Marketing Plan of Bosch Washing Mechine
Contents
1.0 Executive summary
2.0 The Company Background
3.0 Situation analysis
4.1 Industry analysis - Porters 5 forces
3.2 Macro environment analysis - PESTEL
3.3 S.W.O.T analysis
4.0 The marketing plan
4.1The company mission statement
4.2 The company Vision
4.3 Objectives
4.4 Strategies
4.5 Segmentation
4.6Target markets
4.7 Positioning strategy
5.0 Ansoff matrix
6.0 BCG matrix
7.0 Marketing mix
8.0 Implementation plan
9.0 Control mechanism
10.0Conclusion
1.0 Executive summary
Bosch Group is the leading global supplier of technology and services ,in the area of automotive and industrial technology ,consumer goods and building technology. It is committed to being innovative ,customer oriented and global supplier of washing machine. It offers high quality and excellent service to customers.
This investigation and analysis draws attention to different models of situation analysis ,such as porter five forces (industrial analysis) PESTEL analysis (macro environmental analysis) ,S.W.OT analysis (internal and external analysis) and Ansoff metrix .
The objective of this analysis use its competitive advantage to achieve an increase in market by 4-7 percent by 2012 ,to gain 20% percent returns in capital employed by 2012 , increase its size in the Uk market and increase customer awareness of Bosch energy saving product.
Its segmentation of the market looks at the psychographic (lifestyle) ,social demographic and behaviourist of customer. It equally looks at B2B and B2C market. The target market and its position where also discussed in the analysis. Based on the size of the market and its target customers, it is expected to increase revenue to 4.6 percent over last year report.
Further more with the view to achieving this, seven marketing where analyse and appropriate recommendation