...Student Details ( Student should fill the content) | Name | Munthazir Malik | Batch Number | Batch 46 | Student ID | Cardiff Met ID : CL/Cardiff MB/11/331 | ICBT ID : 20097541 | Scheduled unit details | Unit code | MBA 7003 | Unit title | Marketing Assignment 02 | Assignment Details | Nature of the Assessment | Assignment | Topic of the Case Study | GIVEN | Learning Outcomes covered | YES | Word count | 4000 words | Due date / Time | Feb 2016 | Declaration | I certify that the attached material is my original work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any other institution | Signature | | Date | 28/02/2016 | Result (Assessor use only) | Marks by 1st Assessor | | Name & Signature of the 1st Assessor | | Agreed Mark | Marks by IV: | | Name & Signature of the IV | | | For Office use only (hard copy assignments) | Receipt date | | Received by | | Assignment Type & Title: | For student use: Critical feedback on the individual progression towards achieving the assignment outcomes | | For 1st Assessor use: Assessment feedback | Strengths Area for improvements | Name & Signature of the Assessor : | | Date : | | Comments by the IV | Name...
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...FRESH JUICE LTD DISCLAIMER This plan is written as a guide for starting and managing this new business. More research should be conducted to suit your particular geography. Any names used are imaginary and are only meant for example purposes, any infringement is unintended. Financials represented are for example purposes and should be edited to suit your budget. 1. Executive Summary 4 1.1. Objectives 4 1.2. Mission 4 2. Company Summary 4 2.1. Company Ownership 5 2.2. Start-up Summary 5 3. Products 6 4. Market Analysis Summary 7 4.1. Market Segmentation 7 5. Strategy and Implementation Summary 7 5.1. Marketing Strategy 8 5.2. Sales Strategy 8 5.2.1. Sales Forecast 8 6. Management Summary 8 6.1. Personnel Plan 8 7. Financial Plan 9 7.1. Break-even Analysis 9 7.2. Projected Profit and Loss 9 7.3. Projected Cash Flow 10 7.4. Projected Balance Sheet 11 7.5. Business Ratios 12 1. Executive Summary Fresh Juice Ltd intends to be a city wide chain store offering its products allover the city through their clean mobile push carts. Sales are expected to gross over Ushs. 6,000,000 in the first year and grow at annual rate of 15% over the next five years. Fresh Juice Ltd will be planning to expand its operations to every metropolitan street within the entire city. Sales projections for the next three years will be based on assumption of sales success with the target customer base. Potential target...
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...industry is growing at an annual rate of 3 percent, while the fresh juice and smoothie sector is growing at an annual rate estimated at 30 percent. Jamba Juice offer customers a healthy, quick service food concept ideal for health conscious customers. Jamba Juice is a chain of specialty restaurants. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. Jamba Juice does not sell anything that customers could not make for themselves at home. With a lot of imitators entering the business, all of whose names began with the word "juice," Perron wanted to distinguish the company from the pack. Moreover, Jamba Juice became a store concept that offered a hipper, festive, more Starbuck-like quality, a decided move away from a bland health store look. The word "jamba" means "to celebrate" in Swahili, and in turn Jamba Juice celebrated a healthy lifestyle. The brightly colored decor of the new stores and the smoothie names contributed to the effort to brand the Jamba Juice sensibility Perron says. I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. That's been the basis for our success. BUSINESS CONCEPT: Jamba Juice is a company that follows on living a balanced lifestyle that...
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...style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer. It could be due to the non-availability of hygienically produced and well-preserved products with the use of preservatives. That is why some of the real but branded fruit juices launched in the late 1980s and early 1990s did not succeed. There has been a steady rise in the capacity, production and capacity utilisation in the fruit processing units. The processing capacity had gone up from 0.9 mn tonnes in 1990-91 to 2.1 mn tonnes in 1999-00. The capacity utilisation improved from 31% to 47%, with the production in 1999-00 estimated to have increased to 980,000 tonnes. The official reports do not show any substantial increase in total output although branded drinks do show a healthy improvement. There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product. Accordingly, the first segmentation is between real fruit drinks and synthetic drinks. The former are based on natural fruit pulp or juice. The others are synthetic products containing fruit flavours. Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and fruit drinks (Frooti and Slice)...
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...Cafeteria Juice Bar Proposal idea: To set up portable juice bars on school campuses, offering healthy fruit and vegetable drinks, along with some healthy snacks. These juice bars would not sell commercially packaged fruit drinks because these contain a high amount of sugar. Instead, they will offer freshly squeezed juices. Freshly squeezed juices are healthy for the body and contain a lot of the essential vitamins and minerals that the body requires. " Fresh juices are a tremendous source of enzymes. In fact, the freshness of juice is one of their key features since enzymes are destroyed by heat. When fruits and vegetables are juiced raw the enzymes are still viable when you drink the juice. Another benefit of drinking fresh juices is that your body can absorb more of the vitamins and minerals than if you were to eat the fruits whole! Many of the nutrients are trapped in the fiber and by juicing fruits; you break down the fiber and release the vital nutrients." (Soyquick) It is very important that students learn about the benefits of a healthy life style at a young age. The habits that a student learns early in life will remain with them throughout their life. A healthy juice and snack bar would be an excellent way to encourage students into getting into the habit of healthy eating and healthy drinking. Besides having fresh squeezed juice at the juice and snack bar, there would also be a wide variety of healthy snacks to choose from. The snacks will include fresh fruits such...
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...Running Head: Marketing Juice Plus+ Marketing Plan – Juice Plus+ December 11, 2011 Keller Graduate School of Management 1.0 Executive Summary Juice Plus+ is the name brand of a varied line of whole food products that include capsules, gummies, and powdered shake mixes. It is the only product on the market that is backed by several clinical studies and endorsed by a host of medical doctors, athletes, and families across the world. Currently, Juice Plus+ is only available online and must be purchased through a distributor. Making the product available through retailers is going to give more exposure to the product line and increase demand. Juice Plus+ products will be the most sought after, available to anyone entering a fitness center or attending a special event in which we are participating. Juice Plus+ will have also established relationships with health food stores and will begin to sell some of its products through health food retailers. Customers who are trying to eat healthy and who have disposable income will find that Juice Plus+ products are an affordable way to help get the recommended daily allowances of fruits and vegetables in their diet. Educating the customer on the clinical research behind the product will ensure they understand that these are whole food products and not supplements, which will set us apart from the competition. The manufacturer has a solid reputation and great customer relations. They are a member of the Direct Selling Association...
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...on making [Type the company name] | Assignment on Business Decision Making | [Type the document subtitle] | | acer | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Table of Contents Introduction 2 Task 1-A 2 Primary Research Plan 2 Customer profile 3 Customer preference 3 Customer attitude and buying behavior 4 Data Collection Method 5 Sampling Techniques 5 Task1-B 6 Secondary Research Plan 6 Size of the market & Market structure 6 Competitors and their market share 7 Task 2 8 Summary of Collected Data and research findings 8 Data analysis 9 Study of correlation 9 Task 3 10 Report to senior manager 10 Health and wellness issues in the beverage industry 11 Task 4 14 Project Plan for the development of a new product 14 Resource Allocation 15 Project Costing 15 Business Analysis on the projected revenue and cash flow 16 Conclusion 17 References 17 Appendix 18 Introduction Star Bottling and packaging company is a medium sized business which is working for years in the UK market. Recently Star has decided to follow the diversification growth strategy by introducing a new product in a new market. The opportunity exists outside the current market. The beverage industry of UK is highly attractive and...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...|BUSINESS PLAN | |ESSENCES | |Vegetable Juice | |BBA 6 | [pic] Sehrish Inayat (090016) Sarah Masood (090014) Fatima-Tu-Zahara (090028) Tahir Ayub (090006) EXECUTIVE SUMMARY Juices consumption is high because of increased awareness of health consciousness among people. The competitive analysis identified that competition within the industry is high as the industry has some humongous names in it i.e. nestle, shezan, fresher etc. The application of Porter’s five forces to the Pakistani juice industry provides us a view of the potential attractiveness in terms of profitability of the industry. By doing PEST analysis we have learnt that although the political situation of the country is not satisfactory but the GDP and per capita income has increased and raised demand of FMCG’s. The awareness about health consciousness has increased a lot and people are accepting vegetable juices as a regular and healthy drink. SWOT analysis reflected that the industry is full of opportunities. In the end, the strategies for launching vegetable juices are quite similar which were used while launching fresher. The vegetable juices will initially be launched only in flavors that are commonly accepted by the public i.e. Celery, Spinach, Kale, Collard, Greens, Lettuce, Carrots, pumpkin, Cucumber and Mixed vegetable etc. We...
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...Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees will be responsible for customer services. Both full time and part-time employees will be paid hourly wages. Initial requirements for all furniture, fixture, computer software and hardware and equipment will be supplied by Booster Juice Inc as part of the turnkey operation. All other supplies will be purchased from Booster Juice Inc. Our shop will be incorporated. Richard Azinwi, Nadia Maqbool and Ravi Brar will be the equity owners. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Our Booster Juice will concentrate on local advertising. We will be doing an aggressive advertising in the first year to create store awareness...
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...BRAND AUDIT- PRESSED JUICE AND FINN COLD PRESS PREPARED BY: ANISHA D’COSTA, 4901923 PREPARED FOR: BRAND DYNAMICS MKT 70001, DATE 14/4/2014 Pressed Juices & Finn Cold Press | Anisha D’ Costa, 4910923 1 Executive Summary This report was written with a purpose of determining the viability of opening a Pressed juice bar for a potential investor, in Hawthorn-Glenferrie road market. This was achieved by conducting a brand audit of two existing and competing pressed juice bars who service in the area, namely; Pressed Juices and Finn Cold Press. This Brand Audit was performed by means of a physical visit to the Pressed Juice store, Hawthorn and collection of numerous secondary sources of data including online articles for research and analysis of the brand impact on consumers. Both these brands have a unique selling proposition of selling cold pressed juices, a trendsetter in the United States already, and recently in the Australian consumers’ hearts and minds. Pressed Juices have the leading edge of being the first ones to open in Melbourne whereas Finn Cold Press is the niche player when it comes to hand-crafted, naturopathically designed range of juices. Pressed Juices’ stores have incorporated its brand values of creating fresh cold pressed juices on a daily basis through its consistent branding practices seen in their 10 store designs across Victoria and New South Wales, brand elements and campaigns leading towards greater brand congruency. They are perceived as positively...
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...Marketing of Processed Food [Type the document subtitle] 9/1/2012 Sakshi Sethi Roll no. 53 INDIAN PROCESSED FOOD INDUSTRY The food processing Industry in India is of fundamental importance, holding as it does the vital link between agriculture and industry. This industry provides nearly 60 percent of all job opportunities by directly employing around 1.6 million workers. It is the fifth largest industry in the country in terms of production, consumption, export and growth. The worth of the Indian processed foods sector stood at USD 157 billion in FY2012; it is expected to touch USD 255 billion by FY2016 with 13 percent growth rate per annum. The availability of raw materials, changing lifestyles and relaxation in regulatory policies is fuelling the growth of this industry. India is the highest producer of milk in the world at 90 million tonnes per annum and the third largest producer of fish. With an arable landmass of 184 million hectares, it is the second largest producer of fruits & vegetables and the third largest producer of food grains. It has the largest livestock population as well. In addition to its large and wide-ranging raw material base, India has a huge consumer base of over one billion people. All these are positive factors that add vigour to the processed foods industry, which holds tremendous opportunities for large investments. With enormous scope for value addition, increase in the consumption of processed food products in India and many fiscal...
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...Summer 2013 | Fruit and Vegetable Shakes | Entrepreneurship II Finals | OPTO PILOT CLASS:Jehann Farinah AbutazilRichmond Ferrer AlderiteLendl Sam DelinSabrina FallerIan Scott Gerona Jade Marie JabagatMary Grace Marilao Wilfred John PilapilJane Erin PinsoyAlvin Recososa Lorence TapizAnne Margaret Veran Submitted to:Mrs. Euckene Shayne Y. Dolino | | May 22, 2013 | | Table of Contents Contents: | Pages: | I. Business Description ……………………………………………………… | 3 | II. Feasibility Study Conclusions ……………………………………………. | 3 | III. Market Feasibility ………………………………………………………… a. Description of the Industry b. Current Market Analysis and AnticipatedFuture Market Potential c. Industry Competitiveness d. Market Share and Sales Projection | 4 | IV. Technical Feasibility ……………………………………………………... a. Place of Business b. Plant Layout c. Machines and Equipments | 8 | V. Organizational Feasibility ……………………………………………….. d. Professional Skills and Resumes e. Business Founders f. Internal & External Principles and Practices of Business | 10 | VI. Financial Feasibility ……………………………………………………… | 12 | | | I. Business Description We plan to put up a cart in Davao Doctor’s College (DDC) renting a small space and selling a wide variety of shakes. Basically, we turn various fruits and vegetables, like carrots, cucumbers, apples, mangoes, bananas, oranges and the like into healthy, cool and refreshing...
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...appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...Final Marketing Plan Marketing 421 June 24, 2012 Robert McGeary Final Marketing Plan Team D has completed its marketing plan for the Extreme Juicer 9000. This paper has combined phase I, II, and II to complete a detail description of how the new product will be marketed. The final plan includes the place and promotion strategy, advertising plan, public relations opportunities, as well as the identification of distribution channels. This final marketing plan will also identify how Team D will evaluate, control, and monitor the effectiveness of the marketing plan. Company Overview Hamilton Beach Manufacturing Company was created in 1910 by Chester Beach, L.H. Hamilton and Fredrick Osius. The partners met while working at the U.S. Standard Electrical works in Racine Wisconsin. Today, Hamilton Beach is the leading distributor of small kitchen appliances which sells over 35 million appliances each year. Hamilton Beach also produces products under the labels of Electronics, Proctor Silex, and True Air. (Hamilton Beach, 2012) Earnings for Hamilton Beach increased in the last quarter due to the increase in price for some products. In March of 2012 Hamilton Beach reported a net income of 1.0 million and revenue of 104.9 million. In 2011 the net income was 1.0 million with revenues of 100.6 million for the quarter. (Bloomberg Businessweek, 2012) The new product is likely to produce the same outcome for the company. Hamilton Beach has been in existence for a number of years...
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