Executive Summary

Computer Gaming is nothing new in our generation. It is also known as Electronic sports (eSports), which comprises the competitive play of video games. Other terms include competitive gaming, professional gaming, and cybersport. The most common video game genres associated with electronic sports are real-time strategy (RTS), fighting, first-person shooter (FPS), massively-multiplayer online (MMOG), and racing. Games are played competitively at amateur, semi-professional and professional levels, and these games have organized competition in the form of leagues and tournaments. Events such as Major League Gaming (MLG), Global Starcraft League (GSL), World Cyber Games (WCG), Dreamhack, and Intel Extreme Masters provide both real-time casting of streamed games, and cash prizes to the winners. In one sentence we can say these events are Olympics of eSports. This competitive gaming has become a profession now & gamers from all over the world participates in these events. Our country is not any different. Professional gamers from our country has been joining these events since 2005. Now they regularly practices these games to enhance their performance so that they can compete with other players in their top condition. This is where Gaming Lounges come. Gaming Lounge provides them with high configured computers & consoles (ps3, xbox360 etc.) which are connected with high speed internet and can give them best performance for their practices.

Business Description

LAN(Local Area Network) Gaming Lounge & Multiplayer station is a business where one can use a computer, connected over a LAN to other computers, primarily for the purpose of playing multiplayer computer games. Use of these computers or game consoles costs a fee, usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month, etc. Most of the advanced cafe serves food and drinks along with gaming facility. Many game centers have evolved in recent years to also include console gaming and are starting to offer PS3s, Wiis and Xbox 360s that are playable in store . Other centers offer computer repair and consulting, custom built computers, web design, and many other technology related services. Most of the gaming cafés of our country are small and do not have proper hardware to give perfect service. We aim to have computer systems with higher-end hardware built specifically for computer & console gaming. Gamers can play games with (or against) in-house opponents and most also include a high-speed Internet connection to allow customers to play games with online opponents as well (usually at the same time). Most also host a number of special events such as tournaments and LAN parties, some lasting throughout the night. Another typical feature is the ability to browse the Web and use instant messaging clients. Often these gaming centers allow customers the option of renting out the whole or part of the store for private LAN parties. LAN centers are typically decorated in such a way as to enhance the already present gaming atmosphere, such as adding black-light light bulbs and gaming paraphernalia and posters around the center. A standard LAN gaming center will have rows of computers next to each other with high back leather computer chairs.
Organizational Objectives
At first our objective will be attract all the gamers around Dhaka City. We do not have any plan to make profit for first 3 months. We will concentrating on giving them the best service and discount in the first run. As we are quite sure about our service, that it's going to be the best in town, so we are expecting larger crowd within 3 months. Once we gain popularity, then we will think about profit.
How it Works
There will be total 40 pcs and 20 consoles (PS3 & XBOX360) in our lounge. Gamers have to register an account if they want to play. They will get free 2 hours when they register a new account. When their account time balance becomes empty, they can recharge their account by paying at the cash counter. For 1 hour the cost is 50tk. But if anyone recharges 200tk at once, then they will get 1 hour free. 5 hours will cost 200tk if they pay it at once. They can order anything from the food court even when they are sitting at pcs or console through the software installed in them. Gamers can also enjoy the lounge area by sitting there and watching live programs or matches of cricket, football, moto-gp, F1 and other games.

Our Mission
Professional gamer are increasing day by day. If we look at this statistics it shows how much popular its getting year by year. But there are not enough gaming cafes to provide support for these gamers. This is why we have targeted this market. Our mission is to provide the possible best service and support to professional and casual gamers of our country.

The Article of Partnership
This Partnership Agreement is made on 01 January 2012 between

* Md. Musaddik Al Muktadir. * Rukhsar Sultana. * Syma Nasrin. * Estiyak Alam.

* Name of partnership and Business: The parties hereby form a partnership under the name of Versatile Gaming Lounge for the service of Multiplayer Gaming Facility.

* Business Type: Service.

* Partnership Type: This will be a General Partnership agreement.

* Location: Dhanmondi.

* Term: The partnership shall begin on 01 January 2012 and shall continue until terminated.

* Capital: The capital of the partnership will be contributed in cash by the partners as follows:

* A separate capital account shall be maintained for each partner. * Neither partner shall withdraw any part of their capital account. * Upon the demand of either partner, the capital accounts of the partners shall be maintained at all times in the proportions in which the partners share in the profits and losses of the partnership. * Every partner will invest 10,00,000Tk each in the business. * Profit and Loss: The net profits of the partnership shall be divided equally between the partners and the net losses shall be borne equally by them.

* Salaries and Withdrawals: All the partners, who are working for the gaming lounge shall receive salary for their services rendered to the business. Each partner may, from time to time, withdraw in their income account, but they have to inform other partners about it. and no partner can withdraw more than 50,000 each year.

* Banking: All funds of the partnership shall be deposited in its name in such checking account or accounts as shall be designated by the partners. All withdrawals therefore are to be made upon checks signed by either partner. * Books: The partnership books shall be maintained at the principal office of the partnership, and each partner shall at all times have access there to. The books shall be kept on a fiscal year basis, and shall be closed and balanced at the end of each fiscal year. An audit shall be made as of the closing date.

* Voluntary Termination: The partnership may be dissolved at any time by the agreement of all the partners, in which event the partners shall proceed with reasonable promptness to liquidate the business of the partnership. The partnership name shall be sold with the other assets of the business. The assets of the partnership business shall be used and distributed in the following order:

* to pay or provide for the payment of all partnership liabilities and liquidating expenses and obligations.

* to equalize the income accounts of the partners.

* to discharge the balance of the income accounts of the partners.

* to equalize the capital accounts of the partners.

* to discharge the balance of the capital accounts of the partners.

Versatile Management Team

Managers

Md. Musaddik Al Muktadir. - Managing Director.
Rukshar Sultana - Marketing Manager.
Syma Nasrin - Marketing Manager.
Estiak Alam - Finance Manager. Other employees:
Supervisor x 1
Worker x 6 Management Hierarchy

Figure - Management Hierarchy

Management functions: * Managing Director:- * He have to plan about how to enrich this cafe more and more to make it more popular and successful. * Then manager will organize all the things he had planned for business and will provide information to other members of the business. * In this part manager will think about where the business needs new recruit or not. based on that he will then select and place new recruits in proper place. * He will represent the company to the public media and environment. * He will ensure the establishment of standard performance & measurement of actual performance by controlling other managers properly. * Marketing Managers:- Marketing Manager's job will be to * Raise awareness of our product and affiliate will other companies for more publicity. * Design campaigns and activities to meet customer needs and promote business. * Developing the marketing strategy and plan. * Making customer focused decisions. * Financial Manager:- Finance Manager's job will be to * Keep records of all the transaction including company's debts, inventory, credits, sales and costs. * Manage the cash flow of Business. * Raising of Funds. * Profit Planning. * Understanding Capital Markets. * Technical Manager:- Technical Manager's job will be to * Oversee all the pcs and console. * Maintenance. * Upgrading Hardware. * Check performance of hardware on regular basis.
Marketing Mix * Product: Our business is a service based business. We are serving the professional and casual eSports gamers around Dhaka city by providing them with high configured PCs and high speed Internet connection for flawless gaming and competition.

* Price: Our service is based on hour basis. whoever wants to use our lounge have to open an account with 100tk. With this account they will initially get 2 hours free usage and lounge membership. When their 2 hours are finished, they can recharge their account by paying at the cash counter. Cost of each hour will be 50tk. But they will get 1 hour free if they recharge 200tk at once.

* Promotion: At first we will use print media as the source of our promotion. We will distribute brochures & leaflets nearby schools, colleges and universities. We will also provide 50% discount coupons for the first two weeks. Which will attract gamers to try out our gaming lounge.

* Place: As we know most of the schools, colleges and universities are near Dhanmondi area, so we have chosen this area for our business. It will convenient for students and our customers to visit our cafe.

SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing the industry. * Strengths:

* The ability to meet customer’s particular needs. * An already existing customer base. * Huge market interest. * Ensuring superior quality than other competitors. * Special services. (Ex: Food court, Console gaming etc.)

* Weaknesses:

* The need for significant capital for equipment and place.

* Opportunities:

* Participation in a growing market. * Gaining popularity to get permanent customers. * Capturing the eSports market of our country. * Expanding branches. * Potential market in division outside of Dhaka.

* Threats:

* Changes in technology that could affect companies that are heavily invested in current technology. Such as new computer technology as processors, graphics cards etc.

* Parents might prohibit gamers from gaming.

* Future/potential competition from a large company that decides to take a more flexible approach to meeting customer’s needs.

Total Investment No. | Name | Each Partner Investment | Number of Partners | Total | 01 | Investment from Partners | 10,00,000 | 5 | 50,00,000 | 02 | Bank Loan | 20,00,000 | 20 | 20,00,000 | | Total | | | 70,00,000 |

Starting Cost No. | Name | Per Unit Price | Quantity | Total | 01 | Computers (complete) | 60,000 | 40 | 24,00,000 | 02 | Consoles (PS3, XBOX360) | 30,000 | 20 | 6,00,000 | 03 | LED Monitor for Consoles | 50,000 | 20 | 10,00,000 | 03 | Air Conditioner | 90,000 | 06 | 5,40,000 | 04 | Tables Decoration | 3,000 | 60 | 1,80,000 | 05 | Comfy Chairs | 10,000 | 65 | 6,50,000 | 06 | Lounge Decoration | | | 5,00,000 | 07 | Advance Payment for Lounge Position | | | 10,00,000 | 08 | Marketing Cost | | | 80,000 | 09 | Miscellaneous Cost | | | 50,000 | | Total | | | 70,00,000 |

Yearly Expenses No. | Name | Amount | Months | Total | 01 | Salary (Managing Director) | 30,000 | 12 | 3,60,000 | 02 | Salary (All Managers) | 25,000 x 4 | 12 | 12,00,000 | 03 | Salary (Supervisor) | 10000 | 12 | 2,00,000 | 03 | Salary (Workers) | 5,000 x 6 | 12 | 3,60,000 | 04 | Electricity Bill | 50,000 | 12 | 6,00,000 | 05 | Position Rent | 50,000 | 12 | 6,00,000 | 06 | Bank Interest 10% | | | 2,00,000 | 07 | Maintenance Cost | | | 1,00,000 | 08 | Miscellaneous Cost | | | 70,000 | | Total | | | 36,90,000 |

Yearly Earning No. | Name | Amount | Months | Total | 01 | Approximate Income (per month) | 8,50,000 | 12 | 1,02,00,000 | - | Tax (per month) | 42500 | 12 | 5,10,000 | | Total Income | | | 96,90,000 |

Yearly Net Profit
Yearly Earning - Yearly Expenses
= 96,90,000 - 36,90,000
= 60,00,000
Future Plans

When we become successful on this project, we will open new branches in other areas of Dhaka City and we will also expand this outside of Dhaka. such as Chittagong, Rajshahi, Shylet, Khulna and other districts. We will then start our own Event Management and host tournament throughout the whole country, which will benefit us and professional gamers both.