Table of Contents 1.0 Executive Summary……………………………………………………………………1 2.0 Introduction/Overview 3.1 Introduction………………………………………………………………........2 3.2 Industry definition……………………………………………………………..3 3.0 Analysing Marketing Opportunities 4.3 Competitors Overview………………………………………………………….5 4.4 Macroenvironment Analysis……………………………………………………5 4.5 Consumer Behavour (DMP)……………………………………………………6 4.0 Selecting Target Market(s) 5.6 Market Segmentation…………………………………………………………...7 5.7 Profile of segment………………………………………………………………8 5.8 Target Market…………………………………………………………………...8 5.9 Proposed Positioning Strategies………………………………………………...9 5.0 Marketing Mix Strategies 6.10 Product………………………………………………………………………….10 6.11 Price……………………………………………………………………………..10 6.12 Place……………………………………………………………………………..10 6.13 Promotion………………………………………………………………………..10 6.0 Conclusion………………………………………………………………………………12 7.0 References…………………………………………………………………………….....13

1.0 EXECUTIVE SUMMARY The following marketing plan forms the basis for introduction of new product and new brand to Malaysian market. The product is Missha Snail Cream from Missha Cosmetic, A South Korea Cosmetic Company. Missha Snail Cream is a skincare product that is effective in healing, soothing and regenerating the skin. The analysis allows us to select the best strategies for this product. Out main aim is penetrating the Malaysian market and become the top brand of cosmetic in this country. Success will be reflected by the number of sales, of course and loyal customer of the brand.

2.0 INTRODUCTION/OVERVIEW
The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. The beauty of a woman grows with the passing years.