...Unit-1: MARKET SHARE OF DIFFERENT TYRE COMPANIES IN TRUCK SEGMENT Unit-2: CUSTOMER’S PREFERENCE ON DIFFERENT BRANDS AND TYRE COMPANIES IN TRUCK SEGMENT Ambedkar Institute of Management Studies 1 Contents Unit-1: MARKET SHARE OF DIFFERENT TYRE COMPANIES IN TRUCK SEGMENT. Executive Summary: a. Introduction b. About Tyre industries in India (Background, key issues, Review of performance) c. Growth of Tyre Industries d. Various Types of Tyre segment JK’s Brief profile (Company) a. b. c. d. About JK Mission & Vision Marketing strategy SWOT analysis e. Organizational structure Objectives of the study Need for the study Limitation of the study Research Methodology of the study Data analysis & Interpretation Findings Suggestions Unit-2: CUSTOMER’S PREFERENCE ON DIFFERENT BRANDS AND TYRE COMPANIES IN TRUCK SEGMENT. Consumer Buying behaviour Indian consumer profile Objective of the study Limitation Of the study Methodology Data analysis & interpretation Findings Suggestions Conclusion Bibliography Annexure Ambedkar Institute of Management Studies 2 Executive Summary: a. About Tyre industries in India b. Growth of Tyre Industries c. Various Types of Tyre segment JK’s Brief profile (Company) a. About JK b. Mission & Vision c. Marketing strategy d. SWOT analysis e. Marketing Organization Executive Summary a. Introduction Ambedkar Institute of Management...
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...Marketing Management-1 Project Stage I & 2 Report On MRF Tyres Submitted to: Prof. Dr. D K Batra Submitted by: Group 2 Section A, PGDM 15-17 Abstract This report focuses on MRF tyres and seeks to provide a detailed analysis of the company, their competitors and their customers. It aims to give insights on the various strengths that have catapulted MRF tyres to be regarded as the numero uno in the tyre industry. The report also highlights some weaknesses that they need to address as a tyre company and lists out various challenges that lay in their path ahead. Apart from MRF tyres, an overall summary of the tyre industry has also been given to give a background to the analysis. Contents Automobile & Tyre Sector and Company Overview 1 Automobile industry 1 Tyre industry 1 Evolution of industry 1 Technological evolution 2 Radialization of truck tyres in India 3 Classification of tyres 3 Cartelization accusations 3 Company Overview 4 Situation Analysis 5 Competitor Analysis 5 Apollo Tyres 5 JK Tyres 5 CEAT 6 Resources & Capabilities (2014) 6 Campaigns 6 Customer Analysis 7 Distribution channels 7 Market size and potential growth 7 Customer survey highlights 7 Perceived risks 8 Dealers’ survey 9 Company Analysis 9 SWOT Analysis 10 Strengths 10 Weaknesses 10 Opportunities 10 Threats 10 Challenges faced by MRF 11 Going Global 11 Incentives for dealers...
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...J.K TYRES Report on J.K tyres Assignment of Business Policy and Strategic Management Submitted By:- Submitted To:- Md. Talha Sarwar 14-MBAK-59 GG1779 Mr. Yashik P. Sir (Assistant Professor) Department of Business Administration Contents • Introduction to company • Vision, mission, business definition, goals and objective of company • SWOT analysis • Environmental appraisal • Organisational appraisal • Business level strategy • Corporate level strategy • Corporate governance • Corporate Social responsibility • Functional implementation • Operational implementation • About stake holders • Project implementation of co. • Resource allocation 1 COMPANY PROFILE JK Tyre and Industries Ltd. is a mega corporate entity that is emblematic of excellence, diversification and pioneering new technologies. A part of JK Organization which ranks among the leading private sector groups in India, JK Tyre and Industries is committed to self-reliance and follows an ethic that views customer satisfaction as an index of achievement. HISTORY: JK Tyre started manufacturing of tyres in 1977 with a capacity of 0.5 million tyres per annum which has grown over the years to its present capacity of 8.7 million tyres per annum. It has four modern plants in India, strategically located in the State of Rajasthan, Madhya Pradesh and Karnataka. The Company produces and sells tyres and tubes under well-known brand names of "JK Tyre” and “Vikrant” for all categories...
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...A REPORT ON THE INDIAN TYRE INDUSTRY By Harsha Verma 09BSHYD0310 Nehal Basedia 09BSHYD0509 Prabani Phukan 09BSHYD1064 Jitendu Kumar Dixit 09BSHYD0336 Sandeep Kumar Gupta 09BSHYD0733 Date of Submission: September 03, 2010 The Indian Tyre Industry 2010 TABLE OF CONTENTS Acknowledgement ............................................................................................................... 4 Executive Summary .............................................................................................................. 5 Introduction .......................................................................................................................... 7 Purpose of Report ....................................................................................................................................................... 7 Scope of the Report .................................................................................................................................................... 7 Phase I: Industry Analysis ................................................................................................................................. 7 Phase II: Test of Efficiency of Market .......................................................................................................... 7 Phase III: Company Analysis ............................................................................................................................ 7 Scope of Study...
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...MRF TYRE COMPANY PREPARED BY: STUDENT ID: MASTER OF BUSINESS ADMINISTRATION CARDIFF METROPOLITAN UNIVERSITY DATE OF SUBMISSION: Table of contents 1.0 INTRODUCTION 3 1.1 Company profile 3 2.0 MISSION OF MRF TYRES COMPANY 8 2.1 Mission of MRF 8 2.2 Vision of MRF Tyre Company 8 2.3 Internal and external stakeholders 8 2.4 Benefits of the internal and external stakeholders. 9 2.4.1 Competitors 9 2.4.2 Customers 9 2.4.3 Government and local communities 9 2.4.4 Suppliers 10 2.4.5 Managers/director 10 2.4.6 Employees 10 2.4.7 Share holders 11 3.0 SOURCE OF FAILURES IN FORMING THE STRATEGIC ALLIANCE 11 3.1 Mitigations to solve the problems 13 4.0 BIBLIOGRAPHY 15 1.0 INTRODUCTION MRF limited is an Indian tyre manufacturing company. The company is producing tyres and other related products and sells and distribute to the different types of vehicles. The company provides tyre choosing and maintenance service to the customers. The products of MFR are tyres, funskool, paints, coats, pretreads. The company produces the tyres for all vehicles in all sectors; the company produce tyres for heavy duty trucks, buses, light commercial vehicles, passenger cars, off road vehicle tyres, two wheelers, motor sports tyres and so on. (MRF, n.d.) Along with the production the company offers number of services too, like computerized wheel alignments, wheel balancing, tyre changing, nitrogen filling, robotic car wash, optical headlamp align...
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...INDIA” is an original work of the student and is being submitted in fulfillment for the award of the Masters Degree in Business Administration of INDIRA GANDHI NATIONAL OPEN UNIVERSITY. This report has not been submitted to any other institution for the requirement of a course of study. SIGNATURE OF SUPERVISOR SIGNATURE OF THE STUDENT CERTIFICATE FROM THE GUIDE Material obtained from other sources has been duly acknowledged in the project report. Date: Signature of the Guide: Place: CERTIFICATE FROM THE LEARNER This is to declare that I have carried out this project work myself in part fulfillment of the MBA (Marketing) program of IGNOU. The work is original, has not been copied from anywhere else and has not been submitted to any other Institute for an award of any degree/diploma. Date: Signature: Place: ACKNOWLEDGEMENT A large number of individuals have contributed in preparation of the research report. I am thankful to all of them for their help, guidance and the support that I have received during my research work. I express deep sense of gratitude to Sh for his enormous help and valuable guidance and suggestions during research work. I must also thank various respondents who managed to find out time and respond patiently to questionnaire. I also thank friends and well wishers for their cooperation...
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...INTRODUCTION 1. INDUSTRY PROFILE Technology generation in the Indian tyre industry has witnessed a fair amount of expertise and versatility to absorb, adapt and modify international technology to suit Indian conditions. This is reflected in the swift technology progression from cotton (reinforcement) carcass to high-performance radial tyres in a span of four decades. Globalization has led to the linking of the economies of all the nations and therefore major Indian players in the tyre industry are pursuing global strategies to enhance their competitiveness in world markets. The present section broadly undertakes an overview of the Indian tyre industry through an examination of its growth trends with respect to production, exports and acquisition of technological capabilities. Key Features At present there are 40 listed companies in the tyre sector in India. Major players are MRF, JK Tyres, and Apollo Tyres & CEAT, which account for 63 per cent of the organized tyre market. The other key players include Modi Rubber, Kesoram Industries and Goodyear India, with 11 per cent, 7 per cent and 6 per cent share respectively. Dunlop, Falcon, Tyre Corporation of India Limited (TCIL), TVS-Srichakra, Metro Tyres and Balkrishna Tyres are some of the other significant players in the industry. While the tyre industry is largely dominated by the organized sector, the unorganized sector is predominant with respect to bicycle tyres. The industry is a major consumer of the domestic rubber market...
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...PREFACE As a part of the course curriculum, the first year M.B.A. students are required to prepare a financial project report. The objective behind preparing this project report is to relate the management subjects taught in the classroom to their practical application. The preparation of this project report is based on financial analysis of annual reports of 5 consecutive years for a public limited company using Ratio Analysis, Common Size Statements and other financial tools. The scope of the project report is limited to the study of the financial position of the company on the basis of the published data available. Our work in this project is, therefore, a humble attempt toward this end. In spite of our best efforts there may be errors of omissions and commissions, which may please be excused. Acknowledgement There is always a sense of gratitude, which one express to others for the helpful and needy services they render during all phase of life. I too would like to express my gratitude towards all those who have been helpful in getting this mighty task of project report writing. I would like to express my sincere thanks to my faculty guide Prof. Nikunj Patel and Prof. Ritesh Patel for providing inspiration and encouragement. We are also very thankful to the other teaching & non-teaching staff of the institute for extended their help; co-operation and support which have greatly ease our work and made our report unproblematic. At Last but not least we...
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...Manufacturing in UAE Low cost and Luxury car market in UAE Used Car Market in UAE After- sales Business in UAE Car Rental Market in UAE Rationale for setting up projects in RAK Identified Projects UAE Auto Industry Forecast Scenario Automotive Products & Free Trade Agreements About Ras Al Khaimah About RAK Investment Authority References Annexure I II III IV V-A V-B VI-A VI-B VII VIII IX X World Motor Vehicle Production By Country And Type In 2008 World Ranking of Vehicle Manufacturers In 2008 UAE Imports & Re-exports of Vehicles in value term List of Automobile Component Manufacturers in GCC UAE Trade figures on components 2006-1008 In value term UAE Trade figures on components 2006-1008 In Numbers UAE Trade on Tyre & Tyre Products-2008 UAE Trade on Tyre & Tyre Products-2007 Key Global Tyre Manufacturers Contact Details UAE Trade on Vehicle Battery (Accumulators)-2006-2008 UAE Trade on Electrical Ignition System-2006-2008 List of UAE car dealers 3 6 8 10 12 13 13 15 16 17 19 19 21 22 23 23 24 31 33 35 36 37 38 38 54 56 57...
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...Tools 2 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool Which industry will be globally competitive in the long term? How attractive is this industry? What is the demand likely to be? Porters Diamond Porters Five Forces Demand Estimation How is the industry evolving Value chain analysis International Case Studies Which business to focus on? Which to divest? GE-McKinsey BCG matrix SWOT 3 Different frameworks / tools are available to address specific questions TOOLS Question Theory Framework / Tool What are the broad competitive strategies? What are the opportunities for growth? Discipline of market leaders Generic strategies Ansoff Matrix 7 degrees of freedom Market segmentation What is the heterogeneity of the market? Pricing model Benchmarking (on CSFs, process, costs) At what price to sell? Which capabilities should be developed / improved to be competitive? How much cost to cut to survive competition / import threat? Which are my most lucrative customers? Cost curve Import price parity Pocket...
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...Learner’s Resource Identify marketing opportunities Certificate IV in Business (Marketing) TF/310/BSB/057/LP Learner’s Resource D]Yjf]j¾k J]kgmj[] Certificate IV in Business (Marketing) Identify market opportunities BSBMKG302A TF/310/BSB/057/LP © Australian Training Products on behalf of the State of Victoria This work is copyrighted. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from Australian Training Products. Requests and enquiries concerning reproduction and rights should be addressed to: Published by: Australian Training Products Ltd Level 25, 150 Lonsdale St Melbourne 3000 Phone: +61 3 96550600 Fax: +61 3 9639 4684 www.atpl.net.au e-mail: sales@atpl.net.au Reprinted: 1 July 2005 Stock Code Number: TF/310/BSB/057/LP Printed by: Snap Printing, Melbourne, Australia AESharenet Code: & Important disclaimer No person should rely on the contents of this publication without first obtaining advice from a qualified professional person. This publication is distributed on the terms and understanding that: 1. the authors, consultants and editors are not responsible for the results of any actions taken on the basis of information in this publication, nor for any error in or omission from this publication 2. the publisher is not engaged in rendering legal, accounting, professional or other advice or services. The publisher, and the authors, consultants and editors, expressly disclaim all and...
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...ANÁLISIS ECONÓMICO DE MARUTI | SUBMITTED TO:- SUBMITTED BY:-DR. R.L. CHAWLA GARIMA SUNNY ARYA RITIKA SABARWAL SWARAJ S. SIDHU YASHASVI YADAV | MARUTI SUZUKI INDIA LIMITED (MSIL). COMPANY AT A GLANCE HISTORY * Year of Establishment – 1981 * MUL was established by Govt. to meet the growing demand of personal mode of transport caused by the lack of efficient public transport system. * MUL launched Maruti -800 as its 1st car in Dec,1983 for Rs. 47,500 MERGER BETWEEN SUZUKI MOTORS CORP. & MARUTI UDYOG LTD. * Maruti Suzuki India Ltd. Is subsidiary of Suzuki Motors , Japan * MSIL has been the leader of Indian car market for over 25 years now. * The company has two manufacturing units located at Gurgaon and Manesar. * Number of employees >8500 * The company offers...
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...Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar, Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement have rendered the market place highly competitive and complex. The customer's needs, wants and expectations are changing at an exponential rate posing great challenges to the companies. For surviving and thriving in this scenario companies need to develop effective brand positioning strategies .Positioning helps customers know the real differences among competing products so that they can choose the one that is most valuable and useful to them.This is a case study of Tata Nano, one of the most ambitious projects of Tata Motor’s, which was started in 2008. It was envisioned by the Tata Group former chairman Ratan Tata himself. The case focuses on how the initial strategies for launching and positioning Tata Nano as a “People’s Car” backfired and how management recognized its shortcomings and mistakes that led to the wrong positioning of Tata Nano as “Worlds Cheapest Car” among the segment it was created for. And how finally after four years of it commercial launch, understanding the inevitability of positioning management repositioned Tata Nano as a "Smart City Car" by focussing on the youth to rejuvenate its image. Key words: Positioning, Repositioning and Tata Nano. 1. Introduction The global auto industry...
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...“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction between urban & rural India, & suggested a different approach, skills, tools & strategies to be successful in rural markets. What differentiates the two markets is not mere income, but a host of other infrastructural & socio-cultural factors. Thus, the rural market cannot be tapped successfully with an urban marketing mindset & would definitely require its thorough understanding. In other words, the approach toward rural markets needs to be distinct from the one adopted for the urban markets. Thus, in a large rural economy like India’s, rural marketing has emerged as an important & distinct internal sub-division within the marketing discipline. This sub-division clearly highlights the differences between rural marketing & mainstream marketing. Table of contents 1) Rural marketing 3 2) Evolution of rural marketing 4 3) Nature of rural market 8 4) Rural marketing transactional or developmental 9 5) Classification...
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...Strategy Template.dot Strategy INDIA INDIA June 28, 2010 BSE-30:17,575 The 100 Billion Dollar Club. We analyze Indian companies and their attributes such as (1) IPR (brand and technology), (2) financial and industrial assets and (3) natural resources that can propel them to US$100 bn market capitalization over a period of time. We also look at global experience to draw conclusions for India; every decade throws up new and interesting names. Finally, we assess operating factors that are required to achieve and sustain US$100 bn market capitalization. Asset-based companies: A few banks can and will get there Other than financial services companies, we are skeptical of any other asset-based company entering the US$100 bn league from India. Asset-based companies require constant reinvestment to grow and return on invested capital is not high enough in ‘mature’ businesses to create meaningful value. Most will trade at and around book value. IPR-based companies: A rarity in India and will likely remain so Infosys and TCS can make it to the US$100 bn league on a 15-16% CAGR in earnings up to FY2021E and 14-15X P/E multiple. However, their headcount-led services business could face issues of (1) scalability, (2) manpower and (3) margin pressure. We don’t see circumstances changing meaningfully in India for creation of large IPR-based companies. Resource-based companies: Few candidates but right policies critical RIL and ONGC are obvious candidates to get to US$100 bn market...
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