1. Executive Summary
Today’s market for sex toys are becoming more and more popular. However, as one of the biggest international cities in the world, Hong Kong still hasn’t affected by the trends since it is an Asian city with a cultural atmosphere that is not so open to those kinds of product. Therefore, we considered this situation as a great opportunity for introducing and promoting Trojan Vibrations product to Hong Kong customers and open this huge market.
Our target customer ranges from 18 to 60, each and every individual has a need for sexuality and this is the fact that nobody can deny. So basically we focus on every customer who has this special and natural need.
Briefly introducing, Trojan Vibrations are a series of different kinds of vibrators (sex toys) that are designed for the body and skin, to stimulate the nerves for a relaxing and pleasurable feeling.
2. Background
Trojan is a brand name of condoms, sexual lubricants, sex toys manufactured by the Church & Dwight Company. According to the marketing survey, 70.5 percent of condoms purchased in United States drugstores are Trojan brand. Trojan brand has a history of 99 years. With such a long history, Trojan has been the No.1 condom brand constantly for this 90 years and gained great reputation for making good quality condoms.
Several years ago, Trojan first introduced a product line of sex toys, which is Trojan Vibrations. As the biggest condom brand in the US, Trojan Vibrations is considered as the
