...current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the study is to find what strategies the company uses to market its products and brands...
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... 15 Critical Success Factors 16 Key Problem Identification 17 Marketing Objectives 21 Other Strategies 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography 28 EXECUTIVE SUMMARY We are the XYZ Group and our aim is to develop a Global Strategic Marketing Plan for three years for Unilever Company.Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement is deduced from the case study and stated to give a clear picture and guide to the global marketing plan for Unilever. The paper will assess the changes taking place in the company’s environment and how these changes will affect Company. To do this we will examine the Macro-environment, Microenvironment. SWOT analysis and financial analysis will be carried out on the company’s external and internal environment. Corporate Objectives will also be stated to indicate the future of Unilever Company. Marketing Audit, Internal analysis, Critical success factors, Segmentation, Targeting will be...
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...CORPORATE COMMUNICATION PLAN FOR UNILIVER FOR THE YEAR JANUARY2011 – DECEMBER 2011 Introduction Uniliver is a manufacturer of consumer goods which are sold via retailers, and operates as an international business with a dual HQ in both the UK and Holland. This Corporate Communication Plan is a statement of its vision, strategic aims and priorities, an essential part of its policy and planning framework for the year January 2011 – December 2011. Its aim is to ensure that the day to day work focuses on priorities such as environmental and ethical issues and sustainability, products satisfaction through products innovation, but also to think about competing pressures and ways to increase revenues. I. Analysis Uniliver is trying to build its reputation as an organisation committed to: * Environmental and sustainability issues * Improving health and well-being * Maximising values to create profits II. Objectives The objectives provide the overall course of the program and what should be achieved. Uniliver has got three objectives which will be stated in terms of program outcomes rather than inputs. 1. To encourage a challenging, worthwhile, and fulfilling work environment for our employees by building mutual respect, self-belief, and confidence in our personal relationships based upon commitments to truth, frankness, and competency; but also to provide tools to support constant delivery of the brand promised with every point of contact...
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...INTRODUCTION Corporate social responsibility (CSR) is an idea that corporations taking some sort of activities with responsibility for society’s benefits to effect their customers, employees, shareholder and environment within their operations. This is a voluntary behavior to improve employees and their families’ quality of life as well as society. Nevertheless, it is not a statutory law that organizations have to comply with. Over the last two decades, the public and the media have increasingly concerned about CSR. Therefore, this has led to more interactions between governments and organizations and society as a whole. In the past, corporations focus on earning profit invariably, “Today, however, businesses must also reflect on the legal, ethical, moral and social consequences of their decisions” (Anderson 15). A growing number of people are keeping a watchful eye on corporations’ background whether it has a contribution to society instead of how much profit they have gained. However, corporate social responsibility has become a significant matter in the international business. The image of corporations depends on how much they take on social responsibilities. E.g. consumers are more likely satisfied with reliable global brands. Similarly, employees are more willing to work for good-welfare companies. “The brand manager uses consumer concern for business responsibility as a means for securing competitive advantage. At the same time a charitable cause receives substantial...
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...Challenge of embedding Sustainability in Organizations: The role of HRM and Leadership INTRODUCTION In the last decade, the importance of sustainability in any part of business in any industry has increased. Sustainability needs to move from being an add-on to a way of life at the firm such that companies can balance their social, financial and environmental risks and obligations. While companies have begun identifying the need to ingrain sustainability into the organisation, most business leaders still do not have a clear idea on how to go about doing so. THE CULTURE OF SUSTAINABILITY When talking about sustainability in business we mean managing the ‘triple bottom line’ such that decision making takes into account not only profits but also people and the planet along with social and environmental risks and obligations. In this sense, corporate reporting takes into account the environmental and social impact of the firms operations. But a culture of sustainability is more than just the corporate report and the face value of the initiative. It is one in which all the members of the organization share the spirit and the passion for the cause of balancing profitability with environmental accountability and social well being. Such a culture constantly strives to improve the lives of stakeholders while successfully carrying out its operations over the long term. WHAT DIFFERENTIATES SUSTAINABILITY FROM OTHER INITIATIVES? Most organizational change initiatives are largely...
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...------------------------------------------------- Table of Contents CHAPTER: ONE INTRODUCTION OF THE PROJECT………………………….1-4 CHAPTER: TWO INTRODUCTION OF THE ORGANIZATION……..…………5-9 CHAPTER: THREE CAPITAL STRUCTURE ANALYSIS………………………….10-15 Fixed Assets……………………………………………………….10-12 Inventories…………………………………………………………12-15 CHAPTER: FOUR ANALYSIS OF ASSETS…………………………………………..16-18 CHAPTER: FIVE CASH FLOW ANALYSIS………..………………………………19-26 CHAPTER: SIX FINANCIAL RATIO ANALYSIS…...............................27-28 CHAPTER: SEVEN SUMMARY AND CONCLUSION……………………… CHAPTER: ONE INTRODUCTION OF THE PROJECT Theory is just limited to knowledge, but practical approach gives the platform for applicability. Learning only on theoretical basis limits our knowledge horizon and keeps us far from real world. So, in order to have enough understanding on the accounting process, this project aims at applying theory into practice. The annual report project in the first term of our accounting course in MBA is assigned to us to make us learn everything we can about one company using its annual report, the internet, the press, stock market and contract with company officials. Thus, this annual report project on Unilever Nepal Limited (UNL) is prepared as a part of learning practical applicability of accounting processes. Objectives of the report Every report has objectives. It is on the basis of these objectives that report is directed in a fixed path and contains...
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...First question:- Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology. The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality. From your point of view, what did corantor do to build its strong Brand and be well known by every one? Building a strong brand is the goal of many organizations Corantor started small but built a solid reputation with the customer along the way and in the process the name of the company's brands were well known. The following are steps Implemented by Corantor to create a strong brand. Determine the target customers in a better way,and their demographics,what are the capabilities needed to serve them ,how and when to reach them to deliver the needed messages to raise their awareness of the brand or to persuade them to buy Corantor products and to positioning Corantor in the minds of its target customers with a distinctive personality. Identifying all contact points where customers interact with the company. To create a holistic brand experience, we need to create a consistent and convincing experience at each of these touch points. For example...
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...Multination companies in Sri Lanka III. What is meant by International Marketing? Chapter II ……………………………………………………………………………….. 6 I. Business environments faced by multinational companies. II. Planning process of the multinational companies. Chapter III ………………………………………………………………………………. 8 I. Uncontrollable variables faced by multinational companies in Sri Lanka and the strategies implemented to gain the market share. II. Concluding remarks References ……………………………………………………………………………….. 17 Abstract This research is to find out what are multinational companies and also the main multination companies which are operating in Sri Lanka. Further, the research analyzes the business environments, mainly the uncontrollable environments of foreign countries and the planning process of multinational companies. The main objective of this research is to analyze the factors which are affecting to market mix strategies of multinational companies operating in Sri Lanka. The research is mainly done from secondary data available in the internet and also from the paper articles. Research findings will gives an idea about what are multinational companies, methods they adopt to market their products in Sri Lanka and what the factors that affect to marketing mix strategies of multinational organizations in Sri Lanka. Introduction The multinational companies are engaged in international marketing. The first captor devotes to study of multination companies and what...
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...Report on: New Marketing Plan on PORI Beauty Soap Subject: Marketing Management Section: F Submitted To Tasmia Ekram Guest Teacher Lecturer of Marketing Management Department of Business (NUB) Submitted By SL. NO. NAME ID 1 Md. Mamun Hossain ID: EMBA-120103300 2 Md. Abu Noman ID: EMBA-120103301 3 Md. Rayhan ID: EMBA-1201 4 Md. Feroz ID: EMBA-120103303 5 Md. Rabbi ID: EMBA-1201 Submission Date: 27 April 2012. NEW MARKETING PLAN ON PORI BEAUTY SOAP ¬ EXECUTIVE SUMMARY This report is a brief insight in to the quality of the Pori Beauty bar, its evolution and its strengths and the threat faced by the competitor. Pori came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Pori differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Meril it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Pori did not have many competitors but now the completion has been strengthened by the new entrants...
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...competitive advantage in the market while protecting the capital base. The balance of power has shifted between corporations and it is important to balance economic prosperity along with environmental and social dimensions. Sustainable business strategy represents a marked shift in traditional business practices and companies who do not adapt to the changes in these practices in order to achieve sustainable profitability will be more likely to face the brand value decline or even extinction in the future. For instance, the change represents the need to understand how all three dimensions affect each other and companies ought to consciously create new consumer preferences. However, a lot of companies still are missing guidelines to implementing a marketing strategy of sustainability as an essential part, which is at the core of ensuring organizational, social, economic and environment growth while managing overconsumption issues (White, 2011). Current researches tend to focus on developing a more sustainable approach on product design, pricing, promotion and distribution when it comes to the sustainable business strategy and companies are widely integrating this approach. On the other hand, the theoretical practices of promoting sustainable consumption in customer-citizens are an emerging potential for further development of sustainability. As a...
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...I. Current Situation A. Current Performance: Unilever is a world renowned company, which was created in 1930 through the merger of margarine Unie, a Dutch margarine company and British-based Lever Bothers, soap and detergent company. Unilever had 1600 brands and sales & marketing efforts in 88 countries all over the world. The main target were to get top-line sales growth of 5-6 percent annually and to increase operating profit margin from 11 percent to over 16 percent both to be accomplished by the end of the year 2004.They cutting down their portfolio from 1600 to 400 core brand. Increasing profit margin to 11 to 16 percent by year end 2004. Unilever had extended its brand portfolio 500 to 600 brands in 2003 and reported 2002 sales of about €48.8 billion. A number of Unilever brands had either highest or second highest share in their respective markets. Since 1995 Unilever one of the world five largest good and house hold products companies ranked among the top 60 of fortune global 500 largest companies. Interms of Return on Investment: Based on 1999 1. [pic] Here, Unilever’s Current Ratio shows 0.93:1 for 1997. It means their position is not good. It indicates their Liability is more than their Assets. [pic] Their Quick Ratio shows 0.60:1 for 1997, which is not good, because it shows their liability is more than their assets. 2. [pic] Organization’s current mission: Unilever's mission...
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...ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR PGDM) (SUPERVISOR) IAMR Ghaziabad DECLARATION I, Ashish Kumar Saini, hereby declare that the project work entitled “ANALYSIS OF PUREIT ON 4 P’S OF MARKETING AND CONSEMER BENHAVIOUR” is an authenticated work carried out by me at HINDUSTAN UNILIVER LIMITED under the guidance of Miss. Subodh Choudhary for the partial fulfillment of the award of the Diploma of PGDM and this work has not been submitted for similar purpose anywhere else except to IAMR, Ghaziabad, approved by AICTE. Date: Place: (ASHISH KUMAR SAINI) ACKNOWLEDGEMENT I take this opportunity to express my gratitude to the Management of HUL at Jaipur for providing me the opportunity to get an exposure of their esteemed unit. I am sincerely thankful to the HR department for coordinating my training and explicitly express my thanks to Mr. Shahnawaz Alam for their continued help and guidance during my stay there. Last...
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...part of human life and become vital tool that cannot be ignored by people and corporation. There are several popular social media that users usually use such as Facebook, Linkedin, twitter, and Google+ and Facebook still tops social network by having 1.4 Billion of total number of users in the world (Statistic Brain 2013). It is evidence from research data, there is more than 80% of consumer browsing and buying online in every week in 2012 and it’s increased 69% from 2009 (Oracle 2012) and there is about 80% of small-mid-big companies utilize social media in 2013 that the companies realize social media is becoming very important for their business performance and to support communication in internal companies. Thus companies can do marketing and sales, make...
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...Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews the situation but intentionally avoids guiding students through any analytical framework or specific application question. In so doing, it provides the instructor with the latitude to adjust class discussion and thereby accommodate the abilities of a wide-range of students. Specifically, the instructor can invite students to reason through a situation where uncertainty exists and speculation may be required. In terms of environmental analysis, this case connects a discussion of external environmental forces and Porter’s five-force model, and how such forces affect the opportunities for growth in an industry (referencing concepts covered in Chapter 2). In terms of internal analysis of the firm, (referencing Chapter 3), the value-chain and resource-based VRIN analysis provides a case for how distribution challenges across the value-chain activities could affect value. The stakeholder perspective can also be analyzed using the balanced scorecard. As a business-level strategy...
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...Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews the situation but intentionally avoids guiding students through any analytical framework or specific application question. In so doing, it provides the instructor with the latitude to adjust class discussion and thereby accommodate the abilities of a wide-range of students. Specifically, the instructor can invite students to reason through a situation where uncertainty exists and speculation may be required. In terms of environmental analysis, this case connects a discussion of external environmental forces and Porter’s five-force model, and how such forces affect the opportunities for growth in an industry (referencing concepts covered in Chapter 2). In terms of internal analysis of the firm, (referencing Chapter 3), the value-chain and resource-based VRIN analysis provides a case for how distribution challenges across the value-chain activities could affect value. The stakeholder perspective can also be analyzed using the balanced scorecard. As a business-level strategy case, (referencing...
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