also allowed its global capabilities to be well known and trusted. (businesssolutions.shutterfly.com) Domestic -Potential Competition A potential competition for shutterfly lies in the likes of digital photo giant Snapfish. Its convenience, unique templates and its simply use males it a potential competitor for shutterfly. It has made its product very easy to use making it likable to all. However shutterfly popularity due to its consumer loyalty stands firm and its unique method of creating a photobook that is like no other. Shutterfly has remained on top because of its cross...
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...New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation...
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...experience. From the very beginning they welcomed me cordially, which made my internship and my job much easier and enjoyable. I warmly thank them for their support. And, lastly I would like to thank all the respondents of my survey at desk of the Branch. Out of their busy schedule they made time for me and provided me with useful information. I thank all of them for their cooperation. Executive Summary JANATA Bank Limited offers to explore the world of progressive Banking in Bangladesh. It is a state owned commercial bank and is catering the need of the mass business people. Janata Bank was born with a new concept of purposeful banking sub serving the growing and diversified financial needs of planned economic development of the country. JANATA Bank Limited (JBL) is the second largest public commercial bank among the others public bank in Bangladesh. The Bank has set up a new...
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...New Product Launch Marketing Plan MKT 571 New Product Launch Marketing Plan The purpose of this assignment is to create a marketing plan to launch a new product for both the domestic and international marketplace. Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36). This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product offering and product definition, product identification, justification for choosing this product, and a 10-question survey. Market Needs According to research, young adults are the most attractive segment among marketing consumers both in terms of its size and its multibillion dollar purchasing power (Awan, M. 2014). The youth culture has been held up as the prototypical example of a global segment. They are reported to be the world biggest adopters of mobile technology, but limited research is available regarding segmentation. Therefore, there is a strong need for more segmentation research in the cell phone market, especially among the young adults since this age group is driving the market to new directions and uses. Market Growth According to the Cellular Telephone Industries Association (2012), cell phone usage in the United States has ballooned over the past 15 years with subscriber’s usage averaging 8 times more since 1995. There was 3.8 million subscribers in 1995 with...
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...MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I – NEW To Buy This material Click below link http://www.uoptutors.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets. Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service. Include the following components for both markets: • Justification for your choice of product and the two countries • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering • Product identification • A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper. Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan. Format your paper according to the updated APA standards. Be sure to read the rubric for guidance on how the paper will be graded. Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple...
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...Guide: Building a Marketing Plan Step-By-Step Guide to Building a Marketing Plan KapConsultants By Sean Doyle and Martin McDermott AB/MT219: Marketing 6/20/2012 Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. Page 1 Step-By-Step Guide: Building a Marketing Plan Marketing Plan Manual The marketing plan is an integral part of an organizations’ strategy for success. The overall goal of a Marketing Plan is to ensure the business will be profitable. The marketing planning process involves building a strategy for getting products and services to market in a meaningful, cost effective, and profitable way. This manual provides an outline of a basic Marketing Plan, using a descriptive format to guide the development of your final project. Pay close attention to the layout of the marketing plan outline. You will need to format your marketing plan using the same format. Marketing is an all-encompassing discipline, and quite literally, affects every aspect of a business. In fact, marketing has a profound impact on society as a whole, and the life of every individual. For this reason, learning the fundamentals of marketing and how to develop a basic marketing plan is essential to your success as a business professional and savvy consumer. The marketing planning process consists of a set of activities centred on delivering a quality product or service, intended...
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...An assignment On Marketing Plan Submitted by: Submitted to: Date of submission: Table of Contents Executive summary: 5 Introduction: 7 Methodology: 7 Part A- Essay: 7 A.01 Changed perception in marketing plan: 7 A.02 Barriers to marketing plan: 7 Marketing function isolation: 8 Organizational barriers: 8 Demographic factors: 8 Economic factors: 8 Technological factors: 8 Culture: 8 A.03 Techniques for overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness:...
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...Term Paper On Marketing Plan Name | ID | Abir Rahman | 111103041 | Fahad Hossain | 111112072 | Sharmin Kazi | | Khadiza Nahar | | Arafat Bin Mahbub | 111112015 | Julficar Jishan | 111112030 | LETTER OF TRANSMITTALL 31/Aug/13 Sarker Rafij Ahmed Ratan Course Instructor Introduction to marketing Faculty of School of Business and Economic United International University Subject: Submission of plan on “Creating a New business firm ”. Dear Sir, We would like your precious opinion regarding the Report for ‘Introduction to marketing’ course. We have the pleasure to submit our plan on “Friends Fashion house”. Preparing this plan was an arduous task for us but we enjoy it. At the end, we want to say that, in completing this plan will have been a pleasure for us and hope you will also enjoy it. We are very grateful to you for giving us the opportunity to work on this topic and for guiding us all through in the preparation of this assignment, without your support this assignment would not have been possible. Thanking with Yours sincerely Abir Rahman Fahad Hossain Julficur Ali Arafat Bin Mahbub Sharmin Kazi Khadiza Nahar Acknowledgement It gives us immense pleasure to thank a large number of individuals for their cordial cooperation and encouragement who have contributed directly or indirectly in preparing this report. Firstly, we express our gratefulness to Almighty Allah who has made be able to pursue our study. Our...
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...SMART principles, are outlined below: New Product The company intends to launch new products that suit the younger client, regarding the content, quantity and appropriateness of the products for our young customers ( NBCNews, 2007). Awareness Our plan is to increase levels of awareness of our brand among young populations between the age of 7 and 18.The plan involves achieving a 25% increase in knowledge of the products that our company offers, geared towards children and teenagers, in a period of 6 months from the commencement of implementation of this plan. Satisfaction This marketing plan is geared towards increasing the satisfaction of our young consumers by 15% for the products offered by Starbucks in 12 months. Stimulating sales The company intends to raise the sales of the newly developed products by a margin of 20% in the first half of the rollout of the products on the market. 2. Risks and SWOT Analysis Risks The risks posed by the new objectives of the firm include increased costs associated with adding new products. Moreover, adding too many extensions to existing products poses the danger of cannibalizing the sales of the original products. SWOT Analysis Strengths The company has the advantage of a new market for the products created which is provided by the high number of young clients that visit our outlets alone, in the company of their friends, or their parents and adults. Moreover, the addition of new products that are more suited and appropriate...
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...Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan A marketing plan has a more limited scope than a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation. The marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other organizational departments. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, finance must arrange funding to cover the expenses, human resources must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout varies from company to company, a marketing plan usually contains...
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...can overlap in their descriptions. These overlapping parameters are the superficial attributes of a product, and several of them often define a product’s fundamental parameter. (Using Perceptual Maps in Marketing, General Marketing, Retrieved from https://ecampus.phoenix.edu). This paper will look at several fundamental parameters, including lifestyle image, product design and styling, product uniqueness, and quality engineering. This paper will look at the three major phases in the simulation, Positioning Strategy, which determines differentiation based on Product, Price, Promotion, Place and Services. SWOT Analysis which looks at strengths, weaknesses, opportunities, and threats to the product brand. Finally, Market Research, which looks at Consumer preferences by age group, income group, and financing requirement. These major phases are all used to form a marketing plan. In this simulation, this writer has joined CruiserThorr as a Marketing Manager. The first step in the marketing manager’s new position is to formulate a positioning strategy by constructing a perceptual map, by choosing its parameters. The marketing manager must choose the parameters that are fundamental to the product and CruiserThorr’s customers. The situation that is presented to the marketing manager is that the motorcycle industry is growing annually, but the sales of Thorr Motorcycle’s existing product CruiserThorr are decreasing. This is due to the target customers (the 35...
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...Appendix C Sample Marketing Plan APPENDIX C Sample Marketing Plan This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented. If you are asked to create a marketing plan, this model may be a helpful guide, along with the concepts in Chapter 2. The Executive Summary, one of the most frequently read components of a marketing plan, is a synopsis of the marketing plan. Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. Although this is the first section in a marketing plan, it is usually written last. 1 Copyright © Houghton Mifflin Company. All rights reserved. The Environmental Analysis 2 presents information regarding the organization’s current situation with respect to the marketing environment, the current target market(s), and the firm’s current marketing objectives and performance. This section of the environmental analysis considers relevant external environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural forces. 3 C1 C1 Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star...
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