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Marketing in Foreign Market

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Submitted By kandy1947
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Marketing in Foreign Market
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Table of Contents
Introduction 2
Product Utilities 4
Products Target Market 4
Products Category 5
Segmentation, Targeting, and Positioning Approach to market the Product in Foreign Market 6
Major Environmental Facts and Trends 7
Application of Marketing Mix 8
India and International Ethical Marketing 9
Conclusion 9
References 11

Introduction

Here, within this paper, I would like to consider the marketing strategies and selling opportunities for a new product in Indian market. This product is ‘sports apparel’ that comes from a well-known United States branded Company i.e. Skechers which sells millions of pieces in a year and have more than 100 outlets retail shops in United States and now, Company has decided to move in foreign market and want to expand more with India where policies and regulations are fair with United States Companies business, Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml (2004). Considering thesis for this paper, I can say, in today’s global concerns, people are much concerned with their health and giving few minutes of their day in sports; however, it could be any physical work which they are doing in areas of sports while they like to get involve more in sport activities and want to feel comfort, prefer sports apparel. Hence, it’s a good idea to sell ‘sport apparel’. Now, in India, I can say, yes, definitely, because in India, people are more concerned about health and take sport as more important part of their daily lifestyle; and can’t resist the facts, they like to wear sports apparel while involve in sport activities. So, there are attractive chances to effectively run the business of ‘sports apparel’ in India but can’t ignore

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