...[pic] Unit Code: GB580 Unit Title: Strategic Management Assignment/Essay Title: Case Study on Telstra Lecturer’s Name: Prof. Kenneth Preiss Campus: Melbourne Your Name: Chaudhry Waqar Zafar Student Number: 119928 Assignment Due Date: 18/06/2014 ALL FORMS OF PLAGIARISM AND UNAUTHORISED COLLUSION are regarded as serious academic misconduct by Kaplan Business School and may result in penalties, including failure of the unit and possible disciplinary action. If you are in doubt, consult your Lecturer. [pic] Introduction World is changing rapidly and there is a storm of new technologies emerging and with this customer demands are changing with the storm. Telstra is Australia’s best telecommunication and information services company and has done quite brilliant in market in previous years. Profit continues to grow at a rapid rate. There are various reasons behind its success, the company itself provides excellent customer service to its customers, employee are being paid handsomely, they have good enough business strategies to compete in the market, so all these factors combine to give a boosted performance. Key Facts By the end of financial year 2013 they had 15.8 million mobile services, 7.7 million...
Words: 5230 - Pages: 21
...Individual Reflective Essay Bunnings Warehouse NEWCASTLE BUSINESS SCHOOL GSBS6005 Emma Alexandra Watts C3171012 13.04.13 Table of Contents 1. Introduction ......................................................................................................................................... 3 2. Marketing Objectives .......................................................................................................................... 3 2.1 Current Situation ........................................................................................................................... 3 2.2 Objectives ...................................................................................................................................... 4 3 Target Market and Positioning ............................................................................................................. 5 3.1 Target Markets .............................................................................................................................. 5 3.2 Positioning ..................................................................................................................................... 7 4. Marketing Mix Strategies .................................................................................................................... 9 4.1 Product and Price Strategies ..................................................................................................
Words: 5658 - Pages: 23
...REFLECTIVE ESSAY FOR MARKETING, INNOVATION AND DESIGN Reflective writing is an intricate process of inscription, what one learned from a particular area and how it would be useful in the future. In my reflection I would construct an assertive image of what exactly happened during the marketing module. Looking at the outcome of my reasons to pursue my MBA, my strengths, and the areas I want to improve on. The marketing, development and Innovations module has the learning and developing goals for me as I see a clear need to reintegrate into the learning environment, since I do not have a first degree, I was exempted because of my eight years of management experience. Being part of a working world and doing a MBA means that I would be faced with many challenges, personally, professionally and educationally. However, I embraced the challenge even at times it was difficult to juggle my commitments. Initially my thoughts were that marketing module was simply about sales, however, it was mainly about Innovation and design. From the first lecture, the main thing that attracted me towards marketing was the efficient teaching style of the Lecturer, practically the way of explanation, teaching methods and the learning tools that the lecturer used which were mainly power point slides, which was then emailed to the class. The Lecturer motivated and encouraged me, this factor has positively contributed to the amount of interest I formed towards the subject. The marketing module has...
Words: 707 - Pages: 3
...CA – Group Essay Titles (Groups of 5 students) There are three pages to this document, please read them all very carefully 50% of Course DUE: 5PM Friday 8/11/2013 at the latest Students should form Groups of 5 for this project. Each Group must write one essay based on one of the below titles: • The Senate is a Waste of Money? • Corporate Citizenship cuts into the Business Bottom Line, Discuss? • Examine the Concept of Ireland as a Postcolonial Society. • Discuss the Proposition that Business Needs Politics as much as Politics Needs Business. • Corporate Social Responsibility is more of an Aspiration than Reality, Discuss? • Examine the Idea: Ethical Relativism is a Dangerous Thing. • Discuss the Emergence of Scientific Management. • Dependency Theory is all Hot Air. Discuss? • The Dáil is a Vital Part of Irish Democratic Institutions. Discuss? • Examine the Ideas Underlying Green Marketing. • It is Vital that a Company Conducts Business Ethically. Discuss? • The Civil War Shaped the Destiny of Irish Politics. Discuss? • Examine the Place of Ireland, in the Expanding EU. • Stakeholder Theory makes for more Responsible Companies. Discuss? • When Business and Politics mix is Corruption Inevitable, Discuss. This CA is due by 5PM on Friday 8th November 2013 at the latest; that is (8/11/2013). It must be completed in groups of 5 students. . The term paper will be an essay of 2,000 words...
Words: 990 - Pages: 4
...Name:___________________ Favorite Snack:___________________ Introduction to Business Part 4, 5 and 6: Marketing Management, Managing Technology and Information and Managing Financial Resources Chapter 12-18 Email to: Dr. Luis Ortiz at lortiz@nmhu.edu Multiple Choice and Essay Exam MULTIPLE CHOICE Chapter 12 1. ________ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. |a. |Marketing | |b. |Market segmentation | |c. |Consumer behavior | |d. |Marketing research | DIF: 1 REF: p. 380 OBJ: TYPE: KN TOP: AACSB Analytic 2. Place utility is created ________. |a. |when arrangements for the transfer of title from seller to buyer are made | |b. |by having the good or service available at a convenient location when the consumer wants to buy it | |c. |when the product is made available to the consumer at a time...
Words: 1084 - Pages: 5
...Chapter 15—Marketing Performance Measurement MULTIPLE CHOICE 1. The balanced scorecard measures the performance of a business unit from: |a. |a customer perspective. | |b. |a financial perspective. | |c. |a learning and growth perspective. | |d. |all of the above. | |e. |(a) and (b) only. | ANS: D PTS: 1 NAT: AACSB Reflective Thinking | CB&E Model Strategy | R&D Managing strategy & innovation 2. The level of marketing control that examines whether the strategy is being implemented as planned and whether it produces the intended results is termed: |a. |strategic control. | |b. |annual plan control. | |c. |strategic component control. | |d. |profitability control. ...
Words: 3636 - Pages: 15
...Chapter 14 Accounting and Financial Statements True / False Questions 1. (p. 425) Only large businesses use the financial information compiled by accountants. FALSE AACSB: Reflective Thinking Bloom's Taxonomy: Knowledge Difficulty: Easy Learning Objective: 1 2. (p. 425) Accounting is the recording, measurement, and interpretation of financial information. TRUE AACSB: Reflective Thinking Bloom's Taxonomy: Knowledge Difficulty: Easy Learning Objective: 1 3. (p. 425) Only business organizations use accounting information to demonstrate how their funds are being used. FALSE AACSB: Reflective Thinking Bloom's Taxonomy: Knowledge Difficulty: Easy Learning Objective: 1 4. (p. 427) The terms accounting and bookkeeping are interchangeable because they mean almost the same thing. FALSE AACSB: Reflective Thinking Bloom's Taxonomy: Knowledge Difficulty: Medium Learning Objective: 1 5. (p. 427) Bookkeeping is only one aspect of accounting and involves the recording of routine, day-to-day business transactions. TRUE AACSB: Reflective Thinking Bloom's Taxonomy: Knowledge Difficulty: Easy Learning Objective: 1 6. (p. 429) Governments are immune from accounting scandals FALSE AACSB: Reflective Thinking Bloom's Taxonomy: Knowledge Difficulty: Easy Learning Objective: 1 Multiple Choice Questions 7. (p. 425) Accountants compile financial information to A. give to competitors. B....
Words: 4131 - Pages: 17
...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage brand...
Words: 5519 - Pages: 23
...Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers' emotional connections with their product C) advertising their product's benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B 3) According to management guru Peter Drucker, "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C 4) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships...
Words: 9280 - Pages: 38
...MKT1111 Principles of Marketing Module Handbook Academic Year 2012/2013 Module Leader: Dr. Olga Mourouti Student Name: | | OR Student Number: | | Seminar Class Details: | Name of Seminar Tutor: | Day: | Time: | Room: | Principles of Marketing 1. WELCOME 2 2. CONTACT DETAILS 2 3. AIMS OF THE MODULE 3 4. LEARNING OUTCOMES 3 4.1 Knowledge 3 4.2 Skills 4 5. SYLLABUS 4 6. LEARNING METHODS 4 7. LEARNING MATERIALS & SUGGESTED TEXTS 5 8. LECTURE & SEMINAR SCHEDULE 9 LECTURE PROGRAMME 9 SEMINAR PROGRAMME 11 9. ASSESSMENT SCHEME 14 10. GUIDELINES ON HARVARD REFERENCING SYSTEM 26 11. INSTRUCTIONS FOR SUBMITTING YOUR WORK ELECTRONICALLY 27 12. ACADEMIC MISCONDUCT 27 13. REGULATIONS 28 14. MARKING SCHEME 29 15. GRADING SCALE 31 13. ASSESSMENT AND GRADING FEEDBACK FORMS 32 14. Lecture Slides 38 1. Welcome Welcome to Principles of Marketing. I hope you find this module a valuable learning experience. The challenges of providing superior customer value and gaining a competitive advantage have become crucial issues to a diverse range of companies. Delivering value and achieving a competitive advantage requires, among other things, a thorough...
Words: 8314 - Pages: 34
...Marketing: An Introduction, 10e (Armstrong/Kotler) Chapter 1 Marketing: Managing Profitable Customer Relationships 1) Which of the following is most essential to any definition of marketing? A) demand management B) the production concept C) customer relationships D) making a sale E) making a profit Answer: C Diff: 1 Page Ref: 4 Skill: Concept AACSB: Communication Objective: 1-1 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 1 Page Ref: 4-5 Skill: Concept AACSB: Communication Objective: 1-1 3) According to management guru Peter Drucker, "The aim of marketing is to ________." A) create customer demands B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C Diff: 2 Page Ref: 5 Skill: Concept AACSB: Communication Objective: 1-1 4) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D Diff: 2 Page Ref: 5 Skill:...
Words: 10490 - Pages: 42
...MKTG304 Marketing Project Session 2, 2014 Reflective Journal Outline Department of Marketing and Management MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS REFLECTIVE JOURNAL OUTLINE Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of...
Words: 4072 - Pages: 17
...MKTG304 Marketing Project Session 2, 2014 Reflective Journal Outline Department of Marketing and Management MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS REFLECTIVE JOURNAL OUTLINE Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of...
Words: 4072 - Pages: 17
...The Art of Thinking Critically In order to be an effective leader you must first learn how to be an effective communicator. The heart and soul of learning effective communication is called critical thinking. When this logic is applied to everyday leadership practices, critical thinkers become aware of their own beliefs, experiences and biases. This enables them to think beyond these barriers. So, how does one learn to utilize critical thinking? How does critical thinking lead to effective communication and leadership? For the duration of this essay, the answer to these questions will be answered through the exploration of credible materials and sources (journals, websites and ebooks) utilizing the CSU-Global Library and websites. Credibility:...
Words: 1173 - Pages: 5
...Marketing Management MKTG5561; SE-2, 2015, Seminar 1 Dr Richard L. Gruner Assistant Professor 1 What is Marketing to you? 2 How many marketing messages are we exposed to every day? 3 3000-20,000* every day. most days of your lives. *Source:fluiddrivemedia.com/advertising/marketing-messages/ 4 5 So what can be done? 6 7 8 9 10 ...too often messages fail to stand out. 11 12 But marketing is not just about B2C communications. 13 Who is being targeted in this ad? 14 Nor is Marketing always about selling products. 15 Boycotting products... 16 17 18 And Marketing is not just about tangible products. 19 What’s the product in this campaign? 20 Behaviour Change 21 Can you think of other behaviour change campaigns? 22 23 24 25 26 AND! 27 Marketing is not limited to advertising and communications! Marketers need to be prepared to answer all sorts of strategic questions. Can you think of any? 28 [ ] Do we extend our product line/brand? [ ] How do we fight off a competitor? [ ] How do we push into new markets? [ ] Should we restructure our supply chain? [ ] Change or production processes? [ ] Raise our prices?.... It’s much more than just making ads. 29 In fact...“Marketing is Everything” (Regis McKenna). “Marketing is about all factors that influence a company's ability to deliver value to customers...
Words: 2301 - Pages: 10
