...“Effective Marketing for Products” xxxxxxx “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” –Ralph Waldo Emerson. The aforementioned quote is a proverb that one can reflect on as one of the greatest accomplishments one should possess. In order to stand out in a world full of conformity, one must exude characteristics of being exceptional, unique, and different, all synonyms that essentially have a base meaning of individuality. In American modern society, accomplishments such as obtaining an undergraduate degree were once scarce, now this accomplishment is considered by most to be standard. With each passing year, to get an entry level position in today’s job market is more competitive than ever due to this increase in the amount of people with undergraduate degrees. A Bachelor of Science or Arts degree now has the same value of a High School Diploma, and having a Masters degree is now considered as the standard to attain a decent position. How can one be successful in showcasing themselves and drawing attention away from the rest? A great way for an individual to learn how to be noticed is to look at oneself from a marketing standpoint. One should ask oneself, “If I were a product, how would I market myself to the masses?” For a product to be successful, it has to be cunning, fresh, and exciting. The product has to be able to be easily sold to consumers and remain in high demand for long periods...
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...FACULTY OF BUSINESS AND MANAGEMENT BBUS 2103 COMPANY LAW NAME : YEAP MOR KOO MATRIX NO : 731205-07-5233-001 NRIC : 731205-07-5233 TELEPHONE NUMBER : 012-5345577 E-MAIL ADDRESS : YEAPMORKOO@GMAIL.COM LEARNING CENTRE: PERMATANG PAUH LEARNING CENTRE SEMESTER: MAY 2010 | | This PARTNERSHIP AGREEMENT is made in accordance to the Laws of Malaysia, Act 135, Partnership Act 1961. 1. Name of Partners This PARTNERSHIP AGREEMENT is made this 8th day of August, 2010, by and between Mr.Game (NRIC No.781112-07-5678) and Mr.Boy (NRIC No.820722-07-2358). 2. Name of Business The name of the business is BEST GAME BOY. 3. Place of Business The principal office of the business shall be in 168, Jalan Kayaraya, 11800 Penang 4. Nature of Business The nature of business involves the selling of computers for the firm, “BEST GAME BOY” locally and globally. 5. Contribution of Capital A capital account shall be maintained for each partner. Neither partner shall withdraw any part of his capital account. Upon the demand of either partner, the capital accounts of the partners shall be maintained at all times in the proportions in which the partners share in the profits and losses of the partnership, excluding the initial capital of RM100,000. The initial capital of the partnership, which is RM100,000 (Ringgit Malaysia: One Hundred Thousand Only) shall be contributed in cash solely by the...
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...Contents Component & Explanation · Executive Summary · Company Description · Mission Statement Management Functions · Planning · Organaizing · Directing · Controlling Assesment of the Environment · Current Economic Conditions · Industry Analysis · Target Market · Competitive Analysis The Marketing Mix · "The five P's" Product, Price, Placement, Promotion, Positioning SWOT Analysis & Business Risks · SWOT analysis · Business Risks · Stategies Executive Summary Supporter, Inc. is a sports bra company supporting the breasts of active females ages 16- 30. Our plan is for our company to produce bras that can withstand breasts of all sizes at an affordable price. Company Description Location – Brooklyn, Manhattan History – Many different women from all around the world have used our sports bras in everyday life and even olympic events Origination Date – 2013 Mission Statemmt Supporter, Inc. plans on making award-winning bras at affordable prices. We want to make the needs of our customers our priority by bringing comfort/support to their lives. Marketing Mix "The five P's" Product: Supporter, Inc. sells sports bras for active women ranging from 16 years old to 30 years old. Pricing: A comfortable fit for a comfortable price. Our sports bras can go for as little as $10.00 USD to $30.00 USD Placement: Supporter, Inc. distributes their product to multiple...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Case of Gm (Non-Market Environment) In: Business and Management Case of Gm (Non-Market Environment) Question 1: Identify and explain the 4l’s based on the case. a. Issues The dispute over the safety of the PICKUP TRUCKS, vehicle safety and defective design Firstly, the root cause is that the GM company has a unreasonable design of their gas tank on the collisions GM C/K pickups, the report shows that this pickups’ gas tank was too close with the bumper, it only 25 centimeters long. This is dangerous because that will cause explosions if there is any strike. A safety design should be place the gas tank on the top of axle or add on a shield between the gas tank and bumper. Further, the report also shows that the gas tank design was used for trucks manufactured between 1979 and 1987, and the fact is GM knows about their design problem but take no measure to fix or recall their cars because that will cause more cost. At the Moseley case happens, there are at least 130 other lawsuits involving the design of the gas tank GM need to faced. So the major issue of this case in this point is that whether the gas tank design and placement were defective and because that explosion case after their pickup was struck on the side by another vehicle. And those assumptions were proved by the GM engineer who is testified...
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...GROUP NO : 8 ELEGANT FURNITURE CASE STUDY ELEGANT FURNITURE CASE STUDY MARKETING MANAGEMENT MARKETING MANAGEMENT INDUSTRY INSIGHT Overview •Modular Kitchen market is an emerging sector with tremendous growth potential •Largely unorganized with the presence of local and small players •Market is mostly focused on the urban areas of India owing to the consumer lifestyle Drivers & Challenges Drivers: •Increasing housing projects •Growth in organized retail •Changing demographic structure and need for customized kitchens Challenges •High prices of branded modular Kitchens •Low replacement demand Trends • Entry of international players • Players are forming joint ventures and collaborations • Increase in private equity investments and acquisitions Competition Players in the modular kitchen market include: •Domestic players •International players PEOPLE’S SPENDING PROPORTION Business-kitchen New Kitchen 65% Cabinetary 50% Local Carpenter 70% Carpnter 37 % Readymade 30% Gadgets 35% Retailers 100% Civil Work 15% Small contractors 100% Remodelling 35% Cabinetary 60% Local Carpenter 70% Rreadymade 30% Rwadymade 16% Gadgets 20% Retailers 100% Civil Work 20% Small contractors 100% Market Selection made: Readymade New Kitchen Re-modelling Total...
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...1. Executive Summary Interstate Batteries creates batteries for almost every customer need. Batteries provide power to many everyday products that consumers need. Interstate is willing to manufacturer any type of battery that the customer may need. In order to maintain a strong hold in the market place, Interstate must create a new battery. The new battery that Interstate is considering creating is the Lifetime Battery. It is essentially a battery that cycles power back into itself to maintain a lifetime charge. This will eliminate the need to purchase future batteries. With this marketing plan, a situation analysis, marketing strategy, financial projections, implementation plan, and control metrics will all be performed to justify the need or importance of the Lifetime Battery. 2. Company Overview Interstate Batteries is a battery provider that provides batteries for many different needs. Cars, electronics, marine equipment, accessories, etc. are some of the top items that Interstate produces batteries for. Interstate is the number one replacement brand battery in North America. According to Interstate Batteries (n.d.) “Interstate continues to thrive on our innovation, as well as our good old-fashioned business principles founded on treating others like we would like to be treated” (para. 1). Interstate is a privately held corporation and has continued to thrive, even during tough economic times. Interstates purpose is “To glorify God and enrich lives as we deliver the...
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...Executive Summary This project is about new product development by XYZ company. XYZ company has been very innovative in making new products. This company uses Tetra pack packaging for its products. The new product develop by XYZ company is Pine apple juice named as “Vitomax”. We have made a Marketting mix strategy for our product. We have devided market into different markets and decided to target young students of colleges and universities that belong to Middle class family. We have paid special attention to the packaging , colour , and price of Vitomax. We have decided to place the product in all markets of Khyber pakhtoonkhwa specially in universities and college’s canteens. We will promote our product through electronic media , print medeia , internet and cable network. We have also conducted a survey to know peoples preferences. Product: XYZ company is launching a new Pine apple juice in the market named as “ Vitomax” Brand Name: Vitomax Slogan: Refresh life with Vitomax Picture: ?????? Purpose: The purpose of launching Vitomax is to give people a new taste. As peoples are drinking almost every juice available in the market. We want to provide people a fresh juice with important ingredients required to be healty. Vitomax has all these qualities. Product Related Attributes: Some of the features of Vitomax are: ...
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...Product Life Cycle The product life cycle is defined as the period that starts with the initial product design (research and development) and ends with the withdrawal of the product from the marketplace. It is characterized by specific stages, including research, development, introduction, maturity, decline, and finally obsolescence as the product is removed from the market (discontinued). Each stage is often linked with changes in the flows of raw materials, parts and distribution to markets as production (input costs) is adjusted to face increasing competition. The Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the life of a product. These four stages are the Introduction stage, the Growth stage, the Maturity stage and the Decline stage. The following graph illustrates the four stages of the PLC: There is no set time period for the PLC and the length of each stage may vary. One product's entire life cycle could be over in a few months. Another product could last for years. Also, the Introduction stage may last much longer than the Growth stage and vice versa. The Four Stages of the Product Life Cycle 1. Introduction: This stage mainly concerns the development of a new product, from the time is was initially conceptualized to the point it is introduced on the market. Introduction is a period of slow sales growth as the product is introduced in the market. Profits are non existent in this stage because of...
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...Marketing Strategies in two organisations Amazon Amazon used growth strategies to have a wider range of products for different markets. For example, you can find anything you like on amazon, which is why it is one of the most popular retailing website. Amazon is becoming bigger and bigger in the world, and it’s becoming more popular because when people visit the website, the products that they are looking for will certainly be there. Amazon and E-bay can offer the same products but you can find that some amazon’s products are cheaper and maybe better quality because the product that you have chosen is going to be well treated when is packaged and sent to the customer. Amazon cares about its customer and it wants to make sure that the products they sell won’t come back with any issues. Amazon made its website more approachable by adding apps and be able to download music. They also make its own product which is the kindle which is digital book reader and is the most cheap book reader you can find and the quality of it is excellent and this will make the customer think that Amazon is a great company to spend with. I think that amazon is doing a great job and I think that they will survive for ever. Maybe it was quite hard when they have started because not a lot people knew and there weren’t any adverts to say that they were there. But now you can find amazon in different countries and why not one day it will become a global company making a lot of profit by selling products...
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...Business Proposal ECO/561 June 24, 2013 Daniel Rowe Business Proposal Will Bury’s is an entrepreneur seeking to engineer digital and audible books with realistic voices. He understands the copyright limitations and technological concerns ahead in the future. This business proposal with discus methods to increase Will Bury’s revenue, profit-maximizing quantity, marginal cost and marginal revenue, mixture of pricing structures, determine his business fixed and variable costs, product differentiation and techniques to minimize production cost. The elasticity of demand and market structure of the company is review in this proposal. The knowledge and comprehension of the topics mention above will aid Will Bury with the success of his business Will Bury predict to enter the market soon with his invention. Recently he manufactured new technology which converts printed conventional books to digital and audible books. This idea is patent due to the competition market. Audible book currently exists in the form of CDs. Due to this market rivalry Mr. Bury understands he is entering into a monopolistic competition. A monopolistic competition market is characterized by a large quantity of merchants manufacturing dissimilar products (McConnell, Brue, & Flynn, 2009). Entering into a monopolistic market is a difficult task which takes commitment and dedication. Mr. Bury will have to understand the barriers of entry into this market. Barriers to entry are elements that prohibit companies...
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...International marketing strategies that Apple Inc. currently does in order to promote their products. The key strategies will be discussed and explained further in more clarity. There will an investigation into any problems that Apple may face currently as well as potentially. Finally, there will be recommendations in terms of their marketing strategies will be given. Firstly, there will be an introduction into the company with clear background information. This will provide an insight into the formation of Apple Inc. and the mastermind behind Apple’s successful marketing strategies. Information on the key products that Apple produces and sells will also be given. The report will also look at the marketing mix of Apple, also known as the four P’s: • Product • Price • Place (distribution) • Promotion The 4p’s will be discussed in detail and there will be specific analysis on each of the core elements in the marketing mix. Therefore, the importance of having quality products will be explained. Also, the reasons why price plays a pivotal role in terms of Apple’s international marketing will be specified. Apple’s distribution policies will be examined and explained; as well as the promotion strategies that are used by Apple to enhance its global appeal. The report will also provide a SWOT analysis; this is a strategic method that will be used in order to evaluate Apple’s strengths, weaknesses, opportunities and threats in terms of their international marketing. Therefore...
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...The analysis for the marketing strategies & practices of Infosys Part A Organization information – Infosys Brief Introduction of the Infosys Infosys Limited (NASDAQ: INFY) was started in 1981 by seven people with US$ 250. Today, Infosys are a global leader in the "next generation" of IT and consulting with revenues of US$ 6.35 billion (LTM Q1-FY12). And it is now the largest IT Company in India with its headquarters in Bangalore (although it was started in Pune). And Infosys have several delivery centers all over the world. (Infosys Limited 2011a) Infosys defines designs and delivers technology-enabled business solutions for Global 2000 companies. Infosys also provides a complete range of services by leveraging Infosys’ domain and business expertise and strategic alliances with leading technology providers. Infosys operates in a number of business sectors from banking to retail, and its services tend to encompass end-to-end IT solutions which includes a whole bundle of added-value solutions from infrastructure to software engineering. What Infosys do Infosys offerings following main services: (Infosys Limited 2011a) - Business and technology consulting - Application services - Systems integration - Product engineering - Custom software development - Maintenance - Re-engineering - Independent testing - Validation services - IT infrastructure services - Business process outsourcing (BPO) ...
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...Zealand’s E-marketing Subject Name: Essential E-marketing strategy Subject Code : BK004 Tutor： Alanah Malkini Assessment Name: Individual Assignment ------------------------------------------------- Student Name: Yiming Sun ------------------------------------------------- Student ID: i144996 Introduction Marketing via the internet is a very dynamic phenomenon, since websites suddenly emerge and widely spread, it alter the way of people operating business and acquiring information. It is unquestioned that the centrality of internet in modern society. Nearly all aspects of modern life are operated and stayed online, such as communication, commerce, education, entertainment and so on. This trend was noticed by marketers and advertisers as well. Numerous companies advertise, sell and promote products and services via the internet. The successful marketing on the internet fulfill the development of a company. This essay wil throw light upon the e-marketing strategy of the New Zealand flag carrier -- the Air New Zealand Airline group. The principles, nature and scope of Air New Zealand’s e-marketing strategy will be analysed. In addition, this essay will explain the opportunities and challenges faced by the company when carry out e-marketing strategy. And lastly, micro and macro environment factors that impact the e-marketing strategy will be discussed in this essay as well. Discussion Air New Zealand adopted series of e-marketing strategies...
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...VIETNAM NATIONAL UNIVERSITY – HCMC INTERNATIONAL UNIVERSITY MARKETING PLAN – VINAWATCH SUBJECT: PRINCIPLES OF MARKETING LECTURER: LE DINH MINH TRI GROUP 3: 1. ĐẶNG ĐỨC CƯỜNG 2. NGUYỄN HIẾU NGHĨA 3. HÁN THÀNH DƯƠNG 4. LÊ NHẬT UYÊN NHI 5. NGUYỄN TRUNG TÍN 6. TỪ GIA HUY 7. NGUYỄN NGỌC TUYỀN 8. NGUYỄN THỊ PHƯƠNG HUỲNH 9. NGUYỄN HỮU MINH NGÔN 10. LÊ VIỆT PHƯƠNG 11. TRẦN NỮ THIÊN TRANG 12. NGUYỄN NGỌC HOÀNG HẢI EXECUTIVE SUMMARY VINAWATCH Company has just been established on October, 2013 and specialized about genuine watch and modern glasses. Our target markets are students in universities (age: 18-23) and officials (age: 24-49). Our company focuses mainly on HCMC market since HCM city have large population (about 8 million peoples) and it is the most developed city in Viet Nam with economic key. Following the social developing trend, more and more people need to have a watch to see the time arrange the schedule all work because of their busy and fast lives. This is an opportunity for our company; moreover, although our competitors are very strong, they are not deep in digital marketing or online marketing. Thus, the aim of our company is concentrating on digital marketing and customer care. Because our company newly formed, our company’s marketing objective is divided into 6 periods: * From October, 2013 to November, 2013: build customers’ awareness...
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...Paper 1 Cisco Systems Inleiding Cisco Systems heeft al jarenlang ervaring op het gebied van informatie uitwisselen tussen netwerken. De oprichters van dit bedrijf zijn Leonard Bosack en Sandy Lerner. Het hoofddoel van de onderneming was om oplossingen te vinden om netwerken op te zetten en te verbeteren. Het bedienen van de klant staat erg centraal binnen Cisco Systems, dit kwam sterk terug in het schrijven van het allereerste businessplan voor Cisco Systems. Tegenwoordig speelt de klanttevredenheid een grote rol binnen Cisco Systems en daarnaast is het belangrijk dat er sprake is van voortdurende ontwikkeling. De innovatie speelt een belangrijke rol om zo lange tijd mee te blijven doen in de markt en te veranderen. Stelling De stelling, die wij in deze paper willen bespreken, luidt als volgt: “Cisco Systems moet een research and training team oprichten om de marktpositie te behouden.” Organisatiebeschrijving Een organisatie is een doelrealiserend samenwerkingsverband, waarin belanghebbende partijen in een coalitie samenwerken om een gemeenschappelijk doel te bereiken, maar om een eigen doelstelling te realiseren. Hierbij staat John Chambers momenteel aan het hoofd van de organisatie binnen Cisco Systems. Onder andere dhr. Chambers en de andere bestuurshoofden bepalen momenteel welke strategie gevoerd wordt op het hoogste niveau. Management Control (Anthony / Govindarjan) Volgens Anthony en Govindarjan onderscheidt drie planning- en controlprocessen binnen een onderneming...
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