...3050 Exam 1 Things to Know Chapter 1 Marketing Definitions: making a sale, managing profitable customer relationships, satisfaction of customers’ needs. Social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Goals: Attract new customers by promising superior value & Keep and grow current customers by delivering satisfaction Needs: states of felt deprivation Want: form human needs take as they are shaped by culture and individual personality. Demands: Human wants that are backed up by buying power. Customer Satisfaction Expectations: Customers form expectations about the value and satisfaction that various offerings deliver: If marketers set expectations too low, they may satisfy current buyers but fail to attract enough. If expectations too high, buyers disappointed. Promise only what you deliver, but try to deliver more than you can promise. Steps in the Marketing Process: Understand the marketplace and customer needs and wants, design a customer driven marketing strategy, construct an integrated marketing program that delivers superior value, build profitable relationships and create customer delight, capture value from customer to create profits and customer equity Marketing Myopia: The mistake of paying more attention...
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...PLACE MARKETING MIX STRATEGIES FOR SELECTED LOCAL BRAND CUPCAKE PRODUCT: EFFECTIVENESS BARANGAY POTRERO MALABON CITY De La Salle Araneta University By: Lozada, James Dalayap, Jeff Christian Bachelor of Science in Business Administration March 2014 TABLE OF CONTENTS TITLE PAGE i APPROVAL SHEET ii TABLE OF CONTENTS iii LIST OF TABLE iv LIST OF FIGURES v Chapter 1: THE PROBLEM AND A REVIEW OF RELATED LITERATURE Introduction Review of Related Literature Conceptual Framework Scope and Delimitation Significant of the Study Definition of terms Chapter 2: METHOD Research Design Research Local Respondents of the Study Data Gathering Procedures Instrument and Tools Used Statistical Treatment of Data LIST OF TABLES Table No. Description Page No. LIST OF FIGURES Figure No. Description Page No. Chapter 1 THE PROBLEM AND A REVIEW OF RELATED LITERATURE Conceptual Framework The conceptual framework discussed the flow of the study to be taken. The concept of the study is to prepare a small business in Potrero Malabon City. INPUT PROCESS OUTPUT Figure 1. Conceptual Diagram of Proposed System Statement of the Problem This research entitled “Place Marketing Mix Strategies for Selected Local Brand Cupcake Product: Effectiveness Barangay Potrero Malabon City” aims to build a business which determines to know...
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...Competitve Analysis for Tesco. Introduction This is a group report for the 221BSS Business Management module. The purpose of this report is to look at an organisation in an industry and complete a stragetic analysis for the chosen organisation. The organisation that we chose was Tesco and we decided to carry out a competitve analysis, recommending a suitable course of action bearing in mind the possible implementation difficulties. Primary Research. There were two parts to the primary research we carried out. We conducted both questionnaires and a focus group. The questionnaires was given out to people at random to find out which supermarkets they visit, why and what would encourage them to start shopping at Tesco. The results came from a variety of people giving an almost equal amount of males and females (see fig.1), although most of the results were from residents in Coventry. As Coventry has two universities a lot of the people who were questioned were people aged 18-30 (see fig.2). The results of the questionnaire showed that the vast majority of people shopped at Tesco and Sainsbury’s (see fig.3). Asda is Tesco’s main competitor and was amongst the supermarkets people least visited despite it being voted the cheapest supermarket for over a decade. This could possibly be because Asda does not satisfy all the main reasons people look for in a supermarket. The results showed the main reason people chose a supermarket was because of its location which may be because...
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...Business Research Report Online Marketing Plan for "Talking Cookbook" Presented to: Executive Teams Assessment Code: RWT1 Student Name: Cathy Everett Student ID: 000267052 Date: August 24, 2013 Mentor Name: Janie Chromcak Table of Contents Executive Summary 3 Introduction 3 Research Findings 3 Advantages and Disadvantages 4 Online Impact on Sales 4 Requirements for a Successful Campaign 5 Recommendations 6 Conclusion 6 References 7 Executive Summary The purpose of this report is to provide research and recommendations for the company to decide if expanding into the online market is beneficial. The company already has a very large customer base in all stores and is well respected within the communities that it currently operates. This report will show that while there are some disadvantages to starting an online campaign, the advantages overshadow them by having a big impact on sales with minimal requirements from the company itself. Introduction Currently, the company is only offering "Talking Cookbook" in retail stores. Business is good and the company wishes to continue selling them in retail stores. In addition, the company has recently decided to expand into the online sales business. This report has been created to help the executive team and board of directors determine if the advantages of an online marketing campaign will outweigh the potential disadvantages in using the internet and worldwide web to increase the customer base and make...
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...Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business targets of company. It is the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired product/service more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. 2. Characteristics of marketing. Marketing is run in a big scale that is an uninterrupted process which has the beginning, but has not the ending. It means that marketing is started by market researching; detecting the customer’s needs, and providing the products and service which meets those needs. Marketing is the interaction between two factors of the united process. First factor is meeting the current needs of customer. Second factor is suggesting the potential needs. Marketing provides the products and service which the market needs, not provide ones which the company has. It means that are oriented strategies on meeting customer’s needs. 3. The targets of marketing. * Profits: Profit is a measure of the efficiency of enterprise...
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...A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. A Report submitted in partial fulfillment of the requirements for the award of the degree of BACHELO OF BUSINESS ADMINISTRATION TO SOUTH GUJARAT UNIVERSITY, SURAT Submitted By: TARANG P PATIL T.Y.B.B.A. (SEM-VI) ROLL NO.-23 Under the guidance of MR.HORMAZ.D.PATEL Submitted To: THE CO-ORDINATOR THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION UDHNA (SUART) March 2007 1 THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION CERTIFICATE OF THE FACULTY GUIDE This is to certify that the project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance. Signature Project Guide (Prof .H.D.Patel) Signature Co-Ordinator (MRS. DAISY S.T) DECLARATION 2 I , TARANG P PATIL , here by declare that the project report entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. under the guidance of Prof H. D. PATEL submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of business administration to south Gujarat university , Surat is my original Work - research study - carried out during 1st January, 2008 to 1st March ,2008 and...
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...market trends and the spending traits of your customers. With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Market research is the best way to increase customer satisfaction, understand the factors that affect your business, and to elevate your performance. Here are three reasons why market research cannot be ignored: Market research can guarantees the success of your marketing campaigns, and in-turn sales. Market research not only helps in identifying new business opportunities, but also helps in designing marketing campaigns that will directly target the interest of your potential consumers and help in increasing sales. Marketing research provides valuable information about the potential of a particular market segment, during a specific time, and within a particular age group. Market research can help you keep a tab on your competitors. Marketing research is a good evaluation tool that can be of great use in comparative studies. You can track your company's progress as well as the growth of your competitors, by keeping an eye on your competitors. You can devise business strategies that would keep you ahead of your business rivals. Market research can help you minimize loss in your business With market research, you can reduce the chances of loss to a large extent. Before launching a product, you can identify potential problems and even determine...
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...BACHELOR OF BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan |3320700 | |Tay Tristan |3320943 | Executive Summary Research In Motion (RIM), the company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1...
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...MARKETING 202 NOTES CHAPTER 1 MARKETING RESEACH = systematic and objective process of generating information to aid in decision making BASIC (PURE) RESEARCH= > expands limit of knowledge or learn more about concept > not aimed at solving pragmatic problem > verify acceptability of certain theory APPLIED RESEARCH= > conducted when a decision needs to be made about specific real life problem > studies undertaken to answer specific question (our focus) SCIENTIFIC METHOD= > techniques and procedures used to recognise and understand marketing phenomena 4 STAGES OF DEVELOPING AND IMPLEMENTING MARKETING STRATEGIES: 1. Identifying and evaluating opportunities 2. Analyse market segment and select target markets 3. Planning and implementing a marketing mix that will satisfy customers’ needs and meet objectives of the organisation 4. Analysing market performance TYPES OF RESEARCH FOR PLANNING AND IMPLEMENTING MARKETING MIX: 1. Product research = to evaluate new products or adapt old products = concept testing: new product idea to judge acceptance and feasibility of concept = product testing: reveals strengths and weaknesses and performs better than competition = brand name evaluation: is name appropriate...
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...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
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...What Marketing Tools do Mobile Phone Service Use; an Empirical Research Module code: PGBS0142 Submitted to the University of Plymouth as a dissertation for the degree of MSc. in Business and management in the Faculty of Plymouth Business School. Declaration: I certify that all material in this dissertation which is not my own has been identified and none has been submitted previously in support of any degree qualification or course. Signed: Shivender Kaur Student: Shivender Kaur (10271264) Date of submission: 19/08/11 Acknowledgements I take this opportunity to thank all the people who have had a hand in enabling me complete my studies. Lots of gratitude goes to my parents for if it were not for their many encouragements and support I wouldn’t have finished this course. My classmates played a significant role in helping me catch up on what I had not understood in class sessions I sincerely thank them for their support. My tutors in this course should get special thanks for their peculiar role in assisting and guiding me as I came up with this dissertation. For all other persons whom I may not have mentioned but played a significant role in enabling me come up with this research may the good Lord Bless you abundantly. July 2011 Shivendar Kaur Abstract Research developing around the subject of marketing across the lucrative mobile phone service industry continue...
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...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
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...Foods not only offers specialty items that are not available at nearby grocers, but they have an exceptionally well skilled and cultured labor force that helps to style an pleasant and rewarding shopping experience. “We are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler, p. 3). Marketing research Marketing research is depicted as the method of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions (Perreault, Cannon, & McCarthy, 2011). It is the role that joins the patrons and the public to the merchant through information. The information presented is used to assist in classifying and identifying marketing projections and troubles. “Marketing research is used to generate, refine, and evaluate marketing actions, monitor marketing performance; and improve understanding of marketing as a process” (The Marketing Research Association, 2013). This sort of examination indicates the information needed to tackle these concerns, designs the mode for accumulating information, administers and employs the data collection method, investigates the effect, and conveys the findings and their...
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...www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, service quality and store environment. Questionnaires were distributed and self-administered to 382 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of this study indicated that brand name has shown strong correlation with brand loyalty. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, design, promotion, service quality and store environment) with cosmetics brand loyalty. Keywords: Female buying behavior, Brand loyalty, Cosmetics, UAE 1. Introduction The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth...
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...Ta’Kita Boykin REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. If the economy was in a depression, people would begin saving money and limiting their spending habits, which in turns results in a decrease in online/in-store purchases for REI because the value of their goods/products would have to increase. There will less buying for some goods and supplies which decrease the company’s sales and revenue. 2. Employees within the companies would lose jobs (turnovers) or employees making less money. Global Economy How does the current global economy affect REI retail operations? 1. If some products or goods were bought or traded from another country and the currency values were increase, REI would have to purchase these items at a higher price also and the scope of REI’s prices would decrease because customers would realize that the prices for what they want are too expensive and not want to buy them. 2. Fair Labor. REI has joined with other associations such as Outdoor Industry Association (OIA) and Fair Factories Clearinghouse (FFC) to crack down and ban fair labor violations. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1. Consumer privacy. By REI customer’s using their social security numbers, credit cards, checks, and debit cards to make purchases...
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