...to Manage Employees, In Recruitment process choose candidate, Project Management, Client Management at one place. Platform Web Application Front End .NET Framework 4.0 with VB Back End Microsoft SQL Server 2008 Tools Visual Studio 2010, Ajax Control Toolkit 4,Crystal Report 2008 Students Name Sona Patel (13084231201) Payal Patel (13084231170) Internal Guide Hiral R. Patel Developed By Sona Patel Payal Patel Existing System:• Existing system requires manual integration of data and management of different-different processes. • Company requires different systems for Human Resource Information management, Project management and client & Product management. • Searching and tracking of information becomes complex and time consuming. Need for New System:• The new system requires to integrate systems for Human Resource Information , Client management and Project management at one place. • It makes data manipulation of projects & employees easy and fast. Its Less time consuming and provide efficient searching. FUNCTIONAL SPECIFICATION:• User Specification: 1. Administrator 2. HR Manager 3. Recruitment Manager 4. Marketing Manager 5. Project Leader 6. Team Leader 7. Employees / Team Members Users Specification:1) Administrator:• • Administrator can create and manage clients, projects and users. Administrator can also allocate/change project manager and manage account. 2) HR Manager:• • HR manager...
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...to Manage Employees, In Recruitment process choose candidate, Project Management, Client Management at one place. Platform Web Application Front End .NET Framework 4.0 with VB Back End Microsoft SQL Server 2008 Tools Visual Studio 2010, Ajax Control Toolkit 4,Crystal Report 2008 Students Name Sona Patel (13084231201) Payal Patel (13084231170) Internal Guide Hiral R. Patel Developed By Sona Patel Payal Patel Existing System:• Existing system requires manual integration of data and management of different-different processes. • Company requires different systems for Human Resource Information management, Project management and client & Product management. • Searching and tracking of information becomes complex and time consuming. Need for New System:• The new system requires to integrate systems for Human Resource Information , Client management and Project management at one place. • It makes data manipulation of projects & employees easy and fast. Its Less time consuming and provide efficient searching. FUNCTIONAL SPECIFICATION:• User Specification: 1. Administrator 2. HR Manager 3. Recruitment Manager 4. Marketing Manager 5. Project Leader 6. Team Leader 7. Employees / Team Members Users Specification:1) Administrator:• • Administrator can create and manage clients, projects and users. Administrator can also allocate/change project manager and manage account. 2) HR Manager:• • HR manager...
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...Online Marketing Proposal Brand Folio- Skechers Proposal created by: Ankit Bhutani Community Development Manager Ankit@spreesolutions.me M- +971 55 558 2308 Spree IT Solution LLC Suite 2204, SIT Tower, Dubai Silicon Oasis T- +971 4 3340402 Feature YallaSpree is a digital shopping guide with an interactive search directory and social platform. We have over 13,000+ stores on our database from 5 Cities (Dubai, Sharjah, Ajman, Ras Al Khaimah, Abu-Dhabi). YallaSpree.com is also available on leading platforms, such as WEB, Google Play and iOS App Store. Key Attributes Business Profiles: Free Profile: Access to your Business Profile: * Update basic information about your stores e.g. Sale, Offers, Return/Exchange policy etc. * Add Logo image, Upload and Update 5 collection Images. * Respond/Reply to Customer feedback and reviews. Premium Profile (Free for 1 Month): Contain all benefits of free profile plus additional features: * Add banner Image * No Competitor Ads * Upload up to 25 collection images * User Demographic Report. Barter & Collateral Marketing: 1. YallaSpree User Discount Vouchers: YallaSpree users get a Percentage Discount at all ARY GOLD outlets. This will increase the footfall in stores and there will be a matrix to calculate the response of the campaign. What you get: Offer Space on weekly newsletters sent to 50K email subscribers, in total 300K email database. In-Depth Customer Analytics Report...
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...Kid Tough Tecs 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Alison Fordyce Student ID: 230715 Date: 3/24/13 Mentor Name: Indria Woods Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Kid Tough Tecs is a company that provides technology meant for children. We pride ourselves on making quality products that children and parents will love at a reasonable price. We are now introducing our newest product, the Ultimatab. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The Ultimatab is the ultimate kid’s tablet. It is a portable DVD player, tablet and game system in one. It has the capabilities to download, stream and rent DVDs. It can be plugged it in your television. It can attach to a head rest and charge in your...
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...first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad and San Francisco are under consideration. In the interest of expanding the customer base and increasing consumer loyalty, Kudler Fine Foods’ marketing and sales department has developed a strategic sales and marketing plan for the fiscal year. The plan includes a Frequent Shopper points program to leverage the firm with a better understanding of customer buying patterns. The program will...
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...first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad and San Francisco are under consideration. In the interest of expanding the customer base and increasing consumer loyalty, Kudler Fine Foods’ marketing and sales department has developed a strategic sales and marketing plan for the fiscal year. The plan includes a Frequent Shopper points program to leverage the firm with a better understanding of customer buying patterns. The program will...
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...productivity in each department. The Accounting & Finance and Operation department’s two primary alternatives are consolidating the Enterprise Resource Planning (ERP) at San Jose and the Enterprise Application Integration (EAI). Other improvements are implementing Vendor Management Inventory (VMI), adding access control to the intranet, implementing both Customer Relationship and Management systems, and workstation upgrade at the Pontiac plant. Departments reviewed are Accounting & Finance, Human Resources, Legal, Sales & Marketing, and Operations. Accounting & Finance The accounting systems at Riordan’s 3 plants and headquarters operate completely independent of each other. Monthly accounting records from the 3 plants are all consolidated to the headquarters’ accounting system at San Jose by uploading files and manual entry. Because of amount of time required to update the San Jose accounting system, Riordan’s monthly accounting reports are not available until just before the next month. Also, audits of the accounting information require many man-hours to conduct. Riordan management is not pleased with the current accounting system situation and would like recommendations on a solution to the problem. The San...
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...Assessment 4 P1 - explain different types of business information, their sources and purposes P2 - present complex internal business information using three different methods appropriate to the user’s needs P3 - produce corporate communications P4 - evaluate the external corporate communications of an existing product or service P5 - explain the legal and ethical issues in relation to the use of business information P6 - explain the operational issues in relation to the use of business information P7 - outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. M1 - analyse different types of business information and their sources M2 - analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. D1 - evaluate the appropriateness of business information used to make strategic decisions D2 - evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. Explain different types of business information, their sources and purposes Tesco has stores in 14 countries across the world. In the UK it is the grocery market leader it has about 30% of market share. This means that Tesco is the main supermarket leader in the shores of the UK. The key purpose of Tesco is to make profit. Tesco’s is the third largest retailer in the...
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...placed gastronomic and service excellence at the heart of all that we do, Jumbo has achieved a number of culinary and service awards over the years. Current Locations in Singapore Signature Dishes JUMBO Chili Crab ( Sri Lankan Crab) Signature Dishes Crispy Baby Squids Fried Prawns with Cereal Signature Dishes Deep Fried Red Tilapia with Nonya Sauce Bamboo Clams with Minced Garlic MAJOR TYPES OF SECONDARY DATA EXTERNAL DATA Online food review websites Radio Relevant online articles on: - customer preferences - seafood supplies - source of seafood Newspaper Articles Radio Magazines Social Media Books TV Commercials INTERNAL DATA Company report Company sales report Customer feedback - popular dishes - market trend Staff feedback Supplier’s Feedback Trade Organizations Miscellaneous reports EXTERNAL DATA: ONLINE REVIEWS Online food reviews EXTERNAL DATA: LOCAL RADIO STATIONS EXTERNAL DATA: Relevant online article Spring Singapore Interview Articles with CEO of Jumbo Seafood on pricing and customer preferences...
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...Garmin GPS Navigation Systems with New Integrated Technology Marketing Management MKTG522 Garmin GPS Navigation Systems with New Integrated Technology 1. Executive Summary Garmin specializes in satellite navigation systems, which are called Global Positioning Systems or GPS. Its core competencies have enabled it to become the leading competitor in the Portable Navigation Device (PND) market. Garmin is the leading portable navigation company in the industry with more than 50 percent of the market share in 2008. Through analysis and market research it has been determined that the industry has a high threat of competition especially due to the growing use of cellular device GPS products. When looking at Garmin’s life cycle, it has been determined that Garmin is currently in a declining state. Garmin’s stock, sales, and revenue have fallen since 2008. The most important environmental change that Garmin needs to focus on is technology change. Garmin’s products and its core business come from its research and development efforts. Garmin needs to recognize and adapt to the technology changes and consumer needs. Investing more money into research and development for PND devices will provide Garmin with greater potential to make a lasting impact on the industry. Garmin has the resource to compete with cellular handset devices and other PND companies. Garmin will release its latest automotive GPS device this January 2014. The new model will be superior...
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...Abstract Brand loyalty is one of the most powerful marketing tools available, and it ensures that your products will be desired again. Many consumers develop loyalty to products of all types. Cars, electronics, clothing, and even groceries are often chosen based on prior experiences with particular brands. There are many ways to create and maintain brand loyalty. Three of those ways include rewards programs, customer satisfaction, and advertising. This report covers the definition, creation, and influence of social media on brand loyalty. How Businesses Develop Brand Loyalty All companies strive to create brand loyalty. It is one of the most powerful marketing tools available, and it ensures that your products will be desired again. Many consumers develop loyalty to products of all types. Cars, electronics, clothing, and even groceries are often chosen based on prior experiences with particular brands. How do companies develop this loyalty? In this report I will cover the definition, creation, and influence of social media on brand loyalty. The Hutchinson Unabridged Encyclopedia (2014) defines Brand Loyalty as “the attachment of the consumer to a particular brand, even though that brand may be more expensive than competing brands.” It is a psychological contract between the consumer and the brand, and is the target for all marketers. Consumers tend to develop devotion to specific brands. They buy what they have already bought in the past and opt for the brands that they...
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...Brochure More information from http://www.researchandmarkets.com/reports/2699314/ Cairn Energy PLC Analysis Across the Oil and Gas Value Chain Report, 2013 Update Description: Cairn Energy PLC Analysis Across the Oil and Gas Value Chain Report, 2013 Update Summary "Cairn Energy PLC" Analysis Across the Oil and Gas Value Chain is an essential source for data, analysis and strategic insight into “Cairn Energy PLC”. The report provides key information relating to oil and gas assets of the company along with its operations across the value chain. The report examines the company’s business structure, operations and products, and provides an analysis of its key revenue lines. Scope - Provides information on length or historical production or capacity data on Company’s oil and gas assets across the value chain - Forecast capacity of major oil and gas assets to 2017 - Reports oil and gas assets of the company in different countries including operator and equity details for major oil and gas assets - Details on company’s business description, locations and subsidiaries as well as a list of products and services - Latest mergers and acquisitions, partnerships or financings of the company including debt, equity or venture finance. Note*: Some sections may be missing if data is unavailable for the company. Reasons to buy - Research your competitors business structure, strategy and prospects - Assess your competitor’s major energy assets and their historic and forecast...
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...Work Marketing Manager: Marketing Team: Sponsor: TBD Revision History Revision date Revised by Description of change Original document Update Update Purpose Using guerrilla, grass roots, viral, and word of mouth marketing to grow the volunteer pool for the Company name, as well as, raising awareness of donation and sales opportunities while keeping marketing costs to an absolute minimum. Scope Major marketing plan activities Assess current marketing strategies and effectiveness Create a fast and furious guerrilla marketing campaign Start a grass roots campaign throughout City churches and civic communities Create a video and release for viral marketing to stimulate conversation about our purpose Use individuals gathered through our survey to help spread our message Request donations for marketing materials (paper, ink, t-shirts, etc.) Out of scope activities that are critical to the success of the project Involvement of church groups and affiliated organizations is crucial for the success of this campaign, however, we will rely on survey individuals to assist in this activity Deliverables Statement of intent for the marketing campaign Non-Profit Volunteer and Donate Survey distribution Market research via survey analysis Marketing video for release via social networking Guerrilla marketing supplies received via donations Printing and distributing guerilla marketing materials 30/60/90 day analysis of effectiveness of marketing campaign...
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...their software as a single version of software which is enough to accommodate their business operations requirement. Also the companies can subscribe to the services that they want and not the whole software in itself. This helps to keep the cost in control. To understand how salesforce does it we can have a look at the short video. Some of the various services offered by Salesforce are: 1) Service Cloud: Due to this the customers of the client can get support where ever required. 2) Desk.com: This tool can be used by business to offer personalized services and solution. Enables to easily survey customers from within Desk.com to measure customer satisfaction (CSAT) and adjust your products and services over time. 3) Marketing cloud: This helps the clients to provide their customers tailor made services. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers' terms. 4) Community cloud: This is an interesting tool as it doesn’t really look to fulfill...
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...Facebook’s 8 Fundamental Hooks and 6 Basic User Types: A Psychographic Segmentation. David Evans Nora Robertson Tenille Lively Linda Jacobson Mariana Llamas-Cendon Heidi Isaza Sam Rosenbalm John Voigt Kevin Michael Martin Evans, D.C., Robertson, N., Lively, T., & Jacobson, L., Llamas-Cendon, M., Isaza, H., Rosenbalm, S., & Voigt, J. (2012). Facebook’s 8 fundamental hooks and 6 basic user types: A psychographic segmentation. The Four Peaks Review, 2, 36-54. The authors would like to thank Eden Epstein, Nicholas Mattos, Bibianna Cha, Christina Seong, Parinaz Ejlali, and Sara Degruttola for their assistance with earlier versions of this study. Please address correspondence to David C. Evans Ph.D. at david@psychster.com . Evans et al., “Facebook Segmentation,” 37 EXECUTIVE SUMMARY Understanding the different types of Facebook users is the first step to effectively communicating with them and providing appropriate features. Psychographic segmentation is a statistical procedure that first identifies the fundamental value-propositions or “hooks” of a technology, and then derives the user types who respond similarly to those hooks. Partnering with Psychster Inc., students in the University of Washington Master of Communication program in Digital Media (MCDM) applied this method to 236 Facebook users who rated the importance of 90 value-propositions via an online survey. The 6 user types that were found can be remembered by the acronym FBSIGN: 1. 2. 3. 4. 5. 6. Fans join...
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