...Marketing Strategy of laundry shop in selected town in Cavite I. THE PROBLEM Introduction Now a days, not only in Manila has laundry shop for workers who are so busy, they can’t wash there cloths at their own hands. Laundry shop was well known nowadays even in Cavite for those persons who are so busy and there’s no time to wash their cloths even the students are at the dormitory or boarding house. The laundry shop business has a very bright potential. Every year it is getting harder to get a “labandera”. Besides this, more and more households now have both husband and wife going to work and college students who are so busy for their school works. Many working wives now turn over this chore to a laundry shop. College students too often would rather outsource their laundry whenever they could afford it. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other. The selected laundry shop in Cavite significantly acts a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members or do...
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...[pic] Company Logo of kenyit-Kenyit Enterprise Content |Topic |Page | |1.0 Executive Summary | | |2.0 Company | | |Corporate information | | |Date of incorporation | | |Paid-up capital | | |Subsidiaries ( if any) | | |3.0 The people | | |The management team | | |Qualifications, key skills and exprience | | |4.0 Product...
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...Marketing Strategy of Laundry Shop Thesis - Research Papers ... www.termpaperwarehouse.com › Business and Management Mar 27, 2015 retrieve on July 18, 2016 Introduction Now a days, not only in Manila has laundry shop for workers who are so busy, they can’t wash there cloths at their own hands. Laundry shop was well known nowadays even in Cavite for those persons who are so busy and there’s no time to wash their cloths even the students are at the dormitory or boarding house. The laundry shop business has a very bright potential. Every year it is getting harder to get a “labandera”. Besides this, more and more households now have both husband and wife going to work and college students who are so busy for their school works. Many working wives now turn over this chore to a laundry shop. College students too often would rather outsource their laundry whenever they could afford it. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other. The selected laundry shop in Cavite significantly acts a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing...
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...name, the “Love – bada – Bango” laundry shop.The idea of the business name came from the popular advertisement of one of the leading fabric conditioner in the country. Love – bada – Bango originated from the tagalog phrase “labada bango” which means that the clothes will be clean with good and pleasant smell. Love’ba – dub – bango laundry shop also means that will serve you and wash your clothes with love and passion providing the pleasant and long lasting good smell. B. Location Love – bada – Bango laundry shop will be located at 1043 Ashley Compound, Barangay Del Remedio, San Pablo City, Laguna 4000. The lot measures 100sq.m. and we will expecting the laundry will occupy only 85 sq.m. The business site is accesible to those who are residents of the area and also those students and employees who are bed spacer. C. Brief Description of the Project Clothes are one of the essential needs of human and it also boost the confidence of the person because we all know that sometimes your physical looks can define every individuals personality. In addition to that having a good physical looks includes having a clean and good - pleasant look and smell of us. One of the great asset of everything around the community is having a clean and long lasting pleasant smell of the clothes that people wears as well as the cleanliness of the things that surround them. That is why the proponents decided to conduct a study of the possibility of establishing laundry shop to help the residents of Brgy...
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... | |(Bee Fresh Laundry) | | | |Prepared for Riana – Lecturer (D3261) by Ester – (NIM: 1901459226) | |4/11/2015 | |This is a Case Study Report submitted for the Mid-term Test Assignment for the Subject of English for Business Presentation (LA23) - ( | |ENGL6130) of Even Semester 2015/2016, at BINUS University. | [pic] Contents Executive Summary 3 1. Introduction 3 1.1 Purpose 3 1.2 Scope 4 1.3 Method 4 1.4 Limitations 4 1.5 Assumptions 4 1.6 Background 4 2. Findings 4 2.1 Strengths 4 2.2 Weaknesses 5 3. Discussions 5 3.1 Organization Structure 5 3.2 Management and Leadership Style 5 3.3 Resource Development 5 3.4 Marketing and Promotion 5 3.5 Programs and Training 5 4. Conclusion 5 5. Recommendations and Implementation 6 ...
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...Assignment #1: Porter’s Five Forces in Analyzing the Industry Laba Bubble offers a full laundry and dry cleaning service that caters to the laundry needs of its customers in Muntinlupa City. It has been in the industry for more than 6 years and has steadily improving its operations while maintaining a good number of its customers. This analysis focuses on the five forces identified by Michael Porter which influences an industry. These forces are: potential entrants (barriers to entry), threat of substitutes, bargaining power of buyer, bargaining power of supplier, and rivalry among the existing players. Understanding these competitive forces will help the management of Laba Bubble in determining its position in the laundry industry, as well as to determine the current profitability of the laundry market. Understanding industry structure is essential to effective strategic positioning. Defending against the competitive forces and shaping them in a company’s favor are crucial to strategy. . Potential Entrants: The barrier to enter the laundry business is HIGH. It is very easy for a new company to enter this kind of industry since there are only few entry barriers to overcome like: Resources (Low capital to start up) Government issued permits and licenses (can be easily obtained as long as requirements are complete) Good location (high traffic areas are easily identified) No special skills required ( One can easily master the operation by a comprehensive...
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...Current situation 2 Current Situation: 2 1. Company purpose 2 2. Industry Sector 2 3. Size and Location 2 4. Location 2 5. Number of employees 2 6. Current exporting activities 3 7. Other relevant information 3 8. Company product / services / markets 3 9. Initial description of chosen product/service for export and country 6 Planning export offering 7 1. Customer Profile and Needs 7 3. Potential size of this Market 11 4. Partners / associates that you will need 11 Initial Country Analysis 14 1. Country risk rating 14 2. Issues/ Product modifications required for market 15 Environmental Analysis of Market 16 Macro Analysis 16 Micro Environment 17 Entry Strategy, Implementation & Operational Changes 19 Entry Strategy 19 Implementation 19 Operational Changes 20 Conclusions and Recommendations 20 Bibliography 20 Appendices 20 Current situation 1. Company purpose The way I explain the purpose is as company named “ECO STORE”. The meaning by ECO is GREEN, the reason I use the word GREEN because when people see green things which the first idea comes in mind is nature and free from contamination and nothing chemical and 100% sure harmless for human body. And the meaning by STORE is “putting every ECOed things together”. So the purpose of the company is making human’s life healthier and not let any chemical thing to harm us. 2. Industry Sector As a company who has been focusing on the career in “Green (As...
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...SUCCESSFUL LAUNDRY BUSINESS FROM HOME http://www.onwealthclub.com1 INTRODUCTION A civil servant once came to share a happy success testimonial to a Christian group I belong to. In his testimonial, he shared about how he and his wife have been searching for a business to start against his retirement. Being salary earners all their lives, they found it difficult to identify a business to start. One day, his wife came to him and suggested that they should start LAUNDRY BUSINESS. To cut the long story short, this man’s joyful testimony boils down to how surprise he was to discover that such business generates incredible income for them today. His main happiness is on how he can comfortably retire to a thriving business. Another friend of mine who presently works in a bank and owns a laundry outfit also shared his amazing experience in laundry business. Being one of the victims of the several university strike actions in the nineties, he out of boredom applied for a job in a laundry workshop. According to him that laundry workshop occupied a warehouse under a two storey building somewhere in Surulere, Lagos state. While working there, he developed interest in laundry business, which resulted to him having a laundry outfit even while working in the bank today. The same laundry outfit he worked in back then now has over eight different branches in Lagos state and has bought the entire two storey building where they were occupying the warehouse in the nineties. To him, laundry business...
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...1. PURPOSE OF THE REPORT My purpose for this report is to find the best way of strategic marketing plan using E-marketing strategy to help Michelle’s Fancy Dress Costumes to help her achieve her goals for the shop. What is e-marketing? It is a marketing principles or tools via electronic media (Pc, software, database, and network) more accurate using the internet. E-marketing is the process of marketing a brand, enterprise, product or service using the internet. It includes direct response, indirect marketing and interactive marketing element and uses a broad range of technologies to help connect business to their customers (Sergeant and West, 2007).It should be a sub-set or marketing strategy as it is important with any strategy to identify goals and in addition target group, formulate massage/story, choose media tools and services. The main reason for this is to help and increase the speed of marketing for Michelle’s shop and to create a loop of dialogue and not mass “one too many” communication. Today’s marketing is about to communicate with what Chris Anderson calls “Generations Why” or what Friedman describes Generation Zeppies (Friedman 2006). Today customers will ask a lot of question regarding the service or product and with this e-marketing the Michelle’s Shop should be able to become a better listener to fulfill consumers’ needs and demand. 2. LIMITATION Even though I manage to finish the report on time this doesn’t mean I didn’t face any...
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...SCIENCES BUSINESS SCHOOL FINAL THESIS REPORT A Marketing Analysis of Household Appliances Market in Finland A Case Study for the Haier Group Na Wang Degree Programme in International Business May 2009 Supervisor: Shaidul Kazi TA MPERE 2009 TAMPEREEN AMMATTIKORKEAKOULU University of Applied Sciences INTER NATIONAL 2 B USINESS Writer(s): Study Programme(s): Title of Thesis Na Wang International Business A Marketing Analysis of The Household Appliances Market in Finland, A Case for the Haier Group Month and Year of Completion: Supervisor: May 2009 Shaidul Kazi Number of Pages: 57 ABSTRACT A company which wants to enter into a new market must first understand the target market’s business environment and how to create and retain customers by providing better value than the competition. As the environment changes, businesses must adapt in order to maintain strategic fit between their capabilities and the marketplace. The process by which businesses analyze the environment and their capabilities and decide upon courses of marketing action is called marketing analysis. A marketing analysis can help the company to make decisions based on the marketing information they have. The aim of this thesis is to form a marketing analysis for Haier Group on the basis of an analysis of its external and internal business environment. This involved evaluating the company’s different marketing activities. The business environment of Finland – Haier’s...
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...provide dry cleaning, laundry, and garment alterations, offered with regular home pick-up and delivery services. The company will have a production facility, but will not need retail shop front because of our pick-up and delivery service. However, we will need delivery vans, and customer service trained drivers. Customers can choose payment either at the time of each delivery, or by monthly credit card billing. The Service will send statements to each contract customer, itemizing service fees and the charge for the service to their credit cards for payment, at the end of each month. The business provides a new door-to-door dry cleaning, laundry, and alteration service in Guildford that surely will attract customer attention. Working customers may find this service is convenient for them and want to try it. If they are satisfied with the service quality they are likely to become repeat customers. When the patronage happens continuously, they become loyal customers of the service. These customers will recommend Guildford Dry Cleaning Service to their friends and coworkers. As more and more customers use this service, Guildford Dry Cleaning Service's image is enhanced and we will gain more and more market share. Sales forecast gradually increase over Years 1-3 and comprise total sales of £324,700. We project solid Net profits in the first year. Third year Sales and Net Profits increase significantly. 1.1 Mission We will offer dry cleaning, laundry, and clothing alteration...
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...Industry Profile For many centuries, soap was primarily used for laundering. However,laundry detergents have essentially replaced soap because they perform overa broad range of water hardness levels.Laundry Detergent and washing powders have become an important part of every consumer’s life. The market offers a variety of washing powders, eachbrand claiming to wash the cleanest at unbeatable prices to consumers. Laundry detergents, however, exert a hidden but taxing cost on theenvironment and consumer health due to their environment-damagingproperties. Phosphates are one of the main ingredients in most present-daylaundry detergents and are also the primary culprits in polluting waterbodies. Laundry detergent is also widely used in the Pakistan market, theaverage per annum consumption of laundry detergent is approximately33,000 tons - One tone detergent costs around 138,000 Rs.Since the last two years, the market trend (Pakistan) in the laundrydetergents has taken a good pace, and many consumers are switching fromthe bar soaps to laundry detergents. In terms of percentage, the increaseratio is about to 20-25% per annum Overview Unilever’s Surf Exel Unilever was created in 1930 when the British soap-maker Lever Brothersmerged with the Dutch margarine producer, Margarine Unie.At that time, an international merger was an unusual move. But the ownersof the two companies could see that bringing together complimentarybusinesses with strong global networks would create...
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...SUBMITTED TO Submitted to: Dr. Nazrul Islam Professor Department of Business Administration East West University SUBMITTED BY Students of the Department of Business Administration | | | |Name of the students |ID No. | |Jaheda Sultana |2009-1-10-029 | |Md. Tanvir Hossain |2009-2-10-344 | |Md. Towhidur Rahman |2009-1-10-152 | Principles of Management Course Code: Mgt101 SUBMISSION DATE: 11August, 2010 East West University Transmittal Message 16 August 2010 Course Instructor, Dr. Nazrul Islam, MGT-101, Sec-2, Principles of Management East West University. Subject: Letter of Transmittal. Dear Sir, With great pleasure we submit our project report on “Analysis of Planning for Surf Excel in Bangladesh” that you have assigned to us as an important requirement of the MGT-101 course. We have found the study to be quite interesting, beneficial and insightful. We have tried our level best to prepare an effective and creditable report. We honestly hope that our analysis will help to give idea of management...
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...Career Opportunities in Hospitality Industry Cruise Line Hotel Director - The Hotel Director oversees the whole Hotel Operations including the Guest Services department, the Food and Beverage department, the Housekeeping department, and the Entertainment department. Marketing and Revenue Manager - Oversees all the revenues onboard the ship and helps implement strategies to increase onboard sales within various departments. Candidate works closely with the Hotel Director and Cruise Director as well as the Training and Development Manager. Guest Services Manager - Oversees the Customer Relations Manager, Financial Controller, and Shore Excursions Manager. Customer Relations Manager - Manages the guest service team to achieve optimal passenger service. The Customer Relations Manager enforces policies and procedures for front desk cash handling. Financial Controller – Manages the financial controls and accounting functions of the vessel. This person provides the financial reporting to the Hotel Director. The Financial Controller manages credit card and cash transactions. This position oversees and trains the Front Desk Supervisor as well as the Night Manager/Auditor. Shore Excursion Manager - Manages the shore excursion desk; Books shore excursions for guests; Supervises the Shore Excursion Assistants; Handles and resolves guest complaints; Liaises with shoreside tour operators. Guest Services Supervisor - The Guest Services Supervisor addresses guest complaints...
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...Marketing practices and strategies for Aldi Introduction of Aldi Aldi is a leading retailer with over 8,000 stores worldwide. Since opening its first store in Germany in 1913, Aldi has effectively established itself as one of the highly regarded retailers in the international business market. Aldi’s main marketing objective is to grow its market share around the world. Its emphasis is on providing high quality products and excellent value for customers. Aldi offer customers a smarter way to shop. Aldi.com states that they promise to “provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices.” Aldi is a strong supporter for the environment, health and nutrition. Aldi always sources fresh fruit and vegetable produce from local growers. Aldi is expanding as many new stores have been established in suburbs where the cheaper groceries are of great value to the community such as the Introduction of Aldi in Toukley where a good quantity of the population includes the elderly people where they can have access to groceries that suit their budget. Below is from https://corporate.aldi.com.au Aldi brief Company Portfolio In the US alone approximately 1220 stores in over 30 states and the estimated sales revenue generated from all the stores in 2013 was US $7.9 billion. In Germany 3000 Aldi stores are located as Germany and over 70% of German households shop at Aldi and Germany was the origin...
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