As we introduce are new product into the market are goal target market is ATM user and anyone from the ages of 18 to 40 years old. We have chosen this age group because we feel that the younger customers will find it more appealing than the older. This is because many of the older customers find it easier to have face-to-face interaction than having a machine help then. On the hand younger customers are more excited about new technology, and being able to save the time and hassle. One of the major factors that distinguishes ATMs from bank tellers is the level of convenience each provides. To perform a transaction with a bank teller, a customer must go to one of that bank's branches and wait in line for an available teller. ATMs, on the other hand, are spread out over a much wider geographic area. In addition to locations in bank lobbies, many banks offer ATMs on sidewalks, in stores and at drive-through banking windows to speed up the process of complicated transactions. Many users value will value this new product more because of the variety of features and tasks it can do. As other ATMs only provide one function this will help the customer fulfill all there needs. The market size is considered large with the comparison to regular ATMs that are only capable of dispensing in increments of twenties. With customers seeking to receive different change this will target customers from other ATMs that are not capable. This will save customers the time and convenience when in need of change. With the competitive advantage this product will gain more banks interesting seeing that their rivals have a superior product, in which they are gaining more customers. For banks and financial institutions who want to give there customer the best experience the (product name) is a new state of the art ATM that provides customers cash in all 6 different increments of bills. Unlike regular ATM machines our product will provide a service no other ATM machine is capable of.

High Quality *ALLDENOM *Nautilus Hyosung *Hantle

*Genmega
Low price *Triton High price

Low Quality The deluxe will be packaged in a crate that will provide safety and security for the package. It will include specific instructions so that a knowledgeable technician can properly install the machine. This ATM machine would be classified as a business product in which the machine will be sold to banks and retailers who will gain the profit made from it. The service ALLDENOM provides is equipment based. “Consumers receive these automated services without interacting with any service employees, such as doing self check in at Southwest airlines, watching a movie at a local theater, or using Schwab’s online stock trading.”(pg198)

One of the key benefits this product provides in being able to receive different increments of cash compared to other ATMs that only provide one type. Customers will save the time by avoiding long teller lines in banks and can simply use the ALLDENOM to withdraw cash in the way they need it. This machine will help customers fulfill all there transactions at one stop “24/7 One Stop Banking.” We have chosen the name ALLDENOM because it stands out and is appealing to the consumers who will be purchasing are product. This name represents how are product has multifunction’s to help the customer with hassle free transactions. Although the packaging on the ALLDENOM will be plain and simple are target is to have a state of the art machine on the outside. It will include images of all major credit cards such as Visa, MasterCard, and American express. Not only that the ALLDENOM will include a label showing customers that this machine is capable of dispensing different increments of cash.