... The Trend Setters business plan is a well rounded, equipped, and full of detailed information. It is a hair and beauty salon that is looking to serve the needs of an ordinary person. Trend Setters Hair Studio does not want to come off as an expensive, up-scale salon. It wants to make you feel as if you’re in one but with prices that won’t break the bank. For starters, it has much strength. The venture was started by Stacey Spinale, she not only has a good work ethic but her husband, Frank Spinale Jr., has worked in a prestigious, upscale salon for about two years. The two of them are the creative forces behind Trend Setters Hair Studio. Their business model is well-developed. They have taken the time to look into other salons in their area and nothing is like what Trend Setters will be. At Trend Setters Hair Studio they plan on having a variety of services to offer their clientele. For example, the hair department will consist of; cuts, relaxes, color, perms, and many other services. As for the nails, there will be manicures, pedicures, polish, and sculpted nails available. So they do have plenty of services to satisfy all their customers’ needs. When it comes to marketing the owners plan on spreading the news by word of mouth and hoping that existing customers will contribute to that. By promoting that way they will reward the both new and old customers. Trend Setters Hair Studio has sufficient amount strengths in their business plan. Continuing on with...
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...Glamor Hair Beauty Studio was founded by Madam Lim Lan Jong which located in Batu Feringghi, Penang in 2007. Its mission was to insure each time customers pay a visit to the studio and they will go beyond customers’ expectation in quality, professionalism and customer service. In order to start up a business, Madam Lim Lan Jong gave in all her capitals and cash approximately RM50,000 to build up her business with her sisters. The business idea was made up after Madam Lim had gone through being cheated by dishonesty business partners for thrice. She has no one to believe and trust except for her own blood sisters. After she had experience of operating businesses and a lot of marketing research, she undertook the task of writing a business plan herself. After all, Madam Lim Lan Jong decided to look for a strategic location for the hair studio. After much of efforts had been taken, Madam Lim found that Batu Feringghi was the most favorable and suitable location for her hair studio business to start with. Batu Feringghi is one of the most popular destinations in Penang which attracts a lot of tourists come as it consists of a long white sandy beach along a with a road named Jalan Batu Feringghi, filled with a variety of accommodation and dining options. When the studio first opened, it only consisted primarily of hair services. Over the seven years, the services provided by Glamor Hair Beauty Studio were added and deleted, depending on their success. The professional and talented...
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...January 23, 2012HCA 311Richard Burke | | Holistic Health Care Center BUSINESS PLAN KNEADING CHOICES, LLC 1616 Bear Paw Lane Cherokee, North Carolina 28719 The mission of Kneading Choices is to bring preventative and restorative lifelong health solutions to the whole consumer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. • EXECUTIVE SUMMARY • PROGRAMS • MARKETING • COMPETITION • BACKGROUND ON PRINCIPAL PARTNERS • OPERATING PROCEDURES • PERSONNEL • BREAK-EVEN ANALYSIS EXECUTIVE SUMMARY Description of the Business Kneading Choices, LLC, is a wellness studio. The partners, Raven Cailleach and Willow Cailleach, are both professionals in a health/wellness field and they are teaming up to put several health/wellness services under one roof. Kneading Choices will offer holistic skin/personal grooming care services, personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, and therapeutic massage. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and we feel the components we offer are part of a larger healthy lifestyle continuum. This holistic healing business plan is being used to explore the cost effectiveness of expanding by opening the business...
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...frequently searched on Bplans.com. Each section below includes sample business plans, business-planning tools, startup kits, and other online resources that are specific to each business idea. Restaurant Small Business Ideas From cafes to kiosks to fast food to takeout to full-service eateries, business ideas on how to start a small business involving food are our most frequently searched startup category. The following resources can help you turn your idea into a reality: Sample Restaurant Business Plans We have over 40 different restaurant-style sample plans, and 20 of these restaurant plans can be read in full online. See the full list of restaurant sample plans. Start a Restaurant Resource Page Our start-a-restaurant page contains a variety of resources and other tools that will help you effectively write a restaurant business plan and get your business cooking. Other Restaurant Articles This article on marketing your business includes an example about obtaining statistical research on restaurants in your area, as well as suggested agencies to contact for more up-to-date information. Clothing Small Business Ideas Coming in a close second are requests for small business ideas involving clothing. And when you think of it, food, clothing and shelter are essential elements of survival, so it makes sense. Sample Clothing Business Plans Check out our list of clothing-related sample business plans for inspiration and ideas, including traditional retail...
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...sunglasses. It was past 10 pm in Los Angeles, and the party to celebrate the release of the summer’s most anticipated movie, The Grid Revisited, was heating up. Earlier that evening, a select audience had watched the longawaited sequel to the 1998 blockbuster The Grid, and the scene-stealers had once again proved to be the lead pair’s eyewear. In fact, there had been a near stampede when the invitees realized that each of the goody bags of TGR memorabilia contained a pair of the new shades, designed by the legendary Tom Strider. Singh, the executive vice president and global marketing officer of one of the world’s bestknown cosmetics companies, $1.1 billion Espoir Cosmetics, rarely found the time to attend such events. When she wasn’t visiting one of the 75odd countries where the company marketed lipstick and nail polish, she liked to spend time with her husband and 12-year-old daughter. But her friends at Supreme Studios, which had produced the blockbuster, had insisted that she should attend, along with Espoir’s chairman and CEO, Ed Johnson—and Tasha knew why. Just as she had given up hope of spotting her boss in the melee, she heard his deep baritone behind her. “There you are. I knew I’d eventually find you,” Johnson called...
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...Conceptualizing a Business The idea of an assisted living facility always has been a dream. A servant’s heart is one of the key fundamentals for this project, along with a desire to provide care, hospitality, and dignity. Because I am a Louisiana girl, raised in a small town, those values were instilled and have become second nature. A clear description of Philao Living, its consumer, and vision are provided, along with future goals determined. Additionally, culture, social responsibility, and ethical standards are defined. Mission, Vision, and Values Philao Living is a nonprofit organization, committed to healthy living, and spiritual values. Our goal is to provide a safe, loving, and quality environment to greater Houston and its surrounding area for those 55 and up, ambulatory, or non. These objectives include health care options for diverse situations and a commitment to maintain social, legal, financial, medical and environmental stability. The values preserved by Philao are devotion to quality and cost-effective care, while involving family, physicians, patients, and caregivers to complete this mission. This organization is committed to employee and family education on disease and other helpful areas such as, meal planning, exercise, etc. The commitment to holistic health care that provides dignity, social, psychological, intellectual, and spiritual well-being is our focus and goal. Additionally, every individual should feel a continued sense of independence...
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...| The Walt Disney Company | | Business Research Project | | The Walt Disney Company | | Business Research Project | Contemporary Business 2012 Authored by: **** Contemporary Business 2012 Authored by: ***** "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The Walt Disney Company started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of brothers Walt and Roy Disney. Three years later the company had produced two movies and purchased a studio in Hollywood, California where the company nearly sank due to pitfalls in distribution rights, but was saved by the creation of Mickey Mouse. The company released their first full-length feature film, Snow White and The Seven Dwarfs, in 1932 which became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney Company contributed its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but the 1950s proved a turning point with the production of movies such as Treasure...
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...experienced in Japan. At EuroDisney, families were unwilling to spend the US$280 a day which was only to enjoy the attractions of the park with a milkshake and a hamburger. Staying overnight was not even in their mind as the prices were very high. Paris was chosen due to its location and also that it is the Europe’s most popular city for tourist destination. The management planned to received 11 million visitors and generate more than US$100 million during the first year but the attendance reached only 9.2 million and by summer 1994, they made a loss of more than US$900 million. The financial losses were so huge that the President had to put in place a rescue package to make EuroDisney back on firm financial ground. They had to revise their marketing plan and made new strategic and tactical changes in the hope of doing it right this time. Ironically, in summer of 1992, as the price of EuroDisney was too high, people went to Disneyland in Florida where it was much cheaper. Hence, management had to cut price at two hotels by 25 percent, introducing cheaper meals and making new promotions. To be able to maintain the Disney’s reputation, they had to create more details in the...
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...| | |Services Marketing in Theme Parks | |MGMT E-6020 | Fall 2011 | | | | | | | Submitted on Dec 12, 2011 by: Zeynep Belge Ellen E. McCarthy Hassan Osman Raghunathan T. Saranathan | | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According...
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... b. Market segment 3. Background of Industry 4. Wellness, Inc.’s current pricing model 5. Comparison Competitor pricing models: c. Massage Envy- two part tariff d. Rubs – two part tariff e. Massage Goat – third degree f. Massage Retreats–second degree 6. Recommended Pricing Strategy for Wellness, Inc. 7. Next Steps Introduction Wellness, Inc., Inc., WELLNESS, INC., is a massage and wellness studio with one treatment room located within Salon 101. WELLNESS, INC. is differentiated from other spas and massage therapist in the Milton and Pensacola area based on being the only Ayurvedic Massage therapist in the area and offering natural and organic products. Salon 101 is a busy hair salon with six hair stylist offering hair care and one dedicated nail technician and two hair stylists that offer nail services. Salon 101 client segment is primarily female clients with incomes of $60,000 or less with approximately 20% with income above this bracket. WELLNESS, INC. has plans for expansion within the next year to increase room usage to maximum capacity and expand to at least four treatment rooms. In order to expand, WELLNESS, INC. will need to expand its current client base and increase its number of clients. In the past WELLNESS, INC. client segment has been approximately, 60% retired individuals or housewives with net worth of a million dollars or...
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.................................................................................................9 2.4 Business Structrue Company Resources..........................................................................................10 2.5 Current Strotegies.....................................................................................................................................13 2.6 Current 4PS................................................................................................................................................13 2.7 Competitive Advantages.........................................................................................................................16 3.BRABD EXTENTION: THE MARKETING PLAN 3.1 MARKETING OBJECTIVES 3.1.1 Marketing Goals.......................................................................................................................................18 3.2 SITUATION ANALYSIS 3.2.1 Macro-Environment Political Factors......................................................................................................................................................18 Economic...
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...for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing, but the Disney response was that their views reflected the cautious, Old World thinking of Europeans who did not understand U.S.-style free market financing. After some acrimonious dealings with French banks, a two-year financial plan was negotiated. Disney management rapidly revised its marketing plan and introduced strategic and tactical changes in the hope of “doing it right” this time....
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...for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing, but the Disney response was that their views reflected the cautious, Old World thinking of Europeans who did not understand U.S.-style free market financing. After some acrimonious dealings with French banks, a two-year financial plan was negotiated. Disney management rapidly revised its marketing plan and introduced strategic and tactical changes in the hope of “doing it right” this time. EuroDisney*—Things Are Better Now at Disneyland Resort...
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...because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing, but the Disney response was that their views reflected the cautious, Old World thinking of Europeans who did not understand U.S.-style free market financing. After some acrimonious dealings with French banks, a two-year financial plan was negotiated. Disney management rapidly revised its marketing plan and introduced strategic and tactical changes in the hope of...
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...S E C O N D E D I T I O N POWER MARKETING, SELLING, and PRICING A Business Guide for Wedding and Portrait Photographers Amherst Media ® PUBLISHER OF PHOTOGRAPHY BOOKS Mitche Graf Dedication I would like to dedicate this book to one of the greatest men I have ever met, Pat Wright. Although he is no longer with us, he left behind a legacy that will not soon be forgotten. As my stepfather, my supporter, and my friend, he showed me the value of not only a hard days’ work, but also the importance of taking time to enjoy the precious moments life has to offer. By example, he taught me to take my work seriously, but to take myself lightly. His playful spirit will forever be an integral part of my daily life, and his gentle approach to loving others will always help guide me in each of my relationships. I am honored to have known such a tender and loving man. Copyright © 2009 by Mitche Graf. All rights reserved. Published by: Amherst Media, Inc. P.O. Box 586 Buffalo, N.Y. 14226 Fax: 716-874-4508 www.AmherstMedia.com Publisher: Craig Alesse Senior Editor/Production Manager: Michelle Perkins Assistant Editor: Barbara A. Lynch-Johnt Editorial Assistance: John S. Loder, Carey A. Maines, C. A. Schweizer ISBN-13: 978-1-58428-246-4 Library of Congress Card Catalog Number: 2008926666 Printed in Korea. 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical...
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