Marketing Strategy and faith integration:
James n. Cassell October 26, 2014

“When he returned, having received the kingdom, he ordered these servants to whom he had
Given money to be called to him that he might know what they have gained by doing business”
(Luke 19:15). Character is a combination of a person’s ethical and moral qualities, and can some
Times are seen in the way we approach problems and make decisions in business. As business
Leaders the decisions we make can affect the lives of thousands of customers on a local and
Global level. As business decision makers, we have to incorporate our faith and believes as in all of our decision-making. There are many examples that the bible have given us
To show how God would want us to conduct ourselves in business, being fair and still earning an honest profit. The scripture tell us that “But the fruit of the spirit is love, joy, peace, patience, kindness, goodness, and faithfulness. (Galatians 5:22). There are many ways we could be misled and perform in an ungodly way when setting and implementing marketing strategies. False advertising and promotions is one way we could mislead our customers. “You shall not oppress your neighbor, nor rob him. The wages of a hired man are not to
Remain with you all night until morning” (Leviticus 19:13). God intended us to live decent and
Caring lives. To maintain longevity and prosper as a company and business leader we have to
Integrate faith and honesty in all that we do. Enron and other businesses could have survived if
Their leaders had made decisions that reflected God’s words and faith in Christ. Greed and
Money is the primary reasons that many business leaders have stray away from the faith-based
Management. We have to have integrity in every area of our life. The