...Diesel | Live, breathe and wear passionSearch The Times 100 - Business Case Studies Logo Home PageCase StudiesSTEMRevision TheoryTeaching ResourcesCompaniesCareersShopBlogLogin The Times 100 / Business Case Studies / By Industry / Fashion Business Case Studies by Industry - Fashion Below is a list of The Times 100 business case studies from companies within the Fashion sector of industry. Choose a case study from the lists alongside each company. By TopicBy EditionBy CompanyBy Industry The Times 100 fashion case studies asos.com Logo asos.com [+] The product life cycle and online fashion [+] Strategic growth in the fashion retail industry Ben Sherman Logo Ben Sherman — Using the marketing mix in the fashion industry This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence. — Edition 13 C&A Logo C&A [+] Creating value - brand management [+] Implementing Codes of Conduct Diesel Logo Diesel — Live, breathe and wear passion This case study looks at how Diesel promotes its products and the brand. — Edition 15 Dr Martens Logo Dr Martens [+] Building a fashionable brand image [+] Re-engineering a business process [+] Development of a brand through trade mark protection Levi's Logo Levi's — Reclaiming the identity of a brand This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes...
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...to determine if the product will generate a profit for the corporation, how much product is expected to sell to determine how much to produce and how much to outsource. The first thing that the production manager must consider is the optimal quantity of cases that can be produced. The marketing manager has indicated that if the economy is strong then Motorking will sell 100,000 cases. If the economy is moderate Motorking will sell 70,000 cases, and if the economy is weak, then Motorking will only sell 40,000. The production manager must factor in all associated costs in making the product which in this case are the cost for producing the product at the Motorking’s manufacturing facility. Motorking can produce up to 50,000 cases at the cost of $5 average variable cost per case. It will cost $9 per case if the product is produced outside. And there is a marketing and overhead cost of $12 per case whether the product in produced at Motorking or outside. Based on this information, the payoff matrix is provided to the production manager. The optimal quantity of cases to be produced is 100,000 with a potential profit of $1,995,00. Based on optimal quantity of cases to be produced, management must decide to have 50,000 cases of product produced by the vendor. The next thing that the production manager has to decide on is whether or not to solicit the services of a local market research firm to conduct a survey of how strong the economy is in order to determine selling numbers...
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...[pic] Case study: Diesel for successful living Marketing Basics of Introduction Diesel is an Italian casual wear company, it was founded by Renzo Rosso and best known for its cult Diesel jeans and ironic advertising. Diesel targeted people with a teenage-spirited lifestyle, mostly, focused on 16 to 25 years old. The slogan “Diesel for Successful Living” and the “D” logos are always written on Diesel’s campaigns. The licensed products including Diesel shades, shoes, time frames, fragrances and cosmetics, writing tools, and jewelry. Diesel brand image is quite different from the other fashion brands like Armani Jeans and Levi’s. Diesel focuses on values such as freedom, global outlook, creativity, and thoughtfulness, and the iconic brand core values of rebelliousness, irony and irreverence have been transformed into a unique campaign characterized by innovative and creative design. Before the innovation of StyleLab in 1998, the brand portfolio of Diesel consisted of three main product lines: D-Diesel, Diesel Kids, and 55DSL. D-Diesel was the core business line, it mainly focus on denim and the products were characterized by very high quality and durability. The Diesel Kids line was targeted at young people who did not want to be treated like kids. The 55DSL line was targeted at sportswear collection. However, StyleLab, as a new line, was decided to enter the new and attractive market of high casual wear, and focus on people between 25 to 34 years old. The market...
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...1. Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyze the impact that each approach might have. There are two different types of promotional strategies. One is above the line and the other one is below the line. Above the line is using the media like television, radio to promote your product to a mass audience. Below the line is looking to reach a customer not a whole bunch of people, an example of a below the line is using catalogues, direct mail. An above the line strategy used by diesel is through commercials and billboards. The Television ad of diesel has probably the biggest impact to their company because everyone watches television. When people see their advertisement they will think about the product and if they like it they might go to a Diesel store and buy their products. Another above the line strategy that Diesel uses is music. They now have their own radio station and they sign bands that are unknown and give them a chance to be heard by people. This can help Diesel to promote their company because when the unsigned band becomes famous Diesel will sponsor them when they go to tours and concerts. People who like the band will copy what their wearing and therefore diesel will be able to sell. A below the line strategy that Diesel uses is they have special offers. Customer’s loves special offers, so when they see that Diesel has a special offer, they will go in the shop and possibly buy their products. Another below...
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...1. Introduction 2 1.1. Purpose 3 1.2. Methodology 3 2. Market analysis 4 2.1 The current market situation 4 2.1.1 Past situation 5 2.1.2. Distribution systems 5 2.1.3. Penetrating and acting on the market 6 2.1.4. Research & development 7 2.1.5. Subsectors- hair care 7 2.1.6. The market and future possibilities 7 2.2. Competition in general 8 2.2.1. The products 9 2.2.3. Direct competitors 9 2.3 The consumer 10 2.3.1. Who? 11 2.3.2. Trends 12 3. The study 12 3.1. The research 12 3.1.1. Analysis of the conducted research 13 3.2. Developing a perception of the Diesel brand 13 3.3 The respondents’ attitudes and perceptions about men’s cosmetic products 14 3.3.1. The respondents’ opinions 15 3.3.2. What products and why? 16 3.4. The differences between the views of brands 17 3.5. S.W.O.T.-analysis of Diesel’s situation 18 3.5.1. Strengths 19 3.5.2. Weaknesses 20 3.5.3. Opportunities 20 3.5.4. Threats 20 Brand-matrixes 20 Diesel 21 Garnier 23 Schwatzkopf 24 Tigi 25 1. Introduction Looks are important to everybody. Our looks and affect the first impression other people get and the evaluating of looks goes far to our biology. Looks affect our emotions and perceptions of other people. A good looking individual represent healthy genes whereas poor looks can be sign of illness. In the modern world things have though gone much further than that. Good looks do not only mean good possibilities to produce...
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...Price Build-up of Diesel at Delhi Retail Outlets Sr. No. 1* 2 3 4* 5 Elements FOB AG Price for Gasoil 0.05% Sulphur Trade Premium AG Price for Gasoil 0.05% Sulphur Derived Quality Premium for BS-III Grade Ocean Freight from AG to Indian Ports C&F (Cost & Freight) Price OR 6* 7* 8* 9* 10* 11* 12 13* 14* 15* 16 17* 18 19* 20* 21* 22 Import Charges (Insurance/Ocean Loss/ LC Charge/Port Dues) Customs Duty @2.58% (2.50% + 3% Education cess) Import Parity Price (at 29.5º C) Export Parity Price (at 29.5º C) Trade Parity Price (80% of (8)+20% of (9)) (Sum of 1 to 4) Unit $/bbl $/bbl $/bbl $/bbl $/bbl Rs./Litre Rs./Litre Rs./Litre Effective 16th Aug'13 121.08 2.51 0.13 1.74 125.46 47.48 0.44 1.24 49.15 46.82 48.68 48.68 0.04 0.89 0.69 0.70 51.00 10.22 40.78 3.56 1.09 5.96 51.40 (Sum of 5 to 7) Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre (16-17) Rs./Litre Rs./Litre Rs./Litre Rs./Litre Rs./Litre Refinery Transfer Price (RTP) for BS-III Diesel (Price Paid by the Oil Marketing Companies to Refineries) Add: Premium recovered for BS-IV Grade over BS-III Add : Inland Freight and Delivery Charges Add : Marketing Cost of OMCs Add : Marketing Margin of OMCs Total Desired Price (Sum of 11 to 15) -Before Excise Duty, VAT and Dealer Commission Less: Under-recovery to Oil Marketing Companies Price Charged to Dealers (Depot Price) - Excluding Excise Duty & VAT Add : Specific Excise Duty @ Rs.3.56/Litre (Rs.3.46/Litre+ 3% Education cess) Add...
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...Source: ESMT - European School of Management and Technology 20 pages. Publication date: Mar 27, 2009. Prod. #: ES0961-PDF-ENG This is a two part case study that explores Celtel Nigeria's innovative approach to serving the rural poor. Case A provides an overview of the mobile telecommunications market in Nigeria as of mid 2007, as well as detailed demographic and socioeconomic information. At the time of the case, Celtel Nigeria is the second largest mobile telecommunications company in the Nigerian market. The company has experienced considerable success in serving Nigeria's cities and larger towns, but has only recently shifted its attention to serving poorer consumers in rural areas - a massive but as of yet under tapped market. But this shift from urban to rural has not been easy, and although some 50% of Nigeria's population lives in rural regions the challenges of reaching them sometimes seem overwhelming. The absence of a reliable national electricity grid means that the company's rural telecommunications towers have to be run on diesel generators, resulting in high maintenance and diesel fuel costs. Theft and vandalism of expensive communications equipment and generators has emerged as a major concern, resulting in the need to employ full-time security guards on virtually every base station site outside of urban areas. At the end of case A, Celtel Nigeria's chief operating officer Lars Stork is pondering the challenges of bringing the benefits of mobile telecommunications to...
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...DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key messages •Analysis of a communication • Webography and appendix 24 1. Era and competitive analysis Era analysis Diesel jeans started in 1978 when Renzo Rosso, after being designing his own clothes for several years and after graduating of an industrial manufacturing textile school, joined forces with a group of textile manufacturers in his region creating the Genesis group. Under the umbrella of this company many brands were launched and nowadays many still remain well known: such as katherine Hamnett, Goldie, martin guy, ten big boys and of course, diesel. In 1985 Rosso took control of the company by buying out the other partners and while being the sole force of the brand the company began its expansion. Without being trained neither in marketing or advertisement, Rosso defined and created the brand from scratch and after few years...
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...Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon, Assistant Professor of Marketing at INSEAD, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We thank Maurizio Marchiori, Antonella Viero, and Giovanni Pungetti from Diesel SpA for their help and support. Copyright © 2004 INSEAD N.B.: TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. It was the end of summer 1998. In less than a month, the first StyleLab catwalk fashion show would be held in London. Renzo Rosso needed to make tough decisions about the branding strategy of this new line and he needed to make them fast. StyleLab was the new upscale product line of Diesel SpA, the Italian casual wear company famous for its cult Diesel jeans and controversial advertising. One of the fastest-growing fashion companies of the 1990s, Diesel was No. 2 in the jeans industry in Europe and had high expectations for StyleLab. StyleLab was designed to exploit growth opportunities in the emerging luxury segment of the casual wear market, competing with the likes of D&G (from Dolce &...
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...industry study on employee opinion on export practice of D.L.W” SUBMITTED BY: Ram agrawal ACKNOWLEDGEMENT This Project Report is a combined effort of many people who have contributed in their own ways in making this report effective and purposeful. In my report, I would like to take the opportunity of thanking all those who have been instrumental in preparing this report. Firstly I would like to thank God for bestowing upon me his kind blessing althroughout. I am extremely grateful to our Director- Pro, SHEKHAR GHOSH for providing us this opportunity to prove our skills in this summer training project. I also extended my heartiest gratitude to my mentor for this project work, Pro, HEMLATA BHAT who provided me every bit of relevant information and guidance in making this project a success. It was a great experience working under her supervision. I specially wish to thank Mr. Ashraf hussion (J.E) and K.K.shrivastava, D.L.W.Varanasi (Diesel Locomotive Workshop, Varanasi) for his valuable suggestions & continuous support. Ram agrawal DECLARATION I hereby declare that the project report entitled, ‘Survey report on “Export procedure of manufacturing industry: Study on employee’s opinion on Export practice of Diesel locomotive...
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...! BIODIESEL INCORPORATED (Case Study p565-569) Joshua Maxwell shut down his laptop and looked out the window. From the second floor of the Graduate School of Management’s new building, he could see a number of cars driving on the nearby freeway and sitting in the adjacent parking lot. Josh was in his last term of the full-time MBA program at UC Davis. He would soon be graduating and entering a new chapter of his life. While he had the luxury of having several management-level job offers from which to choose, he was unsure whether he wanted to follow such a traditional route. There was one opportunity in particular that had recently come across his path which gave him pause. Background The previous term, Josh had been enrolled in Professor Dorf’s class on Business and Sustainability. While the class was offered at the GSM, it was open to the entire university. In this class, he met Hannah Long, who was in her final year of her undergraduate studies in Agricultural Economics, and Matthew Hammond, who was a senior in the Mechanical Engineering department. The three began working on a class project, which would ultimately turn into a formidable business opportunity. The impetus for their collaboration began with a lecture-discussion regarding the challenges and opportunities in the emerging renewable energy industry. The Challenge Dependence on energy is a worldwide reality. Energy powers the machines and equipment around us in order to make life more convenient and efficient...
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...Case Analysis Report Management 101 Submitted To: Rumana Afroze Lecturer, Department of Business Administration East West University Submitted By: |Name |Section |Student ID | |Ali N Huq |8 |2009-3-10-016 | |Asif Khan Ahad |8 |2010-1-10-236 | |Imtiaz Ahmed |8 |2010-1-10-235 | Submission Date: 18.04.2011 Table of Content |Serial |Name of Topic |Page | |1 |Executive Summery |v | |2 |Acknowledgement |3 | |3 |Company Profile |4 | |4 |Analysis ...
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...Marketing Research Project Report On IMPACT ON SALES OF SMALL CARS DUE TO DIESEL VARIANTS By Abhay Raj Singh ,AdityaKapur , ParakramSingh , Saurav Haldar and Vikram Sharma A0102210005,A0102210177,A0102210051 ,A0102210106,A0102210012 MBA – M&S Class of 2012 Under the Supervision of Dr. R. S. Rai Assistant Professor Department of Decision Sciences In Partial Fulfillment of Award of Master of Business Administration AMITYBUSINESSSCHOOL AMITYUNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH AMITYBUSINESSSCHOOL DECLARATION We Abhay Raj Singh, Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram Sharma students of Master of Business Administration in Marketing & Sales from Amity Business School, Amity University Uttar Pradesh hereby declare that we have completed our Market Research project work on “IMPACT ON SALES OF SMALL CAR DUE TO DIESEL VARIANTS”. We further declare that the information presented in this project is true and original to the best of our knowledge. Vikram Sharma SauravHaldar AdityaKapur Parakram Singh Abhay Raj Singh Date: 26/03/2011 Place: ABS MBA-M&S Class of 2012 AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL CERTIFICATE I Dr. R. S. Rai hereby certify that Abhay Raj Singh , Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram...
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...MARKETING MANAGEMENT PROJECT ON MARKETING MANAGEMENT MARUTI SUZUKI SWIFT CONTENTS INTRODUCTION HISTORY OTHER PRODUCTS OF MARUTI SUZUKI BIT ABOUT MARUTI UDYOG LTD. 4P’s OF MARUTI SUZUKI SWIFT PRODUCT PRICE PROMOTION PLACE SWOT ANALYSIS OF MARUTI SUZUKI SWIFT STRENGTH WEAKNESSES OPPURTUNITIES THREATS PRODUCT LIFE CYCLE FORECASTING HTTP://PAKISTANMBA.JIMDO.COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM INTRODUCTION Maruti Udyog Limited Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7. In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and...
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...Viability of Adding Alternative Fuel Vehicles to Lotus Rental Car Fleet The focus of this paper is to estimate the importance and feasibility of adding alternative fuel vehicles to the Lotus Rental Car fleet. This paper is addressed to the Chief Financial Officer. There are many types of alternative fuel vehicles (AFV); however, this paper will be focusing on hybrid vehicles. The discussion will cover the overview of existing operations, the advantages and disadvantages of adding AFV’s, the summary of the examination, and the recommendations on why and how it should be implemented. Current Fleet Status The Current fleet size for sister companies, Alamo, Enterprise and National, carry nearly 450,000 cars combined that achieve 28 mpg or better. The introduction of EPACT in 1992 introduced AFV’s into the US market, where they were mainly used by government agencies. The common term used to describe AFV vehicles is light duty vehicle (LDV). In addition, federal fleets are required to use dual-fuel vehicles unless a waiver is granted. Because of high oil consumption in the US transportation sector, concerns about national energy usage began to rise. This raised many questions regarding the resulting environmental impacts of greenhouse gas emissions. An example of this was in 2008, when it was estimated that the transportation sector emitted 1,930 million metric tons of carbon dioxide, which represents a 33.2 per cent share of total carbon dioxide emission from all sectors...
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