Free Essay

Marketing Strategies and Segmentation Sunway Lagoon

In:

Submitted By georgialee
Words 1563
Pages 7
Air Pollution
Air pollution is caused by many things * the increasing number of cars on our roads * growing cities * the fast development of our economy * industrialisation
Air pollution, as we know it today, started with the Industrial Revolution in Europe in the 19th century. In the last few decades, it has become the major problem for our environment.
Clean air is normally made up of nitrogen (76 %) , oxygen (22%) , carbon dioxide and a few other gases.
When harmful elements get into the air they may cause health problems and can also damage the environment, buildings and soil. They make the ozone layer thinner and thinner and lead to the warming of the earth’s atmosphere and climate changes.
Our modern life style has led to dirtier air over the years. Factories, vehicles of all kinds, the growing number of people are some things that are responsible for air pollution today. But not all pollution in the air is caused by people. Forest fires, dust storms and volcanoeruptions can lead to the pollution of the atmosphere. Major pollutants and where they come from
Carbon monoxide is a colourless gas that is set free when wood, petrol or coal are not completely burned. It is also in products like cigarettes. Because of it , less oxygen enters our blood and it makes us confused and sleepy.
Carbon dioxide is a greenhouse gas that gets into the atmosphere when we burn coal , oil or wood.
Chlorofluorocarbons (CFCs) are gases that come from air-conditioning systems or refrigerators. When they get into the air they rise high into the atmosphere ( about 20—50 km above the earth’s surface). There, they get into contact with other gases and destroy the ozone layer. We need the ozone layer because it protects us from the sun’s ultraviolet rays.
Lead is in petrol, paint, batteries and other products. It is very dangerous if it gets into our bodies . In some cases it can even cause cancer .

There are two types of ozone that we know of : Natural ozone is in the upper part of our atmosphere , but on the ground, people produce ozone too. Traffic and factories cause ground ozone. It is especially dangerous to children and older people. It makes them tired and doctors suggest not to go outdoors when there is too much ozone in the air.
Nitrogen oxide causes smog and acid rain. It is produced when you burn fuels like coal and oil. It can lead to breathing problems especially when children go outside in the wintertime.
Sulphur dioxide is a gas that gets into the air when coal is burned in power plants. Paper factories and other chemical industries also produce sulphur dioxide. This pollutant can lead to lung diseases.

Spray can

Acid rain
Another result of air pollution is acid rain. It happens when sulphur dioxide and nitrogen oxide get into the air. When it rains the water that comes down on us has these dangerous substances in it.
Acid rain can also be caused by volcanic eruptions. Volcanoes send poisonous gases high up into the atmosphere.
Acid rain leads to the destruction of forests, lakes and soil. Many lakes and rivers have been poisoned over the decades and even some types of fish have disappeared. Buildings also corrode because of acid rain.
The pollutants can travel in the air for a long time before they come down to earth . That’s why it’s sometimes hard to tell where dangerous pollutants originate. Acid rain that destroys forests and lakes in Austria and Germany may come from power stations in Eastern European countries.

What can we do about air pollution ? The job of cleaning up our air is difficult but not impossible. Choosing other forms of energy , like solar energy, wind energy or tidal energy could be used for controlling pollution.
Cities like London have shown that better air quality can be achieved in a short time. But we individuals can also help make the air around us cleaner ! * Walk or ride a bike to school or to your friend’s home. * Take a bus or a train to work * Organize car pools. * Don’t use spray cans anymore! * Make sure that your parents get a pollution check on the car every year ! * Trees give us oxygen and take in carbon dioxide. They clean the air around us. Take care of them ! * Switch off the lights when you leave the room. Only use the number of lights that you really need. * Don’t overheat your room during the winter months. It’s better to wear a pullover than to be in a room that is too warm. Smog
Smog is a combination of smoke and fog. It occurs when gases from burnt fuel get together with fog on the ground. When heat and sunlight get together with these gases, they form fine, dangerous particles in the air.
Smog occurs in big cities with a lot of traffic. Especially in the summertime, when it is very hot, smog stays near the ground. It is dangerous to our breathing and in smog areas we can’t see very well.
Smog was first discovered in Great Britain in the 19th century, during the beginning of the Industrial Revolution. At that time people used coal for heating and cooking. Factories also used coal to produce iron and steel. Smoke got together with wet, foggy air and turned yellow. The smog often stayed over cities for many days. It caused lung diseases and breathing problems. Thousands of people died in London every year.
Today, cities that have a high population and are located in hot, subtropical areas have the biggest smog problems—Los Angeles, Mexico City or Cairo.
A lot has been done to prevent smog recently. Factories use coal that doesn’t have that much sulphur in it. And cars are much cleaner today. In some cities, cars aren’t even allowed to drive on smog days.

Smog in New York City Downloadable PDF Text- and Worksheets * Text and Worksheets available at our shop Related Topics * The Atmosphere * Carbon Footprint * Ozone and the Ozone Layer * Carbon Dioxide- A Greenhouse Gas Words * achieve =reach, get * acid rain = rain that has poisonous gases in it—it can damage our environment * air conditioning = a system that makes the air in buildings or in a car cooler * air pollution = things that make our air dirty, so that it damages our environment * areas = places * breathing =to pull in air through your mouth into your lungs * cancer =a very dangerous disease in which cells in the body start to grow in an unusual way * car pool = a group of people who travel to work together in one car * carbon dioxide = the gas that is produced when animals breathe out * check = to find out if something is safe * confused = if you can’t think clearly or don’t know what is happening * damage =destroy, harm, make worse * decade = a period of ten years * destruction =damage, ruin * development =growth * disappear = if something doesn’t exist anymore or you can’t see it—it’s gone * discover = to find something for the first time * dust =dry powder that is made up of small particles of dirt * economy =the system of how a country buys and sells its products ; also the financial system of a country * environment = the air, water, ground around us * eruption = when a volcano sends out lava and gas * especially =above all * fuel = a material like gas, oil or coal that can be burned to get energy * greenhouse gas =gases like carbon dioxide that makes the atmosphere thicker and causes the greenhouse effect * impossible = something that can’t be done * increasing = growing * lead = a grey metal that melts easily and is very poisonous * life style = the way we live * lung disease = a disease that makes it very difficult or impossible to breathe * nitrogen =a colourless gas that forms most of the earth's air * nitrogen oxide = when nitrogen gets together with oxygen * occur = to happen * originate = come from * outdoors = outside the house * overheat = to make something too hot * oxygen =a gas in the atmosphere that we can breathe and that animals and plants need to live * ozone =a poisonous blue gas that is a type of oxygen * ozone layer =layer of gases in the sky that stops harmful rays from the sun from reaching the earth * particle = a very, very small piece of something—you can hardly see it * poisonous = something that can lead to a disease or even kill you * pollutant =material that makes air or water dirty * population = all the people that are living in a country or a city * power stations = a building where a lot of electricity is produced * prevent =stop something from happening * protect =defend, guard * ray = a line of light that comes from the sun or the moon * responsible =to blame * set free =release * soil =the top part of the earth on which plants grow * solar = everything that comes from the sun * spray can =a can from which you can spray paint onto things * substance = material that can be solid , liquid or a gas * sulphur dioxide = a poisonous gas that causes air pollution * surface =the top layer of something * tidal = everything that comes from the waves of a sea or an ocean * vehicles = a machine with an engine in it that can take people from one place to another . Cars, buses or motorcycles are vehicles.

http://www.english-online.at/environment/air-pollution/air-pollution-and-smog.htm

Similar Documents

Premium Essay

Sunway Lagoon Marketing Strategies and Segmentation

...Sunway Lagoon is an amusement park in Petaling Jaya, Malaysia. Founded by Tan Sri Dato' Seri Dr Jeffrey Cheah in. It was officially opened by the Prime Minister Tun Mahathir bin Mohamad on April 29, 1993. It features rides in both the water park and the adjacent dry park. In late 2008, new parks were added and minor improvements were made to the existing park. The park is home to the world's largest wave pool, measuring impressive 139,800 square feet (13,000 square meters). Now it is obvious which kind the Sunway Lagoon, this is due to their market segmentation. Market segmentation helps marketers define customer needs and wants more precisely. Sunway Lagoon uses geographic, demographic, psychographic segmentation, benefit segmentation and usage rate to locate their target market. Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. This marketing approach is common for small businesses that serve a wide demographic customer base in a local or regional territory. Geographic segmentation refers to a region of a country or the world, market size, market density, or climate. This is used for the location of Sunway Lagoon which are strategically located in the Petaling Jaya, Malaysia. Because of attracting people from city, just need to take a 15-minutes drive from Kuala Lumpur. It also nearly located at a centre of Malaysia, so it give easy for...

Words: 990 - Pages: 4

Premium Essay

Sunway Lagoon Marketing Strategies and Segmentation

...Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 2 (2): 95-103 © Scholarlink Research Institute Journals, 2011 (ISSN: 2141-7024) jetems.scholarlinkresearch.org Economics and Management Sciences (JETEMS) 2(2):95-103(ISSN:2141-7024) Journal of Emerging Trends in An Investigation of Personality on Entrepreneurial Success Owoseni Omosolape Olakitan and Akanbi Paul Ayobami Department of Business Administration. Ajayi Crowther University, Oyo, Oyo State Corresponding Author: Owoseni Omosolape Olakitan __________________________________________________________________________________________ Abstract Various personality variables determine entrepreneurial intentions and ultimately entrepreneurial success. This paper investigated the influence of personality on entrepreneurial success. We examined the impact of gender, locus of control and risk-taking behaviour on the success of an entrepreneur. The participants in this study were thirty-five solo entrepreneurs located around Agbowo, University of Ibadan area, Ibadan, Oyo state, igeria. 34.3 percent were males and 65.7 percent were females aged between 21 and 60. Six hypotheses were tested using various statistical techniques including independent ‘t’ test, analysis of variance and multiple regression. The results showed that risk-taking behaviour and locus of control had no significant interaction effect on entrepreneurial success. There was also no significant difference between risk-taking behaviour and...

Words: 5754 - Pages: 24

Premium Essay

Sunway Lagoon Marketing Strategies and Segmentation

...Do I Trust Google? An Exploration of How People Form Trust in Cloud Computing Sarah Kim University of Texas at Austin 1616 Guadalupe Suite #5.202 Austin, TX 78701-1213 srhkim@gmail.com ABSTRACT Ayoung Yoon University of North Carolina at Chapel Hill 216 Lenoir Dr. CB #3360 100 Manning Hall, Chapel Hill, NC 27599 ayyoon@email.unc.edu journalists, IT experts, and scholars have addressed challenges of trust in cloud computing often accompanied with concerns for security, privacy, diminishing user control, lack of transparency, and reputation issues (e.g., Ghosh & Arce, 2010; Kahn & Malluhi, 2010; Pearson & Benameur, 2010; Habib, Ries, & Muhlhauser, 2010). Many of the trust-related discussions, however, are often based on the viewpoints of service developers/providers or technology focused (e.g., Hwang & Li, 2010). Cloud service providers (CSPs) saying “trust me” does not necessarily motivate people to respond with “I trust you.” Understanding of users’ thoughts on trust issues in the cloud computing environment is necessary in order to build and preserve trust between users and cloud service providers. PURPOSE OF RESEARCH The present study explores individual end-users’ perspectives of cloud computing, especially issues regarding their trust/distrust of cloud services. While current cloud computing service development focuses on adoption by enterprises and organizations, individual endusers who use cloud services in their everyday lives also constitute an important consumer...

Words: 1654 - Pages: 7

Premium Essay

Marketing Startegies and Promotion of Sunway Lagoon

...5.0 MARKETIG COMMUNICATION PROMOTIONAL The marketing mix reflects how the plan is put into action. Defined as '' the mixture of controllable marketing variables that the firm uses to pursue the sought level of sale in the target market'.(Kotler 1984, as cited in Middleton 1994, p.63.) or other management objectives, these elements reflects the practical decisions that must be made when matching organizational objectives with consumers' needs and wants to the produces or services provided. (Victor T. C. Middleton, 2001).Each of the elements of the marketing mix, more commonly known as 4Ps of marketing, should be crafted in such a way that these broader management objectives can be achieved. Sunway Lagoon, under the Sunway Group (One of Asia's best-managed companies), it also applied 4Ps in their marketing Strategies. The park has lots of interesting, exciting and unique features such as choices of water slides which designed to suit most of the sophisticated water enthusiasts. Sunway Lagoon has focused its effort on development of entertainment activities to the communities to enjoy. Their objective is to build quality activities and enjoyment to the community as well as to maximize their profits at the same time. In this case, marketing role has help Sunway Lagoon to achieve its objectives in a way that it provides awareness and information regarding the water theme park to the customers and also to reached customer satisfaction. The business focuses on one or more narrow...

Words: 1816 - Pages: 8