Table of Contents

I.Introduction and Executive Summary 2 1. Executive Summary 2 2. Introduction 3
II. Industry history and Market background 4
III. Market size 5
IV. Market growth 5
Australian Ice Cream Industry Size 2005-2009 5
V. Market shares 7
VI. Environmental Factors 8
VII. Company 9 1. Company History and Background 9 2. Company Operations 10 3. Mission Statement 11 4. SWOT Analysis 12
VIII. References 14
Appendices 15

I.Introduction and Executive Summary

1. Executive Summary

The report is divided into two sections.

The first section is a summary about the Ice Cream industry in the Australian Market, the summary of how well-known brands were established in the first half of the 20th Century. This section also describes the Market Size and Shares between major companies in 2012 as well as how the Ice Cream Industry grew within five years from 2005 to 2009. The section ends with two environmental factors that can affect the Industry in the Australian Market.

The second section mainly focuses on a major company in the Australian Market. Unilever was chosen due to their popularity in Australia with famous Ice Cream brand, Streets, which has been in business for more than 80 years. This section gives an overview about the background and history of Unilever, some information about their mission statement and an analysis on their strengths, weaknesses, opportunities and threats.
2. Introduction

This report describes the Australian Ice Cream Industry, giving statistic, details on the market size, as well as the market growth of the Industry within 5 years from 2005 to 2009. The Report also gives the information, background and history about Unilever, one of the biggest multinational company in the world, owning Streets, the famous ice cream brand in the Australian market. Unilever’s operations, mission