...1. Introduction Robi formerly known as Aktel is the third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010. Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity...
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...Assignment On Marketing Plan of Robi Axiata Ltd. [pic] “Marketing Plan of Robi” Course title: Marketing Management Course code: MKT-331 Submitted To: Mr.Nur-E-Alam Siddique Lecturer, Faculty of Business ASA University Bangladesh Submitted By : Section-6E Name ID Kazi Md. Sarwer Rahman 091-12-0141 Md.Siddikur Rahman 091-12-0147 Md. Golam Rabby 091-12-0148 A.R. Ferdous 091-12-0150 Md. Abu Sayeed Mia 091-12-0158 Date of Submission: October 22, 2011 [pic] Letter of Transmittal October 22, 2011 Mr.Nur-E-Alam Siddique Lecturer Faculty of Business ASA University Bangladesh SUB: SUBMISSION OF THE REPORT. Dear Sir, It’s a great pleasure for us to submit the report titled “ Marketing plan of Robi Axiata Ltd.” under your great consideration and help. We find this report as an interesting one when we were engaged in preparing this report. We are very much hopeful that this report will meet the criteria of yours and help us in gathering a huge knowledge on that particular sector. The Assignment deals with several important aspects on the particular mobile company. The issues include the study of the current growth in company, the trends and policies undertaken by the Robi. We are...
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...INTERNSHIP REPORT I On “Standards and Effects of Employee Satisfaction At Axiata Limited” A NTERNSHIP xiata INTERNSHIP REPORT ON “Standards and effects of Employee Satisfaction At Axiata Limited” SUBMITTED TO: Ms. Syeda Shaharbanu Shahbazi Senior Lecturer BRAC Business School BRAC University SUBMITTED BY: Sabrina Nasser Lya BRAC Business School ID: 06204008 BRAC University Date of Submission: December 07, 2010 Date: Decemember 07 2010 Ms. Syeda Shaharbanu Shahbazi Senior Lecturer BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, I am hereby submitting my Internship Report, which is a part of the BBA Program curriculum. It is great achievement to work under your active supervision. This report is based on, “Standards And Effects of Employee Satisfcation At Robi Axiata Limited”. I have got the opportunity to work in Robi Axiata Limited in “Implementation Department” under Technology Division for twelve weeks, under the supervision of Mr. Mahmud Hasan Faruquee, Manager SPI, Technical Division. This project gave me both academic and practical exposures. First of all I learned about the organizational culture of a prominent Telecommunication organization of the country. Secondly, the project gave me the opportunity to develop a network with the corporate environment. I shall be highly obliged if you are kind enough to receive this report and provide your valuable judgment. It would be my immense pleasure if you find...
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...Internship Report “Recruitment and Selection Process “ Of Robi Axiata Ltd. Submitted to, Afsana Akhtar Assistant Professor BRAC Business School BRAC University Submitted by, Upama Khayer , I.D.-07304103 BRAC Business School BRAC University. Submitted on, 05 December, 2010 Letter of Transmittal December 05, 2010 Ms. Afsana Akhtar Assistant Professor BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam, With great pleasure I submit my Recruitment and Selection process report on “Robi Axiata Ltd.” that you have assigned to me as an important requirement of BUS-400 course. I have found the study to be quite interesting, beneficial & insightful. I have tried my level best to prepare an effective & creditable report. The report contains a detailed study on Recruitment and Selection process & a look at how it is done in the practical world. Here we have gathered information through different sources such as websites and actual interviews from my Supervisor of “Robi Axiata Ltd”. I also want to thank you for your support and patience for me and I appreciate the opportunity provided by you through assigning me to work in this thoughtful project. Yours sincerely, ________________ Upama Khayer (ID #07304103) Acknowledgement First of all, I would like to thank my Advisor Ms. Afsana Akhtar for her untiring guidance, help, effort, and suggestion. Really I am thankful to her. Without her direct guide this report couldn’t be possible. A very dynamic personality...
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...satisfaction and Firm’s productivity of ROBI Telecom [pic] [pic] Report On HRM practices on job satisfaction and firm’s productivity of ROBI Telecom SUBMITTED TO Md. Atiqur Rahman Sarker Lecturer, Department of Business Administration East West University, Bangladesh SUBMITTED BY |Name of the students |ID No. | |Mahmudur Rahman |2009-2-13-030 | |Muhammad Rifat Iqbal |2009-2-10-273 | |Farjana Yeasmin |2009-3-13-034 | |Sarira Hossain |2009-2-10-162 | Course Name: Human Resource Management Course Code: HRM301 Section: 7 SUBMISSION DATE: 1st November, 2011 Letter of Transmittal November 1st, 2011 Md. Atiqur Rahman Sarker Lecturer, Department of Business Administration 43, Mohakhali C/A Dhaka – 1212, Bangladesh Subject: Submission of report on HRM practices on job satisfaction and firm’s productivity of “ROBI Telecom”. Dear Sir, We are writing this letter to inform...
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...Customer Service in Robi EXECUTIVE SUMMARY: This report is prepared on the basis of my three-month practical experience at RobiAxiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. RobiAxiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. RobiAxiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but he focus is given more on the level of employee satisfaction in Technical Division as I only got the opportunity to work in this division. The report mentions about the facilities and benefits RobiAxiata Limited provides to their employees. A research is conducted to draw a conclusion on the effects of these facilities and benefits. The result that is found is quite considerable. However RobiAxiata Limited should work a lot to convince and sustain their existing employees. The result of the research is described in details in this report in the later chapters...
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...Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman Mazumder Chairman Department of Marketing Siddheswari University Collage, Dhaka. Submitted by Md. Shibly Hasan Dept. Marketing Roll no: 9575781 Registration no: 1625621 Date of submission: 15 April, 2013. Siddheswari University Collage, Dhaka Letter of Transmittal 15 April, 2013 Md. Mizanur Rahman Mozumder Chairman, Department of Marketing, Siddheswari University Collage, Dhaka. Subject: Submission of term paper Dear Sir, With great respect, I am happy to submit my report on the topic “Identifying the marketing strategy in existing mobile company in Bangladesh”. I am felling proud to prepare my Report under your energetic guidance and supervision. This report is an important part of BBA program. In completing the report I tried my level best to blend all my knowledge and in imparting every accessible details of the survey avoiding needless intensification of the report. Your priceless supervision, suggestion, and guidance have helped...
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...Business Studies Jahagirnagor University Prepared By: Md. Abu Rukana (Std. ID: 2011 3 122 ) Md. Hemayetul Islam (Std. ID: 2011 3 022) Mohammad Khalilur Rahman(Std. ID: 20122394) Ziasmin Akter (Std. ID: 20113286) Content…….. 1. 2. 3. 4. 5. 6. 7. Synopsis of mobile operator in BD Robi Banglalink Citycell Findings Recommendation Q/A Mobile Phone Subscribers in Bangladesh Operators Grameen Phone Ltd. (GP) Active Subscribers(Million) 39.293 Orascom Telecom Bangladesh Limited (Banglalink) 25.490 Robi Axiata Limited (Robi) Airtel Bangladesh Limited (Airtel) Pacific Bangladesh Telecom Limited (Citycell) Teletalk Bangladesh Ltd. (Teletalk) Total 19.211 6.734 1.699 1.358 93.788 Source: BRTA Website Company Overview ROBI… Axiata (Bangladesh) Limited is a dynamic and leading countrywide GSM communication solution provider It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Company Overview ROBI Cont. On 28th March, 2010 the company started its new journey with the brand name Robi. It has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Compensation plan of ROBI Salary & Benefit Monthly salary is transferred to employees bank account on 25th of each month Employee receives a monthly pay statement which shows the deductions as; income tax and provident fund Allowances : includes House rent Medical Conveyance Festival...
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...Shaharbanu Shahbazi Senior Lecturer BRAC Business School BRAC University S U B M I T T E D B Y : Sabrina Nasser Lya BRAC Business School ID: 06204008 BRAC University D ate of S ubmission: December 07, 2010 LETTER OF TRANSMITTAL Date: Decemember 07 2010 Ms. Syeda Shaharbanu Shahbazi Senior Lecturer BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, I am hereby submitting my Internship Report, which is a part of the BBA Program curriculum. It is great achievement to work under your active supervision. This report is based on, “Standards And Effects of Employee Satisfcation At Robi Axiata Limited”. I have got the opportunity to work in Robi Axiata Limited in “Implementation Department” under Technology...
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...Presentation On TELECOMMUNICATION IN BANGLADESH & 3.5G APPROACH OF ROBI AXIATA LTD. Name: Bijoy Mohajan ID: 3-11-21-050 Subject: International Marketing Telecom Market in Bangladesh The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in last decade. In 1996 Bangladesh had made a breakthrough in their communication sector by introducing Mobile telecommunication system. Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of Bangladesh. It is the only CDMA (Code division multiple access) network operator in the country. By 1996 it was named as Pacific Bangladesh Telecom Limited (PBTL) and launched the brand name “Citycell Digital” to market its cellular products. Grameenphone a GSM (global system of mobile communication)-based cellular operator has started operations on March 26, 1997. Aktel was the third mobile phone operator in Bangladesh launched in early 1998. Mobile Price...
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...know what are the major elements of recruitment and selections process and how these processes are conducted. • To know how this company forecasts its employee needs. Scope: This report is about the whole HR activities of Robi Axiata Ltd. The mixture of practical and theoretical portions about the HR strategy, Job analysis, Recruitment and Selection process and demand supply forecasting are discussed here. This report gives a broad idea about the methods and techniques used in HR planning. Moreover how this company improves and cope up with the change of the external environment are also presented. Methodology: Primary Sources: The primary source of collecting data for making this report was taking a face to face interview of an HR official. We took a list of questions and got answers by asking him directly. Secondary Sources: The secondary sources of information collection were different websites, magazines, journals, books and other relevant sources. Both primary and secondary data sources were used to generate this report. Primary data sources are questionnaire and talking with professional personnel. The secondary data sources are different published reports, manuals, price updates and different publications of “Robi”. Limitations: The main limitation we faced while making this report was limitation of information. Some of...
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...Internship Report Comparative Analysis of Teletalk Bangladesh Limited Prepared By: Md. Mashiur Rahman BRAC Business School ID: 09104077 Prepared For: Husain Salilul Akareem Internship Super Visor BRAC Business School BRAC University BRAC University Date of Submission: 30th May, 2013 l Letter of Transmittal 30th May, 2013 Husain Salilul Akareem Internship Supervisor BRAC Business School BRAC University 66, Mohakhali, Dhaka-1212 Subject: Submission of internship report for completion of course. This is to inform you that I have completed the internship report. This report focuses on the contribution of Teletalk in Bangladeshi telecom business. The report, titled “Comparative Analysis of Teletalk Bangladesh Limited” has been prepared for the completion of the course, Internship (BUS 400). In making of this report, I have followed all your specific instructions involving report writing so as to present my views and in the easiest manner. However, I will be glad to clarify any discrepancy that may arise. Thank you for your co-operation. Sincerely Yours, ------------------------------Md. Mashiur Rahman BRAC Business School ID: 09104077 BRAC University Acknowledgement I would like to thank those people who have really helped me, encouraged me and show me the way how to work properly regarding my official task in Teletalk Bangladesh Limited and my project work. At first I want to thank to my academic supervisor Mr. Husain Salilul...
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...Internship Report Comparative Analysis of Teletalk Bangladesh Limited |Prepared By: |Prepared For: | | | | | | |Md. Mashiur Rahman |Husain Salilul Akareem | | | | | | |BRAC Business School |Internship Super Visor | | | | | | |ID: 09104077 |BRAC Business School | | | | | | | |BRAC University | | |BRAC University | | | Date of Submission: 30th May, 2013 ...
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...& prospects of telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services...
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...I. Executive Summary Axiata Bangladesh Ltd. is the third largest mobile phone operator in Bangladesh. In 28th March, 2010 they changed their brand name from Aktel to Robi. They also changed the logo and slogan of their brand. By doing this they tried to reach the customer specially who lives in village. Measuring the effectiveness of their rebranding is essential as it has already been passed one year after rebranding. Customer’s perception is essential to measure for this purpose. We have conducted our research by analytical survey method, administered in person at different places of rural and urban areas of Dhaka. Survey allows us to easily collect information on and analyze more data and variables than can easily be done in experimental settings. Regression analysis method has been used to analyze the data. We have used a set of independent variable and a dependent variable. Independent variables include: * Attractiveness * Meaningfulness * Repositioning effectiveness * Brand feeling And the dependent variable is: * Brand Loyalty Metric data has been used for analysis. Questionnaire has been prepared on the basis of 9 point likert scale. Regression analysis has been used for data analysis. Survey was conducted among 50 respondents from rural and city areas. By conducting regression analysis we can come to the following conclusions: i. Changes in brand elements affect brand loyalty ii. Brand elements have significant effect on brand loyalty...
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