...I came across this article where the author tries his best to figure out what is the real Marketing strategy that Apple,Inc performs to sell its iPhones. http://www.business2community.com/marketing/apples-iphone-marketing-strategy-exposed-0661613 I partially agree to the author's views that Mobile operators like AT&T, T-Mobile, Verizon advertise Apple iPhone products and the Exclusivity Principles that Apple deployed during the earlier relases of iPhones. But now, almost all the carries get the same iPhone flavors and there is no shortage of any particular flavor of iPhones (delay of a week or two cannot be deemed as a acute shortage!). What the author failed to mention is that Apple,Inc has a hidden Marketing strategy that very few folks can clearly understand. 1. Apple,Inc tries to avoid all the news and media (despite the iClarified leaks) 6-8 months before their new product release to create a hype and rumor from all around the world which is clearly a secret marketing strategy. 2. When they announce their new products, Apple deliberately makes a huge fully blown out orchestration of its pride publicly on a stage where the whole world is glued to their highly blown up pitch about their innovation and their excellence in bringing out a top end product. This is the biggest Marketing ad show in the whole world. 3. Only the iSheeps who account for 10-20% of the iPhone buyers would queue in for the first day release of these products. The remaining 80% of...
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...Cayman Island Civil Service College Course: Elements of Public Office Lecturer: Robert Weishan Students: Fernando Soto, Bjorna Ebanks, Tristaca Ebanks& Sharona Williams The Freedom of Information Law What is the freedom of information Law? The Freedom of information Law gives us new legal rights that entitle us to see information from Government agencies in the Cayman Islands. This piece of legislation gives us the right to ask for and be given information from public authorities. What is the purpose? To enable ordinary citizens to view or obtain information that is withheld by public authorities, thus promoting a sense of openness and accountability. As citizen, this gives us the opportunity to see what our Government is doing. It gives us the ability to view information that is connected to the making of new roads, schools, development or any important decision made that may affect the public in general. It also gives us the opportunity to see what our elected leaders are doing; this can be beneficial when making our choice for future Government candidates. Mandates of the Law Under the Cayman’s FOI Law members of the public have the right to get information from any of the following Cayman Islands public authorities: ➢ All ministers, portfolios, departments, and statutory authorities ➢ The Legislative Assembly ➢ The Governor’s Office ➢ Government companies which the government holds more than 50% shares ...
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...Margaret D. Nadauld once stated that “A woman of faith trusts God. She knows of His interest in her life. She knows that He knows her. She loves His words and drinks deeply of that living water.” These words rung true in the life of Eunice Richardson Stone Connolly’s life; the evidence of her faith led her to uncharted waters. Martha Hodes, a history professor at New York University, devised the biography of Eunice Connolly’s life from 500 old family letters. Through Eunice’s life, one thing held precedence over her life: her faith. To begin with, the problems that Eunice experienced started at a young age and lead her to an unshakable faith. Eunice’s father and mother owned a small New England farm which brought in very little money (Hodes). Luther Richardson Sr. could not supply for his family, which became the reason that the Richardson’s moved to Manchester in 1945. Nothing changed in Mr. Richardson’s actions; in fact they only got worse (Hodes). In the 1947, Mr. Richardson left his wife Lois and their seven children for a woman of a lower class. During this trying time, the family never wavered from their Congressionalist beliefs and their Puritan background (Hodes). The reason why the beliefs of the Richardson family held precedence over the rest of their daily lives had to do with their ancestors being part of the Puritan settlements (Hodes). The Richardson family held tight to their Congregationalist roots which may have some reason why when Eunice married William...
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...If there is one characteristic about Doc from the Wine to Water novel that appeals to me, it is his sensitivity to human needs. The fact that Doc became a humanitarian out of his own inspiration allows me to see what a truly compassionate human being he is. I recognize the will to help others in myself as well as in the author of the novel. Of course, his work led him all the way to Darfur and his mission was to provide clean water for those who needed it most, but to an extent, I have also always felt the urge to help others. Coming from a Hispanic family and being able to go back to my parents’ country of origin has allowed me to view poverty in its most raw form. Growing up, I have always been aware that I am “lucky” and “blessed” as my parents say, to live in the United States and that I have never had to suffer through starvation or dehydration as many have. Since I had the opportunity of visiting my family in the Dominican Republic from a very early age, I was also able to create consciousness of the real problems faced by my fellow Dominicans. My mom had always taught me that donating was a great way to help others. And I could always recall my dad telling me stories about how if a beggar came to my grandmother’s door asking for clothes she would always give up the best she had because not only did she feel sympathy for these poor souls, she also felt that they needed to be respected. I agree with my grandmother because when one donates something it should be of high quality...
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...CASE STUDY-1: CAN KNIGHTS APPAREL SATISFY ALL OF ITS STAKEHOLDERS AND SURVIVE? 1. Who are the primary stakeholders of Knights Apparel? Stakeholders mentioned in the case study include the following: • Joe Bozich, CEO of the privately held firm. • Spartanburg, SC: the city where the firm is based. • The 30 factories worldwide with which the firm has contracts. • Scott Nova, Executive Director of a consortium of 186 universities. • The United Students Against Sweatshops. • Alta Garcia, Dominican Republic: home of the firm’s model factory. • The 120 workers in the model factory. • The 1200 displaced workers in the Korean owned factory that produced products for the firm’s competitors. • The firm’s customers. • Retailers and universities that make a special effort to promote the firms products. 2. For each stakeholder group, what are their major concerns? The case study clearly identified the concern of some stakeholders for the treatment of apparel workers. Although the concerns of other stakeholders were not clearly identified, it is likely that they may have economic concerns of their own and not just that of the workers. • Stakeholders concerned about treatment of apparel workers include the following. - Joe Bosich, CEO: sought a higher purpose for the privately held firm. - Scott Nova and the universities that he represented. - The United Students Against Sweatshops. - Those customers who will to pay more so that the factory will succeed...
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...Since I was a little girl I’ve always visited my uncles clinic in the Dominican Republic, I would go and play nurse with the kids in the waiting room while I waited for my uncle to come out of work for us to eat ice cream together. Sometimes I would go on the days I had off school to candy strip, which means me going around checking on the patients to see if they needed anything, felt lonely and wanted some company or just to bring them a magazine or let them know someone cares. I’ve grown attached to the smell of the waiting room, the scream of the new born babies and the cold tools they use to hear the boom of a heart functioning. For this reason, I have grown interest into the medicine field. I believe Long Island University (LIU) is the best school to help me figure out what field of medicine I should pursue, given LIU’S wide variety of health profession majors. I will strive to be a tremendous asset to The Long Island University by devoting all my time and effort to becoming an excellent medical student. I believe that I am obligated to use my talents in a constructive manner, in a manner that benefits society. A career in medicine gives me the unique opportunity to express my many talents while benefiting those in need. I am a Bilingual American who spent five years living in the Dominican Republic, learning French and Mandarin in my previous high school. I am fluent in English, Spanish and hopefully will get better in French and Mandarin. My Multilingual background...
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...Cassondra Fiegehen Student ID: 3075725 Company: HFS Fund Administration Company – Organizational Structure All organizations need structure to exist. In order to achieve the desired goals and outcomes of the company, it is important to have a clear understanding of how responsibility is shared. Let’s take a look at the organizational structure of HFS Fund Administration Company. The organizational structure of HFS Fund Administration Company would definitely have to be a matrix structure. As a fund administration service, HFS serves a large, diverse group of stakeholders around the world. Although they use a typical functional structure for the most part, they also use a geographical structure as well. With four offices worldwide, this structure allows them to provide the best service to those in their region. But how is the structure at HFS is broken down? HFS Administration Company’s two major hubs are the Head Office in the Cayman Islands and its second biggest office in Canada. HFS also has smaller operations in Geneva and Dublin. There is one director for each of the four locations that staff is to report to. In Cayman and Canada, there are four major departments that the office is broken down into; Accounting, Investor Services, IT, and Operations. The smaller offices in Dublin and Geneva only have Accounting and Investor Services. The reason for this is quite simple; the Canadian and Cayman Island offices are the biggest and have the staff, expertise...
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...The United Nation was established to; ‘maintain international peace and security and to take effective collective measures for the prevention and removal of threats and for the suppression of acts of aggression or other breaches of the peace, and to bring about by peaceful means, and in conformity with the principles of justice and international law, To develop friendly relations among nations based on respect for the principle of equal rights and self-determination of peoples, and to take other appropriate measures to strengthen universal peace, to achieve international cooperation in solving international problems of an economic, social, cultural, or humanitarian character, and in promoting and encouraging respect for human rights and for fundamental freedoms for all without distinction as to race, sex, language, or religion; and to be a centre for harmonizing the actions of nations in the attainment of these common ends,’ (Charter of the United Nations 1994). Therefore having a UN covenant on human rights ensures that a country is working in tandem with other nations towards a common goal including a global consensus on the equal and fair treatment of people regardless of their sex or gender, race or ethnicity, age and socio economic background, thereby enhancing the possibility of world peace. Saint Lucia has come a long way in meeting UN standards for human rights. For instance, ‘Saint Lucia approved the “Use of Force Policy” and the Police Complaints Act, the Counter-Trafficking...
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...ARTICLE REVIEW Source Yoo B, Donthu N, Lee S. (2000), ‘An Examination of Selected Marketing Mix Elements and Brand Equity’ Journal of the Academy of Marketing Science, 28;195 viewed 2 January 2016, http://jam.sagepub.com/cgi/content/abstract/28/2/195 Introduction This review critically examines the article ‘An Examination of Selected Marketing Mix Elements and Brand Equity’ Journal of the Academy of Marketing Science. The review will first summarize the article. Secondly, it analyzes the effectiveness of the article structure, investigating how the information is set out and whether the reader can access it efficiently. Thirdly, the review will critique the article, evaluating its authority,...
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...UNIVERSITY COLLEGE GHANA FACULTY OF BUSINESS ADMINISTRATION DEPARTMENT OF MARKETING CUSTOMER RELATIONSHIP MANAGEMENT ARTICLE REVIEW: RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: EVIDENCE FROM THE GHANAIAN LUXURY HOTEL INDUSTRY. GROUP 3 MEMBERS THOMAS ATANGA BBAM/ED/122566 ERNEST FIIFI DES-BORDES BBAM/ED/118290 FRANK AMUZU MAWULI BBAM/ED/112043 ESTHER FREMPONG BBAM/ED/120613 DELPHINE AMO-MENSAH BBAM/ED/122735 JOANA KUMI BBAM/ED/122925 ZARATU ISSAKA BBAM/ED/121827 EVANS YEBOAH BBAM/ED/123604 ADIZA ISSAH BBAM/ED/112448 JULIUS ARMAH NII TETTEH BBAM/ED/120608 MERCY ETRUBA ASARE BBAM/ED/122114 INTRODUCTION 1.1 BACKGROUND OF STUDY Acquiring and building relationship with new customers takes time. This effort could be saved by concentrating most efforts on retaining the existing customers. Globally, the use of customer relationship management as a key driver in the sustenance and growth of customer base of businesses. According to Zeithaml and Bitner (2000) relationship marketing is a philosophy of doing business, a strategic orientation that focuses on keeping...
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...10/10/13 Marketing mix: Kotler on marketing - MaRS Discovery District Search AAA Resources by topic Workbooks Entrepreneurship 101 Funding Portal Search Tool Workshops 2688 3 Google + 1 1 0 Marketing mix: Kotler on marketing Marketing mix describes the set of tools that management can use to influence sales. The traditional formulation is called the 4Ps— product, price, place, and promotion. From the very beginning questions were raised about the 4P formulation of the marketing mix. Perfume companies wanted packaging to be added as a fifth P. 4P guardians said that packaging is already in the scheme, under product. Sales managers asked whether the sales force was left out because it began with an S. No, said the guardians, sales force is a promotion tool, along with advertising, sales promotion, public relations, and direct marketing. Service managers asked where services were in the marketing mix, or whether they, too, were excluded because the first letter was S. Here the guardians said services are part of the product. As services grew more important, service marketers suggested adding three Ps to the original 4Ps, namely personnel, procedures, and physical evidence. Thus a restaurant’s performance will depend on its staff, the process by which it serves food (buffet, fast food, tablecloths, etc.), and its physical looks and features as a restaurant. Others suggested adding personalization to the marketing mix. The marketer has to decide how personalized to make...
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...INTRODUCTION: Marketing is essential factor in the whole processing of the firm. The term ‘Marketing’ can be simple defined, as “meeting needs profitably”. (kotler, et al ,p5,2006). Marketing mix is the most important aspect of the concept ‘Marketing’, which is a set of controllable tools that is used by the company in order to get expected response from the targeted market. (Khan, p 95, 2014) The marketing mix includes the main elements of marketing that is 4Ps, Price, Product, Place and Promotion. In the article by E. Constantinides (2006) ‘The Marketing Mix Revisited Towards the 21st Century Marketing’… tries to present the current standing of the main elements that is 4Ps of marketing. The purpose of presenting this article is to write a critical review. This will involve critically evaluating the journal article and highlighting the main objectives and limitations...
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...Internet marketing is growing into a wide-ranging mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall promotion approach is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's strategy. For some online businesses, it is the only form of marketing being practiced. Using internet marketing a company has following advantages like it can communicate company’s message about itself, its products and services online. It can sell goods services or advertise space over internet. A company can set up a website consisting of text images and audio video elements to express the company message online and inform potential customers about the features and benefits of the products and services they are offering. It will be a kind of one to one marketing mix techniques between customer and company. These websites can be equivalent to offline brochures or mail order catalogs and they are excellent way to establish your business identities. Using blog internet marketing strategy which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online. Article marketing...
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...Critical Review of the Article “The changing body of students - A study of the motives, expectations and preparedness of postgraduate marketing students” The fact is that the body of postgraduate marketing students, who decide to study in UK, has become much more different during the last few years. It means that British marketing educators are facing big challenges as well as great opportunities. In order to help the educators keep up with the pace of the change, researches about the postgraduate marketing students have been conducted. According to Liu (2010), the article - “The changing body of students - A study of the motives, expectations and preparedness of postgraduate marketing students” aims at finding out the possible implications for the educators by evaluating the motives, expectations and preparedness of the postgraduate marketing students in UK, and through this, the marketing educators could design their programme better. This paper will try to analyse the article and give a critical review for it. Even facing with the challenges from counterparts such as American universities and Asian domestic universities (Liu, 2010), the trend is that numbers of the postgraduate students in UK including those, who major in marketing, have still increased dramatically. More students choose to take a postgraduate programme in UK, particularly on taught programme (Liu, 2010). Taylor (2002) states that comparing with undergraduates...
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...bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396, Denton, Texas 76203-5017, USA. E-mail: iman.naderi@unt.edu doi: 10.1111/j.1470-6431.2011.01041.x Abstract Fashion involvement has been regarded as an important research topic in consumer research. Despite the importance of this topic, no attempt has been made in the past to review, assess and consolidate extant research on fashion involvement. This study presents a comprehensive and critical review and analysis of the recent studies on involvement in the context of fashion clothing to indicate the current state and identify possible gaps. A content analysis of the current peer-reviewed journal articles published on this research topic reveals a paucity of research on a number of antecedents and consequences of involvement. Further, the findings show that the research method is biased towards the survey method as opposed to experimentation. In this paper, the results of the content analysis outlining methodologies, sample characteristics, variables and major findings are provided and...
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