...This research is intended to identify at least two wireless technologies that would be beneficial to implement in the Party Plates organization. Party Plates would like to introduce the iPad and iPhone into our business infrastructure. These wireless technologies will be used as a marketing tool and will advance business objectives. This research will also include a justification for the decision to implement the iPad and iPhone wireless technologies, as well as define the risks of using wireless technologies in the Party Plates work environment. In today’s technological world Party Plates needs to establish a competitive approach in the marketplace with an innovative approach to the technology trends that exist while utilizing marketing tools to advance sales, goals and objectives. The iPad can give us the competitive edge in providing our customers with on site visualization of custom ordered plates and napkins. The iPad gives us the ability to upload all of our plate and napkin designs on one device and share it between departments and with the customers. We can also incorporate personal photos designs into themed party supplies using iPad. We can utilize Apple’s Cloud application to transfer photos of customized orders from one iPad or iPhone to our design department. This can speed up the order processing time. Party Plates has a proven financial sales track record that leverages the company’s strategic mission to provide integrated products based on consumer demands...
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...[pic] Mobile App Proposal - Company Name - May 21, 14 Direct Contact 1-800-555-5555 Email email@address.com Table Of Contents 01. Client Name 02. Introduction 03. Project Overview & Objectives 04. Mobile Website / Mobile Applications Development Strategies 05. Analytics 06. Secure Hosting 07. Maintenance 08. Client Responsibilities 09. Monthly Fees 10. White Label Contracts 11. Billing Schedule 12. Terms and Conditions (YOUR COMPANY) is pleased to submit a proposal for the development of a mobile app to (CLIENT NAME). The terms of this proposal are valid for up to sixty days after being presented. Client Name Project Name: (YOUR COMPANY) will design and develop a custom mobile friendly website for (CLIENT DOMAIN). The mobile friendly website will be designed to ultimately drive customer retention and overall sales for (CLIENT NAME). Introduction DEAR (CLIENT), We welcome the opportunity to build a cutting-edge mobile website and deploy to market a mobile app for (CLIENT NAME) that will increase sales and customer retention. (YOUR COMPANY) is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications (YOUR COMPANY) delivers mobile apps and mobile websites on every platform. (YOUR COMPANY) will put you in front of your customers on devices they access most with information and tools that make it easy for (YOUR...
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...BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan |3320700 | |Tay Tristan |3320943 | Executive Summary Research In Motion (RIM), the company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1. By performing...
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...MARKETING PROPOSAL iPad by Apple Inc. Company Background: Apple Inc was founded on April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.). It is anAmerican multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod and the iPhone. (Wikipedia, 2012) Product – iPad: The iPad is a line of tablet computers, primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. (Wikipedia, 2012) The senior manager should consider this product because it is an innovative product and it combines the usage of a personal computer, laptop and a smartphone. Moreover, the feature of the product which can be used anywhere quickly for each consumer usage. Brief Background: Apple Inc. has high brand equity and has been always associated with innovative product. They have set benchmarks in respect of technology in the industry. Competitors: Microsoft had released an unsuccessful product line with the product “Microsoft Tablet PC” during 2000’s. Thus iPad which is going to be released in 2010 will be the leader of this product line. However...
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...Blackberry’s Pay Per Click Proposal Dorothy A. George IMK 621 November 4, 2012 Professor Jake Johnson Full Sail University Blackberry’s Pay Per Click Proposal This proposal will present Research In Motion (RIM) with a Pay Per Click (PPC) campaign for the Blackberry product line. The goal of this proposal is to increase Blackberry’s website traffic, use the Pay Per Click campaign to target the consumer segment, and maximize the Return on Investment for Research In Motion. Finally, this proposal will present the results of implementing the Pay Per Click campaign. Company Profile Research in Motion (RIM) is the company behind the Blackberry product line. RIM’s product line includes the Blackberry smartphones, the Blackberry playbook tablet, and software for business, accessories, and Blackberry applications. RIM designs, manufactures, and markets wireless solutions for the mobile communications market (rim.com, 2012). Proposal Before the introduction of Apple’s iPhone in 2008, Research In Motion’s (RIM) was the leader in the mobile communications market. However, in 2012 Apple and Google are outperforming RIM (Yarrow, 2012). In an effort to regain market share and reposition within the mobile communications marker, RIM has decided to pursue the consumer segment in addition to maintaining the enterprise market (blogs.blackberry.com, 2012). According to Research In Motion’s (RIM)...
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...decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market. Samsung targets those people who want to buy new technology based Android sets with which they can use it for any type of networking as well as communication. As target marketing is a key to success of a business, Samsung has targeted the oversized Samsung Galaxy Note primarily at the female market. The Galaxy Note is really good for the female market. It’s a merger between smart phones and tablets. To have a handbag and be able to put a 5.37-inch phone in instead of a 10.1-inch tablet is something that captures the female market. “Vivid, Fast, Slim”- with this tag line, Samsung has launched their new product Samsung Galaxy S II series mobiles. Through this product the company wants to attract the new generation with looking beyond the limits of old technology and unleash the freedom of tomorrow with the next step in the evaluation of mobile communication. Politics The main rivals of Samsung handset Galaxy are Apple ipad, Asus Eee pad Transformer...
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...decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market. Samsung targets those people who want to buy new technology based Android sets with which they can use it for any type of networking as well as communication. As target marketing is a key to success of a business, Samsung has targeted the oversized Samsung Galaxy Note primarily at the female market. The Galaxy Note is really good for the female market. It’s a merger between smart phones and tablets. To have a handbag and be able to put a 5.37-inch phone in instead of a 10.1-inch tablet is something that captures the female market. “Vivid, Fast, Slim”- with this tag line, Samsung has launched their new product Samsung Galaxy S II series mobiles. Through this product the company wants to attract the new generation with looking beyond the limits of old technology and unleash the freedom of tomorrow with the next step in the evaluation of mobile communication. Politics The main rivals of Samsung handset Galaxy are Apple ipad, Asus Eee pad Transformer...
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...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...
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...market share. With HP’s main focus being enterprise systems, software and services, there was no backing for the TouchPad by the CEO. Figure 1 shows the tablets in the market at the time the HP TouchPad was launched and the comparisons between them all. Figure 1. Figure 1. Two months after being on the market, HP dropped the TouchPad and WebOS business to focus on their more successful areas (Reisinger 2011). In order for the HP TouchPad to succeed, it must have a differentiation from all the other tablets on the market. Many reviewers claimed that the product was to close to the iPad 2 in size and operating system. HP’s marketing strategies also lagged due to the limited research and development of the product because of a fast paced launch date. By rushing the launch date, HP never got to promote the advantages of their product compared to its competitors. For the NPD marketing strategy, HP should make their product unique to a point that the tablet stands out from competitors, but not so much that it is an elephant in the room....
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...Memorandum To: Adrian Lewis From: Student Group Subject: New product, “iFridge” Date: 27.02.2014 To respond to your request here is our proposal for the new innovation of The X Company. We are pleased to present you The iFridge. The iFridge is a high technology product that aims to ease the daily life in kitchen. It is basically a fridge with a touchscreen at first sight. But it’s software, lights, properties of the touchscreen and integrated voice activation makes it a lot more than just a fridge with a computer. The iFridge’s main goal is to design a worry-free and cost efficient kitchen life. With The iFridge you will no longer have to think of what should you buy while shopping, or what to cook when you get home. Even when you are picking something from the fridge you will not think where did you put is last time. With The iFridge you don’t have to think of mundane things like groceries or cooking anymore. The iFridge thinks about the mundane things for you and leaves more time for your creative thoughts. Features The iFridge consists exterior cabinet and three doors, inner cabinet, insulation inserted between them, cooling system, refrigerant and fixtures. The cabinet and doors are made of aluminum and steel. At front door, iFridge has ice maker and an iPad but these do not narrow the interior part of the fridge. Height and width of the fridge is pretty much standard but unlike the other fridges, iFridge has 25% more shelf place. Shelves are made of unbreakable...
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...Analysis Strengths Key Factor-Innovation Apple has been the leader in technological innovation with the release of such products as the MacBook Computers, iPods, iPads, iPhone and more recently the announcement of iTV. According to the 2012 Global Innovation 1000 conducted by Booz & Company, Apple ranked number 1 for the 3rd year in a row. Although many may feel that innovation is about creating new products all the time, Apple’s idea of innovation is about creating quality products (Krasnv, 2013). By building on their strength over the years to create quality products they have also built a foundation as lead innovators and constantly change the technological game with their products. Key Factor-Brand As a leader in innovation, Apple has also secured their brand value by constantly creating products that are well designed but also by understanding that brand is less about the logo and more about aligning the business strategy and employee base with the ability to influence how the consumer felt about the product. This factor is demonstrated by the fact that at least half of every U.S. household own one Apple product minimum despite the price of their products (Gralnick, 2012). Although not infallible, brand power does reflect a company’s marketing ability and Apple has shown the world that they have marketing power by ranking number two behind Coca Cola in 2012 as Best Global Brands with their percentage rising 129% and a brand value of $76.5 million (Reid, 2012). Key...
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...Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six...
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...Proposal for Inventory Management and Point of Sale Systems (Public) Table of Contents Table of Contents Introduction Details of the Plan Example Situation Finding a Solution What are the requirements? Inventory Management One Solution Cost Other Requirements Narrowing Down a Solution Solutions Researched Proposed Solution Other features & thoughts: Pricing Summary Introduction As you read this proposal, please consider the women at Haitian Creations. The goal is to empower them with knowledge and to share the good news with these ladies: “My name is Joseph and I am 23 years old. I have 2 children who are 6 and 3 years old. I was living on the streets. Now, I am able to live in a home. I have worked at Haitian Creations for one year. This program allows me to pay for my children's education. I am very thankful for Heartline giving me the opportunity to learn and work. One day I would like to study and be a nurse.” - Joseph Wideleine “My name is Nehimie and I am 27 years old. It is difficult to find work and I am very excited to be able to learn and make purses. This is my first job and I have worked at Heartline for one year. I enjoy making purses and other products with my hands. One day I would like to be a clothing fashion designer.” - Nehimie Ulysse Can we help more women like this? These are women that are working hard to bring themselves out of the oppressed lifestyle they are all too familiar with from before. When I visit the program I see them studying, writing...
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...weaknesses, opportunities, and threats factors of Apple, Inc. By knowing these factors about Apple, Inc. will be important to our company because it takes a look at our competitor. A strategy and product will also be proposed that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. SWOT Analysis Strengths Apple, Inc. has five great strengths that include innovation, brand, customer loyalty, retail stores and marketing, and cash flow abundance. Apple, Inc. innovation includes being the leader in technological innovation with the release of products such as the iPods, iPhone and more. The 2012 Global Innovation 1000 ranked Apple, Inc. number 1 for the 3rd year in a row. Apple, Inc.’s idea of innovation is creating quality products (Krasnv, 2013). Apple, Inc. has also secured their brand value by constantly creating products that are well designed. Although it is not foolproof a company’s marketing ability can be reflected by brand power. The world has seen Apple, Inc. has marketing power ranked number two based on the 2012 Best Global Brand (Reid, 2012). Apple, Inc....
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...DB Forum 3: Chapters Three through Five Dominic Bagley, Marieli Colon Padilla, James Engstrand, Charleeta Latham, Kemakolam Ohale, Deidre Wilson Liberty University BUSI 600 Dr. Shawna Wentlandt September 6, 2014 Forum 3 Management Setting Concepts, Constructs and Operational Definitions (3.3) Cooper and Schindler (2014), articulate that research requires the exploration of various questions in order to organize, understand, explain and forecast phenomena. These research inquiries must be guided through agreed upon definitions of the questions used to build the research product. These questions contain or use concepts, constructs and definitions (Cooper et al, 2014, p.50). A concept provides a common method for communicating information; it is a group of meanings and characteristics that impact events, objects, conditions, situations and behaviors (Cooper et al, 2014). Constructs are often abstract concepts; in fact concepts and constructs are easily mistaken. A construct is created by pairing less complex, more hardened concepts which provide a defined image or abstract idea enabling the researcher to organize the theory building purpose (Cooper et al, 2014). In research, definitions of concepts must be clearly defined by all parties involved in conducting the research. This will safeguard the integrity of the research. Without this synchronized understanding of definitions the output of the research will be damaged. Definitions in research...
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