...Running Head: MARKETING PROPOSAL Marketing Proposal [Name of Writer] [Name of Institution] Marketing Proposal Marketing Proposal 2 Introduction At LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet. This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. 2. 3. 4. Protein booster - ideal for body builders Slim fast meal –ideal for people who want to lose weight High crab meal - ideal for people who do endurance training Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover...
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...Content Page X. Executive Summary X 1. Introduction 1 2. Current Marketing Situation 1-4 2.1. Macro-Environment - Demographic Environment 1 2.2. Macro-Environment - Technological Environment 2 2.3. Macro-Environment - Economic Environment 2 2.4. Macro-Environment - Political Environment 2 2.5. Micro-Environment - Competitors 2 2.6. Micro-Environment – Customers 3 2.7. SWOT Analysis 3 2.7.1 Strength 3 2.7.2 Weakness 3 2.7.3 Opportunities 4 2.7.4 Weakness 4 3. Objectives and Issues 4-5 4. Marketing Strategy 5-6 4.1. Segmentation & Targeting 5 4.2. Differentiation & Positioning 5 5. Marketing Mix 5-8 5.1. Product 5 5.1.1. Individual Product Management 5 5.1.1.1. Product Features 5 5.1.1.2. Product Quality 7 5.1.1.3. Branding and Labelling 7 5.1.1.4. Product Support Services 8 5.2. Promotion Strategies 8-10 5.2.1. Target Audience 8 5.2.2. Promotion Message 8 5.2.3. Promotion Channels 8 5.2.3.1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment Strategies 11 5.4. Placing/Distribution Strategies 11-12 5.4.1. Retailing 11 5.4.2. Wholesaling 12 6. Controls 12-13 7. Action Plan 13-14 7.1. Pre-Launch Action 13 7.2. During-Launch Action 13 7.3. Post-Launch Action 14 8. Budgeting 14-15 9. Conclusion 15 A. Appendixes A1-14 B. References R-1-2 X. Executive...
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...IMC strategy be? Describe each component you plan on using. 14 SWOT analysis 15 Executive Summary Wellness Solutions is preparing to launch a new interactive devise that will provide assistance to those who are concerned about their health. Our product offers cutting-edge technology to keep track of the body’s caloric intake with the use of an implantable microchip embedded in the body. With the assistance from intricately designed software the microchip W.A.S.P® records daily calorie intake in great detail and will show vital nutritional deficits or overindulgences to the individual person the devise is linked to. This is new technology and is able to function in ways that are unimaginable and never been done before. The primary marketing objective is to achieve U.S. sales of 250,000 microchips within the first operational year. The primary financial objectives are obtain a first year revenue of ten million keeping first year losses under 2 million, ultimately to...
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...on the following issues:- 1)Consumer preferences and purchase intentions of the proposed product 2)Effectiveness of current advertising campaign 3)Price elasticity of demand and impact on sales and profits of various levels of price changes 4)the current perception of consumers about Samsung 5)the most important factors buyers consider while buying Samsung vs its other competitors 6)what are the issues faced by people who are using this brand and how can we solve them 7)In Samsung what tvs are more preferred:- • LED TVs • Ultra SlimFit TVs • LCD TVs • Flat TVs • Plasma TVs • TV Accessories And we were also planning to study the penetration of Micromax in television world .Being a growing company what should be its marketing strategy if it launches its television brand and whether it will able to sustain Primary and secondary research will be conducted to find out details about the brand and its competitors such as: • Perception of consumers • Advertisement impact • Cultural and social factors • Economic factors • Purchasing power • Lifestyle of consumers • Beliefs and Attitude of consumers By analyzing all the factors of consumer behavior, we will find out what are the most important factors which buyers take into consideration at the time of buying the television Methodology: We would be conducting primary as well as secondary research. In primary research, we’ll make questionnaire and will float it to the respondents and collect their responses...
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...Mytech LLC | Marketing Plan Proposal | Stupid Boy Comic Book | | | 1/15/2016 | Stupid Boy Marketing Plan – Initial First Draft | Stupid Boy Marketing Plan 1. Identify the correct target market 2.1. The current target market is simply too young to fully grasp the meaning of the comic. Stupid boy is a philosophical lesson to teach which is good however a 4 year old will simply not have interest in getting such a book. 2.2. 4 – 8 year olds are also more engaged if the content has good visuals, bright colours and easy messages thus the new target group should be from 7 – 12 year olds. 2.3. Through direct marketing get to the group by cold selling to preschools, kindergartens, primary schools, local churches, monastery’s, teachers forums and offer incentives listed below. Be aggressive to drive sales. 2. Get creative with your merchandising even when using different locations to sell your book. 3.4. Make banners of characters using your current workforce, with the character and the company’s name/logo and get an advantageous spot in the other retailers to attract attraction to your book e.g. the centre spot by the entrance with higher customer traffic. 3.5. Seal and cover your book so that customers are not able to read the comic book. 3.6. At EduMall, have a reading corner with bean bags and some chairs, decorate it, get a mascot who can also go to the other retailing outlets and get customers immediately...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Marketing Mix Proposal Market Analysis * Asda’s current Marketing Mix: (the 4 ps) * Low prices and the advertising of this factor * Staff trained to be friendly and helpful * Good product range to satisfy what people want most, the necessities * As many strategically sited stores as possible, with a good expansion programme * Heavy advertising of their price philosophy and convenience * Clean stores, comprehensive range, good and clothes, good prices. Products: Asda offers services such as CD’s, DVD’s, Groceries, Games, Electrical, Flowers, Furniture, Local Gifts, Mobile phones, Opticians, Pharmacy, Photo, Travel, Petrol and Oil, Delivery and Insurance. It is believed that the new phrase ‘more for you for less’ will emphasise the quality and freshness of its food and drink products as the low price angle was not working as well as it used to with consumers. Asda’s aim is to produce good quality products at low prices. Main Marketing Objectives are to increase market share and compete Tesco. Target Audience The potential customers of Asda are people with low and medium income, as well as students, younger housewives, disabled and retired. Their requirements of those groups are more promotions and low prices. Proposed Marketing Strategies In order to compete Tesco successfully, Asda needs to increase its market share. So the project is to increase the customer coverage, improve the product position in the market and increase overseas sales. A...
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...Project FOX Fad or Expedient? - Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9 6.3. Instruments 9 6.4. Procedures 9 7. Proposed methods for processing, analysing and interpreting data 11 7.1. Quantitative 11 7.2. Qualitative 11 8. Timeline 12 9. Potential outcomes and conclusion 13 10. Reference list 14 11. Appendix A 15 Background * Green marketing is the product modifications and/or changes in production processes, * packaging and advertising, made by companies to ensure that the final consumer product * is environmentally safe. * This is a simple definition for green marketing, but how many consumers and organisations * in South Africa (SA) actually understand the essence of green marketing. And if they do, * what are their viewpoints on green marketing and how was it shaped? Do organisations see * it as a fad attribute that's merely added to a product to ensure premium pricing options * and eventually higher profits for the company...
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...consumer buyer behaviour. Impulse buys are a form of consumer buyer behaviour but could it be that these buys are purchases that are fueled by emotion and desire, for instant gratification and not just a spontaneous urge. Research shows (Shaw, 2014) us that in fact we are drawn out of a subconscious state of being into a conscious one when that “impulse” to buy something not on our list occurs. “Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Kuester, 2012). This proposal is going to look at different influences and how these influences affect consumer buyer behaviour. Objectives: This proposal is going to establish to what extent the effects of in store advertising and shelf space/product locations have on consumers buying behaviour 1. To examine how in store advertising effects the consumer buying behavior. 2. To determine the effect of shelf space / product locations on consumer buyer behaviour. Further detailing on the above objectives: 1. To examine how in store advertising effects a shoppers buying behaviour This objective is to prove the relationship between how in store advertising such as promotions through price cuts, samples, digital signage etc, have the power to influence the buying behaviour of a shopper, causing them make unplanned purchases...
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...House of Kebab Contents 1 Introduction 2 1.1 Company Summary 2 1.2 Company Ownership 3 2 Five Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. House of Kebab will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. House of Kebab is the answer to an increasing demand for kebab and shawarma fast food. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish one outlet in Kuala Lumpur, preferably in one of prominent housing estate. Later, our effort will be a further development of more retail outlets in the surrounding area. House of Kebab will entice youngsters to bring their friends and family with our innovative environment and our main focus will be serving high-quality food at a great value. COMPANY SUMMARY House of kebab sells specially made shawarma sandwich-like wrap usually composed of shaved lamb, goat, chicken, turkey, beef, or a mixture of meats and kebab which consist of thin slices cut from a cylindrical block of minced...
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...Online Expansion Marketing Plan for LIBAAS Boutique Iram Rashid- Mehmood Western Governors University Executive Summary LIBAAS is a retail clothing store specializing in unique clothing inspired from cultures of South Asia Subcontinents. This business offers both casual and formal wear as well as special occasion apparel made on order. It is run by the owner and her team of 4. Shabnam Khan has 14 years of corporate business work experience and has worked as a Client Service Manager for Global Relocation Company. She is well aware of demands of global customers and how to do business with them. She has a bachelor degree and design. Her team of 4 includes 2 well experienced tailors and 2 sales persons. LIBAAS is located in the heart of New York City and mainly serves the Tri State area (NY, NJ, CT). Its intent is to provide the community with unique South Asian traditional clothing they would normally purchase outside of U.S.A. LIBAAS was started with $40,000 funding and has been successfully achieving the sales and revenues goals for past 5 years. LIBAAS has now decided to take its business online and broaden the circle of its customers. It is planning to expand from Tri State area to national level. It will also provide products and services to international buyers. LIBAAS has full awareness of its competitors and has developed effective strategies of ecommerce solutions. Objectives: · Retain current customers and increase their loyalty · Expand...
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...MARKETING PLAN PROPOSAL Group 9 Vo ThaoNguyen s3394300 Vo Thi Phuong Khanh s3393289 Bui Phuong Thao s3393129 Tran Cong Hoang Anh s3393067 Vo Thi Le Bien s3394124 Do ThiThuyTrang s3394432 Propose to Ms Jis Kuruvilla. Royal Philips Electronics - Company profile: Royal Philips Electronics was established in 1981 by Aton and Gerard Philips in Eindhoven, Netherlands. The Headquarters of Philips is located in Netherlands. Philips is considered as a market leader in lighting, lifestyle products and healthcare with the 2011 revenue of about EUR 22,6 billion. Until now, Phillips has operated in more than 100 countries and employs over 122,000 employees worldwide. With the brand promise of “sense and simplicity”, Philips is keeping producing many innovative and creative products aiming to improve and enrich people’s daily lives. In 1993, Philips Electronics entered lighting industry in Vietnam by providing and installing street light systems on Nguyen Hue Boulevard as well as the central areas of Ho Chi Minh City. Before 2002, most of Philips transactions in Vietnam were controlled by Philips Singapore. With the construction of a light bulb factory in Bien Hoa II Industrial Zone in 2002, Philips officially started its business activities in different sectors in Vietnam and operated separately from Philips Singapore. Beside lighting industry, Philips has also been a leading brand in the household products and consumer electronics market in Vietnam so far. Based...
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...According to an Olswang report in early 2011, smartphones are experiencing accelerating rates of adoption: 22% of UK consumers already have a smartphone, with this percentage rising to 31% amongst 24–35 year olds. Growth in demand for advanced mobile devices boasting powerful processors and graphics processing units, abundant memory (FLASH memory), high-resolution screens with multi-touch capability, and open operating systems has outpaced the rest of the mobile phone market for several years.[6] According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers.[7] Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010.[8] In March 2011 Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010. (http://en.wikipedia.org/wiki/Smartphone) A phone that sees the world like you do, in 3D Now your photos can have as much depth as the moment itself. HTC EVO 3D captures your photos and videos in 3D, plus you can view them without the glasses. The stunning 4.3-inch qHD display gives you crisp websites, vivid images and incredibly fluid videos. Active lockscreen A lockscreen with zero steps to access info and tasks. Homescreen with richer content New visual design provides you with more information and live updates. Faster browsing Better browsing with...
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...RANCANGAN PERNIAGAAN RINGKASAN PENILAIAN PROJEK (Diisi dan dilengkapkan oleh pemohon) A. Maklumat Am Pemohon . 1. Nama Syarikat/Firma : NONAMA BEAUTY CENTRE (Firma milik tunggal) 2. Alamat & No. Tel : No. 123, Jalan Bersatu 123, Taman Bersatu 48000 Rawang 3. Tarikh dan No. Pendaftaran : 25 Julai 2001 01234567 - T 4. Tarikh Beroperasi : 25 Ogos 2001 (Jangkaan) 5. Modal Sumbangan : RM43,600 | |Jumlah modal dimiliki (RM) | |Nama pemilik | | | | | | | | |Sediada |Baru |Jumlah | | | | | | |Nonama bt. Abdullah | |RM43,600 |RM43,600 | |No. 123, Jalan Pandan Indah, Pandan | | | | |Indah, | | | | |55100 Kuala Lumpur | | | ...
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...Negligence is the most important part of tort law. The modern version of negligence is establish and practiced in 1932 in the decision of Donoghue V Stevenson1. Negligence is also definite as ‘the breach of a legal duty to take care which result in damage, undesired by the defendant, to the plaintiff’. Thus, negligence has three main propositions that need to be determined:- 1. Duty of Care 2. Breached of the duty of care 3. Causation of Damage. All of these factors must be satisfied. If even one is not satisfied then the plaintiff will not be able to establish that the defendant was negligent. In this case, Tony and Ann Soon have filed a person injury suit against the Flamingo Hotel. According to Soons, they checked in the suite at the Flamingo Hotel on a Friday Night. Their daughter Susan, who was 8 years old at the time, opened a sliding patio door and asked her parents if she could get in the hot tub that was part of suite. Upon entering the tub, she suffered third-degree burns over 80 percents of her body and her facial features were permanently disfigured because the water in the hot tub was 160 degree F but not 102 degree F. However, the maximum recommended by the tub’s manufacturer, and well above the 105 degree maximum dictated by local health codes. In order to in their claim against Flamingo Hotel, it is a must for them to prove the three main propositions. Firstly, the proposition of duty of care was established in the case of Donoghue V Stevenson1...
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