...INTERNSHIP REPORT Partex Furniture Industries Ltd. (A Partex Star Group Company) REPORT ON ‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major in Marketing Dhaka International University Submission Date: February 26, 2011 Letter of Transmittal February 26, 2011 To Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Dear Sir, It is my pleasure to hand you the Internship Paper for PARTEX Furniture Indus. Ltd. The Subject of my analysis is Partex Furniture, one of the concerns of the Partex Group- a renowned national conglomerate. The study encompassed, a through analysis of Problem and Pattern of Partex Furniture. I have completed my analysis of the current situation with recommendation that is believed to be fruitful for the concern of the conglomerate. I would like to thank you for providing me with the opportunity to conduct a study such as this, which help me to gain a deep insight into the activities of the business in complement with the theoretical knowledge provided by Md. Shahin Ahamed Chowdhury. I hope that you enjoy reviewing this report as much as...
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...Introduction Partex Group started its journey in 1959 .M.A Hashem, founder chairman of the group. M.A Hashem, the living legend steered the group with such incomparable dynamics and skills, that the group attained prolific growth over a period of 50 years conglomerating 60 companies most of which are diverse manufacturing units. The enormous growth and fulfillment of anticipated success caused eventually a natural exodus from patrimonial management system while using the Partex as a springboard that has been held in high respect both at home and abroad for last 50 years for our adherence to values, quality products and business ethics. With the passage of time and advent of business, the pioneering spirit of Partex has been showcased by family generation comprising Mr. Aziz Al-Kaiser, Mr. Aziz Al-Mahmood, Mr. Aziz Al-Masud, Mr. Showkat Aziz Russell & Mr. Rubel Aziz. Significantly enough, Partex Star Group an offshoot of Partex Group steering business successfully with Mrs. Sultana Hashem at Chairperson and Mr Aziz Al Kaiser as Vice Chairman. Partex Group steered by Mr Showkat Aziz Russell at the helm, operating in business sectors like communications and information technology, energy, materials, services and consumer products. The major Partex Group manufacturing units are Partex Denim, Amber Cotton Mills Limited, Partex Board Mills Limited, Partex Sugar Mills Limited, Partex Rotor Spinning Mills Limited, Partex Energy Limited and service providing companies are Partex Holdings...
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... |: |7 | |Royal Crown Cola History |: |8 | |The Partex Beverage Ltd |: |8 | |Mission Of The Partex Beverage Ltd |: |9 | |Vission Of The Partex Beverage Ltd |: |10 | |Objective of The Partex Beverage Ltd |: |10 | |Market share of Partex Beverage Ltd |: |12 | |Environmental Concern |: |12 | |The portfolio Matrix |: |14 | |Major Competitors |: |14 | |Marketing Process |: |16 | |Marketing Mix |: |17 | |Types of Products ...
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...Internship Report on Experiential Retail of OTOBI Ltd. Internship Report On Experiential Retail of OTOBI Ltd. BUS-400 Submitted To: Suman Paul Chowdhury (Main Advisor) Senior Lecturer BRAC Business School Submitted By: Shahriyar Hasan ID: 05304052 BRAC Business School Mahmudul Haq (Second Advisor) Assistant Professor BRAC Business School Date: 9th May, 2010 Executive Summary After getting the four years theoretical knowledge in BBA it is very interesting to match with the practical experience. And this Understanding practical implications and applications is the next step in the learning process after studying the theoretical concepts of a particular topic. This report is on the Experiential Retail of a well-known business organization “Otobi” which is the first Multinational Company in Bangladesh. In writing this report I came to know about different facets of Retail business and creating the brand equity about the Brand “Otobi”. In recent years, discussions on the growing economic importance of experience-based consumption have become a dominant theme in literature where consumer preferences are of concern. An increased focus on experiences is also evident in the retail sector of Otobi as it has been suggested that it is important to create emotionally engaging experiences for in-store consumers. Several research articles concerned with ‘‘experiential retailing’’, ‘‘entertaining experiences’’ ‘‘entertaining and...
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...GLOBALIZATION Globalization is the increasing integration of different national economies into one global market economy. It alters competitiveness conditions with the arrival of new players on the global scene and causes traditional roles to be redefined. GLOBALIZATION AS A GLOBAL TREND What seems to be a novelty is, in fact, a series of changes related primarily to the gradual removal of trade barriers, financial market deregulation, the communication technology revolution, and the impact of a more informed society. The causes of the current globalization wave include: • Technical and scientific progress, especially developments in the telecommunications sector and the communications sector as a whole. • Widespread transport use on an international scale. • A strong increase in demand for goods and services, resulting from a wealthier population and greater life expectancy. THE DIMENSIONS OF GLOBALIZATION Globalization is far from being one-dimensional. Economically, the primary effects of globalization are seen in the reduction of protectionist policies, the liberalization of international economic transactions, and the expansion of Foreign Direct Investment (FDI). Technological advances contribute decisively to productivity improvement, economic growth, and international trade. From a political perspective, one of the consequences of globalization is the loss of the countries’ independence on certain issues in that international decisions are directly filtered...
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...Assignment. Dear Madam, We would like to express our profound thanks and gratitude to your good offices for granting us an opportunity to submit an assignment on“ Marketing Practice Limelight on 4P’S & STP”an overview “HATIL Furniture House.” a comparative Study On HATIL Furniture house Ltd. May, We therefore hope that, you would be kind enough to accept this assignment with your utmost satisfaction. Sincerely yours, Sadi Mahmud Sazib Raha Sabbir Hasan Sultamuzzaman Md. Alamgir Hossain Anamika Saha Acknowledgement The special thank goes to our helpful madam, HUSNA ARA. The supervision and supporting that she gave us truly help the progression and smoothness of the assignment. The co-operation is much indeed appreciated. The grateful thanks go to Marketing manager of HATIL who brief us cordially about the assignment so that we can collect the data & make our assignment successfully. The grateful thanks also go to both Ms. Sabrin Ahamed and Mr. Ekramul, Receptionist of HATIL. A big contribution and hard worked from them is very great indeed. All projects during the program would be nothing without the enthusiasm and imagination from them. Besides by this assignment program makes us realized the value of working together as a team and as a new experience in marketing environment, which challenged us every minute. Not forget, great appreciation go to the rest of HATIL’s staff who help us from time to time during the survey. Great deals...
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...A research report submitted to SIR HAMMAD UR REHMAN as the fulfillment of the requirement for the Marketing course. GROUPS MEMBERS Member Name: Yasmeen Amber Registration # 20592 Signature: __________________ Member Name: Hina Najeeb Kapadia Registration # 20784 Signature: __________________ Member Name: Syed Mohsin Nazeer Registration # 21402 Signature: __________________ Member Name: Hassan Iqbal Registration # 21504 Signature: __________________ Member Name: Syed Abdul Moiz Waheed Registration # 21310 Signature: __________________ Member Name: Rameez Registration # Signature: __________________ ACKNOWLEDGEMENT We would like to acknowledge that the completion of this Re launch report was not easy at all without the meaningful supervision and guidance provided by our respected course instructor SIR. HAMMAD UR REHMAN. The report contains a primary objective of conducting a structured research regarding the re launching of RC Cola. It was the guidance and supervision provided by SIR. HAMMAD UR REHMAN. This motivated us and made us strive to the end up with a valid and authentic conclusion that how RC Cola should be re launched. We would also like to thank SIR. HAMMAD UR REHMAN. for keeping us focused, and creating such an amazing environment for us to learn Principle Of Marketing and for giving us the confidence of writing this report. We are deeply indebted to SIR. HAMMAD...
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...the end of the first year. We intend to accomplish this by focusing on modifying our website, repackaging our more popular products for the large retail chains, and to concentrate on our designated target markets. TABLE OF CONTENTS Serial Number | Subject | Page No | | | | | | | | | | | | | | | | | | | | | | | | | | | | INTRODUCTION This Internet business plan gives details of the proposed venture, along with expected needs and results taking into account the unique nature of electronic commerce. The business plan outlines how the company can take advantage of e-commerce to allow it to gain greater efficiencies of scale in management, marketing, and other business processes. Electronic Commerce in its broadest form incorporates the integration of public and private sector computer systems through the use of Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT),...
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...BENGAL PETROCHEM & SYNTHETIC TEXTILES LTD 01. EXECUTIVE SUMMARY Name of the Project : BENGAL PETROCHEM & SYNTHETIC TEXTILES LIMITED. Legal Status of the Projects: The proposed project is under Bengal Petrochem & Synthetic Textiles Limited, a private limited company incorporated under the companies Act 1994 vides registration no. C91112/11 dated 10th March 2011 with authorized capital of BDT 1000,000,000 divided into 10,000,000 ordinary shares of BDT 100 each. Location: Registered Office: Bengal House, 75, Gulshan Avenue, Dhaka-1212 Factory : Plot # 295 – 298, DEPZ Extension Area, Savar. Name and Shareholdings of Sponsors’ Directors: Status in the Proposed Company Chairman 80% Bangladeshi Bangladeshi Bangladeshi Bangladeshi Bangladeshi Bangladeshi Managing Director Director Director Director Director Director 4% 4% 3% 3% 3% 3% Name Bengal Windsor Thermoplastics Ltd (Represented by Chairman Mr. Morshed Alam) Mr. Jashim Uddin Nationality Extend of Share Holding Bangladeshi Mrs. Bilkis Nahar Mr. Humayun Kabir Mr. Firoz Alam Mr. Shamsul Alam Mr. Saiful Alam Corporate Set up: Public Limited Company Type of Project: Garments accessories manufacturer and exporter. Activities of the Project: Bengal Petrochem & Synthetic Textiles Limited has been manufacturing and exporting different types of Garments Hanger. Bengal Petrochem & Synthetic Textiles Limited has an installed capacity to produce 4.5 lac pcs of Plastic Apparel hangers a day an extensive line of A sister...
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...“If you have any query about this document, you may consult issuer, issue manager and underwriter” PROSPECTUS of GSP FINANCE COMPANY (BANGLADESH) LIMITED For Public Issue of 20,000,000 ordinary share of Tk.10.00 each at an issue price of Tk.25.00 per share including a premium of Tk. 15.00 per share totaling Tk. 500,000,000.00 Opening date for subscription Closing date for subscription Non‐Resident Bangladeshi (NRB), subscription opens on Non‐Resident Bangladeshi (NRB), subscription closes on Credit Rating Status Entity Rating Date of Rating Validity of Rating : : : : January 08, 2012 January 12, 2012 January 08, 2012 January 21, 2012 Short Term ST‐4 Long Term BBB3 06 March 2011 30 June 2012 RATING ASSIGNED BY: CREDIT RATING AGENCY OF BANGLADESH LTD.(CRAB) UNDERWRITERS IDLC Investment Limited Eunoos Trade Center (Level 21) 52‐53 Dilkusha C/A, Dhaka. ICB Capital Management Limited 8, DIT Avenue, BDBL Bhaban (Level‐16), Dhaka. MTB Capital Limited 68 Dilkusha (6th Floor) C/A, Dhaka. City Bank Capital Resources Limited st Jibon Bima Tower, 1 Floor 10, Dilkusha C/A, Dhaka. Lanka Bangla Finance Ltd. Safura Tower (Level 11), 20 Kemal Ataturk Avenue, Banani, Dhaka‐1213. Sonali Investment Limited Sara Tower, 11th Floor, 11/A, Toynbee Circular Road, Motijheel C/A, Dhaka. Issue date of the Prospectus: November 29...
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...Internship Report on Functions oF credit risk management in non Banking Financial institutions (nBFi) in Bangladesh A study on IDLC Finance Limited Internship Report on Functions oF credit risk management in non Banking Financial institutions (nBFi) in Bangladesh A study on IDLC Finance Limited Submitted to: Sharmin Shabnam Rahman Dewan Mostafizur Rahman Internship supervisor of the submitter BRAC Business School (BBS) BRAC University Submitted By: Chowdhury Tasmiah Jabeen ID-06104024 BRAC Business School (BBS) BRAC University Date of Submission: 23rd December 2009 Letter of Transmittal_______________________ 23rd December 2009 Sharmin Shabnam Rahman BRAC Business School (BBS) BRAC University Subject: Submission of Internship Report of BBA Programme Dear Madam, It is my great pleasure to submit the internship report on "Functions of Credit Risk management in Non Banking Financial Institutions (NBFI) in Bangladesh, A study on IDLC Finance Ltd " which is a part of BBA Programme to you for your consideration. I made sincere efforts to study related materials, documents, observe operations performed in IDLC Finance Limited and examine relevant records for preparation of the report. Within the time limit, I have tried my best to compile the pertinent information as comprehensively as possible and if you need any further information, I will be glad to assist you. Thanking you, Chowdhury Tasmiah Jabeen ID-06104024 BRAC Business School (BBS) BRAC...
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