...or damage to MultiKatz Company and will be kept in the strictest confidence. Upon request, this document is to be immediately returned to MultiKatz Company. Signature _________________________ Name (typed or printed) ____________________________ Date ______4th June, 2010_________ Table of Contents Executive Summary 5 1. Introduction 6 1.1 Objectives 7 1.2 Missions 7 1.3 Vision 7 2. Company Summary 7 2.1 Company Ownership 7 3. Product 8 4. Market Analysis 9 4.1 SWOT Analysis 9 4.1.1 Strengths 9 4.1.2 Weakness 9 4.1.3 Opportunities 9 4.1.4 Threats 9 4.2 Marketing Segmentation 10 4.2.1 Demographic 10 4.2.2 Marketing Differentiation and Positioning 10 4.3 Marketing Mix 10 4.3.1 Product 10 4.3.2 Price 10 4.3.3 Place 10 4.3.4 Promotion 11 4.4 Competitive Edge 12 5. Strategy and Implementation 12 5.1 Operation Strategy 12 5.2 Product Life Cycle 14 6. Management Summary 15 6.1 Personal Biography 15 7. Finance Plan 17 7.1 Funding request 17 7.2 Break-even point analysis 18 7.3 Projected Profit and Loss Account 19 Table 6 – The Profit and Loss Account in the third year 20 Table 7 – The Profit and Loss...
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...Business Management Examination Paper MM.100 Global Marketing Management Section A: Objective Type & Short Questions (30 Marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part One carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choice 1. All the ethnocentric orientations are collectively called______________ 2. Which of the following comes under benefits of Global marketing? a. Endurance b. Sales Promotion c. Diversification d. All of the above 3. The Polycentric orientation is the opposite of ethnocentrism. (T/F) 4. NAFTA stands for____________ 5. ______________refers to the ability of the product and the company from that of the competitors a. Positioning b. Differentiation c. Customer value d. None 6. CAT stands for _______________ 7. Cave dwellers are______________ 8. LIFO stands for life in fire option.(T/F) 9. Starbursts are _______________ 10. _____________is an advantage over competitors gained by offering consumers greater value Part Two: 1. What are the implications of tariffs in the Global Marketing? 2. Write a short note on “Diffusion Theory”. IIBM Institute of Business Management Examination Paper of International Business Management 3. Discuss the concept of competitive marketing strategies. 4. Discuss the importance of marketing mix. END OF SECTION A Section B: Caselets (40...
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...Harvard Business School 9-391-189 rP os t Rev. 10/2/93 Cat Fight in the Pet Food Industry (A) The Product op yo “[Pet foods] is an industry waiting for a breakthrough,” said Peter Bowen, marketing manager of H.J. Heinz's 9 Lives cat food.1 In 1986, virtually all U.S. pet owners purchased commercially-produced food for their dogs and cats. However, by the mid-1980s, the nation's pet population, consisting of about 50 million dogs and 50 million cats in half of the U.S. households, had entered a period of slow growth. As pet food consumption stabilized at around 10 billion pounds per year, the industry's major players realized that sales increases would most likely follow only from larger “share of stomach.” The vast majority of pet food sales were for cats and dogs. In 1986, dog food sales exceeded $3.2 billion, while cat food sales were about $2.1 billion. Within each of these two broad categories, however, there were different types and several flavors of pet food made from many different ingredients including grains, poultry, fish, meat, and animal by-products. No tC The principal types of pet food were (in order of sales) dry, canned, and moist. Dry pet food, the largest dog and second largest cat segment in 1986, had a cereal base that was augmented with animal- or plant-based protein, fats, vitamins, and minerals. Dry foods had a low moisture content (5% to 15%), and therefore did not contain preservatives. Canned food for ...
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...ulcers on the face, eyelids, and eyes of the consumers who used Lash Lure, and it led to blindness for some. In one instance, the ulcers were so severe that a woman developed a bacterial infection and died. This incident and others like it led the United States Congress to pass the Food, Drug, and Cosmetic (FD&C) Act of 1938. This law gave the FDA regulatory authority over cosmetic products, and companies began to test products and ingredients on animals in an effort to assure safety for consumers. The FDA “urges cosmetic manufacturers to conduct whatever tests are appropriate to establish that their cosmetics are safe”, but “does not specifically mandate animal testing for cosmetic safety.” The issue that is being raised is it ethical to harm an animal for the sake of marketing a new cosmetic product. Facts: Every year, an estimated 70 million animals are maimed or killed for cosmetic testing in the US alone, and nearly $12 billion taxpayer dollars are spent yearly on the practice. Labs that use mice, rats, birds, reptiles and amphibians are exempted from the minimal protections under the Animal Welfare Act (AWA). The AWA authorizes the Secretary of Agriculture to promulgate standards and other requirements governing the humane handling, housing, care, treatment, and transportation of certain animals by dealers, research facilities, exhibitors, carriers, and intermediate handlers. The AWA defines animal to mean “any live or dead dog, cat, monkey (nonhuman...
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...transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital advertising in 2011 and in 2012 it is likely 90% of additional advertising dollars will go toward digital media.[1]Obviously, digital media is the general trend in auto advertising. Television; internet website; social media network and video network are all digital platform. In this thesis I will focus on creative TV advertising; product placement and micro-film advertising. Because among all those digital ads, there are fast-growing recent years and represent the develop direction of automotive advertising. Creative TV commercials Most of the time, advertising is regarded as a supporting communication way to achieve the marketing goal. The aim of ads is to deliver messages, attract clients and build a bridge between companies and consumers. Advertising cannot lose creativities. In 1960s, “the father of advertising” David Ogilvy said: it is necessary to have a good idea to attract consumers’ eyes and make them to buy your product. It is like to be swallowed by the darkness of...
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...2013 Thapar University [Marketing Management Project Report On] Marketing Strategies for Northeast India Tourism Submitted To : Dr. Girish Jaswal (Marketing Management Professor) Submitted By : Amit Gill (501204003) Gaurav Bisht (501204009) Savpreet Ramana (501204040) Shivam Kohli (501204042) Sumit Vyas (501204047) CERTIFICATE TO WHOM SO EVER IT MAY CONCERN This is to certify that the project report Marketing Strategies for Northeast India Tourism submitted by Amit Gill, Gaurav Bisht, Savpreet Ramana, Shivam Kohli & Sumit Vyas students of MBA 1st year bonafide work carried out by them. During their tenure at the project, they were found to be sincere and meticulous in their work. I appreciate their enthusiasm & dedication towards the work assigned to them. I am hopeful that they will prove to be a good professional and wish them grand success for the future. Date: 3 April 2013 i|Page ACKNOWLEDGEMENT The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role. We would like to express our heartfelt thanks to many people. This Project is an effort to contribute towards achieving the desired objectives. In doing so, we have optimized all available resources and made use of some external resources, the interplay of which, over a period of time, led to the attainment of the set goals. We take here a great opportunity to express our sincere...
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...Q1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? A1. To evaluate some potential opportunity, investors usually use the “Market Opportunity Analysis” method. This method helps in determining the attractiveness and chances of success of that opportunity. To do that, we need to gather information that helps us answer five main questions: 1. Can we clearly express the benefits of our solution to the defined target markets? 2. Can we reach those target markets with media and trade channels? Can we do it effectively cost-wise? 3. Do we possess or can we acquire the resources and capabilities needed to be able to deliver the customer benefits? 4. Can we deliver the benefits better than any current or potential competitor? 5. Will the expected “return on investment” meet or exceed the investor’s required threshold for investment? Regarding the mission, for a company to write a good mission statement, the statement should have some major characteristics. First, it should focus on a limited number of goals. A large number of goals is usually a sign of distraction and a vague vision. Second, the statement should stress the company’s core values and major policies. Third, the statement should provide a long-term view of the future. Forth, the statement should be short and memorable...
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...world, Nestle uphold the philosophy and principles of people-oriented and quality as the most important. They provide quality food and bring good things to life for consumers around the world. Today, the Nestle Company is the largest food manufacturers in the world, it has more than 80 countries with nearly 500 factories, 250000 employees. In 2005, the annual sales of the Nestle Company amounted to 91 billion Swiss francs, grew 7.5% compared to the same period. Net profit also hit a record, reaching 8 billion Swiss francs. The Nestle Company' products are mainly involved in mineral water, dog and cat food, ice cream. They are in a leading position in these industries. In addition to milk powder, spices, chocolate candy, ophthalmic medical supplies and other industries also enjoy a high reputation. Although the production line is broad, covering all kinds of food, but in the eyes of consumers, Nestle is synonymous with instant coffee. Nestle International Communication The Nestle company according to the European market is more integration in the future, adopted such a new strategy：Trying to make new products to achieve greater consistency, but also accept the brand around the nuances. Trying to make new products to achieve greater consistency, and it also accept the brand has the local nuances. In recent years, the Nestle company has taken a number of measures, which is reflected in the company's long term plans. There are three important files that involve in these...
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...INTRODUCTION: 2. LITERATURE REVIEW: Definition of IMC: Integrated Marketing Communications is often referred to as a strategic business process that is used to plan, develop, execute and evaluate co-ordinated brand communication programmes to various stakeholders (Belch & Belch, 2012). It is a simple concept which ensures that all forms of communications are linked together and is called IMC in many spheres. At the most basic level, IMC deals with integration of promotional tools to foster harmonious relationships. It is imperative that all of the promotional tools work together rather than in isolation for the sum is definitely greater than its parts. Integration levels are far-reaching and extend towards horizontal, vertical, external and data integration levels. The plan of IMC is to generate short term financial returns and to build long-term brand and shareholder value (Belch & Belch, 2012). Benefits of IMC: Although Integrated Marketing Communications require a lot of effort and time, the benefits that it delivers are immense. It can ensure that firm’s gain competitive advantage as well as boost sales thus increasing productivity. IMC facilitates communications surrounding customers and promotes efficiency in the buying process. Another positive that emanates from the IMC campaign is that loyal customers are built ensuring a competitive advantage against rival firms. Due to the fact that Integrated Marketing Communications create consistent messages, the uncertainty in...
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...MGMT19128 Assessment 2 – Essay - Woolworth’s Strategy and its Implementation Lecturer – Jessica Kennedy Due Date – 11:00pm Thursday 26th April 2012 Word Count – 2669 In order to analyse Woolworths’ strategy and its implementation, consideration will be given to the competitive environment that exists between Woolworths and Wesfarmers (Coles), the notion of competing duopolies and the role that management plays in the process. The purpose of this essay is to discuss competing duopolies and how they impact on the development of an organisation’s strategy and implementation. In a duopoly two firms compete for market share, so strategic thinking by management plays an important part in strategy development and the creation of a competitive advantage. Strategic thinking allows management ‘to more fully capture and analyse the relevant forces creating new market opportunities and business strategy requirements’ (Cravens, Piercy & Baldauf 2009, p.32). Woolworths has for many years been the dominant player in the Food and Staples Retailing Industry but since Wesfarmers’ takeover of Coles, Woolworths has had to be more on the defensive matching Coles in its low-cost pricing strategy on many product items (Sell on News 2011). Whilst Coles is trying to regain market share within its supermarket division, Woolworths is endeavouring to develop operational scope in the area of hardware, where Coles has held a monopoly situation (Sell on News 2011). In competing duopolies,...
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...CAT 2008 Actual Paper Instructions: 1. The Test Paper contains 90 questions. The duration of the test is 150 minutes. 2. The paper is divided into three sections. Section-I: 25 Q:, Section-II: 25 Q:, Section-III: 40 Q. 3. Wrong answers carry negative marks. There is only one correct answer for each question. Section 1 1. The integers 1, 2, …, 40 are written on a blackboard. The following operation is then repeated 39 times: In each repetition, any two numbers, say a and b, currently on the blackboard are erased and a new number a + b – 1 is written. What will be the number left on the board at the end? (1) 820 (2) 821 (3) 781 (4) 819 (5) 780 2. What are the last two digits of 72008? (1) 21 (2) 61 (3) 01 3. (5) 81 If the roots of the equation x3 – ax2 + bx – c = 0 are three consecutive integers, then what is the smallest possible value of b? (1) − 4. (4) 41 1 3 (2) –1 (3) 0 (4) 1 (5) 1 3 A shop stores x kg of rice. The first customer buys half this amount plus half a kg of rice. The second customer buys half the remaining amount plus half a kg of rice. Then the third customer also buys half the remaining amount plus half a kg of rice. Thereafter, no rice is left in the shop. Which of the following best describes the value of x? (1) 2 ≤ x ≤ 6 (2) 5 ≤ x ≤ 8 (3) 9 ≤ x ≤ 12 (4) 11 ≤ x ≤ 14 (5) 13 ≤ x ≤ 18 Directions for Questions 5 and 6: Let f(x) = ax 2 + bx + c, where a, b and c are certain...
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...Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission August 4, 2011. EAST WEST UNIVERSITY In writing this term paper, we are extremely indebted to almighty Allah who creates us is this transitory world along with concerned with this Term Paper. It could not possibly thank all of those marvelous people who have contributed a lot of this assignment. There are, of course some very special people who could not go without mention. First of all, we would like to convey our felt gratitude and regards to “Kashfia Ahmed” honorable Senior lecture, Department of Business Administration, East West University whose enthusiastic guidance and help during the entire study period made it possible for us to prepare this report. We are grateful to some prominent authors worldwide whose book I have consulted in the preparation of the assignment. We also thank to our course mates for their advice and comments to the success of the report. Thank You, Jahid Hasan Rajib Id- 2010-3-13-059 On Behalf of the Group September 28, 2012 Kashfia...
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...Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission August 4, 2011. EAST WEST UNIVERSITY In writing this term paper, we are extremely indebted to almighty Allah who creates us is this transitory world along with concerned with this Term Paper. It could not possibly thank all of those marvelous people who have contributed a lot of this assignment. There are, of course some very special people who could not go without mention. First of all, we would like to convey our felt gratitude and regards to “Kashfia Ahmed” honorable Senior lecture, Department of Business Administration, East West University whose enthusiastic guidance and help during the entire study period made it possible for us to prepare this report. We are grateful to some prominent authors worldwide whose book I have consulted in the preparation of the assignment. We also thank to our course mates for their advice and comments to the success of the report. Thank You, Jahid Hasan Rajib Id- 2010-3-13-059 On Behalf of the Group September 28, 2012 Kashfia...
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...Figure 1-6 Figure 1-7 Figure 1-8 2: Strategic Planning 3: Customer and Market Focus 4: Measurement, Analysis, and Knowledge Management Measurement Architecture Sources & Uses of Comparative Data Information Systems Knowledge Management Approaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Figure 5-1 Figure 5-2 Figure 5-3 Figure 5-4 Figure 5-5 6: Process Management Customer Listening Approaches Customer Contact Mechanisms Customer Survey Approaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Figure 4-1 Figure 4-2 Figure 4-3 Figure 4-4 5: Human Resource Focus Strategic Planning Process Strategies and Action Plans Performance Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Figure 3-1 Figure 3-2 Figure 3-3 30 Compensation Systems Performance and Development Process/Career Management Training and Delivery Methods Health & Safety Ergonomics Employee Benefits and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Figure 6-1 Figure 6-2 Figure 6-3 7: Business Results Leadership Direction Communication Processes...
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...[pic] E-Commerce Business Plan Owners/Authors: Joseph MacQuarrie & Jamie Ramsey Table of Contents I. Executive Summary 1. Business Owner(s) & Product/Service 2. Mission Statement II. Company Description / Structure III. Market Analysis 1. Competitive Analysis 2. Demographics & Target Market 3. Entry Barriers IV. Marketing Strategy V. Management & Operations Plan VI. Financial Plan 1. Assumptions 2. Funds I. Executive Summary The following business plan outlines the details and implementation of a business plan for an e-commerce website and online retail company called “Made to Order Pet Food” that will offer customers custom and made to order pet food options for their pets. This company will bring a new aspect to the canine and feline food market where the owner is in complete control of what they feed their pet. We have partnered with multiple pet food suppliers, veterinarians, and chefs to offer a wide array of both dry and wet food options that are both delicious and healthy for your pet. All of our freshly prepared products are priced well below that of premium over the counter or in-store purchased national brands. Our customers will not only have a happier and healthier pet but also save money. 1. Business Owner(s) & Product/Service This partnership...
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