...TesT Lab Get ready for winter Light bulb fittings energy-saving light bulbs are available in a range of fittings – large screw (e27), small screw (e14), bayonet (b22) and two-pin GU10. For more details go to www.which.co.uk/bulbfeatures The best ways to stay warm, advice on keeping costs down and information on grants and discounts Grants and discounts energy-saving light bulb brands buying bulbs fRee InsuLaTIOn Get free or discounted loft and cavity-wall insulation from suppliers including British Gas, Eon, Npower and Sainsbury’s Energy. Most people are entitled to some help, with the over-70s, low-income households and those on certain benefits getting the best deals – but you need to act now as these offers are set to expire by the end of 2012. Some companies only offer deals to their customers, while others are open to all. For more information go to www.which.co.uk/insulate. OsRaM Tested 14 WInTeR fueL PayMenT Winter comforts Best Buys and advice to save money and keep your home warm O sc Re ty www.which.co.uk ili 28 Which? November 2012 800 LuMens and abOve 1 Ikea Sparsam 15W 301.494.53 £10 15 820 cFL 3 2.10 28 HHHH OsRaM Duluxstar 21W £3 21 650 cFL 3 1.84 0 HHHH HHHH 3 OsRaM Dulux Superstar 30W £11 30 2,000 cFL 4.19 49 £4 £6 20 1,200 cFL 20 1,160 cFL 2.73 2.79 68 60 HHHHH HHHH HHHH HHHH HHHH HHH LuMens and...
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...Marketing Plan of Bosch Washing Mechine Contents 1.0 Executive summary 2.0 The Company Background 3.0 Situation analysis 4.1 Industry analysis - Porters 5 forces 3.2 Macro environment analysis - PESTEL 3.3 S.W.O.T analysis 4.0 The marketing plan 4.1The company mission statement 4.2 The company Vision 4.3 Objectives 4.4 Strategies 4.5 Segmentation 4.6Target markets 4.7 Positioning strategy 5.0 Ansoff matrix 6.0 BCG matrix 7.0 Marketing mix 8.0 Implementation plan 9.0 Control mechanism 10.0Conclusion 1.0 Executive summary Bosch Group is the leading global supplier of technology and services ,in the area of automotive and industrial technology ,consumer goods and building technology. It is committed to being innovative ,customer oriented and global supplier of washing machine. It offers high quality and excellent service to customers. This investigation and analysis draws attention to different models of situation analysis ,such as porter five forces (industrial analysis) PESTEL analysis (macro environmental analysis) ,S.W.OT analysis (internal and external analysis) and Ansoff metrix . The objective of this analysis use its competitive advantage to achieve an increase in market by 4-7 percent by 2012 ,to gain 20% percent returns in capital employed by 2012 , increase its size in the Uk market and increase customer awareness of Bosch energy saving product. Its segmentation of the market looks at the psychographic (lifestyle) ,social...
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