...the straight razors have been making a comeback. Currently The Art of Shaving has a primary target market of males between the ages of 35-45. Normally they would be in a managerial or executive position with an income greater than $75,000. They tend to attract those who are very outgoing, authoritative, and fashion forward. The target social class is the upper middle class. Because the straight razor is such an old fashioned style of shaving there are very little substitutes in its niche market. Proctor and Gamble owns 80% of the much larger undifferentiated market with the brand name Gillette. Currently, The Art of Shaving is positioning itself to deliver upscale shaving products at nearly the most expensive prices. Due to the current marketing strategy and the current primary target group the buyers tend to be very complex, choose the higher end razors, and become infrequent buyers due to the length of time a straight razor lasts. They offer a Royal Shave service from master barbers in order to make recommendations and allow consumers to test their products. The straight razor overall is a much better product when compared to substitutes like the cartridge razor. With the straight razor you tend to get a much higher quality product and greatly reduce razor bumps and burns while allowing the skin to stay smooth and healthy. The Art of shaving also does a very good job of creating a brotherhood around others who choose to go with a good old fashion single blade shaver rather than...
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...Ecommerce Team Project: This class provides the theoretical foundations necessary for understanding Ecommerce, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are in terms of assessing opportunities in the marketplace and managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a...
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...To create a similar attitude in the average South African citizen , an intensive marketing campaign is necessary, that will raise awareness about entrepreneurship, and the facilities that are in place to aid an individual who is attempting to do so. The implementation of this marketing campaign will take place in three individual phases. These will be carried out as short, mid and long-term plans. The phase 1, short term plan will take place over a period of 6 months, as shown in figure 1. Thereafter, the phase 2 program of events is scheduled to be carried out over the following 18 months, while the third phase of the proposal is planned for the long term of the project, and will continue for at least 3 years thereafter. . Phase 1 The first phase of the project proposal will be focused towards the generation of the campaign committee. The campaign committee will be responsible for carrying out the entire project, and will therefore need formulated into a well ordered structure. The hierarchy of the committee will be essential in the success of the proposal, because clear lines of authority need to be observed and followed. The committee will require a structure that deals with all of the issues that the project may be required to approach. The head of the committee will be a campaign manager, who will be responsible for the general management of the project. He/she will be required to liase with...
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...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
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...PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. At the end of the semester, students should be able to identify and explain the important concepts in marketing. Moreover, students will also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles used in developing marketing programs in...
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...565 Fall 2013 Course Project Proposal Dan Yu, Qianyi Wang, Jingbo Zhang Introduction Terms deposit is one of the most popular type of investments held at a financial institution that has a fixed term. Generally speaking, it is regarded as a savings product from a bank, credit union or building society. From the perspective of the bank, it has a variety advantages in helping the bank keep normal operation and gaining profit. Firstly, bank can get the funds from a longer period of time. Secondly, bank can lend such funds for short loans to small or middle business. Besides, bank can also invest such funds in some other profitable areas. When viewing from a higher level, term deposit has an indirect influence on the economic development of the country. Therefore, term deposit is important for banks and countries, which should be beneficial if the amount of the total term deposit can be evaluated in advance. The goal of this project is to predict whether a client will subscribe a term deposit. The result will help the bank to better formulate marketing strategies and to find out potential customers to extend market. Data Description This project uses Bank Marketing Data Set downloaded as .csv format from UCI Machine Learning Repository (http://archive.ics.uci.edu/ml/datasets/Bank+Marketing). The data is from “Using Mining for Bank Direct Marketing” (insert reference) and there is no missing value in the data sets. The data is related with direct marketing campaigns (phone calls)...
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...Anh Student Number: s3357644 Program: Bachelor of Commerce (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles, Market Research and Marketing Communications January 2011, June 2013 and September 2013. 2. 1 of the 3 recipients of the RMIT Academic Excellence Full Scholarship in September 2012 3. Excellent communication skills, obtained from holding the position of Business. Development Executive at the youth organization AIESEC Hanoi. Current GPA: 3.70 Current Semester: 06 Student Name: Nguyen Dang Huy Student Number: s3393111 Program: Bachelor of Business (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Buyer Behaviors and a distinction in Marketing Principles. 2. Possess a wide range of soft skills through leadership roles as a Media Officer for the RMIT Student Council, Lead Designer at RMIT Marketing Club and Marketing Manager at RMIT Student Engagement Support Group. 3. A professional visual communicator with the ability to produce multimedia materials that helps build powerful and convincing presentations. Current GPA: 3.25 Current Semester: 04 2 NIELSEN CASE COMPETITION 2013 HANOI EDITION Student Name: Ngo Viet Huong Student Number: s3393213 Program: Bachelor of Business (Accountancy) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles (December 2012). 2. Excellent numerical analytical...
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...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
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...The MRSI Code of Conduct The MRSI Code of Conduct BASIC PRINCIPLES Marketing and social research depend upon public confidence that the research is conducted honestly, objectively, without unwelcome intrusion and without disadvantage to informants, and that it is based upon the willing co-operation of the public. The general public and anyone else interested shall be entitled to complete assurance that every marketing research project is carried out strictly in accordance with this code, and that their rights of privacy are respected. In particular, members of the general public must be assured absolutely that personal and/or confidential information supplied during the course of a marketing research study will not be made available without their agreement to any individual or organisation, whether private or of ficial, outside the researcher's own organisation (as laid down in Section C), and that such information will not be used for any purpose other than marketing research. Research should also be conducted according to accepted principles of fair competition, as generally understood and accepted, and to high technical standards. Marketing and social researchers should always be prepared to make available the necessary information whereby the quality of their work and the validity of their findings can be adequately assessed. DEFINITIONS In this Code: a) The terms Marketing Research is defined as the systematic collection and objective recording, classification...
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...Group project Report & Presentation “Project on – Designing a Marketing Plan” I. Project Brief Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market. II. Marketing plan guideline 1. Executive Summary (1 page) 2. Situation Analysis: Market Summary • Market Growth (1-2 pages) Explain market and segment growth over past periods and the forecast market and segment growth. Explain any factors affecting the market and segment growth. • Market Trends (1-2 pages) Explain the nature of market and segment trends that will affect the brand’s performance. • Market Needs (1 page) Analyze the target market’s current needs and explain how the brand can satisfy the needs. • Market Demographics (1-2 pages) Describe the brand’s current target market in terms of demographic, geographic, and behavior factors. SWOT Analysis (2-3 pages) • Strengths • Weaknesses • Opportunities • Threats Competition Analysis (Comparison tables, graphs, and charts are needed) (2-4 pages) • Describe direct and indirect competitors in terms of: o Target markets served o Product attributes o Pricing o Promotion o Distribution including the distributor...
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...Passionate Photography Group C MGMT404 Project Management Devry University Online October 25, 2012 Contents Executive Summary: 3 Scope Statement: 3 Goal Objective: 3 Project Deliverables: 3 Milestones: 4 Project Success Criteria: 5 Budget: 5 Reporting Structure of Team Members 6 Work Breakdown Structure: 7 Risk Management Plan 8 Communication Plan 11 Conclusion/Recommendations: 12 References: 13 Executive Summary: The owner of Passionate Photography would like to launch her business in the spring of 2013. With a working capital of $50,000.00 through personal investment, and savings, she has the background in photography and the experience in the business. There are some aspects of the business that she has asked for our project team to research and make recommendations. These would include the start-up of a business, marketing, networking, website creation, and long term goals that should be established before making such a large investment. The goal is to work together as a team along with other outside resources to formulate a timeline and budget that is conducive to the vision of the owner. The following proposal will include a comprehensive plan on how to achieve these goals and launch Passionate Photography in the spring of 2013. Scope Statement: ------------------------------------------------- Goal Objective: ------------------------------------------------- While assisting the business owner with the definitions of...
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...AcuScan Executive Summary The project began to lose momentum when the Senior Engineer, Kelly Thomas, expressed concerns over some unrealistic expectations. Kelly claimed that several project requirements were overly optimistic and pushed back on the project proposal, claiming that such a product could not be delivered by the August deadline. Based on this reaction, Pat concluded that contractors needed to be hired in order to work around the staffing constraints in the engineering department, and increased the project budget request by about $250K. Emails between the Director of Marketing and the Senior Engineer indicate that important issues need to be addressed before problems between the departments escalate to a point that will make it difficult to reconcile differences and work together in order to ensure the success of the project. Key Points Relating to the Situation •Sales and service revenues have led to budget constraints which add restrictions to project funding. •Both departments are experiencing stress due to limited resources, pressure to cut costs, and expectations to deliver a new product before the end of the year. •Each department head is operating independently and not working together to collaborate as a team. •A lack of trust and respect has developed between the departments heads due to poor communication. •Decisions are being made based mainly on rather than performing formal research and analysis Conclusion The success of “Operation Optimize”...
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...Business Goals vs. Project Goals * Strategic management involves both short-term and long-term planning to assist a business in reaching goals e.g worker productivity, improving marketing strategy and production operations. Project management involves the short-term goals of creating a service, program or product that meets customer satisfaction, while striving for the same goals regarding productivity, marketing strategy and production operations. Summary - Strategic management goals involve the entire business striving for future success, while Project management goals focus just on the current product's or program's future success. Product Risks vs. Financial Risks * Project management evaluates product risk based on whether the product will achieve current customer satisfaction. Most project management involves quality assurance tests to review the project's or product's functionality for success or failure. Although the product line is essential for strategic management, in terms of creating a marketing strategy, strategic management must plan for the financial risk of a changing market i.e strategic management must plan on how to respond to changing situations concerning the project and how those changes would affect the business overall. Summary-Strategic Management focuses on the financial risk of undertaking a particular project while Project Management focuses on the product risk of a particular project. Business Procedures vs. Project Procedures * Strategic...
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...customer well and in a most efficient manner. The concept of Customer Relationship Management has a broader focus of not only serving the customer but also creating the customer and retaining him for measurable and substantial returns. CRM is a vast subject where the concept of one to one marketing is supported by Database Marketing. MAURYA SHERATON DEFINES CRM AS “Customer Relationship Management is a process of managing customer relations in an organized way”. They aim at managing “each moment of truth” that is experienced by the customer. According to Mr Hariharan there are various contact points where the hotel comes in direct contact with the customer which are known as ‘Touch points’ in the CRM language. These touch points are considered important as there is direct interaction with the customer and they provide valuable input to the hotel. The input provided by the customer has to be captured in such a way that it becomes information and can be used by various processes within the hotel. This can be done with the help of technology and the aim is that whenever there is a customer interface with any of FIELD PROJECT CRM IN HOTEL INDUSTRY those processes they are able to use that information in servicing the guest in a most efficient manner. CRM PROCESS AT MAURYA SHERATON HAS BEEN DIVIDED IN TWO STEPS 1. Identification of all Customer Relationship management ‘vehicles’ 2. Integration of these Customer ...
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...Term Paper Report On Competitive Marketing Policies & Strategies Of Pharmaceutical Products in Bangladesh Submitted to Mr. Abdus Samad Chowdhury Senior Management Councilor Bangladesh Institute of Management Submitted By MD. MAHAFUZUR RAHMAN ID: 14MM028 Post Graduate Diploma In Marketing Management Date of Submission 21-12- 2014. Bangladesh Institute of Management Department of Marketing Management Letter of Transmittal December 21, 2014 Mr. Abdus Samad Chowdhury Bangladesh Institute of Management Subject: Request to accept my term paper report on competitive marketing policies & strategies of Pharmaceutical Products in Bangladesh. Dear Sir, I have given a topic on “Competitive Marketing Policies & Strategies of Pharmaceutical Products in Bangladesh” for writing a term paper for presentation, collection of primary data and secondary data. To do so, we sought the relevant information from books, newspaper and websites. We also went to many respondents who are closely related this entire process. I tried to collect all possible information and make this paper acceptable to all but there can be still existing mistake. So we like to request you to consider if any fault is found in this paper. Finally I would like to request you to accept our paper and permit us to present it before the panel of experts. Yours Sincerely Md. Mahafuzur Rahman Roll No : 14MM028 Post Graduate Diploma in Marketing Management. Bangladesh...
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