...analysis………………………………………………………………………………6 Marketing strategy………………………………………………………………………………...7 Human Resource Requirements…………………………………………………………………...9 Startup Costs…………………………………………………….……………………………….10 Sales and Financial Projections………………………………………………………………….12 Recommendations………………………………………………………………………………..18 Conclusions………………………………………………………………………………………19 References………………………………………………………………………………………..20 Executive Summary The business name is Nice Audio Headphones Inc. and it will be located in Louisiana, New Orleans in the East Coast of the United States. Its key activities will be marketing and provision of audio products, which entails the provision of audio devices for customers to use in mp3 players, smartphones, laptops and tablets among others. Being a technology industry, the business will be registered by the United States’ Registration Authority; RA, which regulates products from companies. Nice Audio Headphones Inc. will be facing stiff competition (hyper competition) from other established businesses which offer audio products since the technology industry is quickly progressing as investors realize the countless benefits of the business. Like any other business entity, Nice Audio Headphones Inc. has got a mission statement and vision which states, “To suit every customer’s needs for quality, stereo and high class, headphones, through a healthy and efficient competition as well as pioneering production and marketing practices.” The company’s vision is to...
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...analysis………………………………………………………………………………6 Marketing strategy………………………………………………………………………………...7 Human Resource Requirements…………………………………………………………………...9 Startup Costs…………………………………………………….……………………………….10 Sales and Financial Projections………………………………………………………………….12 Recommendations………………………………………………………………………………..18 Conclusions………………………………………………………………………………………19 References………………………………………………………………………………………..20 Executive Summary The business name is Nice Audio Headphones Inc. and it will be located in Louisiana, New Orleans in the East Coast of the United States. Its key activities will be marketing and provision of audio products, which entails the provision of audio devices for customers to use in mp3 players, smartphones, laptops and tablets among others. Being a technology industry, the business will be registered by the United States’ Registration Authority; RA, which regulates products from companies. Nice Audio Headphones Inc. will be facing stiff competition (hyper competition) from other established businesses which offer audio products since the technology industry is quickly progressing as investors realize the countless benefits of the business. Like any other business entity, Nice Audio Headphones Inc. has got a mission statement and vision which states, “To suit every customer’s needs for quality, stereo and high class, headphones, through a healthy and efficient competition as well as pioneering production and marketing practices.” The company’s vision is to “to...
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...| Marketing Mix Analysis | Apple Computers vs. Dell Computers | | Jeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - Promotion | | This paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company. | Table of Contents Introduction 3 Target Market 3 Competitors 4 Product 6 Price 10 Place 14 Promotion 17 Table of Figures 21 Works Cited 22 Introduction This paper will introduce the Marketing Mix for Dell and Apple Computers. We have researched the two companies and will describe both similarities and differences in the way they approach the marketing of their products. Both companies offer computers and laptops. Dell offers computers that are designed handle day to day operations of a business or home user while Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities while the offices of the same campuses might employ Dell. Target Market Dell Computers marketing efforts are aimed at work oriented and business friendly users. Prior to a re-structuring, it focused on individuals and families. Television commercials and promotional literature often displayed...
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...Table of Contents Managerial Economics: Bridging the gap between economic theory and business practice Introduction 3 Definition 3 Economic Theory Vs. Managerial Theory 4 Decision-making 6 Scope of Managerial Economics 6 Positive versus Normative Economics 7 Positive Economics 7 Normative Economics 7 Examples Demonstrating How Managerial Economics Translates Economic Theory into Business Practice 9 Demand Analysis and Forecasting 9 Cost and Production Analysis 10 Inventory Management 10 Advertising 11 Pricing Decision, Policies and Practices 11 Profit Management 11 Capital Management 12 Responsibilities of a Managerial Economist 13 Conclusion 15 Gadgets International: A Case Study Nature of the Case Study 16 About Gadgets International (GI) 16 Market/Industry Structure 17 Firm’s Objectives 19 Using Economic Theory to Attain Gadgets International’s Organizational Goals & Objectives 19 Optimal Output Level & Pricing Strategy 19 Inputs and Costs 22 Accommodating Change 24 Promoting Growth 25 Conclusion 26 Managerial Economics Bridging the gap between economic theory and business practice Introduction The science of Managerial Economics has emerged only recently. With the growing variability and unpredictability of the business environment, business managers have become increasingly concerned with finding rational and ways of adjusting to an exploiting environmental change. Managerial economics generally refers to the integration...
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...Assignment 1 Product Assessment Sherwanda Fox Professor: Ingrid Romer Marketing 100 Personal Computers 01/29/2013 Washington, DC Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should be marked for “obsolesces”. 1. Discuss this product or service in terms of its current target market demographics using U.S. Census Data. Personal computers, also known as desktops have been the greatest technological device during the last century that has indeed touched so many lives in the social organization.The history of personal computer and consumer electronic devices effectively began in 1977 with the introduction of microcomputers. A personal computer is one that was made for interactive individual use. “Derived from the development of large scale computers, which became the commonplace in the 1950s, the personal computers utilized advances in microelectronics to achieve immense reductions in the physical size and monetary cost of computing equipment.” (U.S. Census Data). Personal computers were sold at cheap and reasonable prices that it became the main technology used in schools, libraries as well as in the household by adults and children. “Over 71% of children in school had some use of a computer; while 40% of all working adults report that they now use computers at their jobs. According to Robert Kominiski of the U.S Census data, studies have shown that children had more access...
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...Title: Name: Institution: Tutor: Course: Code: Date: In Wi-Fi business shop I will recruit three staffs to assist me in the operations. Their duties will be as follows, one of the staff work would be for updating the website and making sure that it is very attractive so that it grabs the attention of my target audience. The staff second will be at data recovery and repair services, and third staff would be ushering the customers into the shop and administer services (Brannick, Levine, Morgeson, (2007)). In this kind of business, there are benefits and challenges of attracting a diverse pool of potential candidates. To start with the benefits, a diverse pool of candidates will give me a wide opportunity for staff to pick from and also narrow down the number to get the most preferable for the job. Secondly, the diversity will strengthen my workforce by providing experience and background knowledge from different perspectives. As the diversity of candidate pool expands, I will focus on the qualifications of the candidates to attain hiring decision (Gilmore, & Williams, (2009)). The challenge of having a diverse pool of candidates is that it will attract even those who do not fit the job description, that is they might be overqualified or underqualified. Another challenge is how to train the candidates to work in unison as one since they are all from different fields of profession. Before hiring staff from the diverse candidates, I will follow the following steps: I. Identifying...
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...Microprocessor Wars Samuel W. Aldrich Principles of Marketing Tracy Foote July 3rd, 2012 Microprocessor Wars Computer processors are very complicated electronic devices that are used to be the brain of computers. They process all data in the computer and have revolutionized the world in every facet possible, creating new and quicker ways to accomplish tasks. There are a few companies that produce the x86 microarchitecture chips found in almost every desktop and many mobile devices today but only two are true heavy hitters in the market, Intel and Advanced Micro Devices (AMD). The market slug fest that has been happening between these two companies have driven the pace at which computing has advanced by leaps and bounds. They are a perfect example of how competition and not just supply and demand push industries to their pinnacle. To give a little background to the current market situation, Intel was the original inventor of the x86 microarchitecture central processing unit in 1978. Advanced Micro Devices didn’t start making chips until 1982; four years after Intel had already released their first x86 microprocessor chip as a company. Advanced Micro Devices along with Intel has over 99.5% of the market for x86 architecture central processing units. This means the two companies quite literally own the market and control the supply of computer processors. MaximumPC.com’s own history of the situation that expertly describes the beginnings and even reciprocal situation...
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...PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States cannot?” The conventional wisdom has long held that strong spending by consumers in other nations would keep the world economy humming. However, by 2008, Greider’s question was taking on a new urgency and the conventional wisdom was being tested. An economic crisis that had its roots in lax subprime mortgage lending practices began to spread around the globe. In the United States, where the crisis began, economic misery was widespread: The housing market collapsed, real estate values plummeted, credit tightened, and job growth slowed (see Exhibit 2-1). As the price of oil passed the $100 per barrel benchmark, the average price of a gallon of gasoline rose to $4. American consumers were, indeed, less willing and less able to buy. However, the crisis was not confined to the United States alone. Consumer-goods exporters in Asia, which Exhibit 2-1: The bursting of the global real estate bubble was only one aspect of the worst recession in decades. The ripple effects from the economic...
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...analysis are marketing objectives, product adaptation, promotion mix, channels of distribution, and price determination. Although the main use of these computers was meant to be sold to schools for a low price, our company has found that these computers can be successfully sold in other markets as well. In Colombia, we can market our XO computers to both the rich and the poor. We will aim to target children of Colombian coffee farmers who strive to learn but cannot afford expensive technology. In fact, there are 618,199 households in the coffee-growing region of Colombia. In addition, there are 653,471 children aged between 5-19 years old (average of one school-aged child per household) in these areas. About 39% of the population in the coffee-growing region (made up of Caldas, Risaralda, and Quindío regions) did not finish primary school and/or secondary school. So, we believe that there is a large market that would be interested in our product. The price will be set at $250, which we believe is a reasonable price. Based on the average income of a Colombian worker, we believe that our product will be well received in the Colombian coffee regions. We believe that the adults will want to invest in their child’s future, as well as buying a well-made piece of technology for an inexpensive price. Table of Contents Introduction 4 Part 1: Market Audit and Competitive Market Analysis The Product 5 The Market 7 Part 2: Preliminary Marketing Plan Marketing Objectives...
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...Solomon Systems’ Marketing Simulation Analysis Kaitlin Accola In the first quarter and second quarter, I develop my brand name, the target segment, the responsibilities as Vice President, and location of where I will sell my products. I chose the name Solomon Systems because Solomon (wealthiest man in the Bible) was know for his wisdom and wealth and I think this name not only attracts consumer’s attention, but promotes the company’s uniqueness & their incentives to generate profit through the sales of computer systems. When choosing a target market, I chose Mercedes because these consumers were willing to pay the highest dollar amount out of the three categories. As my primary responsibilities, I chose to designate myself as the “President of Overall Leadership”, and “VP-Advertising.” As a college athlete leaders and different leadership techniques have influenced my life; I know that leadership is a crucial aspect that influences the overall success of a team, so I chose Leadership as my primary responsibility. I am a communication major; therefore, I thought advertising would be a creative way for me to communication through Ad-Designs. During the second quarter, I was designing my product specifically toward the Mercedes market. Based off the market research, Mount Moriah, my first product was designed with: Office, Database, Engineering, Manufacturing, Presentation, and Booking Software. I chose a 17’’standard desktop, high capacity hard drive, high speed, standard...
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...1, 1976, Steve Jobs and Steve Wozniak started out by building and introducing their first system known as Apple I in Job’s garage and sold them for $666.66. This system was without a monitor, keyboard or casing, which they decided to add on in 1977. The creation of the Apple II system by Jobs and Wozniak would revolutionize the computer industry with the introduction of the first-ever color graphics. Due to the Apple II system, sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public. (Brashares, p.21) On January 3, 1977, Apple Computer was incorporated without Ronald Wayne, who sold his share of the company back to Steve Jobs and Steve Wozniak for $800 dollars. Today Ronald Wayne’s share of the company would have been worth over 3 billion dollars. (Brashares, p. 35) In 1983, Steve Wozniak left Apple Computer, Inc. due to a diminishing interest in the day to day running of the company. Thereafter, Steve Jobs hired John Sculley from PepsiCo to become president of the company. However, this move backfired and after much controversy with John Sculley, Steve Jobs left Apple Computer, Incorporated and started a new company. Steve Jobs went on to create NeXT Software and purchase Pixar, which later became a huge success in computer animation of such movies as Toy Story, A Bug’s Life, Monster, Inc. and Finding Nemo. (Brashares, pp.47-48, 54) In 1997, Apple Computer, Incorporated brought out NeXT Software company and requested Steve...
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...SAMSUNG Q NO 1: Chooose an organization, identify and critically analysis its strategic marketing problems and opportunities ? Q NO 2 : As a consultants, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of the organization ? Introduction World largest electronics company Samsung was began in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. The presented piece of work studies the performance of the SAMSUNG company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures required. First of all, the name and address of the company is presented. Secondly, they present the annual report of the company,share prices graphic in compare with other companies and share price graph for the past two years in his report company provided thelatest news and other information. Samsung Electronicsis the world largest electronic and technology company. Samsung make business of $117.4 billion in 2009. The headquartered of SAMSUNG is in SOUTH KOREA. It is the one of the largest South Korean company and the flagship subsidiary of the Samsung group. SAMSUNG Electronics is the global market leader in more than 60 products...
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...Corporate Responsibility and Marketing Strategies As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types of companies become catastrophes. The authors describe three different approaches for incorporating their CSR activities with their marketing activities. The current CSR debate is clear evidence of missed opportunities to leverage CSR in brand-building activities. More money than ever is being invested in CSR and companies are making wide-reaching organizational changes to support it. Most now have CSR departments reporting to the chief executive, publishing CSR reports and developing CSR strategies and plans. However, despite this intense investment activity, results are few and far between. Instead of bolstering the brand and bottom line, CSR efforts have come under fire both from investors, who cry misuse of shareholders’ money, and from consumers and interest groups who criticize companies for promising more than they deliver. Shell, the Coca-Cola Company, and British American Tobacco are just some of the latest organizations to have experienced backlash for their...
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... HADM 2430: MARKETING MANAGEMENT FOR SERVICES Section 1: Mon Wed 11:40-12:55, 398 Statler Hall Section 2: Mon Wed 2:55-4:10, 196 Statler Hall Office Hours: Monday – Friday from 9:00 a.m. to 4:30 p.m., no appointment necessary Course Objectives / Outcomes The mission of this course is to provide you with an introduction to the business discipline of marketing (and services marketing in particular). Marketing, more than any other business activity, links companies to their customers. Even if you don’t pursue a career in marketing, it is useful for you to understand how marketing works. Upon successfully completing this course, you should be able to: 1) Speak the language – In your daily life, you have probably encountered many of the phenomena we will discuss in class. However, if you want to pursue a career in business, you need to be fluent in the terminology, frameworks, and models related to marketing and corporate social responsibility (see service learning project). 2) Apply the concepts learned in class – Knowing the terminology, framework, and models is important. It is more important, however, that you are able to combine and apply them across different contexts in order to make justifiable recommendations. 3) Critique current practice – You will develop the ability to evaluate current marketing practice, not only in terms of its effectiveness, but also in terms of ethical implications. 4) Conduct marketing research – Millions...
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...Retail Management Course Syllabus |Course Name: |Retail Management | |Course Code: | | |Credit Hours: |03 Credit Hours | |Course Prerequisites: |Marketing Principles | |Quarter/Year: | | |Instructor: |Hasan Ashraf Khan | |Contact No: |051-4863363-65 | |Consultation Hours: |9 am to 2 pm | |E-mail: |hasan@szabist-isb.edu.pk | 1. Course Description: The retailing industry is a significant industry sector and the largest private sector employer in USA and many Western countries. In emerging economies, retailing reflects the rapid changes taking place as local...
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