...product at a very low price & they also come up with new plans. Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. Promotion Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for ‘marketing communication’. Reliance has recently started doing heavy promotions. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans. People Reliance always valued their customers. They provide a very cheap call rates affordable to the lower class. Process Process is another element of the extended marketing mix, or 7P’s.There are a number of perceptions of the concept of process within the business and marketing literature TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory • Join • Search • Browse • Saved Papers Marketing Mix Of Reliance Communications In: Business and Management Marketing Mix Of Reliance...
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...Business Competitiveness Management Competition on the market The main and the most important process on the market Competition is a combat between individuals, groups, nations, animals, etc. for territory or allocation of resources. It arises whenever two or more parties strive for a goal which cannot be shared. Competition occures among naturally living organisms which co-exist in the same environment. Business is associated with competition as most companies are in competition with at least one other firm over the same group of customers. The Latin root for the verb „to compete” is „competere”, which means „to seek together” or „to strive together” Competition is a process in which companies try to realise their aims, and try to offer better product or service using price, quality and other tools, which influence customers decisions whether to buy something or not. The success of one group is dependent on the failure of the other competing groups. The object of competition can be a product (or service) or resource. In the first case the companies compete beetwen one another about customer, whereas in the second case about resource and conditions of buying it. At the same time companies compete for customers and resources because in order to buy resources they should sell products and to generate the product they should buy resources. Very impotortant is who competes (subject). That is why competition can occur among: - Blocks of nations (unions)...
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...& Entrepreneurial Development Studies NAME : Melody Sanhanga STUDENT # : W131 158 COURSE TITLE : Marketing Management LECTURER : Mr. Makasi DUE DATE : 29 August 2014 INTAKE 14 DAY QUESTION(S) : Your company is operating in a mature market. Identify and discuss the potential marketing strategies which your company can apply in order to remain competitive. A company in a mature market may be one that is in the hospitality industry. The company would have reached a state of equilibrium marked by the absence of significant growth or innovation. There are features that mark out such a company and they can be illustrated using tools such as the Boston Consulting Group’s matrix and the industrial life cycles amongst other observations. In the hospitality industry one may specifically look at the interesting ways a hotel may try to remain competitive in a mature market. Often the very basis for competition and creating value for the product or service will change radically when a market matures. The key aspect to succeeding may lie in the essence of the marketing concept which Kotler & Armstrong (2006:10) define as a concept holding “ … that achieveing organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions...
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...NOIDA - 201303, UTTAR PRADESH, INDIA 2009 1 LETTER OF TRANSMITTAL Mr. Neeraj Kumar D.G.M Rajasthan Bisleri Int.Pvt.Ltd. Jaipur (RAJ.) Dear Sir, June 30 2009 As you wished in the meeting held between us on 4th MAY 09, I have now completed the project titled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The result of my research is contained in the report entitled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The report is based on RETAILERS SCHEME CARD being distributed to 265 respondents, QUESTIONNAIRE and interaction with retailers. The complete methodology is described in the report. I believe the results to be valid and reliable within the constraints as defined in the report as Standard marketing research practices were used in the conduct of the study. I wish you will find the results to be of use to you and other members in your organization. I would be always happy to help you in any way. Sincerely Yours, ANIRUDH SINGH MBA GEN 2010 AMITY BUSINESS SCHOOL, AMITY UNIVERSITY, NOIDA-125(U.P) 2 ACKNOWLEDGEMENT I would like to express my gratitude to our Additional Director General Dr. Sanjay Srivastav , who is the strength and an encouragement behind every student. It is my pleasure to express sincere gratitude to the person who allowed me to undergo this summer training in BISLERI INT.PVT.LTD. I would also like to thank my project head, Mr. Neeraj Kumar (DGM, RAJASTHAN) who provided the best possible help during my summer training...
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...| 2013 | | Business Strategy | | | [Hnd business] | | Introduction Within this assignment I shall be researching and critically analyzing the process of Business Strategy. The aim is to gain an in depth understanding of strategic planning, how to formulate a new strategy, the approaches to strategy evaluation and selection and how to implement a chosen strategy. Once all information is gathered of what strategy entails, I shall apply it to my chosen road transport organization Eddie Stobart; and make explanatory suggestions on how the strategic structure of the company should be widened, in order for maximum combined enhanced effect amongst other aspects of physical distribution. I shall apply theories to my research such as Porters model, Ansoffs growth-vector matrix and a Pestle Analysis. There are many different models referring to strategy which I shall also apply to the relevant organization. Task 1 About Eddie Stobart is a very well known and established road transport organisation within the UK, ‘a national leader in multimodal logistics, warehousing and biomass fuel sectors, as well as operating in the property development, ports, airports and civil engineering sectors’(stobartgroup.co.uk) Eddie Stobart ‘Strategy’-Long Term Direction The Eddie Stobart’s company strategies involve maintaining positive customer service and rapport, working closely with their customers and partnerships to maintain business and create further business...
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...School of Management University of New South Wales Sydney 2052 Australia Phone: +612–9931–9200 Fax: +612–9662–1695 and Mark Uncles School of Marketing University of New South Wales Sydney 2052 Australia Phone: +612–9385–3510 Fax: +612–9663–1985 E-Mail: M.UNCLES@unsw.edu.au Research Brief RB 002 This research is funded by the Centre for Corporate Change at The Australian Graduate School of Management Centre for Corporate Change Do Customer Loyalty Programs Really Work? Grahame R. Dowling and Mark Uncles Research Brief RB 002 1997 This paper was subsequently published in the Sloan Management Review 38 (4), (1997), pp 71-82 Centre for Corporate Change Australian Graduate School of Management The University of New South Wales Australia Phone: (61 2) 9931 9500 Fax: (61 2) 9663 4672 The AGSM is a School of both The University of New South Wales and The University of Sydney Established and supported under the Australian Research Council’s Research Centres Program © Centre for Corporate Change The material contained herein is subject to copyright. No part of this document may be Reproduced or transmitted in any form or by any means without the express written permission of the Centre for Corporate Change. The work of the Centre for Corporate Change is generously supported by Andersen Consulting, Coca-Cola Amatil, Esso, Amcor, Russell Reynolds Associates, BT Asia Pacific, the Department of State & Regional Development, CSR and Telstra. Centre for...
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...Marketing plan on real estate company ‘UNITECH’ | Module – GMSI 579 | MODULE LEADER: MR.ROHIT SINGH | | GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal | | | | EXECUTIVE SUMMARY: In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class...
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