Customers As of 2016, Cal Poly Pomona houses 23, 966 enrolled students (22, 384 in the undergraduate program and 1,582 in the graduate program), 1,202 within faculty, and 1,410 within staff. This leads to a total of 26, 578 that either attend or work at Cal Poly Pomona, all of whom would be potential customers (Facts and Figures 2016). Our sales would especially attract those in the Hispanic/Latino community at Cal Poly. The Hispanic/Latino population at the school- both male and female- makes up around 37 percent of the student population, which would increase our chances of good sales, since fresh fruits with Tajin and lemon juice is considered a popular street food in Hispanic culture and a majority of the community was raised consuming the snack. Since the sale is sold during University Hour, a lot of students would prefer grabbing a quick bite to eat to save the short time they have before heading off to class.

External Environment We started to set up our booth 15 minutes prior to University Hour, and managed to grab a spot straight across from the side entrance of Round Table. We all had the assumption that this would be an ideal place to sell our product since most people would come and eat at the Bronco Student Center area during lunch.
But there were a few disadvantages to our location. One was that there were other food booths around the area as well that were already set up and making sales before we even arrived. Another was the location in which we chose, in which we were placed at the end of the line of booths prior, starting from the library and music building area where most people would make their way towards the BSC area. Customers are more likely to purchase at the first few booths they pass by than to come browse all the booths and spot us at the end of the line. One major disadvantage we had was the competing class group that were