...Business Communication in English Parts I & II TMAENG17R1(E) 2015-2016 Contents 1 Introduction - 3 - 2 Programme - 4 - Programme Block 1 - 4 - Programme Block 2 - 5 - 3. Attendance ……………………………………………………………… ……………...6- 4. Literature ………………………………………………………………………………- 6- 5 Assignments Blocks 1 & 2 - 7 - Block 1: Oral Group Assignment - 7 - Block 2: Oral assignment - 9 - 6. Written Test - 10 - 7. Assessment Blocks 1 & 2 - 11 - 1 Introduction Welcome to the first English courses at TMA. In the next four years you will acquire a lot of knowledge and many skills for your future career. You will learn how to write a marketing plan and how to implement it, how to import and export products from and to Asia and how to do business with people from another culture. In this way you will lay the foundation for a career in international business. One skill you will certainly need in Asia is a good command of business English. These courses will help you acquire the specialised vocabulary that you will need. The words and expressions that you are going to learn are different from the words used in everyday English, so most of them will be new to you. Furthermore, you will develop your reading skills through reading texts in business English. In order to be able to express yourself in proper English you will also spend some time refreshing your knowledge of the English grammar. You will do all kinds of exercises, both in class...
Words: 1567 - Pages: 7
...Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor: Lecturer / Tutor Mr. Neerjang Lama (Faculty of Business & Finance) neerjang@utar.edu.my Dr Falahat Nejadmahani Mohammad (Faculty of Accountancy & Management) falahat@utar.edu.my 3 Year of Study: 4 5 6 Year and Trimester: Credit Hour Lecture hours & tutorial hours 8 9 Mode of Delivery: Moderator Lecture & Tutorial Dr Gengeswari a/p Krishnapillai - Assistant Professor gengeswarik@utar.edu.my 10 Objective: The objectives of this unit are: To provide a theoretical framework for analyzing global marketing strategies and orientations. To examine the relationship between global marketing environments and global marketing strategies. To examine the concept of global marketing research and its impact to the global marketing. To import the knowledge of various entry modes into a foreign market place. To highlight various marketing mix strategies applicable to global marketing. 11 Learning Outcome: On completion of this unit, a student shall be able to: Identify different levels of global marketing orientation...
Words: 5423 - Pages: 22
...UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar...
Words: 3961 - Pages: 16
...SUGGESTED ACTIVITIES | RESOURCES | ASSESSMENT | 1. Introduction to Commerce | | | | | | 1 | A) Organizational Structure of Commerce | 1. Define the terms within the organizational structure. 2. Draw up and complete the organizational structure of commerce. | Graphic OrganizerMnemonic Strategies | Question and AnswerIllustrationsBingo | Wall ChartsMini chart print outs Commerce Textbooks: (Listing of texts attached) | Quizzes:-Chart completion-DefinitionsBingo Games | | B) Needs and Wants | 3. Distinguish between needs and wants. 4. Discuss the role played by producers in the satisfaction of consumer needs and wants | SPAR ( Spontaneous Argumentation)Graphic Organizer | DiscussionsQuestion and Answer | Commerce TextbooksPowerPoint PresentationInternetLaptop | Assignment-categorizing needs and wants. | 1 | C) Economic Systems | 5. Identify and explain types of economic systems | Graphic Organizer | Questions and Answers | Chart PrintoutsCommerce Textbooks | Quiz | 1 | D) Direct and Indirect Production | 6. Distinguish between direct and indirect production 7. List and explain the commercial occupations. | Graphic OrganizerCooperative learningMnemonic Strategies | Role playDiscussionsGraphic Organizer | Commerce Textbooks | Assignment-categorizing occupations as either a direct service or indirect service | 2. Production and Distribution | | | | | | 2 | A) Stages of Production | 1. Define the term production 2. Identify...
Words: 3745 - Pages: 15
...with a solid business model, long-term development and vigorous management team that would execute this inevitable opportunity. Koozy Footwear will provide the ladies with not just the best quality products but also complete. Koozy Footwear will sell its product through online markets to achieve a higher margin and be able to maintain a close customer relationships, which forms a great part in creating a true market demand. By the end of the year, Koozy Footwear will start putting up a small footwear shop at malls that will make the trendy innovated wedge sandals with removable heels within reach to every lady. 2.0 Situation Analysis Koozy Footwear is starting to penetrate the market in its first year of operations. The product’s marketing is the key to open-up product awareness to the customers, specifically the ladies....
Words: 4455 - Pages: 18
...TRIMESTER III S.No. | Code No. | Title of the Course | 1. | HMPRBA 301 | Strategic Management | 2. | HMPRBA 302 | Entrepreneurship Development | 3. | HMPRBA 303 | Corporate Governance | 4. | HMPRBA 304 | Management of Public & Private Participation | 5. | HMPRBA 305 | Marketing Research | 6. | HMPRBA 306 | Financial Management | 7. | HMPRBA 307 | Operations & Supply Chain Management | 8. | HMPRBA 308 | Innovation Management | 9. | HMPRBA 309 | Current Business Affairs & Soft Skills | 10. | HMPRBA 310 | Minor Project (8 weeks) & Viva - Voce | HMPRBA-301: Strategic Management The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry. UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives. UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porter’s Five Forces Model, SWOT Analysis and VRIO framework. UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics...
Words: 2945 - Pages: 12
...Consumer Behaviour Department of Marketing and Management Faculty of Business and Economics Unit Guide S2 Day Session 2, North Ryde, Day 2013 Table of Content Table of Content General Information Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 2 3 3 3 3 3 3 3 List of changes since first version was published Learning Outcomes Assessment Tasks Class Test Assessed Coursework Group Projects (3) Final Examination 4 5 6 6 6 6 8 Unit Schedule Delivery and Resources Classes Prizes Required and Recommended Texts and/or Materials Technology Used and Required Teaching and Learning Strategy 9 11 11 11 11 11 12 Policies and Procedures Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support UniWISE provides: 13 13 13 13 13 14 14 Student Enquiry Service Equity Support IT Help 14 14 14 Graduate Capabilities Problem Solving and Research Capability Learning Outcome Assessment Task 15 15 15 15 Engaged and Ethical Local and Global citizens Learning Outcome Assessment Task 15 15 15 Discipline Specific Knowledge and Skills Learning Outcome Assessment Task 15 16 16 Critical, Analytical and Integrative Thinking Learning Outcome Assessment Task 16 16 16 Research and Practice Policy on Group Projects Page 2 of 20 17 18 General Information Convenor and teaching staff Unit Convenor: Jan Zwar Email: jan...
Words: 5383 - Pages: 22
...firm develops technology produces form • Firm develops technology finds match to need in a customer segment produces form • Firm envisions form develops technology to product form tests with customer to see what benefits are delivered Note: the innovation process can start with any of the three inputs. New Product Concepts and the New Product [pic] You need at least two of the three inputs to have a feasible new product concept, and all three to have a new product. The Soft Bubble Gum Example • Benefit: “Consumers want a bubble gum that doesn’t take five minutes to soften up.” • Form: “We should make a softer, more flexible bubble gum.” • Technology: “There’s a new chemical mixing process that prevents drying out of food and keeps it moist.” [pic]Are the followings good concepts? “Learning needs of computer users can be met by using online systems to let them see training videos on the leading software packages.” “A new way to solve the in-home training/educational needs of PC users.” “Let’s develop a new line of instructional videos.” • Evaluation Process [pic] PRODUCT MARKETING Protocol Concept Basic Strategy Testing Prototype Tactical Plans Product Pilot Testing Complete Final...
Words: 1064 - Pages: 5
...What is operations management? Operations management defined Operations management is the activity of managing the resources which are devoted to the production and delivery of products and services. 1 The consultancy services market – % of world revenues of 40 largest consultancy firms Financial 6 Organizational design 11 Marketing / sales 2 Operations and process management 31 Benefits / actuarial 16 Corporate strategy 17 IT strategy 17 The operations function is fashionable! Back office operation in a bank Kitchen unit manufacturing operation Retail operation They are all operations Take-out / restaurant operation 2 The best way to start understanding the nature of ‘operations’ is to look around you Everything you can see around you (except the flesh and blood) has been processed by an operation Every service you consumed today (radio station, bus service, lecture, etc.) has also been produced by an operation Operations Managers create everything you buy, sit on, wear, eat, throw at people, and throw away A general model of operations management Transformed resources … Materials Information Customers Design Input resources Transforming resources … Facilities Staff Operations management Planning and control Operations strategy The operation’s strategic objectives Operations strategy The operation’s competitive role and position Improvement Output products and services Customers 3 Operations management at IKEA Design...
Words: 1904 - Pages: 8
...Business Administration Punjab Technical University Scheme of (MBA) Batch 2012 Onwards First Semester Course Code Course Title Load Allocation L T P 4 1 4 4 4 4 3 3 28 1 1 1 1 2 2 7 - Contact Hours: 36Hrs. Marks Distribution Internal 40 40 40 40 40 40 40 280 External 60 60 60 60 60 60 60 50 470 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks 100 100 100 100 100 100 100 50 750 Credits MBA 101 MBA 102 MBA 103 MBA 104 MBA 105 MBA 106 * MBA 107 * MBA 108 Principles and Practices of Management Organizational Behaviour Accounting for Management Quantitative Techniques Managerial Economics Business Communication Information Technology for Management Viva Voce Total Course Title 5 5 5 5 5 5 5 2 37 Credits Second Semester Course Code Contact Hours: 34 Hrs Load Marks Distribution Allocation L T P Internal External 4 1 40 60 4 1 40 60 4 4 4 4 3 27 1 1 1 1 6 40 40 40 40 40 280 60 60 60 60 60 50 470 MBA 201 MBA 202 MBA 203 MBA 204 MBA 205 MBA 206 BTHU 101* MBA 207 Business Environment Production and Operation Management Human Resource Management Marketing Management Financial Management Research Methodology Human Values and Professional Ethics Viva Voce Total Course Title 5 5 5 5 5 5 3 2 35 Credits Third Semester Course Code Load Allocation L T P 4 1 4 4 4 4 4 3 27 1 1 1 1 1 6 Marks Distribution Internal 40 40 40 40 40 40 100 300 External 60 60 60 60 60 60 50 450 Contact Hours: 32 Hrs. MBA 301 MBA 302 MBA XXX*** MBA XXX***...
Words: 7594 - Pages: 31
...Business Studies Revision Plan There are two exams UNIT 1 Starting a Business and UNIT 2 Growing a Business. Over the coming weeks you need to be revising key terms and completing past papers for homework. Week | Revision | Single Lesson Mini Test | Double Lesson | Homework | Grade for Homework | 23.2.15 | Unit 1.1 | Mind MapMini Test | Unit 1 May 13 Q1 and 2 | Unit 1 Jan-12 Q1 | | 2.3.15 | Unit 1.2 | Mind MapMini Test | Unit 1 May-13 Q3Unit 1 May- 14 Q1 | Revision | | 9.3.15 | Unit 1.3 | Mind MapMini Test | Unit 1 May- 14Q2 and 3 | Unit 1 Jan 12 Q2 | | 16.3.15 | Unit 1.4 | Mind MapMini Test | Unit 1 Jan-11 Q1 and 2 | Revision | | 23.3.15 | Unit 1.5 | Mind MapMini Test | Unit 1 Jan-11 Q3Unit 1 May- 14 Q1 | Unit 1 Jan 12 Q3 | | 30.3.15 | Unit 1 May- 14 Q2 | | | | | 6.4.15 | Unit 1 May- 14 Q3 | | | | | 13.4.15 | Unit 2.1 | Mind MapMini Test | Unit 2 May 13 Q1 and 2 | Unit 2 May 12 Q1 | | 20.4.15 | Unit 2.2 | Mind MapMini Test | Unit 2 May 13 Q3Unit 2 Jun 11 Q1 | Revision | | 27.4.15 | Unit 2.3 | Mind MapMini Test | Unit 2 Jun 11 Q2 and 3 | Unit 2 May 12 Q2 | | 4.5.15 | Unit 2.4 | Mind MapMini Test | Unit 2 Jun 14 Q1 and 2 | Revision | | 11.5.15 | Unit 2.5 | Mind MapMini Test | Unit 2 Jun 14 Q3 | Unit 2 May 12 Q3 | | 18.5.15 | UNIT 1 EXAM | Recap Unit 1 | Recap Unit 1 | Revision | | 25.5.15 | Unit 2 Exam Paper | | | | | 1.5.15 | UNIT 2 EXAM | Recap Unit 2 | Recap Unit 2 | Revision | | Topic List Starting a business...
Words: 475 - Pages: 2
...Written Exam: 70 Internal Assessment: 30 Time: 3 Hours Project Economics and Management Paper Code: 3.1 Unit-1 Concepts of projects; project identification; formulation, analysis, risk, planning, design, report and appraisal; location of an enterprise; factory design and layout. Unit-II Understanding financial analysis; ratio analysis; fund flow analysis; breakeven analysis; social cost-benefit analysis; budgeting and planning process. Unit-III Sources of development finance; institutional finance to entrepreneurs; working capital management; incentives and subsidies; policies governing entrepreneurship; role of a consultancy organization. Unit-IV A review of project performance; post evaluation approach; community participation in projects; SWOT analysis; managing risk and exposure. Suggested Readings: 1. 2. 3. 4. Note: 1. 2. Four case studies will be discussed in a paper by the concerned teacher in the class. Instructions for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise eight questions (two questions from each unit). The candidates will be required to attempt four questions (selecting one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All five questions will carry equal marks. Chandra, P., Project Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi. Hedemey, J.W., Control and Management of Capital Projects, John Wiley, New York. Wysocki, R.K., R. Bick...
Words: 6873 - Pages: 28
...EDLP, Hi-Lo, and Margin Arithmetic The authors examine the viability of an "everyday low price" (EDLP) strategy in the supermarket grocery industry. in two series of field experiments in 26 product categories conducted in an 86-store grocery chain, they find that a 10% EDLP category price decrease led to a 3% sales volume increase, whereas a 10% Hi-Lo price increase led to a 3% sales decrease. Because consumer demand did not respond much to changes in everyday price, they found large differences in profitability. An EDLP policy reduced profits by 18%. and Hi-Lo pricing increased profits by 15%. in a third study, the authors increase the frequency of shallow price deals in the context of higher everyday prices and find a 3% increase in unit volume and a 4% increase in profit. Finally, they draw a conceptual distinction between "value pricing" at the back door and EDLP pricing at the front door. R etail formats come and go with changes in consumer tastes, lifestyles, and trends in demography and the economy. Recently it is the "everyday low price" (EDLP) format that has experienced rapid growth and media popularity. The prototypical description of an EDLP pricing policy is as follows: The retailer charges a constant, lower everyday price with no temporary price discounts. These constant everyday prices at the EDLP outlet eliminate week-toweek price uncertainty and represent a contrast to the "HiLo" pricing of promotion-oriented competitors. The Hi-Lo retailer charges...
Words: 7731 - Pages: 31
...Question 1. Question : (TCO B) Good project cost estimations are critical to a successful project. With that in mind, compare and contrast parametric estimating and vendor bid analysis as cost estimation techniques on a project. Please provide an example of each. Instructor Explanation: Both are project estimating tools. Parametric estimating looks at a cost per some metric, such as cost per square foot. Vendor bid analysis evaluates responses to RFP bids to determine the cost estimations for the project. This technique is typically used on projects in which the buyer does not have the time or expertise to determine cost and duration estimates on the project. Students must provide an estimate of each. Question 2. Question : (TCO A) An environmental consulting firm has been hired to clean up contaminated groundwater beneath the site of a former chemical factory. The clean-up design process consists of evaluating several alternatives, preparing a conceptual design for the most appropriate alternative, evaluating the conceptual design by performing a small-scale pilot test on site, and, based on the results of the pilot test, preparing a final design. Installation of the clean-up system will be performed by subcontractors under the supervision of the consultant. Prior to installation, the consultant will prepare specifications, prequalify installation contractors, review all bids, and execute the contracts. The installation will consist of the following phases:...
Words: 1046 - Pages: 5
...SUMMARY Jessica Turner has a master's degree in accounting and an undergrad degree in business. She established Turner Test Prep, a CPA exam review center, after being rejected by the Big Six accounting firms. She decided to bring the company into existence when she was searching for other employment options, and also because she had experience in the field when she worked at a review center's business office before taking up her master's degree. There, she inadvertently started teaching the math portion of the reviews, and received training in teaching. After passing the CPA exam on the first try herself, she decided that she would like to help those who want to take the CPA exam pass on their first try as well. And so she developed a business and marketing plan, convened with various professors to create a comprehensive curriculum, and opened her firm's doors. Instead of the normal review route of using books, software, or online courses, she provided a full service 6 week, 3-6 hours a day review regimen for her clients that include one hour live lectures from various professors, discussions about test taking skills and organizational skills to digest information faster, provided audiotapes that the clients can listen to at home or in their cars, executed timed mini tests as well as practice essay questions, one on one bi weekly client meeting to see how they've progressed and for them to ask questions, and a direct line to her via e mail for any queries the clients may have...
Words: 1846 - Pages: 8
