...Marketing Plan For Sonic [pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. The purpose of this marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace opportunities. The marketing planning process forces us to assess what is going on in your marketplace and how it affects our business. Based on the above analysis we are going to identify and analyze marketing plan to our new product “ The Sonic 1000” through its information. [pic] I. EXECUTIVE SUMMARY According to the latest industry research, the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently, Sonic, a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business market in order to compete with the existing PDA makers...
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...Introduction: As a marketing consultant, I have been asked by the Marketing Director of Unilever Company to advice on how and why they should strategically plan their future marketing plans. Unilever is world’s top Fast Moving Consumer Goods Company with a heritage of over 122 years.Unilever Limited is a leading consumer goods manufacturer it s product used in 190 countries. The company is committed to provide a range of diversity in the products as its consumer base. It targeting the emerging market with a low price LUX bath soap at the same time it target the high class customers with the Pears soap, which have comparative high price. Unilever deals in more than 400 brands, and 12 of which are responsible for approx £1 billion sales figure each product. According to a company survey and analyzing the turnover it estimated that more than 1 billion people use the Unilever product on daily basis to provide natural solution healthy and holistic lifestyle (www.unilever.com accessed on 12 august 2012). Most of the products are herbal based and very friendly to the health without any adverse effects. The company is manufacturing a variety of products and marketing in order to keep the loyalty of customers worldwide. Through research and development facilities the products are developed as per the emerging demands of the customers. In current, Unilever spend £1 billion on regular year program spend in research and development of the products. Innovation is the main key...
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...04-78-651-03 Business Strategy Case Analysis: Zespri Submitted to: Dr. Jonathan Lee Submitted by Group #5: Lifang Huang 104005864 Wei Li (Sherry) 104018790 Rong Shang 104050190 Le Zhang 104010354 Weicheng Zhao 104048973 November 10th, 2014 Major Issues Zespri is the main exporter of New Zealand-grown kiwifruit and the leading marketer of kiwifruit worldwide. As the global demand for kiwifruit increased, there is much room for Zespri to grow both in emerging markets and in existing markets. However, the major issue Zespri faces is that if it is on the right track to maintain the leadership position and to achieve the commitment to increase New Zealand kiwifruit exports to $3 billion by 2025. There is another issue in terms of Zespri’s global sourcing program. According to Jager, the CEO of Zespri, the global sourcing needs to triple in size if Zespri wants to double in size to satisfy demand when New Zealand fruit is out of the market. Zespri needs to figure out how to keep its competitive advantages and increase profitability. Internal Analysis VRINE Model There are several unique resources and capabilities that Zespri possesses, which makes it more competitive than its competitors. Zespri’s products are Zespri Green, Zespri Gold and Zespri Green and Gold, which are all of high quality. Besides, Zespri is a grower-owned business whose strategy includes an integrated supply chain, a premium brand, targeted investment in innovation and...
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...check your energy and water use, as well as a number of other specific areas shown below. A range of actions to improve efficiency are suggested, including easy, low-cost strategies as well as those that require some investment. Fast food outlets operate air-conditioners, lights, dishwashers and cooking equipment, all of which are energy hungry. Heating water for cleaning also consumes a lot of energy. Implementing strategies that reduce energy consumption, for example, running energy efficient air-conditioners at the most energy efficient settings can reduce operational costs significantly. Fast food outlets use a lot of water for cleaning and dishwashing. Many new dishwashers require significantly less water and new developments in technology, equipment and cleaning processes now offer low-water...
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...1. Describe the turning points in your play of the simulation (the major events – NOT a catalog of each decision you made) The main turning points: In the simulation which was a real project more than a game, to achieve headquarters expectations was not easy. We had to know about the market. Therefore, we decided to buy market research in the first quarter. Why did I consider this as a turning point? We could start our business without buying any market research, but with the help of this research we could found out lots information about the computer prices in all regions of the world and could make a better decision about product design and cost. From the $500,000 which we received from the Headquarter we invested $49,000 of that on market research in the first quarter. Our company e-board decided to buy market research in every quarter. With the production of the first laptop we decide to introduce our company to the market and officially start our business. In the third quarter we opened our sales offices in the two regions, Toronto and Chicago. We spent $218,000 for these offices. Beside the sales offices, advertisement is another big biggest turning point for every product. We spent $80,877 on our product ads. Our result in the fourth quarter was good. We had 16 percent of market share and our product was customers’ first choice in one of our targeted segments, Travel. 16 percent of the market share is not a small issue, but for a company that has the goal to achieve...
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...Kudl Kudler Wines Product Launch Plan MKT 571 Kudler Wines Product Launch Plan Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of strategy implementation, the prospect for marketers to research and comprehend the select target markets yields a profit scenario. As Kudler Fine Foods establishes the company’s presence in Italy, the home market and France, signifying the secondary market, it is essential to create strategies concerning logistics from a business perspective rather than an industry adapted or suggested alternative. It is imperative that Kudler Fine Foods marketing agents such as intermediaries are advised of the product and able to communicate successfully in each demographic. Kudler Fine Foods use of intermediaries suggests that entering international markets allows “superior efficiency in making goods widely available and accessible to target markets”...
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...STRATEGIC MANAGEMENT PREPARED BY: Alifiya Sherawala – 3955643 Diviya Tolani – 3749083 Ismail Sorathia – 3946794 Mohammad Abdullah - 3916881 SUBMITTED TO: Dr. Valerie Lindsay Mr. Harshit Jain SUBMITTED ON: 18TH December 2012 Table Of Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category in the year 2013 and achieve the objective to achieve 10 million sales from soap with 20% gross margin. Al Batha is one of the largest private business groups in the UAE and is more than 50 years old. They generate a turnover of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved...
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...ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR PGDM) (SUPERVISOR) IAMR Ghaziabad DECLARATION I, Ashish Kumar Saini, hereby declare that the project work entitled “ANALYSIS OF PUREIT ON 4 P’S OF MARKETING AND CONSEMER BENHAVIOUR” is an authenticated work carried out by me at HINDUSTAN UNILIVER LIMITED under the guidance of Miss. Subodh Choudhary for the partial fulfillment of the award of the Diploma of PGDM and this work has not been submitted for similar purpose anywhere else except to IAMR, Ghaziabad, approved by AICTE. Date: Place: (ASHISH KUMAR SAINI) ACKNOWLEDGEMENT I take this opportunity to express my gratitude to the Management of HUL at Jaipur for providing me the opportunity to get an exposure of their esteemed unit. I am sincerely thankful to the HR department for coordinating my training and explicitly express my thanks to Mr. Shahnawaz Alam for their continued help and guidance during my stay there. Last...
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...supply chains. Unless pharmaceutical companies begin taking action now to create more business-effective cost and process structures, survival will be at stake. These trends are having the greatest impact on sales and marketing, channel management, and new product development and rollout. Ultimately, we believe these trends and implications are converging to create an environment in which price pressures are becoming so intense that a growing number of pharmaceutical companies will struggle to meet shareholder expectations. Unless pharmaceutical companies begin taking action now to create more businesseffective cost and process structures, survival will be at stake. We propose that the winning pharmaceutical companies will build differentiating capability in five supply chain areas: • • • • • Production Fulfillment Customer Management Forecasting & Planning Procurement AS THE MEGA MERGER WAVE CALMS, THE VALUE CHAIN CONTINUES TO EXPERIENCE RESTRUCTURING • Evolution of new channels as PBMs and disease management programs (e.g., cancer service centers) grow in popularity • Disintermediation of wholesalers and distributors as 3PLs increase service levels and accommodate pharma regulations • Growth in outsourcing extends into research and development and sales and marketing in...
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...Alhamdulillah, we are very grateful to the Almighty “ALLAH”, who have bestowed us the will to complete our assignment about “DOVE” which is connected to our scheme Principles of Marketing, Here, we would like to take this opportunity to express our highest gratitude and compliment to the people who are involved directly or indirectly in this report. In this report we examine the importance of the marketing strategies for the Unilever firm like DOVE. We have analysis of how a product’s sales are driven by brand name, weighted for market leadership, stability and ability to cross national borders. Beside, the product’s prices usually reflect its proper value in the eyes of the consumer. It’s always not a good idea that the strategy of offering lower prices is to penetrate the advantaged economies. Thank you to all people who are involved in making our report / assignment a successful one and may all your help and effort are blessed. We give honor and privilege to our respected resource person who helped us in thinking in the right direction by giving us this challenging task. JAZAKALLAH ------------------------------------------------- LETTER OF TRANSMITTAL 23rd MAY-2012 SUBJECT: SUBMISSION OF MARKETING REPORT - DOVE We feel immense pleasure in presenting to your good self, the marketing report as part of our course requirement. We found this report to be truly challenging in many aspects, indeed very interesting in relation to the various interpretational...
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...Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. Our vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh...
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...2015 Hand in Date: 19 February 2015 Word count: Executive Summary The importance of this research is to find and evaluate SWOT analysis of Toshiba and can plan on how to improve its current market situation and how to increase the sales of current products compare to competitors. Company is still struggling for selling their Mobile and Storage device and some other products. Our research is based on their financial sector, Sales and distribution, technological sector, Marketing Department and Management department. Most of the cases they are doing well specially LCD TV and Home Appliance sector. And they have a huge opportunity to do well in health care product. Still they have some problems of after sales services. In SWOT analysis our group analyzes Strength, (Investment strategy, Innovation process, R & D, Technological purgation, and Advertising & Promoting) Weakness, (Discontinued operation, After sales services, Assets tide up with slow growth area, Slow career growth, Diversified manufacturing) Threat, (Exchange rate fluctuation, Labour cost, HRM, Rapid technological changes, Target marketing)...
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...United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever the Company Formed in 1930 considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and Promise margarines, Lipton tea, Ragú foods, Lawry's seasonings, Breyers ice cream, and Birds Eye and Gorton's frozen foods. One-quarter of sales come from the personal care area; brands include Caress and Dove soap, Pears and Pond's skin care products, Degree, Fabergé, and Sure deodorants, Suave and Salon Selective hair care items, Close-Up, Mentadent, and Pepsodent oral care products, and Calvin Klein, Elizabeth Arden, and Elizabeth Taylor prestige fragrances&mdash well as such miscellaneous brands as Q-Tips and Vaseline. Unilever's third major sector is that of cleaning products, which is responsible for about 22 percent of turnover; brands include Wisk and All laundry detergents, Snuggle and Final Touch fabric softeners, and Sunlight dish detergents, and this area also includes the company's line of institutional cleaning products. Unilever maintains production facilities in 88 countries and sells its products in an additional 70. About 47 percent of revenues...
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...PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_ 1 | P a g e We take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project. First and foremost, we would like to thank Prof. Pitamber Dwivedi for her constant guidance and support throughout this project. During the project, we realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. We would also like to thank our batch mates for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project. Last but not the least we would like to thank God and our parents for their ...
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...CHAPTER-1 1.1 Introduction Horticulture is the part of agriculture, which deals with the study of growing and marketing of flower, fruits, and vegetables. Horticulture includes cultivation of flower, fruits, and vegetables for sale in the market, etc. The word horticulture is derived from the latin hortus, “garden”, and colere, “to cultivate.” A person who performs the activities of fruits and vegetables growing are known as horticulturist. Vegetables growing is an important part of horticulture. Presently our county is next to China in area and production of fruits and vegetable crops and has been contributing 10% of fruits and 14% of vegetable of the total world production. Horticulture has become a key driver for economic development of the Sikkim. The government has decided to adopt the policy of growth with sustainability, making horticulture a priority sector for higher income generation to farming community. 1.2 Background of the study The main purpose of this research process was to see the present status and prospectus of horticulture crops (vegetables) in East Sikkim. This topic is very important because horticulture is one of the major economic activities of the people of Sikkim. The department of horticulture is deeply involved in motivating and providing technical guidance to local farmers. The important of horticulture in improving land use, generating employment and providing national security to people has increased many folds and realization of the same...
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