Health Care Marketing Reflection Essay

According to Berkowitz (2006), “marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” In the hospital setting marketing may vary from the focus of the patient or the physician. The two parties are important in the assistance of the company continuing its revenue growth. Upon entrance to the medical facility the patient must have the proper insurance or the proper form financial resources to pay the cost any services provided by the medical staff. On the other hand the medical staff which, includes the physician, nurses, therapists, and social workers must have the knowledge and skills to provide the appropriate care to meet the patient needs while hospitalized in the facility. Health care systems utilize some form of advertising strategy to encourage potential patients to enter their facility for their medical needs. In many hospital settings one of the primary marketing strategies used is the promotion of positive patient experience. Ensuring a positive patient experience is a technique used to gain the patients confidence and trust with the medical staff and facility. Many large hospitals have trusted in the media and Internet for medical information for their current and future patients. This is used as a form of marketing because of the easy accessibility for all age groups. Many hospitals websites consist of a history, services offered, the many ways they have benefited the community, awards, recognitions, and most important, quality outcomes. When patients or family members are seeking a hospital to serve their health care needs it is important to find reassurance in safe, reliable, efficient, and timely patient-centered care. The marketing strategy of each