...Marketing plan Contents I. Introduction II. Resume III. Analysis of situation 1.Assume 2.Marketing portion ( history portion/calculating portion ) 3.Strategy market 4.Key product 5.Key marketing area IV. Marketing aims V. Marketing strategies VI. Schedule VII. Marketing promotion VIII. Controlling and renewing procedure I. Introduction LED, light emitting diode, a kind of solid semiconductor, can transform electricity to light directly. Its core is microchip. LED microchip, sealed up by epoxy resin, includes positive pole and negative pole. Semiconductor consists of two parts. One is P-form, holding leading position in the empty space, the other is N-form, mainly having electron. When the two parts connect, P-N is shaped. As electric current flow and affect the microchip, electron is acted towards P-area and compounds with empty space. Then energy is produced by photon. This is our products. However, the feedback from market department sounds not so good. Therefore, we need to analyze our marketing position and fully take advantage of the developing situation to promote our marketing portion. II. Resume Even though LED has gone on the market for several years, its popularization is limited, especially in rural areas. The serious problem can be found in the marketing portion last year. However, paying attention to the shortages, we should open our eyesight and be confident with LED for its unrivalled strength, then catch totally opportunities...
Words: 852 - Pages: 4
...Final Global Business Plan Outline Learning Team A MGT 448 February 20, 2012 Dr. Ken Cromer Final Global Business Plan Outline I. Introduction a. Summary of previous assignments. b. rationale behind choosing China as a target country. c. Recap the Country Risk analysis for highlight II. Determine the marketing mix specific to your selected global product or service a. The marketing mix will include the “P’s”- produce, place, price, and promotion. b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied. c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions. III. A marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. a. LED modifications include, but not limited to: incandescent flashlight replacement bulbs (everLED). b. Use in the traffic lights and outdoor signs of some cities. c. Many automotive manufacturers are beginning to use LEDs for their headlights. d. Pricing- varies depending on the type of bulb. 1. Can cost anywhere from $20 to $75 for a bulb that projects the same amount of light as a normal 60 watt incandescent bulb. 2. The cost savings is noticed per year compared to the normal light bulbs. e. Promotional...
Words: 429 - Pages: 2
...Executive Summary This is a business plan for our company, GreenArrow Sdn Bhd, an environmental friendly company, which will be selling hazardous insects’ trap by using recycled material. The purpose of this plan is to provide us a guideline to conduct the business and serves as a reminder to keep the business on track. In Malaysia, the dengue rate has been increasing significantly. In year 2013, more than 43,000 cases were reported, with 92 deaths, up from 35 dead the year before. Mosquito fogging is a common method to eliminate mosquitos but it doesn’t reduce the dengue rate. Our company spotted a great opportunity to conduct a profit making business and yet provide solution to this problem. The solution is our product, LED Mosquito Killer. It can bait and trap mosquito by luring them with heat, light and CO2. The target market can be household, firms, institutions and it can be used in many places such as home, restaurant, hospital, schools and even outdoor by using the USB cable. We are able to source recycled raw material with cheap price and we are planning to distribute the product to wholesaler and retailer. The forecast sales in the first year will be 24000 units. The startup cost will be RM 178,200.00 and the estimated net profit after deducting all expenses will be RM 108,000.00 for the first year. Breakeven can be achieved on 1 and a half year. Our company is looking forward to expand the production by setting up a new manufacturing plant by the end of 2017...
Words: 7424 - Pages: 30
...CONSUMER BEHAVIOR TOWARDS PHILIPS LED By Sai Puja S 1502008 Naresh Bitla 1502009 CHAPTER-1 INTRODUCTION TO THE INDUSTRY LIGHT EMITTING DIODE The electricity used over the lifetime of a single Incandescent bulb costs 5 to 10 times the original Purchase price of the bulb itself. Light Emitting Diode (LED) and Compact Fluorescent Lights (LED) bulbs have revolutionized energy-efficient lighting. 1.1. HISTORY OF LED: In 1907, British scientist Henry J. Round discovered the physical effect of electroluminescence, an optical and electrical phenomenon in which a material emits light in response to an electric current passed through it or to a strong electric field. The light produced was very dim and not bright enough to stimulate further research. In the early 1960s, groups at RCA, IBM, GE and MIT were working actively on LEDs. Among the first commercially available LEDs was an 870 nm IR device sold by Texas Instruments for $130 US. Around the same time, GE distributed red LEDs through the Allied radio catalog for $260 US. Obviously, LEDs were quite expensive and sold only in low volumes. In 1964, IBM used GaAsP LEDs on circuit boards in an early mainframe computer. This is significant for the first time LEDs provided a compelling value proposition to both manufacturer and end-user over conventional lighting technology. As an on-off indicator light, the LED could be mounted directly onto the circuit board, used less power, and had a seemingly infinite...
Words: 7497 - Pages: 30
...Marketing plan Craftmade International Inc. Marketing Plan Executive Summary With energy prices increasing and an increased interest in sustainability, a market for high efficiency, environmentally friendly lighting has been created. This need can now be cost effectively met with LED lighting technology because of recent advances in LED manufacturing techniques in China combined with maturing LED technology. Currently, no one has successfully entered into the market place to fill this void. Craftmade is well positioned to step forward and fill this void. Recent legislation in Washington has paved the way for increased public uptake of more efficient CFL and LED lighting. While incandescent light bulbs have not been phased out yet, it is important for Craftmade as a lighting appliance manufacturer to lead the way in lighting technologies. Already, competitors such as GE Lumination, and Philips have begun to introduce innovative products that incorporate LED lighting, and have seen large returns as a result. Due to technological advances in LED manufacturing and increased consumer exposure on store shelving, LED light bulbs are increasing in quality and decreasing in price. In order to take advantage of these recent developments in the lighting industry it would behoove Craftmade to adjust current designs or introduce new designs that implement the use of LED technology. The most advantageous opportunity would involve re-introducing current designs with LED capabilities...
Words: 6166 - Pages: 25
...Section I: Situation Analysis Jasco is working to be the leader in plug-in lights by utilizing licensing agreements and partnerships with box stores. Jasco is looking to expand their online presence and distribution capacities to deliver value to the customer. The market that Jasco is in is the home lighting segment but more specifically the various categories of night lights. The motion night lights utilize the use of “enbrighten” which is a term Jasco uses to describe their long-lasting LED light bulb. The bulb is said to never have be replaced and since all of these are motion lights they do not have to be turned on either. To communicate this to the customer they utilize a well-designed website and also put this on the packaging. To help sell the product and to also further communicate value, Jasco has a licensing agreement with GE. The second category of plug-in lights are the Projectables. Projectables are an innovative way to market to kids. They project their favorite Disney, Nickelodeon, Marvel, or DC Comics character on the ceiling for a night light and entertainment utility. Jasco does not advertise so their primary way of reaching their consumer is to package the product nicely. With the licensing agreements with Disney, Nickelodeon, Marvel, and DC Comics, Jasco utilizes that recognition to help sell their products. Jasco utilizes video demonstrations on their website as well as YouTube. In the Jasco building there is a production studio to increase this unique...
Words: 4455 - Pages: 18
...THE COMPANY AT A GLANCE An introduction: Bajaj electrical Ltd., incorporated in the year 1938, is a mid cap company (having a market cap of Rs 2531.98 cr.) operating in consumer durable sector. The company expertise in lighting, consumer durables, engineering and projects, is promoted by Kamalnayan Bajaj & have its headquarter in Mumbai, Maharashtra. History: The Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act, 1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July 14, 1938. Subsequently the name of the Company was changed to Bajaj Electricals Limited, pursuant to a fresh certificate of incorporation dated October 1, 1960. Company’s manufacturing unit have been accredited with ISO 9001 / 9002 and ISO 14001 certifications for its quality management. Some notable projects of the company include lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link. The Company caters mainly to the needs of the Indian markets and the export turnover being 0.67% (Previous Year 0.81%) of the total turnover of the Company. There are no reportable geographical segments. All assets are located in India. Management: The company management includes: Shekhar Bajaj Harsh Vardhan Goenka Ashok Jalan V. B. Haribhakti Madhur Bajaj Chairman And Managing Director Director Director Director Director Plant: the company has manufacturing...
Words: 2593 - Pages: 11
...Industry Analysis: Li-Fi T able of Contents Table of Figures ............................................................................................................................ 2 Table of Tables ............................................................................................................................. 2 Executive Summary ...................................................................................................................... 3 Introduction................................................................................................................................. 4 Li -Fi Technology Assumption ..................................................................................................... 4 Report Scope ............................................................................................................................ 4 Report Structure ....................................................................................................................... 4 Chapter 1 UK Broadband Industry.................................................................................................. 6 Current Technologies ................................................................................................................ 6 Current Market & Key Competitors ............................................................................................ 7 Future Market ...................................................
Words: 6146 - Pages: 25
...1. Define subsidies and land grant colleges and explain their influence of the migration of settlers out West. Subsidies are grants given by a government to individuals or groups in form of tax reduction or cash. Land grant colleges were colleges established as a result of Morril Act. The act awarded federal land to states to fund the cost of building mechanical and agricultural colleges. Land grant colleges such as Iowa State University and Kansas State University, were set up to teach certain branches of learning that include mechanical arts and agriculture. 2. Two examples of where the federal government violated treaties as a result of continued settlement into the west and give the results of these conflicts During the nineteenth century the Native Americans were deprived much of their land and were forcefully removed from the west. The white authority failed to honor the treaties they had signed and made the natives vacate their own land. This resulted to relocation of a mass of people from the west. After the war the white authorities started treating the natives in a hostile manner. They claimed ownership of the Indian lands in the west by the terms of 1783 peace treaty. This resulted to relocation of the India from the west. 3. (a)Explain the use of the Dawes Severalty Act in trying to force natives to assimilate to the American culture. What were the unintended consequences? The Dawes Severalty Act provided for elimination of tribal ownership of land...
Words: 2450 - Pages: 10
...Classic Airlines Marketing Solutions Ricardo R. Bonner MKT 571 November 21, 2011 Abstract The author has read the case study on Classic Airlines and will attempt to help the company by formulating a marketing plan which would help them recognize, diagnose, plan and implement which would put them in a better position for marketing and profitability reasons. The author breaks down Classic’s approach by recognizing its most valued commodity, and seizing on the opportunity to improve it by offering a 9 step process. The author uses examples to both illustrate the flaws inherit in their marketing efforts and to project successes if suggested solutions are utilized. Classic Airlines Marketing Solutions According to its stockholder’s annual report and outside business analysts’ opinions, Classic Airlines (or Classic for purposes of this paper) is poised to assume elite status among air carriers. With its vast assortment of resources and perceived positive PR (public relations) persona, Classic has enjoyed prime positioning because of it. However the economy has altered well-intentioned plans of many companies, including Classic, as the downturn has crippled economic conditions. Classic believes it can identify its weaknesses and craft an effective marketing effort which would position the company to achieve sustained profitability. Classic Airlines believes that recent economic pressures have been the main culprit in its journey from confident trendsetter to...
Words: 1407 - Pages: 6
...also like to extend our thanks to all the participants for their sincere response in survey without whom project would not have been completed. Finally, we like to thank our classmates for their support and encouragement throughout our study. With Best Regards Introduction LCD televisions produce a black and colored image by selectively filtering a white light. The light is typically provided by a series of cold cathode fluorescent lamps (CCFLs) at the back of the screen, although some displays use white or colored LEDs instead. Millions of individual LCD shutters arranged in a grid, open and close to allow a metered amount of the white light through. Each shutter is paired with a colored filter to remove all but the red, green or blue (RGB) portion of the light from the original white source. Each shutter–filter pair forms a single sub-pixel. The sub-pixels are so small that when the display is viewed from even a short distance, the individual colors blend together to produce a single spot of color, a pixel. The shade of color is controlled by changing the relative intensity of the light passing through the sub-pixels. Liquid crystals encompass a wide range of (typically) rod-shaped polymers that naturally form into thin, ordered layers, as opposed to the more random alignment of a...
Words: 7961 - Pages: 32
...FOR SOLAR LAMPS AND LED PRODUCTS AT BAJAJ ELECTRICALS LTD Company ACKNOWLADGEMENT My summer internship or training with Bajaj Electricals Ltd is a life time experience that I will cherish throughout my carrier .This project has provided a great opportunity to experience the excellent and modern work culture and work process of Bajaj Electrical Ltd. I wish to thank my respective project guide at the organisation Mr. Kalyan Bhattacharya. His guidance was extremely useful throughout my project work in giving me the detailed understanding of the entire product portfolio and the overall industry overview. I would also wish to thank all the distributers and group of dealers who shared their extremely important time to equip me with the important and valuable organizational insights and helping me to prepare the project. Along with the corresponding people at the organisation, I am sincerely thankful to our internal guide Prof, Anirban Dutta, who has helped me with the adequate academic insight whenever it was required. I wish to give my warm regards to all the persons involved in the timely completion of my project, directly or indirectly. I would like to thank to Mr. Sudipto Mitra (campus head) who was always there when ever I sought for his expert opinion. I am also thankful to all others who helped me directly or indirectly towards the completion of my project work. Poulami Dey (Marketing) International Business...
Words: 8494 - Pages: 34
...CARPLEX EXECUTIVE SUMMARY Carplex is a prominent car caretaker service provider serving the Mumbai car owners. The Business Carplex will be providing customers with the following services: • Car parking – the customers can station their car with us for a period upto 1month without any hesitance about the safety. The aim is to provide a safe and a clean parking environment to the cars for any period of time. • Car cleansing – various types of cleansing options are available for the cars for. Its a 24 hour service (steam wash, tunnel wash & in-bay wash). • Car accessorising and re-designing – different car automobiles like funky neon lights, wheel cap, car LCD’s etc and also redesigning options are available. • Consultancy – Want to buy a new car but don’t know which to buy? This is is best place to consult. • Also drive-in fast-food joints are located at the ground level for the customers. It’s situated at Dadar. Carplex has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Carplex provides a high quality service, both in regards to the core services as well as customer service is all based on their ability to find the best employee. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service...
Words: 2891 - Pages: 12
...Solar Energy Businesses in the Philippines Solutions) - AVGarcia Power Systems Corp. - AVODROC D MARKETING - Ace Electech Center Importer and Distributor of LED Bulbs, LED Fluorescent, Solar Panel, Solar Fan, Solar Refrigerator, Solar Cooker, Wind Generator, CCTV system, PABX Communication System, Telephones, AVR, Battery Chargers, Sine wave Inverters, Square Wave Inverters, Solar Water Pump and many more. • Business type: manufacturer, wholesale supplier, importer, distributor • Product types: LED lighting, solar street lighting, LED light bulbs, solar lighting systems, wind turbines (small), DC lighting, CCTV Systems, PABX Communication systems, AVR, Inverters, Telephones, . • Service types: engineering • Address: 555 Raon st. (G. Puyat), Sta. Cruz, Manila Philippines • Telephone: 3097535 • FAX: 7401983 • Web Site: http://www.aceelectechcenter.com • E-mail: Send Email to Ace Electech Center AFMI. Global Phils. Inc. • Business type: distributor • Product types: LED lighting, solar electric power systems, batteries deep cycle, uninterruptible power supplies UPS, generators diesel, air filtering and purification system components, ESD and Conductive Tiles. • Service types: consulting, design, construction, engineering, site survey and assessment services, contractor services, maintenance and repair services, testing services • Address: P3 Aurora Building Alabang Zapote Road, Muntinlupa, Philippines Philippines...
Words: 9284 - Pages: 38
...Global Marketing Activation plan BU TV Marketing Owner Des Power / John Olsen BU TV Market Inteligence & Strategy Reviewer Nils Leseberg BU TV Market Driven Innovation Reviewer Bart de Vos BU TV F&A Reviewer Peter Tesink BU TV MarCom Reviewer Gary Raucher a.i. Category TV Reviewer Arjan de Jongste, Elisabeth Hankeln, Scott Housley BU TV Leader Approver Approved: Robert Smits CL CMO Approver Approved: Egbert van Acht CL CFO Approver To be approved: Paul Verhagen CL CEO Approver To be approved: Andrea Ragnetti CONTENTS Management Summary 3 1. Business Objectives 5 2. Positioning: Value Proposition House 6 3. Target Audience 8 4. Market Development & Competitor Strategies 9 5. Marketing plan 12 6 Financials 41 7 Key Performance Indicators 42 8 Risk assessment 43 9 Marketing Introduction Process (MIP plan) 44 Management Summary This document presents the BU TV 2010 Global Marketing Activation Plan. The scope of the document is the entire Flat TV portfolio. Particular attention will be paid to the MCI Ambilight and its role in the total plan. The overriding Business Objective of the Business Unit is to turn this business into a profitable activity for Philips. This plan is designed to deliver a positive EBIT in 2010 on the road to sustainable profitability in 2012. We will do this by focusing in 2010 on driving leading market positions (top 2) in DACH, Benelux...
Words: 9209 - Pages: 37
