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Marketing Strategy of Agl

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Submitted By ASHICK
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| Marketing Strategy for AGL | | | | |

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Executive Summery

The courier and logistic business have a significant impact in the economy of United Stated. Billions of dollar transaction is occurring throughout the world through courier service. The courier company is also earning millions of dollar through those transactions. But this amount of money has made this business more competitive. In this report, we are going to find out those competitive factors for American Global Logistic. We will also find out a marketing strategy for this company. I am very happy to be a part of such important study.

Contents 1.00. Introduction 1 Company Overview 1 2.00. Problem Statement 2 3.00. Methodology 1 4.00. Current Situation Analysis of the company 1 4.01. Situation analysis by marketing mix 1 4.01.01.Product 2 4.01.03 .Price 2 4.01.03 .Place 3 4.01.03. Promotion 3 5.00. Segmentation, targeting and positioning (STP) 3 5.01. Market segmentation 3 5.02. Positioning of the AGL 4 6.00. Environmental analysis 4 6.01. SWOT analysis of the company 4 6.02. PESTE analysis 5 6.03. Competitive analysis 6 7.00. Recommendations 7 7.01. By using S.M.A.R.T. goal 7 7.02. Recommendation by using 4p’s 8 8.00. Conclusion 8 References 8

1.00. Introduction
A person or company who is responsible for exchanging items or materials between to different parties’ securely is called currier. Couriers are usually employed by a company that charges a flat rate to the party using the courier service. Federal Express, UPS, DHL, and the States Post all employ couriers to deliver mail and packages. Couriers are extremely important in busy cities because they are able to use other modes of transportation such as bicycles and motorcycles to maneuver around heavy traffic.

Kotler (2005) says Marketing is a social and managerial process by which individuals and groups

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