...Dannon Company is US subsidiary of the Danone Company that was founded in Spain by Isaac Carasso in 1919. Isaac Carasso created an innovative yogurt product using ingredients obtained from Paris, which were used to treat intestinal disorders. Isaac’s son, Daniel went on to found Danone in Paris and after Isaac’s death in 1939, he immigrated to the United States seeking a safe-haven after World War II (Marquis, 2010). In 1942, Carasso founded Dannon Milk Products, Inc., changing the name from Danone to Dannon in order to sound more “American”. During this time, the market for yogurt in the United States was almost non-existent. Carasso had two successful breakthroughs, first in 1947, introducing “fruit on the bottom” yogurt and in 1955 with low-fat yogurt, all appealing to health enthusiasts (Marquis, 2010). Over the next several decades, structural and product changes took Dannon is several different directions. In the 1980’s Dannon had 17 different product lines and had received FDA approval for a new sugar free sweetener which allowed for the most successful product launch to date, “Dannon Light”. In 1994, the company focused on rebranding their products, focusing on the overall health benefits of everything they produced (Marquis, 2010). Although the United States had had yogurt products available for over 60 years, research concluded that yogurt was not a core component to the American diet and the biggest potential for growth for Danone, rested within the United States. In...
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...Cas Danone Turquie 1 1. Analyse de la situation 21/02/2012 2 Analyse de la situation CONTEXTE GENERAL Population 30% de la population à moins de 14 ans, 50% de la population se situe dans les classes moyennes et aisées, et détiennent 71% du revenu disponible. Consommation 99% de taux de pénétration des PLF dont 95% en yaourt nature, Habitude d’achat de produit en grand conditionnement, Le yaourt se consomme nature ou salée, Le yaourt se consomme au déjeuner et dîner, 21/02/2012 3 Analyse de la situation Crise en 2001 et 2002 Forte inflation (70% en 2001 et 30% en 2002), PIB faible, Baisse du pouvoir d’achat, baisse de la consommation de 15%. Modification des habitudes de consommation Réduction de la fréquence d’achat et du nombre d’achats, Recherche de produits moins chers, Achats dans les bazars et les magasins discount, Achat de produits de première nécessité. 21/02/2012 4 Analyse de la situation Concurrence 5 grands concurrents sont présents sur le marché PLF, Notoriété acquise grâce à leur présence historique, La plus grande concurrence reste les 2 000 producteurs et les consommateurs eux-mêmes, Concurrence moins présente sur les marchés PLF enfants et desserts PAC. Distribution Réseaux de distribution très vastes de 200 000 points de vente ; 20 000 sont desservis par Danone 21/02/2012 5 Analyse de la situation DANONE en Turquie Rappel des dates 1998 : Danone est arrivé en Turquie via l’acquisition...
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...Marketing Management Case 1 * Executive Summary “Group DANONE” is a French company, It produces dairy products but Activia is the company’s top-selling brand of yogurt worldwide. Activia was introduced to the Egyptian market in June 2008 A year after the introduction of Activia, the probiotics market had witnessed fast growth, increasing from 0.2% to 5.7% of the total yogurt market, of which Activia captured more than 76% (4.3%of the total yogurt market) By 2010, Activia reached 84% (5.7% out of 6.8% of the total yogurt market) DANONE considered probiotic yogurt a good business opportunity. Now, DANONE is challenging the low awareness of probiotic yogurts in Egypt by developing an advertising campaigns and PR activities including 360 campaigns, whereby the company used all available communication tools to reach its target market. * Introduction It was not easy for Danone to grow and lead the probiotics market in Egypt because of the low awareness of probiotic yogurts in general. But Danon nevertheless considered probiotic yogurt a good business opportunity and began working to tackle those challenges. Danone attempted to raise awareness of the vitality of probiotic yogurts to show how they positively affect the digestive system, and help those who have digestion problems. To achieve these goals, Danone developed advertising campaigns and PR activities including 360 campaign, whereby the company used all available communication tools to reach its target market...
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...Case Study: The Dannon Company OL 690: Responsible Corporate Leadership Southern New Hampshire University March 25th, 2015 Introduction Danone, the parent company and U.S. subsidiary of Dannon, was founded in Barcelona Spain in 1919 by Isaac Carasso (Marquis, Shah, Tolleson, & Thomason, 2011). Isaac had the goal of developing a yogurt for more than the purpose of taste, but with additional inherent health benefits (Marquis, et al., 2011). The health benefits were based on the use of pure lactic ferments, which were initially prescribed by physicians due to their proven ability to help treat intestinal disorders (Marquis, et al., 2011). It was because of Carasso that consumers could have the added benefit of treating their intestinal disorder while nourishing their bodies. Daniel Carasso, Isaac’s son, was brought into the business and ultimately became CEO in 1939 after Isaac’s death (Marquis, et al., 2011). Prior to his father’s death, Daniel was able to take Danone to another level in 1929 when he founded it in Paris (Marquis, et al., 2011). Due to the extensive amount of competition in the yogurt business, Daniel leveraged the focus on health to differentiate Danone from the competition (Marquis, et al., 2011). After his father’s death, Daniel merged with two notable organizations in 1967 and 1973, Gervais and Boussois-Souchon-Neuvesel (BSN) respectively (Marquis, et al., 2011). These mergers resulted in rapid expansion throughout Europe, a newly named conglomerate...
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...among the US subsidiary of Danone, which was one of the largest health-focused companies in the whole world. Its global business centered on fresh dairy such as active yoghurt, medical nutrition, baby nutrition and the bottled water. In 2008, Dannon did manufactured and also marketed the fresh dairy products in US and they became number 2 player in domestic yoghurt market. Dannon’s marketing efforts did focused on the growing US yoghurt consumption and expanding the category, and this was while growing the brands. Dannon has been maintaining some strong commitment to CSR, which was integrated into the overall mission of the company. They have internalized its CSR commitments and programs (Marquis, Et al, 2010). Danone took some holistic approach to social responsibility and this was indicated by the mission statement. The social values were embedded deeply in the company’s culture and also the business. Antoine Roboud, who was the CEO, communicated the vision of Danone double commitment to the economic performance and social responsibility in 1972. According to the senior leadership, the social responsibility was the basis to the purpose of Danone as the economic performance. This was the double project and it stipulated some equal respect for the social influence and the financial results of the business decisions (Marquis, Et al, 2010). To Communicate or Not to Communicate? Dannon should begin to proactively communicate to consumers its CSR plans. Communication with the consumers...
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...l'alimentation, le groupe Danone est né verrier. Ainsi en 1966, le groupe industriel Boussois-Souchon-Neuvesel (BSN) est créé par la réunion des glaces de Boussois qui fabrique des verres plats et de la grande verrerie Souchon-Neuvesel qui fabrique des bouteilles. Pressentant le déclin du verre au début des années 1970, son président-directeur général Antoine Riboud fait le choix d'orienter ses activités vers le contenu des verres creux. Les acquisitions de Kronenbourg, d'Evian et surtout de Gervais Danone en 1973 scellent la spécialisation de BSN dans l'industrie alimentaire. Cette dernière entreprise, Gervais Danone est née de la fusion en 1967 de Gervais et de Danone. En effet, c'est en 1919 à Barcelone, que le marchand Issac Carasso, crée sa société de yoghourts à base de ferment lactique, qu'il nomma Danone. Son yoghourt est initialement vendu en pharmacie. Le nom Danone fait son apparition en France le 6 février 1929 sous le nom de la Société parisienne du yoghourt Danone par Daniel Carasso. En 1979, BSN-Gervais Danone se désengage de son activité verre plat. Les glaces de Boussois quittent BSN-Gervais Danone. Le groupe entreprend ensuite dans les années 1980 une série d'acquisitions sur le marché alimentaire européen (les marques : Amora, Maille, La pie qui chante, Carambar…, le groupe Général Biscuit, les filiales européennes de Nabisco : Belin, Jacob's, Saiwa). BSN internationalise vraiment son activité au début des années 1990 avant de devenir Danone en 1994. En...
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...HECHOS / LINEA DE TIEMPO | Grupo Danone se instaló en Argentina en el 1994 al adquirir Bagley, una empresa productora de alimentos para consumo masivo, Bagley producía Golosinas y Galletitas y era la segunda empresa más grande de Argentina (Terrabusi era la primera más grande, la cual fue adquirida por Nabisco en 1995), Grupo Danone quería alcanzar el liderazgo mundial en sus 3 sectores: Aguas, Productos Lácteos y Galletitas. La Misión del Grupo Danone como empresa era ¨Ayudar a la gente en el mundo a crecer, vivir mejor y aprovechar más la vida a través de alimentos más ricos, más variados y más sanos¨. En 1996 Grupo Danone realizó un Joint Venture con Mastellone Hermanos, Eran los líderes en el sector de Lácteos frescos en Argentina con su marca Serenísima, Al momento de realizar este convenio Grupo Danone relanzó sus marcas: Ser (Yogures Bajos en Calorías), Serenito (Postres Infantiles), Casancrem (Quesos Untables), Cindor (Leche Chocolatada). y Lanzó nuevas marcas: Yogurisimo (Yogur Entero), Actimel (Leche Fermentada – Innovación), Danonimo (Alimento Para El Crecimiento Infantil – Innovación), En 1996 Grupo Danone adquiere a Villa Del Sur, una de las principales marcas de Agua Mineral principalmente posicionada como agua Familiar, ofrecida en envases grandes y muy relacionada con imágenes del campo, granjas y mares. En 1999 Grupo Danone adquiere Villavicencio, otra de las marcas principales de Agua Mineral la cual era el agua Premium en el mercado masivo con la más alta...
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...Nestle Marketing Plan Benjamin Tello ERAU Table of Contents Abstract…………………………………………………………………...……………………….3 Company Overview……………………………………………...………………………………..3 Market Segmentation…………………...……………...……………………………………….....5 The 4 Ps of Marketing………………………………..……………………………………………6 Conclusion……………………………………………………………...…………………………7 References…………………..…………………………………………………………….…….....8 Abstract Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle in 1866 in Switzerland, and currently has up to 333,000 employees (Nestle, n.d.). Moreover, it appeared in several Forbes lists owing to its high profits, sales, assets, and market value, eventually being labeled as one of the World’s most valuable brands (Nestle, n.d.). Behind such soaring success are clever marketing strategies and plans which foresee the future to keep consumers and employees satisfied, as described in the marketing plan in the next few pages. Some major components of a marketing plan include product overview, target market, competitive analysis, market strategy, SWOT analysis, and metrics (Emerson, 2014). Other analyses such as how a company incorporates the four P’s of marketing into its plan are equally important. Company Overview Mission statement According to the founder of Nestle, Henri Nestle, the company’s mission is to “positively influence” the environment as “responsible corporate citizens”, taking into account the standards of quality of both the environment...
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...Almaty 2015 Executive summary In our project, we are going to analyze the Danone Company’s structure. Firstly, we will briefly describe the current situation of the company. Then, will show the corporate governance, namely top managers and boards of directors. This paper consists on analyzing the business structure of Danone, one of the largest yogurt and other dairy products in the world. In the first part of this paper, we study which is the main activity of the company, we identify external and internal environment, main competitors and industry analysis. We also pay attention to the main stakeholders of the company, suppliers and customers. Current situation Danone Company is a global company, which represented in 120 countries all over the world. Also it takes stable position in the market. The Danone plant watches the most noteworthy natural principles: its creation offices utilize the most recent environmentally propelled advances for capacity and transforming of the crude materials; the plant has its own particular cleaning offices, an autonomous heater house, a blaze quenching framework, refrigeration supplies and significantly more. By the end of 2014, the Danone plant has been producing 58 varieties of dairy products of Activia, Rastishka, Danone, Prostokvashino, and Bio Balance brands. Danone's objective is to lessen its carbon foot shaped impression by 30% from 2010 to 2014, as far as power, over the whole esteem chain for which the gathering holds direct...
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...Capitolul 1 Prezentarea produsului 1.1. Date despre produs Scurt istoric: Iaurtul îşi are originea în Asia sau în Europa de est şi a apărut ca răspuns la nevoia de a conserva laptele peste cele câteva ore care urmau mulsului. Astfel a început aventura descoperirii nenumăratelor avantaje nutriţionale şi medicale pe care le deţine. Coagularea laptelui a fost, desigur, descoperită absolut din întâmplare. În foarte multe ţări, Grecia, Turcia, Mongolia sau India, consumarea iaurtului face parte din tradiţie, dar începând cu anii '20 ai secolului al XX-lea, iaurtul se răspândeşte şi în Europa Occidentală. Cuvântul iaurt, care vine din limba turcă, youghurmak însemnând "a îngroşa", este utilizat în mod curent, atât în America de Nord-yoghurt, cât şi în Europa şi desemnează versiunea modernă a laptelui prins de altadată. Date despre consum În societatea modernă, omul este asaltat în fiecare zi de ritmul cotidian impus de schimbările tot mai dese intervenite în evoluţia societăţii. Poluarea, stresul, intensele solicitări zilnice conduc inevitabil la o scădere a rezistenţei organismului, acesta fiind tot mai expus şi mai vulnerabil. Astfel, inevitabil, apar întrebări referitoare la menţinerea sănătăţii şi protejarea organismului. Acestea sunt întrebări pe care fiecare persoană şi le pune, chiar dacă nu le formulează în mod explicit. Piaţa produselor lactate poate constitui un exemplu în privinţa consumului de iaurt din ce în ce mai ridicat...
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...Nature People, E RmAnC fo GRI pERoRS T IndICA SUSTAINABILITY REPORT 2012 STRATEgY 4 EDITORIAL FRANCK RIBOUD 6 KEY SOCIAL TOPICS NUTRITION AND HEALTH ISSUES SOCIAL ISSUES ENVIRONMENTAL ISSUES 7 10 12 14 STRATEgY 2012 HIgHLIgHTS HEALTH FOR ALL PEOPLE NATURE 15 22 28 34 40 MEASURINg PROgRESS AND PERFORMANCE THROUgHOUT THE VALUE CHAIN DANONE WAY RESPECT DANONE’S EVALUATION BY NON-FINANCIAL RATING AGENCIES 41 46 56 HISTORICAL APPROACH AND HIgHLIgHTS REFERENCE DOCUMENTS HIGHLIGHTS AND KEY DATES 1972-2012 57 58 50 2 Danone Sustainability Report 2012 PERFORMANCE 62 gRI INDEx Self-evaluation of the application of GRI according to version 3.0 guidelines for the GRI with approval by KPMG Audit. 72 IMPACTS AND RESPONSIBILITIES IN BUSINESS, FROM END TO END 74 COMPANY PROFILE AND REPORT PARAMETERS COMPANY PROFILE REPORT PARAMETERS VALIDATION OF THE REPORT BY AN EXTERNAL THIRD PARTY 75 76 83 86 PERFORMANCE INDICATORS GOVERNANCE, COMMITMENTS AND DIALOGUE ECONOMIC ENVIRONMENTAL SOCIAL HUMAN RIGHTS SOCIETY PRODUCT RESPONSIBILITY 86 94 102 134 152 158 166 176 CONTACTS Danone Sustainability Report 2012 3 SUSTAINABILITY REPORT 2012 EDITORIAL FRANCK RIBOUD he year 2012 confirmed in spectacular manner the profound shift in the global economy that is gathering pace. On the one hand, new economic powers such as China, India and Brazil are growing as other economies such as Indonesia and Nigeria are emerging as future powers...
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...ccmp@ccip.fr Internet : www.ccmp.fr NESTLE - DANONE and the bottled water sector G1329(GB) Par Franck BRULHART & Tim WHITE Faculté des Sciences Economiques et de Gestion Marseille - EUROMED Université Aix-Marseille II Intégration CCMP : 2004 Licence d'utilisation accordée à : _Euromed Marseille Ecole de Management Pour ce produit, l'établissement acquéreur est autorisé à : • Diffuser le produit à l'ensemble du corps professoral de l'établissement dans le but d’utiliser ce produit pédagogique pour son enseignement. • Reproduire le produit sans limitation de quantité, ni de durée. S'il s'agit d'un document au format numérique, celui-ci peut être diffusé par tout moyen et support (intranets et extranets dûment autorisés par l'établissement acquéreur) à l'exclusion de sites web librement accessibles au public extérieur à l'établissement acquéreur L’établissement acquéreur du produit s'engage à : • ne pas communiquer ou céder tout ou partie du produit à un tiers n'enseignant pas dans l'établissement acquéreur • conserver une version originale intégrale et datée du produit telle qu'elle a été livrée par la CCMP lors de l'achat, • conserver le logo de la CCMP et le logo de l'établissement créateur ainsi que les logos ou marques des entreprises citées dans le produit, Cette étude de cas est un produit non adaptable. Voir conditions Générales de Vente : http://www.ccmp.fr/CGV_2005.pdf Nestlé-Danone & the bottled water sector Franck BRULHART Maître...
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...allows companies to further their interest internationally without taxing their resources b having a partner who is compatible to work on the project albeit in short term or long term project. Joint venture allows companies to pool their resources together and benefit each of the companies in reaching their potential. Apart from that, joint venture also allows company to complement each other short coming with what they do best. This is evidently shown when discussing Daicel Evonik Ltd where Daicel Chemical Industries Ltd and Huels AG complement each other in term market knowledge and technological capabilities know-how among them. But then, joint venture does have limitation where culture plays an important barrier to achieve success. In Danone Co. Ltd and Wahaha Co. Ltd which will be discussed further, the dissolution of ventureship between these two companies can be attribute to communication particularly in conflict management. Thus, managing cultural differences is important especial in term of managing conflict among the partners. Conflicts are parts of life and may appear in any organization. They particularly often occur in hybrid organizations whose parents coming from different cultures, different countries with different ways of thinking and doing things. Knowing how to management conflict with proactive approach (minimize conflicts to happen) and reactive approach (resolve conflicts) is crucial for firms to be successful in joint venture relationship. Introduction...
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...CARE Bangladesh CARE is one of the world's largest private international humanitarian organizations, committed to helping families in poor communities improve their lives and achieve lasting victories over poverty. Founded in 1945, CARE is working across 70 countries fighting global poverty. By addressing the underlying causes of poverty, CARE promotes sustainable development models to empower and benefit the poorest and marginalized. With an annual global budget of USD 650 million, CARE’s programming benefits nearly 65 million people each year and more than half of them are women. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help their families and entire communities escape poverty. Working for 60 years in Bangladesh, CARE has extensive programming experience in a range of sectors including food security; women’s empowerment; health and nutrition; agriculture and natural resources; disaster risk reduction; education; HIV/AIDS; emergency response; and urban poverty reduction. CARE Bangladesh is currently implementing 24 projects in partnership with 63 local and national NGOs, receiving funding from a number of donors including USAID, DFID, UNDP, EC, the Gates Foundation and more than 30 private companies. Through a network of eight field offices with well-developed communications and operating procedures, and experienced, highly qualified staff, CARE’s programming covers 42 out of 64 districts...
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..._____________________________________________1.0 Executive Summary This research purposes to find out the problems in decreasing sales of Grameen Denone Shokti Doi. Following the social business concept, French based food and beverage company Denon started its operation by making an agreement with Grameen group which is named as Grameen Danon. Grameen Danon launched in 2006 and they officially launched their 1st package of product named Shokti doi as the main concern of Shokti doi is to provide nutrition to the poor children of Bangladesh which can able to fulfill their nutritional requirements. As they started their business they have faced lots of obstacles such as the lack of proper distribution, non-standardized management along with localization problem. Also, the distribution through women raised the fact of cultural barriers. The unplanned product and overstated pricing strategy also become a fact of their market loss. Various key factors like Product, Price, Promotion, Proper segmentation and target market are also play a big role in terms of generation revenue for n organization. Based on our research objectives and other related subjects of the research, we developed few hypotheses for it, which we have tested by our primary and secondary data that we have collected by survey. The data we have collected can be divided into two categories are Primary Data and Secondary Data. Primary data refers to the data collected from the survey that we have conducted among the...
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