...Ecommerce Team Project: This class provides the theoretical foundations necessary for understanding Ecommerce, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are in terms of assessing opportunities in the marketplace and managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a...
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...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
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...Group project Report & Presentation “Project on – Designing a Marketing Plan” I. Project Brief Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market. II. Marketing plan guideline 1. Executive Summary (1 page) 2. Situation Analysis: Market Summary • Market Growth (1-2 pages) Explain market and segment growth over past periods and the forecast market and segment growth. Explain any factors affecting the market and segment growth. • Market Trends (1-2 pages) Explain the nature of market and segment trends that will affect the brand’s performance. • Market Needs (1 page) Analyze the target market’s current needs and explain how the brand can satisfy the needs. • Market Demographics (1-2 pages) Describe the brand’s current target market in terms of demographic, geographic, and behavior factors. SWOT Analysis (2-3 pages) • Strengths • Weaknesses • Opportunities • Threats Competition Analysis (Comparison tables, graphs, and charts are needed) (2-4 pages) • Describe direct and indirect competitors in terms of: o Target markets served o Product attributes o Pricing o Promotion o Distribution including the distributor...
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...PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. At the end of the semester, students should be able to identify and explain the important concepts in marketing. Moreover, students will also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles used in developing marketing programs in...
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...Passionate Photography Group C MGMT404 Project Management Devry University Online October 25, 2012 Contents Executive Summary: 3 Scope Statement: 3 Goal Objective: 3 Project Deliverables: 3 Milestones: 4 Project Success Criteria: 5 Budget: 5 Reporting Structure of Team Members 6 Work Breakdown Structure: 7 Risk Management Plan 8 Communication Plan 11 Conclusion/Recommendations: 12 References: 13 Executive Summary: The owner of Passionate Photography would like to launch her business in the spring of 2013. With a working capital of $50,000.00 through personal investment, and savings, she has the background in photography and the experience in the business. There are some aspects of the business that she has asked for our project team to research and make recommendations. These would include the start-up of a business, marketing, networking, website creation, and long term goals that should be established before making such a large investment. The goal is to work together as a team along with other outside resources to formulate a timeline and budget that is conducive to the vision of the owner. The following proposal will include a comprehensive plan on how to achieve these goals and launch Passionate Photography in the spring of 2013. Scope Statement: ------------------------------------------------- Goal Objective: ------------------------------------------------- While assisting the business owner with the definitions of...
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...Successful Marketing Strategies Jadiam Lopez ENG/147 Prof: Susan Honea A successful marketing strategy or campaign relies heavily on a marketing team’s ability to manage time effectively. Success comes with perseverance, but also, the marketing team needs to manage their time correctly and organize their thoughts. Time can work against the marketing team if their time is not managed efficiently, also if the marketing team is not organized it can further complicate the marketing team chance to prevail. Success is dependent on a lot of different factors, but one thing is for certain; a successful marketing strategy requires a great deal of time management and strong organizational skills. Time management will give one of the best chances to be successful in marketing. As a team leader delegates assignments, the focus will be slowly on how to use all resources properly with ample time. Given the proper time, the marketing team can easily prepare to research, edit, revise and proofread the project on hand. “As they say, "We don't plan to fail; we fail to plan." Don't let a "nonexistent" marketing plan guide your business.” (VanVranken, 2012). What Van Vranken means is always to draw a plan for success, because if the team fails to plan, then the team is planning on failing. Time management provides a base so all projects will meet the current deadline without the need to rush. With all success in life, no matter if it's a project or real world, time management is a key factor...
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...THE MARKETING PLAN Getting started: 1) Perform background research on the business category to gain an understanding of buyer behavior, key industry players, key factors that influence the market, etc. (These sources should be shown in the “Sources” section of your paper. 2) Identify the initial parts of a good marketing plan (i.e. competition, background industry information, and external impacts, etc.) 3) Do a thorough SWOT analysis, and make it prominent in your report. This, of course, supports your recommendations. (Again, document all sources.) 4) Do a study of consumer behavior based on demographics, and other secondary sources. (Document all sources.) 5) Identify segments and differences between segments. 6) From this background preparation, write the marketing plan to target the segment(s), complete with goals and strategies to support the pursuit of these goals (1st year to 5th year). See the sample outline below. 7) It is suggested you start your work on this project early in the semester. You may consult with me at any time as you progress to completion. I will check with each student as to the progress of their marketing plan no later than June 29. 8) Academic honesty is expected. Any instances of plagiarism will be dealt with in accordance with university policy. 9) Charts and graphs (either in the body of the report or in appendices) are encouraged in order to illustrate certain key points in your marketing plan...
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...marketing 337 principles of marketing ------------------------------------------------- spring 2012 ------------------------------------------------- Class: MKT 337 04840 Time: TTH 8:00-9:15 am Location: GSB 5.142A Professor: Jae-Eun Namkoong E-mail: jae-eun.namkoong@phd.mccombs.utexas.edu Office: CBA 5.334J Office Hours: TTH 9:30-10:30 Textbook and Articles (Both are Required) * Marketing, 10th Edition; by Kerin, Hartley, Berkowitz, and Rudelius; published by Irwin/McGraw Hill (ISBN = 978-0-07-352993-6). Do not try to get by with the 9th edition. A copy of the 10th edition is on reserve in the Perry-Castañeda Library. There is also the e-Textbook option (http://www.coursesmart.com/). * Articles for class discussions are available on Blackboard: http://courses.utexas.edu. Course Objectives This course is designed to introduce business students to the fundamental aspects of marketing: how firms discover and translate customers’ needs and wants into strategies for providing products and services. For students majoring in marketing, this course is intended to provide you with a foundation on which to build subsequent marketing courses and work experience. For students majoring in other business disciplines, this course is intended to help you understand the objectives of marketers with whom you will interact professionally. For all students, the course is intended to enhance your appreciation of the different marketing activities that...
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...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
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...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...|BSc in Hotel Management | |BSc in Tourism Management | |HD in Hotel Management | |HTM 2304 | |MARKETING IN HOSPITALITY AND TOURISM | |Instructor details | | | | | |Ms. Clare Fung, Instructor | |Office: Room TH809 ...
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...Business Goals vs. Project Goals * Strategic management involves both short-term and long-term planning to assist a business in reaching goals e.g worker productivity, improving marketing strategy and production operations. Project management involves the short-term goals of creating a service, program or product that meets customer satisfaction, while striving for the same goals regarding productivity, marketing strategy and production operations. Summary - Strategic management goals involve the entire business striving for future success, while Project management goals focus just on the current product's or program's future success. Product Risks vs. Financial Risks * Project management evaluates product risk based on whether the product will achieve current customer satisfaction. Most project management involves quality assurance tests to review the project's or product's functionality for success or failure. Although the product line is essential for strategic management, in terms of creating a marketing strategy, strategic management must plan for the financial risk of a changing market i.e strategic management must plan on how to respond to changing situations concerning the project and how those changes would affect the business overall. Summary-Strategic Management focuses on the financial risk of undertaking a particular project while Project Management focuses on the product risk of a particular project. Business Procedures vs. Project Procedures * Strategic...
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...Anh Student Number: s3357644 Program: Bachelor of Commerce (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles, Market Research and Marketing Communications January 2011, June 2013 and September 2013. 2. 1 of the 3 recipients of the RMIT Academic Excellence Full Scholarship in September 2012 3. Excellent communication skills, obtained from holding the position of Business. Development Executive at the youth organization AIESEC Hanoi. Current GPA: 3.70 Current Semester: 06 Student Name: Nguyen Dang Huy Student Number: s3393111 Program: Bachelor of Business (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Buyer Behaviors and a distinction in Marketing Principles. 2. Possess a wide range of soft skills through leadership roles as a Media Officer for the RMIT Student Council, Lead Designer at RMIT Marketing Club and Marketing Manager at RMIT Student Engagement Support Group. 3. A professional visual communicator with the ability to produce multimedia materials that helps build powerful and convincing presentations. Current GPA: 3.25 Current Semester: 04 2 NIELSEN CASE COMPETITION 2013 HANOI EDITION Student Name: Ngo Viet Huong Student Number: s3393213 Program: Bachelor of Business (Accountancy) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles (December 2012). 2. Excellent numerical analytical...
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...EMPLOYER PROJECT PROPOSAL HIGH LEVEL PROJECT SUMMARY (to be drafted by the employer) Contact Information Company Name | KCLau Dot Com Sdn Bhd | Employer Executive Sponsor Name, Position & Contact Information | Primary: Evanna Phoon (foundermethod@gmail.com)Secondary: KC Lau(kclau@kclau.com) | Employer Project/Process Owner Name, Position & Contact Information | Primary: Evanna Phoon (foundermethod@gmail.com)Secondary: KC Lau(kclau@kclau.com) | Project Name | Develop a short term Creative Marketing Plan for www.FounderMethod.com to increase their email subscribers to 1,000 & facebook likes to 1,000 likes in 6 months | Brief Profile of the Company | Please provide a short description of the company, its business, products, market presence and total manpower size www.FounderMethod.com is the first & only Business Tips, Training & Resources Online Platform for Malaysian Entrepreneurs. We invite practical expertise & proven successful entrepreneurs to share on our Webinar Platform. Our target audience are those who are time pressed staying in major city or staying remotely not in major city but is very keen to learn and get business information.We just started Feb 2013. | Project Problem Statement(s)/Challenge(s) | Please provide a short, market-oriented, statement identifying the problem this project will address. The statement should outline clearly what to be solved or addressed by the project team. Additional information can be added...
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...To create a similar attitude in the average South African citizen , an intensive marketing campaign is necessary, that will raise awareness about entrepreneurship, and the facilities that are in place to aid an individual who is attempting to do so. The implementation of this marketing campaign will take place in three individual phases. These will be carried out as short, mid and long-term plans. The phase 1, short term plan will take place over a period of 6 months, as shown in figure 1. Thereafter, the phase 2 program of events is scheduled to be carried out over the following 18 months, while the third phase of the proposal is planned for the long term of the project, and will continue for at least 3 years thereafter. . Phase 1 The first phase of the project proposal will be focused towards the generation of the campaign committee. The campaign committee will be responsible for carrying out the entire project, and will therefore need formulated into a well ordered structure. The hierarchy of the committee will be essential in the success of the proposal, because clear lines of authority need to be observed and followed. The committee will require a structure that deals with all of the issues that the project may be required to approach. The head of the committee will be a campaign manager, who will be responsible for the general management of the project. He/she will be required to liase with...
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