Personal Electronic Organizer (PDA) | PDA-GPS for Fishermen | | Marketing Plan for RAKSHAK | | M1 | 12/10/2013 | |

Executive Summary
PDA:
A personal digital assistant (PDA), also known as a palmtop computer, or personal data assistant, is a mobile device that functions as a personal information manager. PDAs as a product may have a lot of variations in features like Wi-Fi, Bluetooth, Touch screen, Gesture Recognition, GPS Navigation, Fingerprint recognition, E-book reader.
However, our product is PDA with GPS navigation alone. This product has a strong demand in the Fishery Industry for the fishermen; there have been articles in various newspapers mentioning the need of such safety device among the fishermen of India. GPS navigation helps the fishermen in finding their way back to the shore after they dive deep in the sea while fishing, our product also provides Tide forecast which helps fishermen in returning back to the shore safely.
A large number of these fishermen venture 200 miles or more from the shore for several days at a time. Their only way to communicate their location or safety to their family is the unreliable mobile telephones they have now. This product can benefit many fishermen, who can’t afford costly substitutes available in the market, this product is mandatory for any fishermen who dive deep in the sea.
This product’s usage can be explored in other industries as well, however we have restricted our analysis to the fishery industry considering the constraints and the hugeness of fishery industry. Government of India has decided to open a port at every 30 km of Karnataka coastal line to give fishery industry a boom.
An effective marketing strategy is required to communicate about this product to the fishermen in the Karnataka region. Sales strategy to reach out to these fishermen all along the coastal line, promotional campaign to