...the PIZZA Industry that should be basically about. A rubric for each of the potential topics is included in this spreadsheet. As you make your selection, think about which topic interests you the most! Make sure you read the FAQs below before you begin. Requirements for All Topics • Use APA —12-point font, legible font, double-space your text, use one-inch margins on your pages. • Properly cite all sources and use quotation marks or some other formatting to clearly identify all words which are not your own. • Review the tutorials located in our course Syllabus for additional information about originality. • Course Drop Box is configured to auto submit your work to Turnitin.com should be in your own words • Use the appropriate rubric for your topic selection. • Follow the rubric guidelines for length. • Your work must be original to this assignment. Do NOT reuse a paper from a prior course • Review the FAQ’s below for additional direction. FAQ’s Question 1: Does this paper replace the group business plan? No, this paper is in addition to your group business plan. Question 2: Should I use my team’s business idea for this paper? Some students find it easier to use the same topic, but you may choose another business idea for this paper if you prefer. Question 3: I noticed these topics are also subsections in the group business plan rubric. May my team reuse my work from this paper in our final written business plan? Yes, you may reuse your written plan in your...
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...Marketing Plan the Chicago Hungry Fest Mohammed Ahmed Corinne Berger Michael A. Williams Team BMW Keller Graduate School of Management- Chicago IL Location Marketing Management MKTG-522-16467 Professor Robert Pandel February 21, 2014 Marketing Plan The Chicago Hungry Fest Section 1.0-Executive Summary We established our group in the winter of 2014 on Wednesday, January 15 at Keller Graduate School of Management, Chicago Illinois. Whereas, the body of Berger, Mohammad & Williams, Inc. the "BMW Food Events, inc., Group"; with expert knowledge or training, especially in the fine arts of the culinary world and informed and discriminating event planner; hereby, created the annual The Chicago Hungry Fest: a tasting and contest event of each of Chicago’s top fast foods; herewith, we are established. (BMW,2014) Section 2.0- Situation Analysis What critical issues do you face? We can face natural conditions beyond our control such as server weather conditions, fires, and venue building damages. There can also be day to day issues such as not enough patrons to come out to the event which will result in poor participation within the vent itself. We can also have food vendor issues involving food contamination or not enough products to sell to our consumers. The vendors might have personal restaurant issues with “no shows”. Patron issues could be, but hopefully not, related to food poisoning or sicknesses. [ (Rozelle, 2009) ] What forces in the microenvironment...
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...Marketing Plan Phase I: Starbucks MKT/421 November 18, 2013 Pareesa Naveed Marketing Plan Phase I: Starbucks Marketing is an essential part of a business’ strategy for long-term success. Different business can have different views of what marketing means and how to create an effective marketing strategy specifically to meet the customer needs and the needs of the company. A marketing plan must have a defined goal and a vision on how to obtain that goal. The team is tasked to define a marketing plan to introduce Starbuck’s new Home Delivery and Catering Services. This marketing plan will provide an overview of the existing organization and describe the new services being considered. Additionally, the marketing plan will analyze the Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) of these new services. Finally, the plan will describe the research approach the team will use to develop the strategy and tactics to introduce the new Home Delivery and Catering Services. Starbucks opened the first store in the Seattle, Washington Pike Place Market in 1971. Starbucks always wanted to be a different kind of company by celebrating the rich tradition of coffee and by providing a feeling of connection. Starbucks has more than 18,000 stores in 62 countries. The company is the premier roaster and retailer of specialty coffee in the world and strives to bring the company’s heritage and an exceptional experience to life, (Starbucks Corporation, 2013)....
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...Unit 3 Individual Project: Marketing Opportunities Amanda Morris American Intercontinental University Lower Division Capstone BUSN 300 Professor Eric Freeman March 1, 2013 Abstract Addressing the possible financial advantages that could be implemented through marketing strategies made by the marketing manager, to improve the overall success of Chili’s, East Pasco family YMCA and service Corporation International. Reviewing whether the strategy would be a home run, a single or a low hanging fruit, the financial benefit and cost associated with each marketing strategy, the risk associated with each marketing strategy and the effect that the marketing strategy would have on public relations. Unit 3 Individual Project: Marketing Opportunities As a marketing manager it is important to be aware of marketing opportunities that will generate sales and increase revenue companies at hand. Pertaining to the three companies of choice Chili’s, East Pasco Family YMCA and Service Corporation International, modifications to the current marketing plans can be made to increase sales furthermore creating a positive impact on the public relations of the firm and generate financial improvements. Chili’s is a popular and successful restaurant; however, a few modifications to the company’s services would increase sales and promote business through new successful marketing strategies. The first marketing strategy that would be worthy of pursuing is to offer home delivery service...
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... | Contents 1. Introduction 2. Mission Statement 3. Marketing Audit 1. Macroenvironment 1. Politics 2. Economic 3. Ecological 4. Social 5. Technological 2. Microenvironment 1. Competition 2. Suppliers 3. Customers 4. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 5. Marketing Objectives 1. Strategic Thrusts 2. Strategic Objectives 6. Core Strategy 1. Target Marketing 1. Segmentation 2. Targeting 3. Positioning 2. Competitor Targets 3. Competitive Advantage 7. Marketing Mix Decisions 8. Organisation and Implementation 9. Control 10. References 11. Bibliography 12. Appendices 1. Introduction This report will provide you, as McDonalds, with a full marketing plan identifying the key issues. In this plan we will critically analyse each stage of the marketing planning process, and suggest possible strategy changes which you may wish to consider. We will set examples with theories throughout the plan and compare existing marketing decisions with our recommendations and the importance in building and maintaining your competitive advantage. 2. Mission...
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...consumer habits. Each year the NRA publishes, among other things, its annual "Restaurant Industry Forecast." The forecast provides a glimpse of the industry through anticipated sales, customer spending habits, dining traits, operational trends and industry workforce trends. The U.S. Bureau of the Census, the Department of Labor, and The Library of Congress are also good sources when analyzing population growth, ethnicity mix, labor and economic conditions; however, organizations such as the NRA and restaurant-based publications provide more relevant information about our particular industry. Given the projected growth of the restaurant industry, this aspect of your plan paints an optimistic future of your chances for success in a very competitive business. Target market. Location analysis. Some business plans, probably most, are created before a site has been selected. Therefore, the location analysis may be limited to the general area or city for the proposed concept. As suggested earlier, site selection is often considered the most crucial aspect of the business planning cycle. The location analysis should describe market conditions that exist in the location (or general area) you have selected. Information gathered and displayed here should include demographic statistics, description of local industry and economic outlook, location traffic counts, traffic generators, residential and business population and proximity. You should also draw comparisons between market conditions...
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...John’s Marketing Plan Metro Detroit Market January 1, 2017-December 31, 2017 Jimmy John’s Marketing Plan Metro Detroit Market January 1, 2017-December 31, 2017 Designed for Metro Detroit Franchisees | | | | | Executive Summary | Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition).You can also choose to use the following four subheadings to organize and help present the information for your executive summary.Note: to delete any tip, such as this one, just click the tip text and then press the spacebar. | Introduction Major Aspects of Marketing Plan Budget Statement Table of Contents I. Executive Summary 1 Introduction Major Aspects of Marketing Plan Budget Statement II. Introduction 2 History Performance Purpose III. Situational Analysis 3 Market Analysis Market Segmentation Competition Pricing IV. Marketing Planning 4 Marketing Objectives Target Markets Product Promotion Distribution Price V. Implementation and Control of the Marketing Plan 5 ...
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...Module Code: UGB 123 Module Title: Understanding Business Part 2 Title of Assignment : Task 1- Franchise Application Tutor’s Name : Mr. Gopakumar Name : Chai Jia Ching (149108296) Boo Sheue Peng (149106959) Tai Jing Ni (149107015) Cheah Wei Shan (149107222) Date of Submission : 24 April 2015 BA (HONS) BUSINESS AND MANAGEMENT ASSIGNMENT COVER SHEET Student Name: Chai Jia Ching Boo Sheue peng Tai Jing Ni Cheah Wei Shan | Module Leader: Mr. Gopakumar | Module: UGB123 – Understanding Business Part 2 | Assignment due date: 24th April 2015 | Assignment title/number: Task 1- Franchise Application | Submission Date: 24th April 2015 | Learning outcomes assessed: | Feedback | Marks | | | Points of commendation: | Points for development: | I confirm that in submitting this assignment that I have read, understood and adhered to the programme rules and procedures governing infringements of assessment...
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...Marketing plan A/Executive summary In the context of economy, people are busier. Some people don’t have enough time to prepare meals at home; fast food may be one of the best choices instead of going expensive restaurant. Therefore, the company is going to open a fast food restaurant in Hanoi. The company buys a fast-food franchise of McDonald. McDonald’s corporation is the world’s largest chain of fast food restaurants; the company sells hamburgers, French fries, chicken, etc. There are many fast food restaurants of McDonald in the world, they operated as franchisee. McDonald serves in 118 countries with 34,000 restaurants (Getting to know us). In 2012, McDonald had annual revenues of $27.5 billion and profits of $5.5 billion (wikipedia). In the new market, the target of the company is children and young people. Our company will follow the goal of McDonald is “better, not just bigger”, the company want to serve customers in the best things. Besides goals of the company are serve the good foods in a friendly and fun environment, get high revenue as much as possible and achieve high market share in Vietnam. To get the goals, I am going to draw a marketing plan. In this plan, I am going to describe five main elements to consider and find the best way for the company to succeed in the new market. First, there are some situation analyses about company, environment, SWOT, competitors. Second, I am going to analysis marketing strategies. The next important element is budget....
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...Name : KHATRI DIXITA VISHALKUMAR (Student ID No. : 0909BHC214) CLACC – ‘C’ (PGD) Unit Title : Strategic Marketing Management Course Study Report On Marketing strategy for Pagoda resturant BLAKE HALL COLLEGE | | | | (Front sheet for PGD- (B-Tech-Level-7) [Sept-Dec.-2010] assessment in Business) Front Cover sheet BTEC – Level -7, Advanced Professional Diploma in Management Studies Unit Tile: Strategic Marketing Management – unit 17 (Submitted to –Mr. Sumesh S Dadwal) LEARNER’S BRIEF ------------------------------------------------- Learner’s Name: DIXITA VISHALKUMAR KHATRI ------------------------------------------------- ID :- 0909BHC214…………………………………………….. ------------------------------------------------- Class (Course)……PGDBM…………………………………….. ------------------------------------------------- Section ………C…………………………………. ------------------------------------------------- Unit title…Strategic Marketing Management ------------------------------------------------- Date assessment details issued…27th sep 2010…………….. ------------------------------------------------- Date handed in …8th December 2010……………………………. ------------------------------------------------- Words Count: …2901……………………………. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ...
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...Marketing Plan For “The Royal Bed & Breakfast” Introduction to the Company Executive Summary: At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist traffic and focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through the renovation of an existing structure that serves a specialty clientele. If done with flair and a sense of style, it is our belief that we can turn Fantasy into a reality. COMPANY DESCRIPTION The Royal Bed & Breakfastis aiming to be one of the most exclusive and upscale establishment of its kind in the St. Martin’s Island area. The Royal Bed & Breakfastwill take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of The Royal Bed & Breakfast will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the St. Martin’s area. The specifics of this plan are illustrated below. Building Description The structure selected for The Royal Bed & Breakfast is both prominent and...
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...STUDENT MARKETING PLAN FOR “CALIFORNIA ROLL-THRU” Table of Contents Page 1.0 Executive Summary………………………………………………………………………….4 • Products and Services……………………………………………………………………..4 • The Financing……………………………………………………………………………..4 • Management Team………………………………………………………………………...4 • Sales Forecasts……………………………………………………………………….........5 • Expansion Plan…………………………………………………………………………….5 2.0 Strategic Focus and Plan…………………………………………………………………….6 • Mission Statement………………………………………………………………………...6 • Goals………………………………………………………………………………………6 • Competitive Advantage…………………………………………………………………...7 3. Situational Analysis………………………………………………………………………….7 • Market Summary …………………………………………………………………………7 • Market Demographics……………………………………………………………………..8 • SWOT Analysis…………………………………………………………………………...9 • Industry Analysis………………………………………………………………………...10 • Competitor Analysis……………………………………………………………………..11 • Company Analysis……………………………………………………………………….12 • Customer Analysis……………………………………………………………………….13 4. Market-Product Focus……………………………………………………………………..13 • Marketing Objective……………………………………………………………………..14 • Marketing Strategies……………………………………………………………………..14 • Market-Product Grid……………………………………………………………………..14 • Target Market…………………………………………………………………………….16 • Points of Difference…………………………………………………………………...…16 • Positioning……………………………………………………………………………….17 5. Marketing Program………………………………………………………………………...
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...Commitment to Excellent Pannasastra University of Cambodia Subject: Fundamental of Marketing Marketing Plan Topic: “5S Baby Mart” Submitted to Prof: Sann Sourharo Group : 9 Prepared by : Chea Daly : Set Rosaly : Chea Bunseang : Ros Borasana : Soeung Sunny 2011-2012 Marketing Plan Table of Content 1) Purpose and Mission a) Purpose of the Marketing Plan……………………………………………………………..03 b) Mission Statement……………………………………………………………………….....03 2) Situational Analysis a) Current Product Analysis…………………………………………………………………..05 b) Describe the Current Target Market(s)………………………………………………….....06 c) Competitive Analysis……………………………………………………………………....07 d) Environmental Problems and Opportunities…………………………………………….....08 e) Summary of Current Situation……………………………………………………………...08 3) Strategies and Objectives a) Marketing Strategy………………………………………………………………………….08 b) Marketing Objectives……………………………………………………………………….10 4) Budgeting, Performance Analysis and Implementation a) The Marketing Budget………………………………………………………………………11 b) Performance Analysis……………………………………………………………………….12 5) Additional Considerations a) Internal Factors……………………………………………………………………………...12 b) External Factors……………………………………………………………………………..13 c) Research Limitations………………………………………………………………………14 6) Conclusion………………………………………………………………………………………….15 Reference: I. Purpose and Mission Starting a business is an easy stuff, but the way of how to control it is...
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...conc About Pfeiffer Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR development and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization more successful. Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use. Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or team-learning event. These resources are frequently offered in loose-leaf or CD-ROM format to facilitate copying and customization of the material. Pfeiffer also recognizes the remarkable power of new technologies in expanding the reach and effectiveness of training...
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...ısManagement Information Systems, 12E Laudon & Laudon Chapter 1 Information Systems in Global Business Today Computers are changing every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends and relatives. Networking technologies are pervading almost everything we do professionally, socially, and recreationally. As you can see from the opening case in the text, many companies are remodeling their businesses and information systems with the Internet in mind. It has become more important than ever for you to understand not just how technology works but also how current and future advances affect your work life. 1.1 The Role of Information Systems in Business Today Ask managers to describe their most important resources and they‘ll list money, equipment, materials, and people — not necessarily in that order. It‘s very unusual for managers to consider information an important resource, and yet it is. As electronic business and electronic commerce grow in popularity and more firms digitize their operations, having useful information is becoming even more important to the global business community. This chapter gives you an overview of many of the subjects we‘ll touch on in this course. It will help you understand how all firms today, large and small, local and global, use information systems to achieve important business objectives, such as operational efficiency, customer and supplier intimacy, better...
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