...Marketing Plan Phase I This paper will discuss the organization of Nike and will give a brief description of the new product that is being offered. The paper will also offer an explanation of the importance of marketing to our selected organizations success. Team C will also give a breakdown of the SWOTT analysis on our new product and provide the marketing approach we will use to help develop and nurture our new product. Nike Overview Nike is a well-known sports retailer that develops as well as designs sports apparel such as athletic shoes, clothing apparel, sporting equipment even athletic jewelry. Nike is the largest retailer of sports apparel across the globe. Nike is known as one of the gurus of marketing; Nike markets its products through commercials, magazines, billboards, and stores, even the Internet. Nike has a strategy for success which is to achieve long term success and to sustain continuous revenue, and they intend to continue this pattern by staying ahead of the competition and creating new and unheard of innovative product ideas. The new product that will be introduced under the Nike organization will be discussed in the duration of this paper. Soul to Sole The Nike Company is busy with the design of a new product, Soul to sole foot wear. For every pair sold, Nike will donate a pair to people in need and organizations that help people in need. This is Nike's way of giving back to the community. The new product will have worldwide marketing and be sold all...
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...Marketing Plan Phase I: Starbucks MKT/421 November 18, 2013 Pareesa Naveed Marketing Plan Phase I: Starbucks Marketing is an essential part of a business’ strategy for long-term success. Different business can have different views of what marketing means and how to create an effective marketing strategy specifically to meet the customer needs and the needs of the company. A marketing plan must have a defined goal and a vision on how to obtain that goal. The team is tasked to define a marketing plan to introduce Starbuck’s new Home Delivery and Catering Services. This marketing plan will provide an overview of the existing organization and describe the new services being considered. Additionally, the marketing plan will analyze the Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) of these new services. Finally, the plan will describe the research approach the team will use to develop the strategy and tactics to introduce the new Home Delivery and Catering Services. Starbucks opened the first store in the Seattle, Washington Pike Place Market in 1971. Starbucks always wanted to be a different kind of company by celebrating the rich tradition of coffee and by providing a feeling of connection. Starbucks has more than 18,000 stores in 62 countries. The company is the premier roaster and retailer of specialty coffee in the world and strives to bring the company’s heritage and an exceptional experience to life, (Starbucks Corporation, 2013)....
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...MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-2-team-assignment-marketing-plan-phase-i Visit Our website: http://hwsoloutions.com/ Product Description MKT 571 Week 2 Team Assignment Marketing Plan Phase I, MKT 571 Week 2 NEW PRODUCT LAUNCH MARKETING PLAN Part 1 New Product Launch Marketing Plan, Part 1 Introduction Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations and niche of the business; product differentiation guarantees prolonged growth through an active marketing strategy. All marketing strategies follow three main parts: pre-launch, launch, and post-launch. The pre-launch phase, also called the planning phase. It seeks to identify the product and the company’s position, and then build awareness through segmentation and target goals. Part one involves a lot of research in situation analysis, goal setting, and creating a marketing program. Part two deals with marketing implementation to gain brand personality. Finally, Part three reviews the results and focus on growth analysis. Each phase has sets of criteria or questions that must be considered or answered; each equally vital to the success of the product or service offered by the company. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for...
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...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates (including the...
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...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates...
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...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...Perceptual Maps Marketing MKT/421 Perceptual Maps Phase 1 – Description – Where is the Thunder? In this phase the marketing manager, SARA needs to reverse the latest trends in the market with a new marketing plan. Before doing so, she needs to know and understand where Cruiser Thorr’s position in the market. SARA needs to choose the four fundamental parameters that are most relevant to the motorcycle industry and that reflect the highest potential for Cruiser Thorr. Phase 1 – Recommended Solutions SARA chose the following four parameters in the simulation: • Service Offerings • Price • Engine Capacity • Safety SARA chose these four parameters because, according to the market research ratings, Cruiser Thorr scored very low ratings in these categories. Cruiser Thorr is already strong in the other parameters and to be the best, Cruiser Thorr needs to improve their weakest attributes in the business. Her intention is to better the weakest links of Cruiser Thorr. Service Offerings are an easy way to keep our consumers interested once a purchase has been made. A competitive price allows our consumer market to expand. Engine Capacity is important in the motorcycle industry and “usually, the bigger the engine, the higher the brand image” (University of Phoenix Student website, 2012, Phase 1). Safety is important because we want the trust of our consumers and want to keep them as safe as possible. Results and recommendation from the simulation. The simulation stated...
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...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...the entrepreneurial spirit. As part of working class America, Sherdon and Anissa do not have a lot of income at their disposal. They will be investing all of their savings into this business, therefore, proper planning is a must. The business that they have decided to open is an employment agency. After researching the industry, both feel as though there is a market for this service and that the time it will take to open the business is reasonable. Additionally, they believe that if they can use a line of credit, their initial investment will be low and their risk a bit lower compared to other industries. To begin their journey to small business ownership, Sherdon and Anissa will approach their planning by way of using a project plan, especially focusing on managing their risks as they have a lot at stake. Statement of work...
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...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...
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...Four P’s or Marketing Matrix Paper Marketing March 26th, 2012 Four P’s or Marketing Matrix Paper With all of the media buzz surrounding products and services in TV ads, internet ads, phone applications, commercials, bulletins boards, and maybe the oldest marketing strategy around paper flyers left on the front window of cars, consumers everywhere are overloaded with information for just about everything known to mankind. To catch the consumers’ eye companies have to be more creative than ever, not only thinking outside of the box but doing circus acts around the box so to speak! Companies have to be innovative and creative to captivate the consumer’s interest. Companies have to use different marketing techniques from their competitors; they have to establish stronger marketing platforms than ever before. When trying to get the word out about a new or established business, product, or service companies need to go beyond the old ways of selectively choosing a customer base to really get a consumer thinking, they need to relate to the customer on a more intimate level and with a two way communication method instead of the one way communication method that has been the way of the past. New technology has changed the way people relate to each other, these tools include everything from Twitter, Facebook, YouTube, Instant Messaging, blogging, and other social networks where people can share products they like or dislike and promote certain products and services freely. In this...
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...Thorr Motorcycles MKT/421 April 14, 2014 Using Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles, Inc. has a current worth in excess of five billion dollars and is manufacturing over 200,000 units annually. Thorr represents 40% of the total market which makes this company a leading name within the industry. Thorr don’t only sell motorcycles but offers dealership training, dealer software support and mechanical training. For customers, Thorr offers motorcycle rentals and biker training. The projected image of CruiserThorr is of “masculinity, mobility, and freedom”. Currently Thorr is experiencing a decline in sales and wants to know the reason. Thorr can survey customers as to their needs and desires in a motorcycle and then change accordingly (University of Phoenix, 2014). Phase I: Where is the Thunder? The problem is decreasing sales. “The motorcycle industry is growing annually, but sales of Thorr Motorcycles' existing product, CruiserThorr are decreasing.” Thorr's target market is mature individuals, over 40 years of age. Younger persons are generally less likely to afford the “Cruiser Thorr". Thorr needs to redesign the marketing strategy to increase its sales and attract new customers (University of Phoenix, 2014). Market position of CruiserThorr will be determined by using a perceptual map. Positioning on the map will be based on four fundamental parameters that can be used to promote Thorr...
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... MARKETING PLAN Cassius Matthis Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship with other functional areas of business * Strategic Marketing * Planning Process * Strategy * Organizational Levels * Goals and Objectives * Planning Gap * Ethics in Marketing Section 2 – Market Research & Targeting * Market Research * Research Methods & Data Mining * Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) * Product Life Cycle * BCG Model * Services Marketing * Price Determination...
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...additional risks, which may or may not be technical risks? Can risk events be interrelated? The technological risks identified in Exhibit I associated with advancements in scientific research and state-of-the-art developments pose a potential risk to other segments of Luxor’s processes. If those risks are not addressed, products manufactured by the company will not meet the standards required to market them. All risks associated with the advancement and improvement of processes, whether they may be related to technological or developmental events can have a domino effect on Luxor’s future. 2. Does the list provided by marketing demonstrate the likelihood of a risk event or the impact of a risk event? All of the items on this list are descriptions of the impact the company will feel if they lose their competitive edge. The effects of losing their ground to their competitors, leads the marketing team to portray a grim future for the company stating ‘future layoffs’ , losing their marketing angle of ‘low-cost, high quality’ and having to share their company secrets with other suppliers as a reason for the company’s downfall. 3. How does one assign probabilities to the marketing list? The marketing list is a description of the consequences of one risk: loosing the company’s technological edge. It appears the marketing department only fears the risk of not being the most technologically advanced company they assume all the risks mentioned on their list are...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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