...Executive Summary WiMAX, meaning Worldwide Interoperability for Microwave Access, is a 4G telecommunications technology that provides wireless transmission of data using a variety of transmission modes, from point-to-multipoint links to portable and fully mobile internet access. The technology provides up to 3 Mbit/s broadband speed without the need for cables. WiMAX, 30 times faster than 3G mobile technology and 100 times faster than wireless data rates, can solve the problems of rural connectivity. WiMAX can replace GSM and CDMA cellular phone technologies, or increase capacity, used as a layover. It has been used as a wireless backhaul technology for 2G, 3G, and 4G networks in both developed and developing countries. As Bangladesh’s Telecom Industry is booming with a growing middle-class, experts expect a big demand for broadband wireless services and WiMAX. Bangladesh will have around 12 million WiMAX subscribers by 2012, as BTRC expects. Banglalion is going to introduce wireless internet services from the end of this year. As the marketing officer of BanglaLion I have prepared the following marketing plan. Table of Contents Current Marketing Situation 1 Opportunity and issue analysis 1 Objectives 2 Marketing Strategy 2 Action Programs 3 Financial Projections 3 Implementation Controls 4 Current marketing situation The Internet...
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...Term Paper on: Sales force management of Banglalion Wimax MKT 364: Sales Force Management Prepared for: Rahma Akhter Faculty, School of Business Prepared by: Group: “Sprit” University of Information Technology and Sciences (UITS) Date of Submission: 6th April 2011 6th April 2011 Rahma Akhter Faculty School of Business University of Information Technology and Sciences (UITS) Dear Madam, We are the student of sales force management course were assigned to submit a term paper on ‘Creating a sales force process. Our term paper is based on “Sales force management of Banglalion Wimax”. We considered your remarks and instructions very carefully while preparing this term paper. We have tried our best to follow your schedule, format and discipline. We tried to focus all the areas related to this term paper and we also used your lecture to fulfill your requirements. Thank you for your consideration. Sincerely Yours, MD. Shahadat Hossain ID: 09310010 Group List |Sl No |Name |Id | |01 |MD. Shahadat Hossain (G.L) |09310010 | |02 |Sorif Hossain Majumdar ...
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...Study on the Sales and Distribution Of QUBEE Prepared By: Md.Mohebul Alam ID (04204017) BRAC University Prepared For: Suntu Kumar Ghosh Faculty Supervisor Second Supervisor Syeda Shaharbanu Shahbazi Senior Lecture Date of Submission:June 21, 2010 LETTER OF TRANSMITTAL JUNE 21, 2010 Suntu Kumar Gosh Senior Lecturer & BBA Coordinator, BBS Department, BRAC University Dear Sir; This is to inform you that I have completed the internship report titled A Study on the Sales and Distribution of Qubee, which has been prepared as a requirement for the completion of the BBA Program of BRAC University. Qubee(Augere Wireless Broadband Bangladesh Ltd.) is the First WiMAX company of Bangladesh. Augere Holdings and its partners Teleport Bangladesh and Aamra Networks formed the joint venture Augere Wireless Broadband Bangladesh Ltd. While working on the report, I have tried to follow each and every guideline that you had advised. It has been a very enlightening experience to work in this new venture and I have thoroughly enjoyed my internship period at Qubee. The authority of Qubee has also extended their cooperation whenever required. Sincerely Yours, Md.Mohebul Alam ID (04204017) Acknowledgment I would first like to thank my faculty advisor, Suntu Kumar Ghosh, Senior Lecturer of BBS Dept. BRAC University for guiding me throughout the course of my internship program. I would also like to thank Mrs Kohinur Akhtar, Lecturer of BBS Dept. BRAC University. Next I would...
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...are focusing on the product information, how the Wimax technology has revolutionized the world and how particularly Qubee Wimax is working in Bangladesh. The flaws in marketing strategies that Qubee adopted when their product was launched and the changes later on they made in their strategies to get a better market response. Everyone in business can benefit from being connected to the internet. You can keep an eye on what your competitors are doing and even advertise your business to other internet users. The speed and reliability of a Qubee connection could really transform the way your business works. Qubee has a team of professionals dedicated to serve your corporate and business needs. These teams will also be able to offer you some special packages especially designed for business needs. Executive Summary: WiMAX is a Worldwide Interoperability of Microwave Access. WiMAX is described in IEEE 802.16e Wireless Metropolitan Area Network (MAN) standard which has recently been introduced in Bangladesh by AD consortium Qubee. It is expected that WiMAX compliant systems will provide fixed wireless alternative to conventional DSL and Cable Internet. Qubee Wimax is using Motorola's WiMAX technology to provide wireless fixed broadband data services for residential and corporate use. The company is using WIMAX as a cost effective and fast-to-deploy broadband solution, as part of its strategy to create a world-class communications network in...
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...Table of Contents Chapter 1 2 Introduction: 2 Origin of the Study: 3 Objective of the Study: 3 Scope of the study: 3 Limitation: 3 Chapter 2: 4 Industry Brief 4 Chapter 3: 6 Industry Analysis 6 Current Market Size 6 Current Mobile Phone Subscribers 7 Growth Rate 8 Scope of competitive rivalry 8 Nature and pace of technological change 9 Porter five forces analysis: 9 Strategic Group Mapping 14 Forces Are at Work to Change Industry Conditions 15 Strategic Moves that Rivals Likely to Make Next 18 Key Factors for Competitive Success 19 Industry Attractiveness 21 Findings & Recommendation 23 Conclusion 24 Chapter 1 Introduction: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The...
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...SWOT Analysis of Grameenphone Ltd. Introduction Grameenphone widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24 hour call centre to support its subscribers. GP aims to provide the best possible technical quality, customer service, and coverage also in the rural areas at the most favorable prices, to as many customer possible in Bangladesh. GrameenPhone is also the leading Cellular Net Provider in Bangladesh. GrameenPhone main competitors are Banglalink, Robi, Airtell, Citycell & Teletalk. One of the strongest sides of GrameenPhone is its customer‟s service and relationship. With big power comes big responsibility. Just like all other large corporation, Grameenphone also have some weakness and have to face some challenges. In the present highly competitive telecommunication market in Bangladesh there is no way to overlook a simple fraction of problem. From the SWOT analysis we are trying to measure the company‟s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats. Methodology and...
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...Acknowledgment Now-a-days globalization brings challenges for Bangladesh and private sector of Bangladesh. By facing these challenges if private sector of this country could success then the country will receive opportunities of globalization. I would like to thank my course teacher Dr. Salehuddin Ahmed (Economic Condition Analysis) for giving us this opportunity for assigning us with this paper. It helps me a lot to know about the challenges and opportunities that Bangladesh and private sector of this country faced and received from globalization while I am making this portfolio. This portfolio helps me a lot to know each and every area where globalization brings opportunities for our private sector and those areas that facing challenges. And this paper will also demonstrate that the main driver of progress has been Bangladesh private sector. Then we like to thank those people who really helped us by providing valuable information during prepare the paper. Read more: http://essaybank.degree-essays.com/business/globalization-for-bangladesh.php#ixzz2EWf1f3By ABSTRACT This paper examines the role of private sector in Bangladesh in the context of Globalization since the change of the first government of the independent of Bangladesh. Actually Bangladesh has undertaken a wide range of reforms to open the economy in the areas of trade, finance and investment. The globalization efforts in these areas have produced some positive results. But in the overall...
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