Strategies of quality
Arong try provides quality products along with their competitive price. One of BDFP’s goals is to provide a very high quality product. To enhance the quality of milk, BRAC started its artificial insemination enterprise. This enterprise helps to conceive the highest quality dairy cows. Artificial insemination adds value to BDFP’s final product, which allows BDFP to maintain a good price for its products and create greater surplus. Over time, BDFP has expanded to provide training to farmers on how to rear healthy dairy cows, providing vaccinations, nutritious feed, and other technical training. Very recently, BRAC Salt launched a new product called Minamix for cows. This product enhances the health of cows, contributing to higher quality milk production.

Threats from competitors
Threats are well planned. Price is the major threat. when price goes certain beyond exact price whether come down or go higher it effects the competition. Because when price go higher people go to the lower price rather than higher. There is also a big problem when price comes low people think there is something wrong.

Operational statement of BRAC Dairy
There are a few steps in BDFP’s operation. Currently, BRAC Dairy has one processing factory in Gazipur, Bangladesh, but it has 101 chilling stations in the western half of Bangladesh. As of now, BRAC Dairy collects milk from mainly western divisions of Bangladesh: Khulna, Dhaka, Rajshahi, and Rangpur. However, BDFP mostly sells its products in the eastern divisions of Bangladesh: Chittagong, Dhaka and Sylhet. First in the supply chain, independent dealers purchase milk from dairy farmers for a fair price. These dealers travel to one of BDFP’s 101 chilling stations to sell and preserve their milk. BDFP purchases the milk from dealers for a higher price than other dairy retailers, allowing the dealers to continue giving farmers a fair price for their milk. Finally, it processes the milk at its factory in Gazipur, where it produces numerous dairy products, e.g. pasteurized liquid milk, UHT liquid milk, low fat liquid milk, chocolate milk, mango milk, full cream milk powder, low fat milk powder, sour and sweet curd, ghee, butter etc. These activities increase the market stability for dairy farmers and provide high quality products to consumers in urban areas. A more stable market allows BDFP to continue buying milk from dairy farmers for a fair price.
In 2012, BDFP has launched with a new brand named 'Aarong Dairy' for its all dairy based products. BDFP distributes its milk based product via an internal and external distribution chain. For the external sales, dealers (100 plus) purchase Aarong dairy products and sell them to various retailers. BDFP also has its own sale centres in 35 places, forming an internal retail chain.