Company G
1-Year Marketing Plan
Student Name: Jayson Liddle
Student ID: 000380021
Date: 9/13/15
Student Mentor Name: Dana Coe

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of Strategies………………………..……………………………………………………………………………………………….7
Implementation Plan 7
Product Tactics 8
Price Tactics 8
Place Tactics 8
Promotion Tactics 8
Monitoring Procedures 8

Introduction
Company G is introducing a new product within the XY line of products. This new product will revolutionize the way active adults and families exercise their high-energy dog. It is the XY Dog Walker. It is a completely new way to both walk while simultaneously exercise your dog.
Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
Company G’s XY Dog Walker will be the first of its kind in the world of dog walking and exercise. It is made with the highest quality and most durable of parts available on the market. The XY Dog Walker is fully automatic, and can be ready to go as soon as you connect your dogs leash to your WY Dog Walkers handle bar. The Dog Walker’s onboard electronics will provide counter