...* 1. Student Names & McGill ID BRILLANT, Aïsha 260194236 CHENG, Chin-Yun 260014110 JOLIN LESSARD, Audrey 260180785 LEBLANC, Geneviève 260188501 MURCIA, Nicolas 260177704 NGUYEN, Jean-Louis 260078995 TIAN, Yu 260177360 Course Information Marketing Management I MCGR 352, Section 005 Professor: Constantina Kavadas Marketing Plan Part 1: Market and Consumer Profile Date of submission: Wednesday, March 29th, 2006 2 * 2. The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years, while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the functional drinks segment of soft drinks. Brief description of the company The Coca-Cola Company’s core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the world’s leading manufacturer, marketer...
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...1. Executive summary Bubble tea café will offer an alternative selection of drinking products, and it expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea. 50Lan is a Taiwan company which is concentrate on offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan. 2. Introduction Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved. Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea). 50Lan Ltd. was funded in 1994...
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...Marketing Plan TEE TEA MILK TEA Marketing Plan Tables Table I. General Population Distribution of Region IV-A by Prov/City/Towns, 2012 Province/City/ | Population(2012) | % Distribution | %Growth Rate | Remarks | Cavite Total1. Imus 2. Trece Martires 3. Tagaytay 4. Bacoor5. Cavite City6. Dasmariñas | 3,337,849301,624 104,559 62,030 520,216101,120 575,817 | 10.25%74.20%130.19%5.84%30.56%5.37% | 1.08%1.08%1.08%1.08%1.08%1.08% | The least populated city in Cavite.The most populated city in Cavite. | Major Assumptions:The Dasmariñas Cavite is the most populated followed by Bacoor City, Imus, Trece Martires, Cavite City and Tagaytay. It is better to market the product in Dasmariñas City because of its large population. | Table 2. Total Demand Market Analysis, R-4A by Prov/City/Towns, 2012. Province/City/Towns | Population | Avg. Rate of Usage (Vol/Php) | Estimated TotalDemand Market (P/value) | Cavite Total | 3,337,849 | 1.2 | 361,948.8 | Imus | 301,624 | 1.8 | 936,388.8 | Trece Martires | 104,559 | 2 | 156,838.5 | Tagaytay | 62,030 | 1.1 | 229,511 | Bacoor | 520,216 | 2.8 | 5,340,558.4 | Cavite City | 101,120 | 3.7 | 323,584 | Dasmarinas | 575,817 | 2.5 | 921,307.2 | Table 3. Estd. Total Demand Market Share Analysis by Company, R-4A by Province, 2012. Province/City/Towns | Zipp Tea59% | Bon Appetea41% | Estimated TotalDemand Market (P/value) | Cavite Total | 1,969,331 | 1,368,518 | 3,337,849 | Imus | 177...
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...FROZEN SNACKS [pic] What is frozen snacks? Frozen snacks is wonders of frozen packaged foods that are commonly available in our local stores, you can from their fridges straight onto a pan mess free and much tastier. Even throwing parties or having a small get together has become stress free by frying ready made Asian snacks such as frozen samosas and spring rolls. Some people don’t like to after work go to the supermarket buy dish and cook, in their refrigerator will store the frozen food. Frozen snack is the food that is need to be frozen, after appropriate processing, through a variety of ways to make it freezing quickly, the packaging and storage at 18 degrees C and - 20 degrees Celsius. Its biggest advantage is in low temperature to preserve the original food, and without any preservatives and additives, while allowing maximum preserved food nutrition. However it keeps food delicious, convenient, health and nutrition (Tia Kaur 2011) HISTORICAL AND ENVIRONMENTAL INFLUENCES Food after being frozen can preserve itself for a much longer period of time as the freezing process slows down decomposition by transforming moisture into ice, inhibiting the growth of bacteria. Frozen snacks historical influences Modern frozen food has had a history of almost 100 years whereas it has, in fact, been popular since 3,000 BC when the ancient Chinese used ice cellars to preserve food through cold winter months and beyond. Beginning in 1929, Clarence...
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...Bubble Tea MARKET PLAN ----Quickly bubble tea store (In Grand, NY) Introduction Quickly bubble tea store originated in Taiwan in 1996. It was established by Nancy Yang. From 1996 to now, there are almost 2,000 chain stores thorough Africa, Asia, Europe and northern America. 50 chain stores located in northern America and there are 7 chain stores in NY. Quickly bubble tea store is known as the largest of pearl milk tea and bubble tea chain store. They are mainly to sell drinks including various different kinds of slush, juice, milk tea, snow, espresso coffee, rose tea, flavored tea, hot drinks, flavored milk, pudding, jelly juice. They have slush like rose slush, hazelnut milk tea slush, wax gourd slush and so on. All in all, they have more than 300 drinks. In addition, they still have a dozen delicious desserts like nutella toast and sesame Tong Yuen, and a dozen Japanese Gelatos like durian gelato, tofu gelato, tiramisu gelato etc. Not only that, they still have lots of snack, such as fried shrimp trigon, and special Hong Kong’s street snack, egg puffs that are made from a slightly sweet batter based on eggs and flour using a special iron griddle with small round indentations. They are just like small egg-shaped waffles. Lots of people like to eat them. For attracting more customers, they still provide lunch for customers, such as noodle soup, burgers and ramen. When you go there, you can buy something what you need. Most...
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...A marketing plan for TWG Tea to enter China market Table of contents Executive Summary 3 1.0 Introduction 4 1.1 Product background 4 1.2 Company background 4 1.3 Country background 4 2.0 Business Evnrionment 5 2.1 PESTEL analysis 5 2.2 SWOT analysis 6 2.3 Market analysis 8 3.0 Marketing strategy 8 3.1 Objectives 8 3.2 Target market 8 3.3 Positioning 8 3.4 Marketing mix 8 3.4.1 Product 9 3.4.2 Price 9 3.4.3 Place 10 3.4.4 Promotion 10 4.0 Implement and control 11 4.1 Implement 11 5.2 Control and evaluation 12 5.0 Conclusion 12 6.0 Reference 14 Executive Summary This marketing plans aims to help TWG Tea, a well-known tea brand operating in Singapore, to enter tea market in China. Through using PESTEL and SWOT analysis models, it finds that China is a high potential market for TWG to earn new growth. However, fierce competition and poor advertising performance of TWG and other limitations all can be big barriers to the entry of the brand. Considering the strong demand and satisfied purchasing capacity, TWG can target upper income groups who have strong beliefs in the health effects of tea to make greater sales. 1.0 Introduction 1.1 Product background TWG Tea is a premium and luxury team brand provided by The Wellness Group. As a well-known tea brand in the international world, this brand provides...
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...The Mystic Tea Room Tina Hoskie Keller Graduate School of Management [pic] Marketing Plan Outline 1. Executive Summary 2. Situation Analysis 2.1 Market Summary 2. SWOT Analysis 3. Competition 4. Product (Service) Offering 5. Keys to Success 6. Critical Issues 3. Marketing Strategy 1. Mission 2. Marketing Objectives 3. Financial Objectives 4. Target Markets 5. Positioning 6. Strategies 7. Marketing Mix 8. Marketing Research 4. Controls 1. Implementation 2. Marketing Organization 3. Contingency Planning 5. Conclusion “The tea party is a spa for the soul. You leave your cares and work behind. Busy people forget their business. Your stress melts away, your senses awaken…” 1. Executive Summary The Mystic Tea Room is in the start-up stages. The concept of opening a tea room has been explored and is presented in this marketing plan. There is a lack of tea rooms in the Murray-Calloway County area and The Mystic Tea Room will be entering the market with limited competition. The closest tea room is located in Hazel Kentucky. The Mystic Tea Room will be a unique local tea room in the Murray-Calloway County area that will be a friendly social place to escape the daily stresses of life and will be a comfortable place to meet friends, old and new, while enjoying a cup of their favorite tea. With the...
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...lan | SoRen Tea | Marketing Analysis and Strategy | | | | | | | Table of Contents 1.0 Executive Summary………………………………………………..... 3 2.0 Situational Analysis…………………………………..…….. …….... 4 2.1 Market Summary………………………………………..…………... 4 2.2 SWOT Analysis……………………………………………………... 6 Strength……………………………………………………….. 6 Weakness……………………………………………………… 6 Opportunities……………………………………….................. 7 Threats………………………………………………………… 7 2.3 Competition……………………………………………….................. 8 2.4 Product (Service) Offering………………………………………….. 10 2.5 Keys to Success……………………………………………………... 11 2.6 Critical Issues……………………………………………………….. 11 3.0 Market Strategy……………………………………………………... 12 3.1 Mission……………………………………………………………… 14 3.2 Marketing Objectives……………………………………………….. 14 3.3 Financial Objectives………………………………………………… 14 3.4 Target Markets…………………………………………………….... 15 3.5 Positioning …………………………………………………………. 18 3.6 Strategies …………………………………………………………… 18 3.7 Marketing Mix ……………………………………………………... 20 3.8 Marketing Research ………………………………………………… 22 4.0 Controls …………………………………………………………….. 23 4.1 Implementation …………………………………………………….. 24 4.2 Marketing Organization ……………………………………………. 24 4.3 Contingency Planning ……………………………………………… 25 5.0 Conclusion …………………………………………………………. 25 Reference……………………………………………………………… 26 1.0 Executive Summary SoRen Tea is a new start-up...
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...These are just some of the ways a strong Bubble Tea Cafe Business Plan can help you. How much of your time will you squander because you are not a professional, and what will happen when you sit with a prospective investor and you realize that you have missed something essential, or the plan you have created is weak or plainly wrong. Why not stop wasting your time … A great Bubble Tea Cafe Business Plan helps with:- Executive Summary Explaining your business concept in a few straight-forward sentences. Making your existing situation clear and detailing how you will go from where you are currently are to where you want to be. How to find out what your key success factors are. Explaining your present financial position and how much cash that will be needed in the business. Identifying the objectives you will have to target. Producing a great vision statement. Setting out your milestones showing how you'll use your business plan. Market analysis Providing numbers for the overall current market. Your business plan explains the expected Sector Trends. Detailing your Unique Selling Proposition. Your target market and The Customers you want. Recording your model Customer attributes. Meeting your likely Customers requirements. Producing your Competitor breakdown. Products / services Goods and services description . How you'll position your goods and services . Evaluation of where the business fits in the sector. Industry overview ...
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...Marketing Plan for 0° Natural Green Tea of Tan Hiep Phat Corporation Marketing Management Submitted to The College of Business Administration Central Philippine University Iloilo City,Philippines Pro.Orlie Gallos Student: Uyen,Nguyen Thi To Student code : CPU BA039 Marketing Plan for Natural Green Tea - 0° Tea of Tan Hiep Phat Corporation 1. EXECUTIVE SUMMARY After the great successes from Number 1, Laser and Ben Thanh beer, Tan Hiep Phat (THP) – a powerful group launched Natural Green Tea 0 (0° Tea) in 2006, which continued marking its important advance in the beverage market. The competitive advantage of being the first ready-to-drink tea product with high quality has helped 0° Tea, quickly penetrate and develop in Vietnam. At the end of 2007, it gains 56% market share and outdistances the other competitors (C2: 25%, 100: 12%, Pokka: 6%) Green tea is a traditional and healthy drink; therefore, the bottled one like 0° Tea really satisfies the customers’ needs in the modern life. 0° Tea targets the customers from 15-29 and whose income ranges in the middle ($200-500). By maintaining the quality of product, introducing new flavours each summer and developing a proper marketing plan, THP strongly believes in the long future of 0° Tea. Not only aim to increase the market share to 65%, revenues by 40% in 2008, THP also plans to expand its market to other Asian nations in 2009. After the...
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...communications with my friends or with somebody important while enjoying a cup of fresh green leaf tea. I believe there are tea bars in New York or California where Asian people reside, and I heard that there is one in Miami, but there is nothing in Ft Lauderdale, where I live. Luckily, we have Starbuck Cafe, which is close to the environment I am looking for; however, it is still a fast food industry, where people come to grab a cup of coffee and go. Others, like me, try hard to find a quiet corner in all the noise. I miss the times that I spent with my friends in the tea bars in my country. So, I dream of having a tea bar here, where it provides a peaceful place for people to enjoy a calm chat while having a cup of quality tea, and a little relaxing time for themselves. Americans could realize the potential of slowing down and smelling the roses. The economic slowdown might be that opportunity for people to slow down and enjoy a cup of hot tea that they have to drink carefully and slowly fully appreciate the beautiful tea leaves and flowers are works of art floating in a cup of clear water. Oriental teas are not the teas that Americans understand. Although Starbuck Cafe has a good collection of worldwide teas, such as Earl Grey, Africa Red Bush and Indian Spicy, they are westernized and flavored instant tea bags. Retail store TEAVANA, has many oriental tea collections of original leaf tea,...
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...Final Marketing Plan MKT/421 February 20, 2014 Robert Thompson Final Marketing Plan for Pepsi GO Tea The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of healthy products to include our new Go-Tea. Pepsi explored the market and will now launch a new tea for its customers. The Pepsi Go-Tea “will offer a healthier choice of tea containing low sodium, no fat, carbonation, or sugars which is a major concern for the consumer (Tea Fact Sheet, 2013).” Pepsi will make its first priority to appease to the taste of the consumer and to ensure a healthy drink is produced in the most environmentally safe containers. Team B will introduce a new tea, named “Pepsi GO Tea.” Although the Brisk product is a subsidiary of PepsiCo, the company is looking to launch a new product named Pepsi Go Tea. This new tea will be different because the oils that produce the flavor for the teas normally diminish over time. PepsiCo will use loose tea leaves opposed to rudimentary tea bags. The loose tea leaves enable room for the tea leaves to swell and expand with room to infuse their flavors. In contrast, tea bags do not render such an option based...
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...Davids tea business plan Table of Contents Executive Summary. .3 Company Description. .3 Strategic Focus and Plan .4 Mission .4 Overall Company Goals. .4 Objectives .4 Competencies and Sustainable Advantages. .4 Advantages.. .4 Sustainable Advantages .4 Situation Analysis .4 SWOT Analysis... .5 Industry Analysis .6 Customer Analysis of David's Tea .6 Competitor Analysis .7 Competitive analysis — Starbucks 7 Competitive analysis — Tim Horton's . 8 Others 8 Market-Product Focus 8 Marketing and Product Objectives: 8 Target Markets: 9 Points of Difference: 9 Positioning: 9 Marketing Program. 9 Product Strategy . 9 Price Strategy. 10 Promotion Strategy. 10 Place/Distribution Strategy. 11 Financial Data and Projections. 11 Past Sales Revenues. 11 Five- Year Projections .11 Organization. .12 Implementation .12 Product Strategy . .12 Price Strategy .12 Promotion Strategy .12 Place/Distribution Strategy .13 Evaluation and Control . .13 Bibliography. .14 EXECUTIVE SUMMARY The following plan outlines the suggested marketing strategy and tactics for David's Tea, a high quality loose-leaf tea provider that has aggressively expanded since its creation in 2008. David's Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations...
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...Business marketing plan By: Abhijit Kumar Singh, Ali Altaweel, Robin Singh Parmar FALL: 2014 | | | | | INTRODUCTION TO MARKETING TAUGHT BY DEBORAH LAWTON | Executive Summary The following plan outline suggests marketing strategy and tactics for David’s Tea, a high quality loose- leaf tea provider that has aggressively expanded since its creation in 2008. David’s Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations and diversities of tea. For potential and current customer, David’s Tea targets the young, traditional and non -traditional tea drinkers, baby boomers and health conscious. It is offering a healthy and trendy drink to its customers. David’s Tea has strong brand with unique quality and blends, new flavours. The quality tea imported from all around the globe and is highly customized for the consumer. David’s tea focused on high customer service with their expert employees. The tea market in North America is expanding widely and steadily due to the health awareness of the mass population. David’s tea has cashed this scope and used this opportunity to expand their business. David’s tea is established and financially strong, and in need of a solid marketing plan to continue their explosive growth. Company History David Segal was a 28-year-old tea loving entrepreneur, when he started his business with his cousin Herschel Segal, who was a Canadian retail pioneer. They both...
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...Starbucks is a international store of coffee. Its business operation is all over the world. Therefore, we choose two counties, U.S.A. and Taiwan to explore Starbucks’ business operation and its marketing development issue. During the project, we would like to discuss about Starbucks their product marketing development and quality control management. For the product marketing development, we would like to through the questionnaire to know about what the customer’s preferences in the Starbucks coffee beverage. For the quality control, how to ensure that the products or services that are provided meet specific requirements and characteristics, such as being dependable, satisfactory, and safe. Furthermore, we would find out the product develop plan in several years of Starbucks from survey counties. In survey, we would like to put into practice what has been learned in the marketing, international marketing and quality control management. And, we hope that we can use the presentation skills and communication skills learnt in Higher Diploma and have a good performance. Starbucks' have three target audiences in USA and Taiwan: Adults Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. Young Adults Young adults aged 18 to 24, total 40 percent of Starbucks' sales. Starbucks positions itself...
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