Chapter- One
Introduction

1.1 Introduction
Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005.

Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges.

1.2 Origin of report
Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report.

To prepare this report I have come across with different information of the Unilever.
From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities.

I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort in the Bangladesh.

Thus, Unilever can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy.

1.3 Objective
This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe.

The main purpose of the